Film Studio to Be Launched in Space in 2024
Live Entertainment - Sports - Television - Theatrical

The SEE-1 studio module, to be attached to a new commercial space station, comes from the company co-producing Tom Cruise's upcoming space movie. Shooting scenes in space in front of a greenscreen ma...

Hollywood Reporter
January 20, 2022

General Mills Enlists Spongebob, Athletes, Musicians for Limit...
CPG - Music - Sports - Television

General Mills is launching its Cinnamoji Toast Crunch cereal for a limited time only. General Mills’ popular Cinnadusted breakfast staple releases the first of its kind cereal with a spoonful of em...

HypeBeast
January 20, 2022

&pizza Partners With Playmaker For College Athlete NIL Pa...
Dining - Sports

Sports media and talent management brand Playmaker has announced the launch of its college athlete NIL partnership with &pizza, according to a press release. The campaign offers college athletes t...

Fast Casual
January 20, 2022

Remington, European Electric Grooming Tools Brand, Confirms Co...
Health & Beauty - Sports

Spectrum Brands Holdings and Manchester United have extended their global partnership, which will see Spectrum’s Remington brand continue as the soccer club’s Electrical Styling Partner. The part...

Global Cosmetics News
January 19, 2022

Megan Thee Stallion Will Spice Up Flamin’ Hot’s Fo...
CPG - Sports

The Super Bowl might not kick off until February, but the anticipation is heating up because on Feb. 13, Frito-Lay will debut its first ever Flamin’ Hot commercial featuring both Cheetos and Doritos...

Ad Week
January 19, 2022

PGA TOUR and SiriusXM Agree to Multi-Year Extension
Music - Press Releases - Sports

PONTE VEDRA BEACH, Fla. and NEW YORK, Jan. 18, 2022 /PRNewswire/ -- The PGA TOUR and SiriusXM announced today that they have reached a multi-year extension to their broadcasting agreement, which will ...

Nicholas Fox
January 18, 2022

Outdoor Sports Brands Scarpa and Speedland Make New Additions ...
Fashion - Sports

The athlete rosters of Scarpa and Speedland have new additions. Mountain sports-focused brand Scarpa has added famed alpine ski racer Bode Miller to its athlete roster. Although he is the most recent...

Footwear News
January 18, 2022

Virtual Footwear Could Be Up Next for Shaquille O’Neal and O...
Fashion - Online - Sports

Even Shaquille O’Neal is taking a leap into the metaverse. The former NBA star, in partnership with Authentic Brands Group, filed for three trademark applications for the word “SHAQ,” last mont...

Footwear News
January 13, 2022

PepsiCo’s Beverage and Frito-Lay Brands Unite for Joint ...
CPG - Press Releases - Sports

PURCHASE, N.Y., Jan. 13, 2022 /PRNewswire/ -- As the playoff season kicks off this weekend, Frito-Lay and PepsiCo Beverage brands are teaming up for "Road to Super Bowl," a campaign taking fans on an ...

Nicholas Fox
January 13, 2022

Attend Super Bowl LVI with American Cancer Society Celebrity P...
Influencers - Non-Profit - Press Releases - Sports

ATLANTA, Jan. 12, 2022 /PRNewswire/ -- The American Cancer Society (ACS), through its National Football League (NFL) Crucial Catch partnership, announced today that TikTok star Addison Rae will give o...

Nicholas Fox
January 12, 2022

NFL & Nickelodeon Reveal Super Bowl Merch Collaboration
Sports - Television

NFL and Nickelodeon are hitting the gridiron once again with the launch of their joint apparel collection ahead of Super Wild Card Weekend. This time last year, NFL debuted their Nickelodeon special f...

HypeBeast
January 11, 2022

The PUPPY BOWL is Issuing NFTs
Sports

Animal Planet is courting crypto fans ahead of its annual Super Bowl-themed “Puppy Bowl.” For the full story, visit  Ad Age - https://adage.com/article/digital-marketing-ad-tech-news/puppy-b...

