Crayola Plans to Double Its Family Experience Venues
Attractions - CPG - Live Entertainment - Toys

The Crayola Experience is about to expand. The company behind the iconic crayons inked a new licensing agreement with family entertainment attraction developer BrightColors LLC to double its number o...

Toybook
September 27, 2022

PEAKY BLINDERS Expands Story Through Dance Show
Live Entertainment - Streaming - Television

Steven Knight looks astounded, almost lost for words. He’s just watched contemporary dance company Rambert run through scenes from the first act of their Peaky Blinders production, based on the hit ...

Hollywood Reporter
September 27, 2022

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

Apple Music to Sponsor Super Bowl Halftime Show Amidst Push In...
Live Entertainment - Music - Sponsorships - Sports

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...

The Verge
September 23, 2022

Lil Nas X Named LEAGUE OF LEGENDS President, Promises Explosiv...
Esports - Gaming - Live Entertainment - Music

Lil Nas X is adding a new line to his résumé: president of “League of Legends.” Riot Games announced that the Grammy-winning, genre-busting rapper/singer/songwriter has come on board with the h...

Variety
September 16, 2022

BravoCon 2022 Full Lineup Revealed: REAL HOUSEWIVES, BELOW DEC...
Live Entertainment - Television

BravoCon is back. The fan experience, taking place Oct. 14-16 at the Javits Center in New York City, is returning for the first time since its inaugural edition in 2019. With over 140 “Bravolebrit...

Variety
September 14, 2022

THE CROWN, BRIDGERTON, THREE-BODY PROBLEM Set For Netflix Tudu...
Live Entertainment - Streaming

Netflix has revealed the lineup for Tudum, the streamer’s second annual free virtual global fan event set for September 24. Per the streamer, the event will feature “news, never-before-seen foota...

Deadline
September 14, 2022

Thursday Night Football on Prime Video Sponsors Are Ready for ...
Dining - Live Entertainment - Online - Press Releases - Retail

DraftKings and Little Caesars join Amazon to deliver a thrilling NFL experience to fans starting with the September 15 game Today, Prime Video announced that DraftKings Inc. (Nasdaq: DKNG) and Little...

Sasha Villalobos
September 14, 2022

Emmy Awards 2022: The Complete Winners List
Live Entertainment - Streaming - Television

The 74th annual Emmy Awards are in the books following a tight three-hour telecast on NBC that saw several repeat winners, along with quite a few surprising upsets. During Monday’s Kenan Thompson-ho...

Variety
September 13, 2022

Sesame Street: The Musical Begins Off-Broadway Previews Septem...
Classic Characters - Live Entertainment - Music - Non-Profit - Television

Elmo, Cookie Monster, Grover, and more take the stage in a new show featuring songs from the TV show plus new ones by Tom Kitt, Helen Park, and Nate Edmondson. Sesame Street and 42nd Street are one a...

Playbill
September 12, 2022

Luke Bryan, Chris Stapleton, Kane Brown Headline Stagecoach ...
Live Entertainment - Music

The 2023 Stagecoach Festival lineup was announced today for the 15th edition of the country music festival. Headlining will be Luke Bryan, his fourth time as a top billing, with Kane Brown and Chris S...

Deadline
September 12, 2022

World’s Largest Corn Maze’ Celebrates 60 Years of ...
Attractions - Automotive - Branding - Live Entertainment - Streaming

A suburban Chicago farm that boasts the "world's largest corn maze" is celebrating the 60th anniversary of the world's most famous fictional secret service agent, James Bond. The intricate maze, set ...

Reuters
September 12, 2022

Wizarding World Celebrates Back to Hogwarts and Delights Fans ...
Attractions - Classic Characters - Gaming - Live Entertainment - Press Releases

LONDON, Sept. 1, 2022 /PRNewswire/ -- 25 years ago, J.K. Rowling introduced us to the mysterious Platform Nine and Three Quarters, the scarlet Hogwarts Express and explained the significance of an 11:...

Angelina Luspo
September 7, 2022

Live Nation to Introduce Reusable Cups at Venues and Festivals
Live Entertainment - Music

Anyone who’s been to a concert knows the sound: The crunch of hundreds of plastic cups underfoot, which are used once and thrown away, creating countless acres of garbage. Live Nation Entertainment...

