Dining & Entertainment Partnerships That Broke the Mold i...
CPG - Dining - Esports - Gaming - Music

From film releases to music collabs and gaming executions, entertainment companies and brands are getting even more creative with how they're activating dining and QSR partnerships! Take a look at ...

Abby Calcara
October 22, 2021

Microsoft & AMD Partnership Brings Ray Tracing to Halo In...
Gaming

Microsoft has selected AMD as its exclusive PC partner for Halo Infinite. While this means plenty of marketing opportunities, it’s also fostered a closer engineering partnership with AMD that Micros...

The Verge
October 21, 2021

NBA 2K22 Season 2: BUILD YOUR EMPIRE Kicks Off October 22
Gaming - Music - Press Releases

All new Seasons format delivers fresh content for Season 2: Follow in Michael Jordan’s footsteps to achieve greatness, access new content and earn rewards, and experience the debut of “First Frida...

Angelina Luspo
October 20, 2021

Rovio and Billebeino Team Up for a Limited-Edition Angry Birds...
Fashion - Gaming - Partnerships - Press Releases - Toys

There's a new bird in town! The two Finnish companies, Rovio Entertainment and lifestyle brand Billebeino have collaborated on a new limited-edition Angry Birds capsule collection, in a deal brokered ...

Faisal Hussain
October 20, 2021

The PS5 Is the First Console to Outsell the Nintendo Switch In...
Electronics - Gaming

Sony’s PS5 has become the first console to outsell the Nintendo Switch in the US in nearly three years. The PS5 outsold the Switch in September in the US, according to data from retail analytics fir...

The Verge
October 18, 2021

HyperX Signs TikTok Sensation Bella Poarch as Brand Ambassador...
Esports - Gaming - Influencers - Partnerships - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the signing of TikTok sensation Bella Poarch as a Hyper...

Faisal Hussain
October 15, 2021

Xbox Series X Mini Fridge Preorders Begin On October 19th For ...
Branding - Gaming

Microsoft’s Xbox Series X-shaped mini fridge will be available to preorder next week. The Xbox Mini Fridge will be priced at $99.99 (£89.99 / €99) and available to preorder on October 19th in the...

The Verge
October 15, 2021

FACEIT and Gucci Partner For Grassroots Esports Campaign
Esports - Fashion - Gaming

Esports tournament organiser FACEIT has announced a grassroots esports-focused partnership with luxury fashion brand Gucci. According to the release, the two parties will work together on projects re...

Esports Insider
October 15, 2021

Xbox and MAC Cosmetics Bring Game Pass Characters to Life This...
Gaming - Health & Beauty

To celebrate the 20th anniversary of Xbox, we’re teaming up with the world’s leading professional makeup authority, MAC Cosmetics, to bring gaming and beauty fans Halloween looks inspired by iconi...

Xbox
October 14, 2021

Hollister Appoints Fortnite World Cup Winner Bugha as Chief Ga...
Fashion - Gaming

North American retail brand Hollister has appointed 2019 Fortnite World Cup winner Kyle ‘Bugha’ Giersdorf as its Chief Gaming Scout. As a result, the two parties have joined forces to launch a li...


October 14, 2021

TCL Extends Relationship with Activision To Bring Next-Gen Gam...
Electronics - Gaming - Partnerships - Press Releases - Tech

HONG KONG, Sept. 8, 2021 /PRNewswire/ -- TCL Electronics (1070.HK), one of the leading players in the global TV industry and a leading consumer electronics company, has announced that it is the Off...

Faisal Hussain
October 14, 2021

6 Blockbuster Gaming and Esports Partnerships From 2021
CPG - Esports - Gaming - Non-Profit - Partnership Blogs

Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...

Abby Calcara
October 14, 2021

First Look at NBA 2K22 Arcade Edition Coming Exclusively to Ap...
Gaming - Press Releases - Sports

New gameplay trailer highlights authentic NBA 2K action optimized for Apple devices 2K today unveiled a trailer for NBA 2K22 Arcade Edition, showcasing an authentic NBA 2K experience built exclusi...

