KIDZ BOP extends popular Never Stop Live Tour, adding 21 dates...
Live Entertainment - Music - Press Releases

NEW YORK, Sept. 12, 2023 /PRNewswire/ -- KIDZ BOP, the #1 music brand for kids, in partnership with Live Nation, is extending its popular KIDZ BOP Never Stop Live Tour by adding 21 shows this fall. T...

Angelina Luspo
 September 14, 2023

#kidz-bop

BACARDÍ rum named first spirits partner of the 2023 MTV Video...
Beverages - CPG - Live Entertainment - Press Releases - Television

As the First Spirits Partner of the 2023 MTV Video Music Awards, BACARDÍ rum is excited to partner with MTV and Paramount Brand Studio around the award show's celebration of 50 years of Hip Hop cultu...

Trent Turquand
 August 23, 2023

#bacardi #mtv #vmas

PLAYSTUDIOS and Merlin Entertainments bring real life rewards ...
Gaming - Live Entertainment - Press Releases

LAS VEGAS--(BUSINESS WIRE)--PLAYSTUDIOS, Inc. (NASDAQ: MYPS), the award-winning developer of the playAWARDS loyalty platform and publisher of free-to-play mobile games that offer real-world rewards to...

Angelina Luspo
 August 3, 2023

#merlin-entertainment #playstudios

Super Bowl LVIII is getting slimed on Nickelodeon!
Live Entertainment - Sports - Television

CBS Sports and Nickelodeon are bringing the slime to Las Vegas for the first-ever Super Bowl alternate telecast: a kids and family-centric, surprise-filled special presentation of Super Bowl LVIII, ai...

Nicholas Fox
 August 1, 2023

WWE & C4 expand partnership and launch first-ever product...
CPG - Live Entertainment - Sports

WWE® (NYSE: WWE) and Nutrabolt, owner of the C4® brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspire...

Nicholas Fox
 July 27, 2023

Lexus heats up the summer in partnership with Beyoncé’s...
Automotive - Live Entertainment - Music - Press Releases - Sponsorships

Lexus is hitting the road with Beyoncé's RENAISSANCE WORLD TOUR alongside her BeyGOOD Foundation as the exclusive automotive partner of the U.S. leg of the tour. The leading luxury car brand will sup...

Nicholas Fox
 July 26, 2023

Hot Wheels Legends Tour returns, presented by Mobil 1
Automotive - Live Entertainment - Press Releases - Toys

Now with stops in 17 countries, the world’s largest traveling car show kicks off on May 13 in Miami, Florida Vehicle submissions are now open for the 2023 Hot Wheels™ Legends Tour at www.HotWhee...

Angelina Luspo
 April 24, 2023

#hot-wheels #mobil-1

Asad Ayaz Named The Walt Disney Company’s First-Ever Chief B...
Branding - Classic Characters - Live Entertainment - Music - Online

Asad Ayaz has been named the first-ever Chief Brand Officer of The Walt Disney Company, effective immediately, it was announced today by Robert A. Iger, Chief Executive Officer. In this newly created ...

Sasha Villalobos
 April 7, 2023

#the-walt-disney-company

Hard Rock International Teams Up with Lionsgate’s John W...
Dining - Live Entertainment - Press Releases - Theatrical - Travel

For the full story, visit   -  https://www.prnewswire.com/news-releases/hard-rock-international-teams-up-with-lionsgates-john-wick-chapter-4-to-bring-exclusive-experiences-and-surprises-to-f...

Angelina Luspo
 March 27, 2023

#hard-rock-international #john-wick-4 #lionsgate

Cinnamon Toast Crunch Cinnamojis Make Epic Return and Enter th...
CPG - Live Entertainment - Press Releases - Sports

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch Cinnamojis are back with their absurd antics – and this time they are gearing up to square off against each other. The beloved Cinnamojis are bust...

Angelina Luspo
 March 21, 2023

#cinnamon-toast-crunch #general-mills #wwe

Reimagined Mickey’s Toontown Reopens March 19, 2023, at ...
Attractions - Classic Characters - Live Entertainment - Press Releases

Disneyland Resort continues the Disney100 anniversary celebration with the reopening of the reimagined Mickey's Toontown at Disneyland Park on March 19, 2023. At this animated neighborhood, families c...


March 17, 2023

#disneyland

HyperX and Riot Games Extend Global Partnership for VALORANT C...
Gaming - Live Entertainment - Press Releases - Tech

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, and Riot Games today announced a multi-year partnership extension for t...

Angelina Luspo
 March 9, 2023

#hyperx #riot-games

North America’s second Peppa Pig Theme Park to open in N...
Live Entertainment - Press Releases - Television

NORTH RICHLAND HILLS, Texas, March 7, 2023 /PRNewswire/ -- Starting in 2024, families will be able to enter the playful world of Peppa Pig for an unforgettable day of adventure at North America's se...

Angelina Luspo
 March 8, 2023

#merlin-entertainment #peppa-pig

Nintendo Powers up MAR10 Day With a Month Full of Mario-relate...
Classic Characters - Gaming - Influencers - Live Entertainment - Press Releases

REDMOND, Wash.--(BUSINESS WIRE)--Let’s-a go! With MAR10 Day hitting soon on March 10, Nintendo is celebrating another exciting year for their mustachioed hero with not only a day but a month’s wor...