Variety
September 6, 2022

Nickelodeon and NFL Bring Slimetime Back to Primetime with Sec...
Live Entertainment - Press Releases - Sports - Streaming - Television

HOLLYWOOD, Calif., Aug. 31, 2022 /PRNewswire/ -- Nickelodeon and the NFL, in conjunction with CBS Sports, are bringing Slimetime back to primetime for a second season of the Sports Emmy Award-nominate...

Angelina Luspo
August 31, 2022

Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
August 30, 2022

Tiffany & Co. Unveils Official ‘League of Legends&#...
Branding - Esports - Gaming - Live Entertainment - Online

Revealing the redesign of the ‘LoL Esports’ crown jewel. Just a few weeks after the announcement of the ticket sales of League of Legends World Championship 2022, Riot Games also revealed that it...

Hypebeast
August 30, 2022

How ‘Retailtainment’ Multiplies the Impact of Experiential...
Live Entertainment - Retail - Toys

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements. Retailtainment concepts tend to downplay...

Retail Touchpoints
August 29, 2022

Little Caesars Scores Touchdown with Exciting NFL Announcement...
Branding - Dining - Influencers - Live Entertainment - Online

The Official Pizza Sponsor of the NFL reveals key star-studded partnerships, fan-engaging promotions, and charitable giving initiatives Little Caesars, the Official Pizza Sponsor of the NFL, is pulli...

Sasha Villalobos
August 29, 2022

Snoop Dogg and Eminem Bring the Metaverse to the VMAs
Influencers - Live Entertainment - Music

Snoop Dogg and Eminem are set to take the VMA stage together for the first time in two decades — bringing with them an Otherside metaverse-themed performance. The upcoming live performance is inspi...

Hypebeast
August 26, 2022

Callaway Golf Company Announces Plans for New Corporate Name: ...
Branding - Fashion - Live Entertainment - Press Releases - Retail

CARLSBAD, Calif. , Aug. 24, 2022 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) (the "Company") announced today plans to change its corporate name to Topgolf Callaway Brands Corp. ("Topgolf Calla...

Faisal Hussain
August 26, 2022

Doritos Transforms Triangles All Around Us, Invites Fans on an...
Attractions - CPG - Esports - Fashion - Gaming

PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic tr...

Faisal Hussain
August 24, 2022

iHeartMedia to Host Metaverse Concerts in FORTNITE Virtual Wor...
Gaming - Live Entertainment - Music - Tech

iHeartMedia has launched its first virtual world on Fortnite, called iHeartLand, as the company extends its marketing investments into the metaverse and toward younger audiences. iHeart, which brough...

Hollywood Reporter
August 24, 2022

Tiger Woods & Rory McIlroy’s TMRW Sports Announces TGL,...
Live Entertainment - Press Releases - Sports - Tech - Television

ATLANTA--(BUSINESS WIRE)--Tiger Woods and Rory McIlroy’s TMRW Sports today announced TGL, a new tech-infused golf league in partnership with the PGA TOUR. TGL will showcase team matches fusing advan...

Faisal Hussain
August 24, 2022

Afterpay Releases Designer NFTs with Exclusive Merchandise, Ex...
Branding - Electronics - Fashion - Live Entertainment - Online

Buy now, pay later company Afterpay has partnered with New York Fashion Week (NYFW) to release limited-edition non-fungible tokens (NFTs) that come with exclusive merchandise and in-person experiences...

Marketing Dive
August 24, 2022

Television Academy Corporate Partners Get Ready to Celebrate t...
Automotive - Beverages - Live Entertainment - Press Releases - Streaming

The Television Academy announced today the activations for its official roster of new and returning Corporate Partners for the 2022 Emmy Awards season, which includes Kia America, FIJI® Water, Franci...

Angelina Luspo
August 24, 2022

Hallmark Channel Partners With Enchant for Christmas Light Spe...
Attractions - Live Entertainment - Television

The Hallmark Channel, the programming of which has long been a staple of the Christmas season, is now planning to spread holiday cheer in person, as well. The TV network has signed on as the first na...

Hollywood Reporter
August 22, 2022

Pepsi Gears up for 2022 Football Season with New Pepsi Gametim...
Beverages - Branding - CPG - Household - Live Entertainment

Brand Brings #BetterWithPepsi Campaign to the Gridiron with Football Watching-Themed Spots Featuring Pepsi Zero Sugar On the heels of renewing its nearly four-decade partnership with the NFL earlier ...