Angelina Luspo
October 12, 2021

100 Thieves Collaborates With Lil Nas X Ahead Of Worlds 2021 G...
Esports - Gaming - Influencers

American rapper Lil Nas X and esports organisation 100 Thieves have collaborated on a surprise music video ahead of the upcoming League of Legends World Championship group stage. The video shows Lil ...

Esport Insider
October 11, 2021

This Spongebob-Themed Xbox Series X Is The Stuff Of Both Dream...
Gaming

To celebrate the release of Nickelodeon All-Star Brawl, Microsoft has released two brand-new Xbox Series X consoles. The two consoles (and their accompanying controllers) were revealed in an Xbox Wir...

Games Radar
October 11, 2021

EA Could Drop ‘FIFA’ Name from Iconic Series
Gaming - Sports

Electronic Arts FIFA 22 game already has 9.1 million players following its global release on Oct. 1, but it may be the last to use the FIFA name. The company is exploring the idea of renaming our glo...

Front Office Sports
October 8, 2021

Xbox Partners With Adidas for 20th-Anniversary Sneakers
Fashion - Gaming

Xbox has announced a new partnership with Adidas for console-inspired sneakers in celebration of the 20th anniversary of Xbox. While this is the first Xbox sneaker collaboration with Adidas, it will n...

comicbook
October 6, 2021

Five Back-to-School Partnerships That Welcomed Kids Back to Cl...
Beverages - CPG - Fashion - Gaming - Non-Profit

The Back-to-School season is a huge event for family marketing, and in 2021 kids returned to schools in person - many after over a year of remote learning! Take a look at five engaging Back-to-Sch...

Abby Calcara
October 6, 2021

Amazon CEO Says Video Games Could Become the Largest Entertain...
Gaming - Tech

Amazon.com Inc. had long struggled to make a good video game. Now that it finally has a hit release, the company is predicting a bright future for that business. Games could end up being the largest ...

BNN Bloomberg
October 6, 2021

Trolli Celebrates the 20th Anniversary of Xbox with Limited-Ed...
Branding - Gaming

CHICAGO, Oct. 5, 2021 /PRNewswire/ -- This is no glitch. Trolli has been leveling up snacking since the original Xbox console broke into the gaming world in 2001; and now, to help celeb...

Nicholas Fox
October 5, 2021

Halo Infinite Inspired Rockstar Energy Drink Now Available
Branding - Gaming

Xbox has partnered with Rockstar Energy Drink to unveil a series of collector's edition cans, all featuring iconic Master Chief designs, and now available to buy. Each can will provide fans with the c...

IGN
October 5, 2021

Netflix’s Next Three Games Take Aim At the Casual Market
Gaming

Netflix is continuing its foray into video games with three new titles aimed at casual audiences. However, most people around the world still can't try out the service. As reported by TechCrunch, Net...

IGN
September 30, 2021

Sony Acquires Bluepoint Games, The Studio Behind Its Incredibl...
Gaming

Some of the very best games on PlayStation 5 so far are old titles made new — so it’s fitting that Sony is officially acquiring Bluepoint Games, the acclaimed studio that specializes in remasters....

The Verge
September 30, 2021

Fortnite’s Upcoming Global Music Series Will Have An Interac...
Branding - Gaming

Epic is well known for bringing musical performances to Fortnite, including spectacular shows for huge artists like Travis Scott and Ariana Grande and concerts hosted on the non-violent party royale i...

The Verge
September 29, 2021

SUPER MARIO BROS. Animated Film to Star Chris Pratt, Anya Tayl...
Gaming - Theatrical

The Super Mario Bros. animated movie is powering up with an all-star voice cast led by Chris Pratt as the iconic Nintendo character. It now has a North American release date of Dec. 21, 2022. Joining...

Hollywood Reporter
September 24, 2021

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

Adweek
September 23, 2021

The Halo-Themed Xbox Series X & PS5 Are Now Available Thr...
Branding - Gaming

Walmart is hosting a big console restock event today, September 23rd, at 12PM ET / 9AM PT. It’s going to have the PS5 consoles, along with the standard Xbox Series X and the limited edition Halo Inf...