Angelina Luspo
 March 2, 2023

#nintendo #ryan-kaji

Back in the Game: Priceline Kicks Off New Integrated Ad Campai...
Live Entertainment - Press Releases - Sports - Tech - Travel

Priceline, the iconic online travel agency famous for 25 years of negotiating amazing deals and rewriting the rules of travel, is launching a new brand campaign built on the promise of getting you to ...

Sasha Villalobos
 February 9, 2023

#priceline

Jersey Mike’s Debuts A Teaser, Featuring Danny DeVito, F...
Dining - Live Entertainment - Press Releases - Sports - Television

As the Big Game approaches, Jersey Mike's Subs, known for its fresh sliced/fresh grilled subs, is releasing a teaser of what it has in store for the brand's debut on marketing's largest stage. The tea...

Sasha Villalobos
 February 8, 2023

#danny-devito #jersey-mikes

American Honda Joins Modern Golf Movement as First National Au...
Automotive - Live Entertainment - Press Releases

Honda and Acura brands become 'Official Automotive Partners' and 'Official Vehicles' of Topgolf New partnership will connect Honda and Acura brands with next-gen buyers Millennials and Gen Z represent...

Sasha Villalobos
 February 6, 2023

#acura #honda #topgolf

Old Spice Delivers Smelf-Confidence Under the Spotlight with N...
Branding - CPG - Live Entertainment - Press Releases - Sports

Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old Spice gives guys confidence u...

Sasha Villalobos
 February 6, 2023

#old-spice #procter-gamble

NFL, Saweetie, Intuit Bring First-Ever Super Bowl Concert to R...
Live Entertainment - Music - Press Releases - Tech

Today, the National Football League announced plans for the Saweetie Super Bowl Concert Presented by Intuit on Roblox. Starring Warner Records hip-hop artist Saweetie, the free virtual concert will be...

Sasha Villalobos
 February 3, 2023

#intuit #nfl #roblox #saweetie

UFC Announces Global Marketing Partnership with Logan Paul and...
Beverages - Live Entertainment - Press Releases - Sports

UFC, the world’s premier mixed martial arts organization, and PRIME, the sports drink brand founded by Logan Paul and KSI, today announced a multi-year global marketing partnership that forges an al...

Sasha Villalobos
 February 2, 2023

#prime-beverage #ufc

Legendary Legume MR. PEANUT To Be Roasted in Big Game
Branding - CPG - Live Entertainment - Press Releases - Sports

The makers of PLANTERS® Dry Roasted Peanuts have brought the highest quality peanuts to snack fans since 1906. Now peanuts and comedy will finally unite when the most legendary legume, MR. PEANUT®, ...

Sasha Villalobos
 January 31, 2023

#jeff-ross #mr-peanut #planters

HEINZ Lends Iconic 57 to Demystify the Big Game’s Confusing ...
Branding - CPG - Live Entertainment - Press Releases - Sports

Roman numerals are ancient history. However, while they’ve been obsolete since the 13th century, year after year, they are a Big Game constant that never fails to confuse and bewilder fans. Ahead of...

Sasha Villalobos
 January 27, 2023

#kraft-heinz

Bad Bunny, Mary J. Blige, Brandi Carlile, Luke Combs, Steve La...
Live Entertainment - Music - Press Releases

SANTA MONICA, Calif.--(BUSINESS WIRE)--The first round of performers for the 65th Annual GRAMMY Awards® has been announced and taking the stage will be current nominees Bad Bunny, Mary J. Blige, Bran...

Angelina Luspo
 January 26, 2023

#grammys #the-recording-academy

Run the Tunnel, Just Like the Pros: Fast Twitch Is Offering th...
Beverages - Live Entertainment - Press Releases - Sports

The pre-game tunnel is where athletes get physically and mentally prepared for gametime. Fast Twitch, a new energy drink from Gatorade, is letting three lucky fans experience the power of this explosi...

Sasha Villalobos
 January 23, 2023

#fast-twitch #gatorade #pepsico

KIDZ BOP and Live Nation Announce All-New 2023 Tour
Live Entertainment - Music - Press Releases

KIDZ BOP Never Stops in 2023! Today, KIDZ BOP, the #1 music brand for kids, announced its brand-new tour, KIDZ BOP Never Stop, in partnership with Live Nation. The ultimate pop concert for kids (and t...

Sasha Villalobos
 January 23, 2023

#kidz-bop

Universal Parks & Resorts Plans to Bring New Concept for ...
Attractions - Live Entertainment - Press Releases

FRISCO, Texas, Jan. 11, 2023 /PRNewswire/ -- Universal Parks & Resorts announces a one-of-a-kind theme park, unlike any other in the world, specifically designed to inspire fun for families with...

Faisal Hussain
 January 12, 2023

#universal-parks-resorts

A First Look Inside the Incredible Super Mario Brothers-Themed...
Attractions - Dining - Live Entertainment

When Super Nintendo World opens at Universal Studios Hollywood next month, amusement parkgoers will be treated to a highly immersive themed land straight out of the iconic Super Mario Brothers video g...

