11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

Dr. Seuss Celebrates ‘The Lorax’ with Brand Partne...
Branding - CPG - Fashion - Pets - Publishing

Dr. Seuss Enterprises is celebrating Earth Day in a big way by honoring the 50th anniversary of The Lorax. The beloved tale of the title character who “speaks for the trees” is taking center stag...

The Toy Book
April 8, 2021

Authors Earn More Leverage in Film and TV Rights Market Amid P...
Publishing

Amid a bustling year for deals given streaming demand, writers increasingly ask for more creative control in projects: "We are able to ask for things that we weren’t able to ask for in the past." Du...

Hollywood Reporter
April 8, 2021

Facebook Strikes News Corp Deal to License News from Australia...
Online - Publishing - Tech

Facebook last month shut off the ability for Australian users and media organizations to share news links in the country, and now it seems the company’s extraordinary measure has resulted in a compr...

The Verge
March 16, 2021

NFTs storm the art world. But that’s just the ‘tip...
Publishing - Tech

The blockchain-backed technology shines a spotlight on digital ownership. Artist Ryan Maloney had planned a conventional launch for his latest project, a series of collector cards called Beastly Ball...

CNET
March 10, 2021

DC Comics Is Launching a Podcast Universe on Spotify
Podcasts - Publishing

DC is launching another universe to tell its superhero stories — but this time, it’s not on HBO Max or Cartoon Network: it’s on Spotify. The publisher is working on nine shows for Spotify, incl...

The Verge
February 22, 2021

How Libraries Are Meeting eBook Demand for NYT Best Sellers
Publishing

Sloan created an interactive visualization that lets you see how many people are on the waitlist to “borrow” a digital copy of a book (known as “holds”) and compare that against how many “co...

The Verge
February 12, 2021

Allure Magazine Enters Brick-and-Mortar Retail
Publishing - Retail

The store will feature augmented reality capabilities for customers to try on products, as well as smart mirrors. When live events return, Allure’s editorial team will regularly host in-store events...

Chain Store Age
January 28, 2021

Spotify tries out audiobooks with help from some celebrity nar...
Publishing - Streaming

Spotify on Monday began testing the appeal of audiobooks by adding nine classic public domain titles recorded by professional narrators and celebrities. If you open Spotify on your phone or computer, ...

CNET
January 26, 2021

Fanfiction to Netflix: Wattpad’s plan to become the A24 of t...
Publishing - Streaming

Kate Marchant was in the kitchen of her childhood home, standing across the room from her mother, when she got the email: Robbie Amell, who appeared on the CW’s Flash, was interested in adapting her...

The Verge
January 15, 2021

Lil Nas X Says Children Are His Core Audience Right Now, And T...
Influencers - Music - Publishing

Lil Nas X discusses his new children's book and how he connects well with kids and wants to be a good model for them. Reaching kids on their level has been a big part of the public persona of Lil Nas ...

NPR
January 8, 2021

Hasbro to celebrate Peppa’s 10th anniversary all year
Fashion - Publishing - Retail - Television

The celebrations will kick off on March 1 with “Best Of” episodes of Peppa Pig airing Monday through Thursday at 8-9 a.m. EST on Nickelodeon. The week will conclude with a brand new, four-part ser...

The Toy Book
January 8, 2021

Children’s Content helped Print Book Sales Rise 8.2% in ...
Publishing

With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. For the year ended January 2, 2021, units hit 750.9 million, ...

Publisher's Weekly
January 8, 2021

Popular Anime, “One Piece,” reaches 1,000 chapters
Publishing - Streaming

Back in July 1997, Eiichiro Oda’s One Piece began serialization in Weekly Shonen Jump. Now, twenty years later, it has become the biggest-selling manga series ever. Last summer, it was announced th...

Kotaku
January 7, 2021

2020 Listicle of Listicles!
Gaming - Influencers - Listicles - Music - Online

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile 2020 listicles that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 20, 2020

Restaurants relying on gift cards to save their 2020
Dining - Publishing - Retail

As America officially enters the holiday season, the country is dealing with record-high spikes of coronavirus infections, casting more economic uncertainty for retailers and restaurants. U.S. retail ...

QSR Magazine
December 11, 2020

Huggies, Scary Mommy cater to night-owl new mothers with Hulu ...
CPG - Publishing - Streaming

Huggies' partnership with Scary Mommy on "Up Early Tonight" signals how Kimberly-Clark is eyeing more marketing opportunities in the streaming space as digital video consumption continues to climb und...

Marketing Dive
December 4, 2020

Former Wells Fargo CMO Joins Nielsen
Finance - Publishing

Marketing veteran Jamie Moldafsky, who most recently served as CMO of Wells Fargo, is joining Nielsen as chief marketing and communications officer. In her new role, effective immediately, Moldafsky ...

Adweek
December 2, 2020

Bertelsmann to Buy Simon & Schuster for $2.1 Billion in C...
Branding - Publishing

Simon & Schuster will operate as a separate unit under the Penguin Random House umbrella. Jonathan Karp, president-CEO of Simon & Schuster, and Dennis Eulau, chief operating officer and chief ...

Variety
November 25, 2020

Penguin Random House to Buy Simon & Schuster From ViacomC...
Publishing

ViacomCBS Inc. is selling book publisher Simon & Schuster to German media giant Bertelsmann SE for almost $2.18 billion, ViacomCBS said Wednesday, in a deal that would create a publishing behemoth...

Wall Street Journal
November 25, 2020

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