Ad Age
January 11, 2022

Wonderful Pistachios Launches a Big Game Campaign
CPG - Press Releases - Sports - Television

LOS ANGELES, Jan. 10, 2022 /PRNewswire/ -- Wonderful® Pistachios today announced the launch of a Big Game campaign to make game day snacking even easier, whether attending in person, or watching fr...

Faisal Hussain
January 10, 2022

A Look Back at 2021’s Best Celebrity Partnership Meals
Dining - Music - Sports

If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce...

Adweek
January 6, 2022

Fanatics Bets Big on Trading Card Boom
Retail - Sports

Fanatics has acquired Topps' trading card and collectibles business for roughly $500 million. Fanatics, the world's largest seller of licensed sports apparel, is now the dominant player in the booming...

Axios
January 5, 2022

Inside Pepsi’s Multimedia Halftime Show Plans for Super ...
Live Entertainment - Music - Sports

As Pepsi prepares for its eleventh year as the title sponsor of the Super Bowl Halftime Show, the beverage giant takes The Drum behind the scenes of its plan to elevate the entertainment experience. ...

The Drum
January 4, 2022

Cinemark Teams Up with ESPN to Bring College Football Playoff ...
Partnerships - Press Releases - Sports - Television - Theatrical

PLANO, Texas--(BUSINESS WIRE)--Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, today announced it is teaming up with ESPN to bring some of college ...


December 21, 2021

UFC AND TIMEX ANNOUNCE MAJOR GLOBAL SPONSORSHIP AND LICENSING ...
Fashion - Live Entertainment - Partnerships - Press Releases - Retail

MIDDLEBURY, Conn. & LAS VEGAS, Dec. 10, 2021 /PRNewswire/ -- UFC®, the world's premier mixed martial arts organization, and Timex®, a global leader in watchmaking for more than 165 years, to...

Faisal Hussain
December 10, 2021

Rakuten, Other Advertisers Plan Optimistic Tone for Super Bowl...
Branding - Online - Retail - Sports - Streaming

Rakuten Rewards plans to run its first Super Bowl commercial in February, an effort to use television’s biggest broadcast of the year in part to help U.S. consumers understand what it does. In the ...

The Wall Street Journal
December 10, 2021

Fazoli’s Teams Up With Kentucky Basketball Player For Me...
Dining - Sports

Lexington-based Fazoli's is showing support for its city by teaming up with University of Kentucky all-star freshman point guard, Tyrone "TyTy" Washington Jr. The brand will use his name, image and li...

Fast Casual
December 7, 2021

Always Partners with YMCA to Create Sports Grants for Girls Du...
CPG - Health & Beauty - Influencers - Non-Profit - Partnerships

CINCINNATI--(BUSINESS WIRE)--Always has teamed up with the YMCA to create the Always Sports Grant, a new fund providing 1,500 girls access to sports programs in ten states across the country. Sports a...

Faisal Hussain
December 6, 2021

Manchester City Head To The Metaverse With Sony Partnership
Online - Sports - Tech

English soccer champions Manchester City have announced a global partnership with Japanese conglomerate Sony Corporation to develop new digital fan experiences. The Premier League outfit will conduct...

Sports Pro Media
December 2, 2021

Adobe and MLB Partner to Create Next Generation Fan Experience...
Press Releases - Sports - Tech

Adobe and Major League Baseball (MLB), North America’s most historic professional sports league, today announced a major expansion of our partnership to reimagine fan engagement and continue to brin...

Angelina Luspo
November 24, 2021

Drake’s OVO and JURASSIC PARK Link Up for New Toronto Ra...
Fashion - Sports - Theatrical

Drake and OVO have once again put together another collection of Toronto Raptors-inspired merch apparel. This time, OVO has teamed up with Jurassic Park, a nod to the Raptors 2019 NBA Championship run...

HypeBeast
November 19, 2021

Nordstrom Partners With Fanatics on Licensed Sports Fan Produc...
Fashion - Retail - Sports

Nordstrom has announced its partnership with Fanatics on licensed sports fan products. Through the long term partnership, Nordstrom customers will be able to shop for licensed sports fan products tha...

