Food Network is teaming up with the NFL for a new primetime competition series that celebrates the art of tailgating.
In the six-episode “NFL Tailgate Takedown,” hosts Sunny Anderson and New Engl...
The new limited-edition flavor comes as part of its “Nutmeg Royale” football campaign. While the films celebrate the crafty moves on the pitch and the players who perfected them. Just like the ski...
The beer brand announced this week that whichever country wins the World Cup will receive all the beer going unsold due to the ban.
https://twitter.com/Budweiser/status/1593893410062143488
Budweiser...
Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. In a statement explaining its decision, FIFA said supporters woul...
ATLANTA and PURCHASE, N.Y., Nov. 18, 2022 /PRNewswire/ -- Buffalo Wild Wings® and Mtn Dew Legend® recruited basketball superstars Klay Thompson and A'ja Wilson to surprise local communities in San ...
HOLLYWOOD, Fla., Nov. 17, 2022 /PRNewswire/ -- Hard Rock Cafe is expanding upon its partnership with world-renowned soccer legend Lionel Messi with its latest release of its fan-favorite Messi Burger ...
ATLANTA--(BUSINESS WIRE)--Today, Boys & Girls Clubs of America, together with Parichute, The Coca-Cola Company and players of many Major League Soccer (MLS), National Women’s Soccer League (NWSL...
Chipotle, an official partner of US Soccer, today announced it will drop 5,000 free entree codes every time the US Men’s National Team scores a goal during the upcoming FIFA World Cup.
In addition ...
Budweiser is gathering over 100 influencers from all over the world to participate in a major FIFA World Cup campaign that will see these partners flown to Qatar to make content for their followers an...
While today Nike (NYSE:NKE +2.85%) celebrates 50 years of business, it also serves as “Day One” for its newest project, .SWOOSH. A web3 platform, .SWOOSH answers the shift to an increasingly digit...
McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup. A minute-long campaign spot features 10 languages and four dialects as it depicts soccer fans and families b...
PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- To celebrate National Pickle Day today, Lay's and Subway debut a new way to play into the nation's passion for all things pickle – including pickleball,...
Spalding, the legendary sports equipment brand will be releasing an exclusive collaboration with Stranger Things, one of the most popular Netflix shows to date. All modeled on Spalding’s size 7 bask...
LAS VEGAS, Nov. 10, 2022 /PRNewswire/ -- MGM Resorts International will construct one of the world's most exclusive live sports-viewing experiences for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAN...
Anheuser-Busch, one of the largest and most influential sport sponsors in the U.S., is building on its commitment to bringing fans closer to the sports they love with the purchase of a Major League Pi...
LOS ANGELES, Nov. 3, 2022 /PRNewswire/ -- Meat District, the creator of butcher-crafted premium fresh and frozen burgers, and the defending Champion Los Angeles Rams are proud to announce a multi-ye...
Battle royale mobile game PUBG MOBILE continues its collaborative spree by teaming up with legendary football superstar Lionel Messi. The news follows a partnership with Squid Game‘s Jung Ho Yeon as...
Coca-Cola is collaborating with emerging female artists from the Middle East and Mexico for its FIFA World Cup 2022™ campaign anthem: a modern, multicultural reimagination of Queen’s 1986 hit, “...
DALLAS, Oct. 26, 2022 /PRNewswire/ -- Digital golfers, assemble! Modern golf entertainment leader Topgolf is inviting Players across the globe to embark on a fun adventure and play golf in a unique ...
Procter & Gamble’s Gillette will host the NFL’s first live broadcast mixed-reality commercial today (Oct. 24) in an effort to promote its new GilletteLabs with Exfoliating Bar product, accordi...
HOUSTON, Oct. 24, 2022 /PRNewswire/ -- Crown Royal continued their multi-year NFL partnership, which includes the "Kick off with Crown Royal" campaign by dedicating $25,000 from the Crown Royal Genero...
Diageo-owned Captain Morgan is leveraging the company’s status as the Official Spirits Sponsor of the NFL to add some excitement to sports viewing with a new campaign, “Great Things Happen When Yo...
PLANO, Texas, Oct. 19, 2022 /PRNewswire/ -- As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everythi...
NEW YORK--(BUSINESS WIRE)--The National Football League and iHeartMedia today announce the NFL Podcast Network’s fall programming lineup. With the 2022 regular season underway, the NFL and iHeartMed...
IRVINE, Calif., Oct. 18, 2022 /PRNewswire/ -- Back for the 11th year, Taco Bell is teaming up with MLB to celebrate passionate baseball and taco fans across the country through the highly-anticipated ...
FRISCO, Texas, Oct. 17, 2022 /PRNewswire/ -- Dr Pepper revealed today the latest limited-edition indulgence: Dr Pepper Bourbon Flavored Fansville Reserve. As part of the brand's strong connection to c...
LOS ANGELES, Oct. 11, 2022 /PRNewswire/ -- La Brea Bakery, North America's No. 1 artisan bread brand and the Los Angeles Rams today announced a new partnership that will enhance Rams gamedays wit...
Nissan is expanding ties with college sports through its “New Frontiers” program. The inaugural video series offers that building a personal brand, like a pro, can help collegiate athletes venture...
Molson Coors Brings Lineup of Beer, Hard Seltzer and Non-Alc to the PPA, Starting This Fall
Molson Coors Beverage Company (NYSE: TAP) today announces a new partnership with the Professional Picklebal...
Major League Baseball (MLB) has expanded its partnership with Google Cloud as it seeks to offer new video capabilities and more data-driven, personalised experiences on its digital platforms.
The two...
ROUND RIDGE, Pa., Oct. 6, 2022 /PRNewswire/ -- What's in a name? Thanks to Reese's University's new NIL deal several college football players are about to get a whole lot of chocolate and peanut b...
Saturday is college football game day, but unfortunately for fans everywhere, it’s also the most popular day of the week to do laundry and chores.* As the beer made to chill, Coors Light believes ch...
Delta Air Lines and the LA28 Olympic and Paralympic Games has introduced a co-created emblem featuring Delta’s “A,” further cementing Delta’s commitment to the Olympic and Paralympic movement ...
NEW YORK and PITTSBURGH, Sept. 29, 2022 /PRNewswire/ -- Peloton Interactive, Inc. (NASDAQ: PTON) and DICK'S Sporting Goods ( NYSE: DKS) today announced a new partnership in which DICK'S will s...
Today, Roadie, an Atlanta-based crowdsourced delivery platform, and global digital sports platform Fanatics announced a new partnership that will put a significant selection of licensed sports merchan...
After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...
Kettle Brand is introducing a Tailgate Edition chip flavor. Dubbed the MVS — Most Valuable Snack — for this year’s tailgate season, the Buffalo Bleu sees natural flavoring of extra-bold buffalo ...
Italian football club AC Milan has announced a partnership with Web3 game Monkeyleague to create a line of digital assets and fan experiences.
The deal will see the football club’s real-life player...
Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...
EA has announced a number of deals about major teams and leagues being featured in the newest — and final — FIFA game. Now, we have news of a fake team — AFC Richmond, the fictional club from Te...
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