Mountain Dew Launches Tournament to Support HBCU Gamers
Beverages - Esports - Gaming

The HBCU Esports League has announced a partnership with soft drink brand Mountain Dew to launch the MTN DEW Real Change Challenge. Both parties will work together to shine a spotlight on student gam...

Esports Insider
September 28, 2022

Wonderful Pistachios Partners with Panda Global as an Official...
CPG - Esports - Gaming - Press Releases

LOS ANGELES, Sept. 28, 2022 /PRNewswire/ -- Wonderful® Pistachios, America's number one snack nut, announced today a partnership with gaming organization Panda Global as an Official Snack of the Pand...

Nicholas Fox
September 28, 2022

Walmart Jumps Into Roblox With Launch of Walmart Land and Walm...
CPG - Fashion - Gaming - Health & Beauty - Online

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content Hold onto your headsets! Today, Walmart is announcing...

Sasha Villalobos
September 27, 2022

Netflix is Building its Own Games Studio
Esports - Gaming - Online - Streaming - Television

Following news of its acquisition of Sydney-based animation studio Animal Logic, which has produced blockbuster films such as Happy Feet, The Lego Movie, and Peter Rabbit, Netflix has now announced th...

Hypebeast
September 27, 2022

Angry Birds Skateboards Bring the Mobile Game Outside
Branding - Esports - Gaming - Retail

Kids will be ready to take out some green pigs like never before with Rovio Entertainment and Capsule Skateboard’s new Angry Birds skateboards. There are seven skateboards in the new collection, in...

The Toy Insider
September 26, 2022

AC Milan Sponsors MonkeyLeague Tournaments After Signing Web3 ...
Esports - Gaming - Online - Sponsorships - Sports

Italian football club AC Milan has announced a partnership with Web3 game Monkeyleague to create a line of digital assets and fan experiences. The deal will see the football club’s real-life player...

Esports Insider
September 23, 2022

OpTic Gaming Signs Dairy MAX as Official Nutrition Partner
Esports - Gaming - Non-Profit

North American esports organization OpTic Gaming has announced dairy industry initiative Dairy MAX as its latest sponsor and official nutrition partner. The deal will see OpTic’s social media chann...

Esports Insider
September 22, 2022

Ted Lasso’s AFC Richmond is Coming to FIFA 23
Gaming - Sports - Streaming

EA has announced a number of deals about major teams and leagues being featured in the newest — and final — FIFA game. Now, we have news of a fake team — AFC Richmond, the fictional club from Te...

The Verge
September 21, 2022

EA is Making a Single-Player Iron Man Game
Classic Characters - Gaming - Theatrical

EA is teaming up with Marvel to make a new single-player Iron Man game, EA announced on Tuesday. The game is being developed by Motive Studio, which is working on the upcoming Dead Space remake. EA i...

The Verge
September 20, 2022

Shake Shack Joins The Sims 4 Universe
Dining - Gaming - Online

Shake Shack is partnering with mod creators to build the brand’s very own Shake Shack location and menu items for The Sims 4. Before the metaverse, there was The Sims, the best-selling life-simulat...

QSR Magazine
September 20, 2022

HyperX Releases Limited-Edition HyperX x Naruto: Shippuden Gam...
Classic Characters - Electronics - Esports - Gaming - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the release of a limited-edition Naruto: Shippuden peri...

Faisal Hussain
September 20, 2022

Lil Nas X Named LEAGUE OF LEGENDS President, Promises Explosiv...
Esports - Gaming - Live Entertainment - Music

Lil Nas X is adding a new line to his résumé: president of “League of Legends.” Riot Games announced that the Grammy-winning, genre-busting rapper/singer/songwriter has come on board with the h...

Variety
September 16, 2022

CALL OF DUTY: Next: Announcing CALL OF DUTY WARZONE Mobile, Re...
Gaming

Just revealed at Call of Duty: Next, Call of Duty®: Warzone™ Mobile will join Call of Duty®: Modern Warfare® II and Call of Duty®: Warzone™ 2.0 to usher in a new era of Call of Duty®. With a...

Call of Duty
September 16, 2022

Playstudios Acquires Rights to Develop New Tetris Mobile Game
Gaming - Online - Press Releases - Tech

Developer Playstudios today announced it’d acquired the rights to make Tetris games for mobile devices via a strategic partnership with The Tetris Company. Las Vegas-based Playstudios assumes the e...