Sasha Villalobos
August 18, 2022

Cadillac Becomes the Official Vehicle of the US Open
Automotive - Live Entertainment - Partnerships - Press Releases - Sponsorships

The USTA and Cadillac have agreed on a multi-year sponsorship for Cadillac to serve as the official vehicle of the US Open. Beginning at 2022 US Open, Cadillac will have a significant on-site presen...

Faisal Hussain
August 15, 2022

ESPN Introduces “The World Excel Championships”
Esports - Finance - Gaming - Live Entertainment - Online

This past weekend, ESPN‘s ESPN2 network and Sky Atlantic introduced The World Excel Championships. The unique display shared the evolution of Esports, which saw competitors solve financial problems ...

HypeBeast
August 12, 2022

Budweiser Sends Soccer Fans on Scavenger Hunt in Countdown to ...
Beverages - Branding - CPG - Live Entertainment - Online

Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign...

Marketing Dive
August 12, 2022

Next-Gen Lego Discovery Centers to Open in Atlanta, Boston, an...
Attractions - Live Entertainment - Toys

Merlin Entertainments’ next-generation Lego Discovery Centers are set to launch in Boston and Atlanta, in addition to Washington, DC, in 2023. Formerly known as Legoland Discovery Centers, Merlin...

Blooloop
August 10, 2022

Bad Bunny and adidas Bring You on a Flight to Remember
Influencers - Live Entertainment - Music - Online - Press Releases

The hottest season of the year comes and goes, but in Puerto Rico it is always summer. Positive vibes, beaches and beautiful blue skies are common. Inspired by the eternal summer of Puerto Rico, Bad B...

Sasha Villalobos
August 9, 2022

Toho International, Inc. and Stern Pinball Announce: The Godzi...
Attractions - Classic Characters - Live Entertainment - Partnerships - Press Releases

ELK GROVE VILLAGE, Ill., Aug. 9, 2022 /PRNewswire/ -- Stern Pinball, Inc., Everyone's favorite monster, Godzilla has been demolishing cities for over sixty-eight years. On August 10, tune in to wa...

Faisal Hussain
August 9, 2022

Kenan Thompson to Host 2022 Emmy Awards
Live Entertainment - Streaming - Television

Kenan Thompson is set to host the 2022 Emmy Awards, it was announced today. The Saturday Night Live star will emcee the ceremony airing on NBC and streaming live on Peacock on Monday, Sept. 12. “B...

Hollywood Reporter
August 9, 2022

Fathom Events, Universal Pictures, and DreamWorks Pictures Pro...
Live Entertainment - Press Releases - Theatrical

DENVER, July 12, 2022 /PRNewswire/ -- Global stand-up comedy sensation Jo Koy will bring his singular and hilarious take on family matters to theaters nationwide with an exclusive comedic introduction...

Angelina Luspo
August 8, 2022

Bids, Birdies and Beats: Online Auction Opens Ahead of St. Jud...
Attractions - Automotive - Live Entertainment - Music - Non-Profit

MEMPHIS, Tenn.--(BUSINESS WIRE)--Today through August 10, bidding is open for an online auction affiliated with a special concert benefiting St. Jude Children’s Research Hospital®: the St. Jude...

Faisal Hussain
August 5, 2022

KIDZ BOP Announces Tour Partnerships with Sam’s Club and...
CPG - Live Entertainment - Music - Press Releases - Retail

The KIDZ BOP LIVE 2022 Tour kicked off July 19, and will play 29 shows across the U.S. this summer KIDZ BOP, the #1 music brand for kids, announced today that Sam’s Club and KING'S HAWAIIAN are the...

Sasha Villalobos
August 4, 2022

How This Plant-Based Brand Stole the Show at This Summer’...
Attractions - CPG - Live Entertainment - Music - Travel

“We're in a sea of liquor brands, Coca-Cola, and Toyota—and then there's us.” That’s how Adrian Santos, the director of field marketing at Just Egg, described the brand’s first foray into th...

BizBash
August 3, 2022

Ticketmaster, TikTok partner to Give Users a New Way to Discov...
Live Entertainment - Music - Online - Tech

Ticketmaster and TikTok are partnering to launch an in-app feature that lets users discover events through the popular short-form video app. With this new partnership, TikTok users will be able to buy...

TechCrunch
August 3, 2022

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