The Verge
September 23, 2021

TimTheTatman Joins Complexity Gaming As Part Owner
Gaming - Sponsorships

North American esports organisation Complexity Gaming announced that Timothy Betar, aka TimTheTatman is now a brand partner and part owner. Per a release, Betar will bring ‘immediate revenue opportu...

Esports Insider
September 21, 2021

A New Free Digital Pokemon Trading Card Game is Coming Soon
Gaming - Tech

The Pokémon Company is officially releasing a new digital Pokémon trading card game for users. The app, titled Pokémon Trading Card Game Live, comes at a time when the card game is hitting an all-t...

HypeBeast
September 21, 2021

Fortnite Partners With Balenciaga on Outfits for You and Your ...
Fashion - Gaming

Fortnite players will soon get to snag apparel from luxury brand Balenciaga for themselves and their in-game avatars. The duo announced Monday a partnership which includes adding Balenciaga outfits t...

USA Today
September 21, 2021

HyperX Partners With Skateboarding Champion Minna Stess
Gaming - Influencers - Sponsorships

HyperX has added skateboard champion Minna Stess to its roster of ‘HyperX Heroes‘ ambassadors. Stess will exclusively wear and promote HyperX gaming headsets while participating in various HyperX ...

Esports Insider
September 21, 2021

The Crush is On! Khloé Kardashian To Host First Ever Candy Cr...
Gaming - Influencers

Today, King, a leading interactive entertainment company for the mobile world, announced Candy Crush All Stars U.S., a brand new tournament in Candy Crush Saga hosted by Khloé Kardashian that will se...

wallstreet:online
September 20, 2021

Ikea Introduces A New Line Of Furniture And Gear For Gamers
Gaming - Household

Getting all of your gamer gear is very important — a comfortable chair, a sturdy desk, and maybe some storage space. With that in mind, Swedish furniture company Ikea has rolled out a new gaming rang...

Polygon
September 17, 2021

Xbox and Special Olympics Hold First ‘Gaming for Inclusi...
Esports - Gaming - Non-Profit

Gaming in general is moving toward accessibility, but that's not as much the case in esports, which like other sports are competitive and by nature somewhat exclusive. Xbox and the Special Olympics ar...

Yahoo! News
September 16, 2021

Ubisoft’s The Driver Video Game Series Is Becoming a TV ...
Automotive - Gaming - Television

In a move that surely nobody saw coming, the Driver series of video games—a series that hasn't seen a major release since 2011 and is, by my calculation, the 13th most relevant car game franchise ou...

The Drive
September 15, 2021

Pokémon 25: The Album Coming 15th October and Full Tracklist ...
Gaming - Music

Today, The Pokémon Company International along with its partners at Universal Music Group announced the launch date for Pokémon 25: The Album as well as new artists joining the program including Lil...

My Nintendo News
September 14, 2021

Carnage, the Villain of Venom: Let There Be Carnage, is Part o...
Esports - Gaming

This time around, the highlight skin is Carnage, the notorious Spider-Man foe, and the villain of the upcoming movie Venom: Let There Be Carnage. Along with his new outfit, Carnage also gets several o...

Polygon
September 13, 2021

Recreational Esports League Startup Mission Control Partners w...
Esports - Gaming - Sponsorships

As part of the agreement, Mission Control will provide the University of Kentucky with a strategy and help execute a community esports program for students to get involved in campus activities. The pr...

Esports Insider
September 13, 2021

Serie A’s and EA Sports Deal Includes Supercoppa Title Spons...
Gaming - Sponsorships - Sports

Italian top-flight soccer league Serie A has announced an expansive partnership with EA Sports, which includes exclusive rights for 14 of the division’s clubs for the FIFA 22 gaming title. The US ga...

Sportspro Media
September 13, 2021

Judge Rules Apple Must Allow Other Forms of In-App Purchases
Gaming - Online - Tech

Judge Yvonne Gonzalez-Rogers issued a permanent injunction in the Epic v. Apple case on Friday morning, handing a major setback to Apple’s App Store model and bringing months of bitter legal joustin...

The Verge
September 10, 2021

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