Sasha Villalobos
September 13, 2022

Papa Johns Releases Gaming Bundle in Partnership with MTN DEW ...
Beverages - Dining - Gaming

MTN DEW and NBA 2K23 are dropping a gaming-ready bundle at Papa Johns just in time for the release of NBA 2K23 on September 9. With an assist from basketball legend Shaquille "Shaq" O'Neal, MTN DEW a...

QSR Magazine
September 8, 2022

Burger King Japan Joins DIABLO IMMORTAL for a Butcher-Themed R...
Dining - Gaming

It is fast food meets gaming in the latest Burger King Japan collaboration. B.K. Japan Holdings, Inc. has just announced an official release with Diablo Immortal dubbed the “Diablo Garlic Double Che...

HypeBeast
September 8, 2022

Wizarding World Celebrates Back to Hogwarts and Delights Fans ...
Attractions - Classic Characters - Gaming - Live Entertainment - Press Releases

LONDON, Sept. 1, 2022 /PRNewswire/ -- 25 years ago, J.K. Rowling introduced us to the mysterious Platform Nine and Three Quarters, the scarlet Hogwarts Express and explained the significance of an 11:...

Angelina Luspo
September 7, 2022

Maybelline Partners with Zynga for Playable Ad Integration
Gaming - Health & Beauty

Maybelline partnered with video game developer Zynga to launch an in-game playable ad. esigned by Zynga’s in-house gaming studio, Studio E, “Maybelline Mascara Merge” involves merging three icon...

RetailDive
September 7, 2022

ARCANE Becomes First Streaming Show to Win Animated Emmy
Gaming - Streaming

Call it third time lucky. Netflix has finally won Best Animated Program at the Emmys with Arcane picking up the award at the Creative Arts ceremony. It marks the first time that a streaming show has ...

Deadline
September 6, 2022

GNC Fuels More Gamers with Debut of Exclusive Products from G ...
Beverages - Branding - CPG - Esports - Gaming

Addition of G FUEL brand and eight new products – including ready to drink and powders – keeps you in the game If you're a gamer, and a GNC shopper, there are eight new products from G FUEL to ch...

Sasha Villalobos
September 2, 2022

ASSASSIN’S CREED MIRAGE revealed by Ubisoft After Twitte...
Gaming

Assassin's Creed Mirage will be the next entry in the franchise, Ubisoft confirmed in a tweet Thursday. The news came after multiple leaks of the game began showing up on social media. The game publi...

CNET
September 2, 2022

PUBG MOBILE’ Teases Collaboration with ‘Dragon Bal...
Classic Characters - Gaming - Online - Tech

Following the release of Dragon Ball Super: SUPER HERO, battle royale game PUBG MOBILE has announced an upcoming collaboration with the classic manga turned anime series. Both have a history of collab...

Hypebeast
September 1, 2022

Balmain Collaborates with Pokemon on Collection, Badges
Classic Characters - Fashion - Gaming - Online

Pokémon can now be found on French luxury goods — winking on wallets, waving from jacket pockets and collapsed on T-shirts, the character’s lightning-bolt tail jutting skyward. Balmain has partn...

Women's Wear Daily
September 1, 2022

Disney Will Launch a New Card Game to Go Up Against Magic: The...
Classic Characters - Gaming - Streaming - Television - Theatrical

Disney may be the king of theme parks, streaming television, and major motion pictures, but when it comes to collectible card games, the House of Mouse must tread lightly. Magic: The Gathering and the...

Polygon
August 31, 2022

PGA Tour 2K23 Game Modes: NEW Topgolf Mode Will Accompany Retu...
Gaming - Sports

The anticipation for the release of PGA Tour 2K23 has been building ever since the official date was confirmed. Take-Two's upcoming release will offer plenty of different game modes, both online and ...

Real Sport 101
August 31, 2022

Faze Clan Announces Partnership Renewal with McDonald’s
Dining - Esports - Gaming - Press Releases

LOS ANGELES, Aug. 31, 2022 /PRNewswire/ -- FaZe Holdings Inc. (Nasdaq: FAZE) ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, announced today the renewal of its part...

Angelina Luspo
August 31, 2022

Tiffany & Co. Unveils Official ‘League of Legends&#...
Branding - Esports - Gaming - Live Entertainment - Online

Revealing the redesign of the ‘LoL Esports’ crown jewel. Just a few weeks after the announcement of the ticket sales of League of Legends World Championship 2022, Riot Games also revealed that it...

