EGOT musician and activist John Legend is now officially a shoe designer. The Voice coach and his longtime stylist, Dave Thomas, have teamed with Sperry on a collection of men’s footwear, which land...
The National Music Publishers Assn. and Twitch announced an agreement to build partnerships between music publishers and the interactive livestreaming service. The deal paves the way for the economics...
As she embarks on a two-shoe collaboration with Jordan Brand, Billie Eilish riffs on her own precious childhood memories, individual style, and ethical beliefs, creating something that is — as a who...
The world's leading record label becomes a publicly traded company to much anticipation Tuesday, but it won't be easy for American investors to get in on the action.
With Universal Music Group going p...
Today is a big day for admirers of legendary electronic music group Swedish House Mafia. Since returning from a nine-year hiatus earlier this year, the trio have now announced that fans will finally b...
For the second drop of their collaboration with Guest Artistic Director ASAP Rocky, PacSun is linking with Vans.
Launching under the ASAP Worldwide moniker, the latest entry in the PacSun and Vans pa...
The three-day Curtain Up! festival in Times Square later this month will culminate in a big Sunday concert featuring performers from 18 Broadway musicals and five plays, with shows represented from Ai...
The rollout for Tony Bennett and Lady Gaga’s second and final collaborative album, “Love for Sale,” will include saturation-level broadcast components in the months to come, as the pair have par...
Fans of Justin Bieber, The Weeknd, and Olivia Rodrigo can now enjoy their latest music in Dolby Atmos on Apple Music. To mark the partnerships, Dolby has released a series of artist spotlight videos p...
Fresh off of her collaboration with McDonald’s on the Saweetie meal, the Santa Clara born star has announced a new partnership - this time, with MAC Cosmetics. The 28-year-old has been named the com...
Today, The Pokémon Company International along with its partners at Universal Music Group announced the launch date for Pokémon 25: The Album as well as new artists joining the program including Lil...
Luxury jewellery brand Tiffany and Co. have unveiled its 90-second ‘About Love’ campaign film starring Beyoncé and Jay-Z, centred around the power couple’s 20-year relationship.
In the film, d...
Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.”
Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...
Lil Nas X is a multitalented entertainer who is especially skilled at two things: marketing and turning pop culture legends into collaborators. One of those icons is Elton John, who recently joined th...
Apple Music has announced a major new initiative to upload and compensate rights holders behind DJ mixes.
The streaming giant has put a greater emphasis on mixes as of late, in part because they've d...
Having hosted large-scale virtual concerts by superstar artists like Lil Nas X and Zara Larsson, gaming paltform Roblox will now serve as the virtual location for a forthcoming Twenty One Pilots event...
The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...
Event Genius has partnered with event marketing platform Audience Republic to bolster their egMarketing product. The ticketing platform will now make use of Audience Republic’s expertise and bespoke...
You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we’re taking off in a new partnership with Delta in which Spotify w...
NEW YORK, Sept. 2, 2021 /PRNewswire/ -- SiriusXM and Coldplay announce the return of Coldplay Radio, available now through October 30 on the SXM App, ahead of the band's 9th studio album Music O...
Sportswear giant Adidas has partnered with the Bob Marley family on a new 2021/2022 kit for the Netherlands-based football team, Ajax.
The kit features a jersey, shorts and socks, with Amsterdam’s ...
LAS VEGAS, Aug. 30, 2021 /PRNewswire/ -- XSET, the world's fastest growing and most diverse esports and gaming lifestyle brand, and Drai's, the world's biggest hip hop club, announced today they...
H.E.R. — the Oscar-winning singer-songwriter behind hits like “Best Part” and “Focus” — is in final negotiations to make her feature film acting debut in The Color Purple movie musical.
W...
LONDON, Aug. 26, 2021 /PRNewswire/ -- This fall, The Beatles invite everyone everywhere to get back to the chart-topping 1970 album, Let It Be, with a range of beautifully presented Special Editio...
TikTok Radio was launched today by SiriusXM, and it brings a show where popular songs and viral songs in the short video application would be featured and highlighted. The program would bring a new st...
Wondery and Amazon Music have reached an exclusive licensing and ad sales deal with the family-oriented podcast company Tinkercast.
Beginning in September and extending through 2022, Wondery and Amaz...
IRVINE, Calif., Aug. 23, 2021 /PRNewswire/ -- Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member. Less than five years later, he has ascended to stardom ...
Pharrell Williams and Adidas have created another must-have sneaker for their popular Humanrace line.
The German sportswear giant unveiled the Pharrell x Adidas Humanrace Sichona today, a lifestyle s...
Following a Thursday morning press conference, Chicago Department of Public Health commissioner, Allison Arwady, took to Twitter to report the post-Lollapalooza COVID-19 case numbers so far.
"We are ...
Justin Bieber and Megan Thee Stallion lead all nominees for the 2021 MTV Video Music Awards. The nominations, which MTV announced on Wednesday (Aug. 11), include seven for Bieber and six for Stallion,...
The record industry is headed for a gangbusters year – and we’ve got the receipts to prove it.
MBW has crunched the reported calendar Q2 financials of each of the three major music companies for ...
Spotify is testing out new music streaming plans, including one option offering streaming for $0.99 a month.
A reader for tech site The Verge shared screenshots of an offered plan called Spotify Plus...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
