Esports Awards Partners With Tyson Foods
CPG - Esports - Gaming

The Esports Awards has announced a partnership with multinational food processing corporation Tyson Foods. As an official event sponsor, Tyson Foods will work with Esports Awards on digital activatio...

Esports Insider
May 27, 2022

Microsoft Flight Simulator Launches TOP GUN: MAVERICK Expansio...
Gaming - Theatrical

Microsoft’s long-awaited Top Gun: Maverick expansion for Microsoft Flight Simulator is now available free for all players. After being delayed to match the movie’s shifted release date, the Top Gu...

The Verge
May 27, 2022

Xbox Reveals Limited-Edition TOP GUN: MAVERICK Xbox Series S
Gaming - Theatrical

Xbox has created a special Top Gun: Maverick-themed Xbox Series S. Top Gun: Maverick is one of the most anticipated movies of the summer because it was supposed to release in the summer of 2020. Sadly...

Comic Book
May 26, 2022

“PUMA and the Land of Games”: New Virtual Place on Roblox ...
Fashion - Gaming - Partnerships - Press Releases - Retail

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

Faisal Hussain
May 26, 2022

Envy Gaming Announces Oakley Partnership
Esports - Fashion - Gaming

North American lifestyle brand Oakley has announced a partnership with esports organisation Envy Gaming. As part of the deal, all teams and talent under the OpTic brand will exclusively wear Oakley e...

Esports Insider
May 26, 2022

FaZe Clan and Disney Announce Year-Long Apparel Collaboration
Fashion - Gaming

North American gaming and lifestyle organisation FaZe Clan has announced a year-long apparel collaboration with entertainment powerhouse Disney. As a result of the collaboration, FaZe and Disney will...

Esports Insider
May 24, 2022

TikTok Rolls Out MiniGames Ahead of Major Gaming Debut
Gaming - Music - Tech

The app entered into a partnership with Zynga in 2021. TikTok appears to be moving into the gaming sector with the rollout of new minigames seen on its platform in Vietnam. The move is not unpreceden...

Hypebeast
May 23, 2022

Gucci and FACEIT launch Gucci Gaming Academy
Esports - Fashion - Gaming

Esports tournament organiser and platform FACEIT has announced a partnership with high-end luxury brand Gucci. As part of the deal, both entities have launched the Gucci Gaming Academy, a development...

Esports Insider
May 23, 2022

ANGRY BIRDS and MINECRAFT Reveal Collaboration
Classic Characters - Gaming

It’s time for another collaboration in Minecraft, as Angry Birds is now joining the game. It’s out now on the Marketplace. The Angry Birds DLC features classic characters from the franchise. Play...

Nintendo Everything
May 20, 2022

Budweiser Provides Twitch Streamers With Free Tunes
Esports - Gaming - Music - Streaming

Budweiser launched a Royalty Free Bot to help provide Twitch streamers with free music to use in their videos, according to information emailed to Marketing Dive. The bot, which will be hosted on Dis...

Marketing Dive
May 17, 2022

HyperX and Team Liquid Renew Longstanding Esports Partnership
Esports - Gaming

Gaming peripherals brand HyperX has renewed its partnership with multinational esports organization Team Liquid. HyperX will remain Team Liquid’s official peripheral partner. In addition, Team Liqu...

Esports Insider
May 16, 2022

Legendary’s GODZILLA VS KONG Arrives in CALL OF DUTY: WA...
Gaming - Theatrical

Kong and Godzilla — two Titans ready to lay siege on Caldera during Operation Monarch. Learn how to align yourself with these legendary creatures in the latest Warzone™ limited-time mode, earn rew...

Call of Duty
May 12, 2022

Butterfinger Brings Exclusive Crispety, Crunchety, Peanut-Butt...
CPG - Esports - Gaming - Partnerships - Press Releases

PARSIPPANY, N.J., May 12, 2022 /PRNewswire/ -- Butterfinger, the crispety, crunchety, peanut-buttery chocolate bar and PUBG MOBILE, one of the world's most popular mobile video games, team up to c...