Hypebeast
August 30, 2022

The Pokémon Company International Pledges $25 Million To Phil...
Classic Characters - Gaming - Non-Profit - Press Releases - Sponsorships

Bellevue, Wash. — August 15, 2022 — For 25 years, the Pokémon brand has been delivering joy and entertainment to fans around the world through video games, the Pokémon Trading Card Game, animati...

Angelina Luspo
August 29, 2022

Spartans Rejoice, Trolli Drops Collectable Halo Infinite Pack ...
CPG - Gaming - Press Releases

CHICAGO, Aug. 29, 2022 /PRNewswire/ -- On the heels of celebrating Xbox's 20th anniversary, Trolli continues its legacy of amplifying the gaming experience by revealing an epic collab with Halo Infini...

Nicholas Fox
August 29, 2022

Fame, Fortune, and Frogurt: 2K and Gearbox Software Announce N...
Gaming - Press Releases

NEW YORK--(BUSINESS WIRE)--Today, 2K and Gearbox Software announced that New Tales from the Borderlands, a new standalone, choice-based interactive narrative adventure set in the Borderlands universe,...

Angelina Luspo
August 25, 2022

DUNE: AWAKENING Open World Survival Game Announced
Gaming - Theatrical

"Fear is the mind-killer." The quote from Frank Herbert's iconic sci-fi novel Dune is spoken loud and clear in the new trailer for Funcom's upcoming open-world survival MMO video game, Dune: Awakening...

Collider
August 24, 2022

Doritos Transforms Triangles All Around Us, Invites Fans on an...
Attractions - CPG - Esports - Fashion - Gaming

PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic tr...

Faisal Hussain
August 24, 2022

Mini Made a Pokémon Concept Car That Can Hook Up a Game Conso...
Automotive - Electronics - Gaming - Tech

Mini teamed up with Pokémon to develop a Pikachu-themed concept car that’s, fittingly, all-electric. The automaker showcased the car during the Gamescom Opening Night Live event, which lets you hoo...

The Verge
August 24, 2022

iHeartMedia to Host Metaverse Concerts in FORTNITE Virtual Wor...
Gaming - Live Entertainment - Music - Tech

iHeartMedia has launched its first virtual world on Fortnite, called iHeartLand, as the company extends its marketing investments into the metaverse and toward younger audiences. iHeart, which brough...

Hollywood Reporter
August 24, 2022

Zedd Partners with HyperX as Global Brand Ambassador
Esports - Gaming - Music - Tech

HyperX has announced a partnership with DJ and record producer Zedd, welcoming him as a global brand ambassador. The collaboration will see Zedd promote original products from HyperX, including limit...

AllGamers
August 24, 2022

Post Malone Has His Own Drinking Game: Here’s Where You Can ...
CPG - Gaming - Influencers - Online

Post Malone is dipping into the world of drinking games. After two years of development, the rapper released his beer pong game and it shot to No. 1 on Amazon’s drinking games tally as of Tuesday (A...

Billboard
August 24, 2022

Embracer Group Enters Into Agreement to Acquire IP Rights to T...
Classic Characters - Gaming - Press Releases - Streaming - Theatrical

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Freemode[1], has entered into an agreement to acquire Middle-earth Enterprises, a division of The Saul Zaentz Company, which own...

Angelina Luspo
August 19, 2022

Gamer Girls Night In Announces Riot Games As Headline Sponsor
Branding - Esports - Gaming - Sponsorships

Gamer Girls Night In (GGNI), a gaming event in the United Kingdom dedicated exclusively to women and non-binary, has signed Riot Games as its headline gaming sponsor. The event, presented by Black Gir...

Esports Insider
August 19, 2022

Tiffany & Co. Partners with Riot Games to Redesign Worlds...
Esports - Fashion - Gaming

Game publisher Riot Games has teamed up with jeweller Tiffany & Co. to redesign the League of Legends World Championship Summoner’s Cup. The redesigned trophy, which will be unveiled digitally o...

Esports Insider
August 18, 2022

Tiger Woods Revealed as ‘PGA Tour 2K23’ Cover Athl...
Esports - Gaming - Influencers - Tech

Having signed a multi-year deal with 2K Games last March, it only makes sense that Tiger Woods has been chosen to stunt on the cover for the second edition of 2K’s reimagined golf series. This will ...

Hypebeast
August 18, 2022

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.