Eater
January 10, 2023

#nintendo #super-mario-world #universal-studios-hollywood

Crayola Education Launches Creativity to New Heights with Cray...
Attractions - CPG - Household - Live Entertainment - Partnerships

EASTON, Pa., Jan. 9, 2023 /PRNewswire/ -- Crayola, the brand that inspires creativity and celebrates learning, is bringing educators, parents, children, and celebrities together for an exciting, wee...

Faisal Hussain
 January 9, 2023

#american-association-of-school-librarians #code-org #crayola #gonoodle #harpercollins

ALADDIN THE MUSICAL and 16 Handles Create New Flavor
Dining - Live Entertainment

Aladdin the Musical and 16 Handles are keeping the magic alive this year by celebrating a new collaborative flavor launch this January. Introducing Aladdin's Three Berry Magical Wishes, a limited-edit...

QSR Magazine
January 5, 2023

#16-handles #aladdin-the-musical

Crav’n Flavor to Ring in the New Year as Part of Nashville...
Attractions - CPG - Live Entertainment - Music

Crav’n Flavor announced today that it is a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by the Nashville Convention & Visitors Corp. This type of sponsorshi...


December 21, 2022

#jack-daniels #nashville #topco

Paramount Scraps Long-Running Carnegie Hall Upfront
Live Entertainment - Streaming - Television

Paramount Global won’t hold forth at New York’s Carnegie Hall during TV’s “upfront” season, signaling some of the many changes taking place in the ways traditional media companies talk to Ma...

Variety
December 20, 2022

#paramount #upfront

Budweiser Helps Argentina Celebrate Win with World Cup Packs
Beverages - Live Entertainment - Music - Sports - Television

Budweiser is celebrating Argentina’s FIFA World Cup win throughout the country as part of its #BringHomeTheBud campaign, per information shared with Marketing Dive. The effort includes limited-editi...

Marketing Dive
December 20, 2022

#budweiser #fifa-world-cup

Television Academy Reveals Emmys 2023 Calendar
Live Entertainment - Streaming - Television

Nevermind the winter awards season. It’s never too early to be talking about the Primetime Emmys, and the Television Academy agrees. The organization approved the 2023 Emmy Awards calendar on Thursd...

Variety
December 19, 2022

#emmys #television-academy

Beyoncé and Amazon Music Announce Club Renaissance in Los Ang...
Live Entertainment - Music

Beyoncé and Amazon Music have come together to host an event titled “Club Renaissance, happening this weekend in Los Angeles. The event celebrates the multi-Grammy award-winning artist’s latest ...

Hypebeast
December 16, 2022

#amazon-music #beyonce

Trevor Noah to Return as Grammy Awards Host
Live Entertainment - Music

Trevor Noah will return as host of the Grammy Awards in February, the Recording Academy announced on Thursday, making his third consecutive appearance as the emcee of music’s proverbially biggest ni...

Variety
December 15, 2022

#grammys #the-recording-academy #trevor-noah

Golden Globes 2023: Jerrod Carmichael Set to Host NBC Telecast
Live Entertainment - Television - Theatrical

The Golden Globes have a host. Jerrod Carmichael has signed on to front the 80th Golden Globes, airing live Jan. 10 on NBC and its streaming service Peacock from the show’s longtime home, the Bever...

Hollywood Reporter
December 9, 2022

#golden-globes #jerrod-carmichael

Kia America Brings the Magic of the North Pole to Patients at ...
Automotive - Live Entertainment - Non-Profit - Press Releases - Tech

IRVINE, Calif., Dec. 8, 2022 /PRNewswire/ -- Kia America is continuing to "Accelerate The Good" this holiday season by expanding its partnership with St. Jude Children's Research Hospital in an effort...

Nicholas Fox
 December 8, 2022

#holiday2022 #kia #st-jude

Perfectly Packaged CPG Partnerships in 2022
CPG - Dining - Fashion - Health & Beauty - Live Entertainment

Innovative CPG partnerships have become popular across all categories, including quick service, experiential, tech, fashion and more. Check out some great examples of impactful programs from 2022....

Sasha Villalobos
 December 6, 2022

#arbys #coachella #heinz #lays #marvel-studios

Britney Spears Musical ONCE UPON A ONE MORE TIME Sets Broadway...
Live Entertainment - Music

“Once Upon a One More Time,” a musical powered by the discography of Britney Spears, is coming to Broadway in 2023. The show will begin previews at Broadway’s Marquis Theatre ahead of opening n...

Variety
December 2, 2022

#britney-spears #broadway

Crayola Experience Partners with First Responders ChildrenR...
Attractions - CPG - Live Entertainment - Non-Profit - Press Releases

EASTON, Pa. (Dec. 1, 2022) – ‘Tis the season to be gifting and today Crayola Experience colorfully announced it is gifting a total of $500,000 in holiday prize giveaways, half of which will be do...

Angelina Luspo
 December 2, 2022

#crayola #first-responders-childrens-foundation

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