Faisal Hussain
May 12, 2022

Angry Birds Lands New Channel on Atmosphere
Classic Characters - Gaming - Partnerships - Press Releases - Streaming

AUSTIN, Texas--(BUSINESS WIRE)--Atmosphere (www.atmosphere.tv), the worldwide leader in streaming TV entertainment for businesses, today announced the arrival of its Angry Birds channel, following a d...

Faisal Hussain
May 11, 2022

Pepsi, Pizza Hut Put Soccer Fans In Paul Pogba’s Shoes With ...
Beverages - Dining - Gaming

Pepsi is teaming with Yum Brands chains Pizza Hut and KFC for activations related to soccer star Paul Pogba as the UEFA Champions League competition nears its close, per a news release. Together with...

Marketing Dive
May 11, 2022

DoorDash Announces Partnership with FaZe Clan
Esports - Gaming - Online - Tech

DoorDash today announced a partnership with FaZe Clan Inc. (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture. The partnership includes both content and marketing i...

DoorDash
May 11, 2022

Pokemon Reveals Next Converse Collection
Classic Characters - Fashion - Gaming

Converse has released a new lineup of Pokémon-inspired high tops for its latest All Star collaboration. Each of the four colorways pay homage to some of the most iconic Pokémon characters to date. ...

HypeBeast
May 11, 2022

EA is Making a LORD OF THE RINGS Mobile Game
Gaming

Electronic Arts has announced it's making a mobile Lord of the Rings game, which will be a free-to-play collectible RPG entitled The Lord of the Rings: Heroes of Middle-earth. The game is being made ...

IGN
May 10, 2022

Inside Pacsun’s Omnichannel Metaverse Strategy
Fashion - Gaming - Online - Retail - Tech

While some brands are inching into the metaverse, others are going all in. Pacsun, the California-based clothing brand, falls in the latter category. Pacsun’s spring 2022 campaign focuses on escapi...

Glossy
May 5, 2022

Faze Clan and Ghost Announce Multi-Year Partnership
Beverages - Esports - Gaming - Press Releases

LOS ANGELES, May 5, 2022 /PRNewswire/ -- Today, FaZe Clan, Inc. ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, announces a monumental, multi-year partnership with ...

Nicholas Fox
May 5, 2022

Hello Kitty Makes Roblox Debut with Restaurant Game
Classic Characters - Gaming

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform’s 55 million daily active users. Sanrio is launching its first Hello Kitty Cafe game, based on the re...

VentureBeat
May 4, 2022

Netflix Builds On Gaming Lineup With Mobile ‘Relic Hunters: ...
Gaming

Netflix has expanded its game lineup with the addition of a new title. Billed as an action-packed RPG, Relic Hunters: Rebels hit the streaming platform on May 3. The game arrives as the first-ever mo...

Hypebeast
May 4, 2022

U.S. Army And Complexity Gaming Partner To Host A Tournament F...
Esports - Gaming

The two parties will join forces to host a tournament for active-duty soldiers to take part in. Starting on May 28th, the Soldier Showdown will see teams compete in a 23-week season across Halo Infini...

Esports Insider
May 4, 2022

Benefit Cosmetics Gets Into Esports With Rival Partnership
Gaming - Health & Beauty

Benefit Cosmetics is hosting what is says is the beauty industry’s first gaming tournament series for women, according to a press release. The nine-tournament series will take place on the brand’s...

Marketing Dive
May 3, 2022

Spotify Enters the Metaverse With Interactive Gaming Island On...
Gaming - Music

Players can create their own beats, complete quests, unlock exclusive merch and more. Spotify on Tuesday announced that its entering the metaverse with Spotify Island on Roblox. As the first music-s...

Hypebeast
May 3, 2022

Papa John’s and Beyond the Summit Announce Super Smash Bros ...
Dining - Esports - Gaming

Esports tournament operator Beyond the Summit (BTS) has entered a partnership with pizza restaurant chain Papa John’s. The year-long deal will see both parties collaborate on a Super Smash Bros-foc...

Esports Insider
May 3, 2022

Blizzard to Unveil First ‘World of Warcraft’ Mobile Game T...
Gaming

World of Warcraft is finally coming to mobile devices, an expansion that will arrive nearly two decades after the game first debuted on PC. Since launching in 2004, the massively multiplayer online ro...

Hypebeast
May 2, 2022

Nintendo News: Score Your Next Fun-Filled Victory With Nintend...
Esports - Gaming - Press Releases

REDMOND, Wash.--(BUSINESS WIRE)--It’s game point. On the brink of triumph, your friends and family cheer you on. The thrill of friendly competition and the feeling of being right in the action are l...

Faisal Hussain
May 2, 2022

Gearbox & Ballantine’s Team Up for BORDERLANDS-Them...
Beverages - Gaming

I don’t know about you guys, but I love some good video game merch that extends outside of the classic t-shirt or mug. Some companies get really creative with the kinds of items they offer fans to r...

Destructoid
April 28, 2022

Universal’s SUPER MARIO BROS Delayed to April 2023
Gaming - Theatrical

Illumination and Universal are pushing back the theatrical release of Super Mario Bros. from Dec. 21, 2022 to April 7, 2023, the companies announced late Monday. The computer-animated film stars Chri...

Hollywood Reporter
April 26, 2022

G FUEL Debuts in Target Stores Nationwide with a Variety of Re...
Beverages - Esports - Gaming - Press Releases - Retail

NEW YORK, April 22, 2022 /PRNewswire/ -- G FUEL, The Official Energy Drink of Esports®, has announced that their 16 oz ready-to-drink cans are now available for sale in nearly 400 Target stores thr...

Faisal Hussain
April 26, 2022

POKEMON UNITE Surpasses 70M Downloads on Switch & Mobile
Gaming

When Pokémon Unite was originally revealed in June 2020, it didn't go down well with the Pokémon community at the time. The reveal trailer generated 150,000 dislikes in less than 24 hours and even m...

Nintendo Life
April 26, 2022

Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Thems...
Agency - Branding - Esports - Gaming - Online

NEW YORK--(BUSINESS WIRE)--Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled ...

Faisal Hussain
April 21, 2022

Sega Announces SONIC ORIGINS Release Date
Gaming

Sega has officially confirmed the release of its multi-game collection Sonic Origins. The collection is set to feature digital remasters of some of Sonic’s most iconic games including the original S...

HypeBeast
April 21, 2022

Project Makeover and Queer Eye Team Up to Combine the Best of ...
Gaming - Partnerships - Press Releases - Streaming - Television

PALO ALTO, Calif.--(BUSINESS WIRE)--Calling all Queer Eye fans to unleash their creativity in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. In Queer ...

Faisal Hussain
April 20, 2022

Lucasfilm, Skydance Team Up to Develop New STAR WARS Game
Gaming - Theatrical

Skydance New Media and Lucasfilm are teaming to develop a new Star Wars game. Revealed Tuesday by New Media’s Amy Hennig, Skydance will work with Lucasfilm to develop and produce “a richly cinema...

Deadline
April 19, 2022

Jason Momoa to Star in MINECRAFT Movie at WB
Gaming - Theatrical

From the watery kingdom of Atlantis to the dangerous deserts of Arrakis, Jason Momoa may be heading to the video game world of Minecraft for Warner Bros., Variety has confirmed. The “Aquaman” and...

Variety
April 19, 2022

Microsoft Looks to Build Out Xbox’s In-Game Advertising ...
Branding - Gaming

Microsoft is reportedly looking into letting advertisers insert ads into free-to-play Xbox games. This program is reportedly going to launch by the third quarter of this year. According to Business I...

IGN
April 18, 2022

CALL OF DUTY Teases Godzilla’s Entrance Into the Game
Gaming - Theatrical

It now seems like previous rumors were true: Godzilla and King Kong may really be coming to Call of Duty. Just earlier today, the massive FPS franchise took to Twitter to unveil its latest teaser trai...

HypeBeast
April 15, 2022

pocket.watch and Amazon Team Up for RYAN’S WORLD Origina...
Gaming - Streaming

Amazon Kids+ has teamed up with LA-based pocket.watch to launch its first original mobile game, Super Spy Ryan. Available starting today on Amazon’s kid-focused subscription streaming service—whi...

Kidscreen
April 14, 2022

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