Fashion United
November 18, 2021

Darius Rucker’s NFL Fanatics Deal Spins Hootie Into Hood...
Fashion - Music - Sports

Three-time Grammy winner Darius Rucker is teaming up with the National Football League and Fanatics to launch a new line of licensed NFL apparel. The collection, which features items for all 32 teams...

Sportico
November 15, 2021

Golden State Warriors Renew ‘US$20m A Year’ Rakuten Patch ...
Sponsorships - Sports

The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official ecommerce partner, video-on-demand partner and affiliate ...

Sports Pro Media
November 12, 2021

US Soccer Seals ‘Record’ Nike Partnership Extension
Sponsorships - Sports

Financial terms of the deal have not been disclosed, but the national soccer governing body described it as the ‘largest commercial agreement in US Soccer history’ and ‘one of Nike’s largest s...

Sports Pro Media
November 11, 2021

NBA Star Klay Thompson Collaborating With Shake Shack For LTO
Dining - Sports

NBA All-Star and Golden State Warrior Klay Thompson is teaming up with Uber Eats and Shake Shack to give eaters a taste of his three favorite things: burgers, basketballs and boats with the Klay Trey ...

Fast Casual
November 10, 2021

Fubo Sportsbook Officially Launches, Bringing First Owned-and-...
Sports - Streaming - Television

CHICAGO--(BUSINESS WIRE)--Fubo Gaming, a subsidiary of leading sports-first live TV streaming platform fuboTV Inc. (NYSE: FUBO), today announced that it is live in the mobile sports betting ...

Faisal Hussain
November 5, 2021

BET Studios in Partnership with KLUTCH Sports Group Present ...
Music - Partnerships - Press Releases - Sports - Television

NEW YORK--(BUSINESS WIRE)--BET Studios, in partnership with Rich Paul and KLUTCH Sports Group, present a new original documentary series, “KLUTCH Academy” – a five-part unscripted series to ...

Faisal Hussain
November 5, 2021

Tostitos Teams Up with Tony Romo to Offer Fans a Football Expe...
CPG - Press Releases - Sports

PLANO, Texas, Nov. 4, 2021 /PRNewswire/ -- As the Official Chip and Dip of the National Football League (NFL), Tostitos has a long-standing history of bringing fans together to make lasting memorie...

Nicholas Fox
November 4, 2021

WNBA Players’ Union Looks to Expand Community Support Th...
Beverages - Sports

The WNBA players' union will look to continue its support for causes in each of the league's 12 markets and has formed a multiyear partnership with Pepsi to do so. For the WNBA's 25th season in 2021,...

ESPN
November 4, 2021

Chipotle Steps Up Sports Sponsorship With NHL Deal
Dining - Sponsorships - Sports

Chipotle will serve as the NHL’s official Mexican-themed QSR and Mexican-themed fast casual restaurant. The brand has exclusivity in each category, both of which are new for the NHL. Financial detai...

SBJ
November 4, 2021

MiLB & Marvel Entertainment Partner as ‘Defenders o...
Publishing - Sports - Streaming - Theatrical

Minor League Baseball has announced a three-year partnership with Marvel Entertainment, one of the world’s most prominent storytelling brands, for an exciting event series that will play out in ball...

MiLB
October 22, 2021

Wiz Khalifa Partners With Professional Fighters League for Ant...
Music - Sports

Ahead of its 2021 World Championship, Wiz Khalifa has dropped a new track “Million Dollar Moment” for the Professional Fighters League. Inspired by the ethos of the league’s fighters, Khalifa s...

HypeBeast
October 22, 2021

NBA Snaps Up Coinbase As First Crypto Partner
Sponsorships - Sports

The agreement sees Coinbase become the North American basketball league’s first ever cryptocurrency partner. Coinbase also becomes the exclusive cryptocurrency platform of the Women’s National Bas...

SportsPro Media
October 20, 2021

Google Boosts NBA Partnership with Pixel 6
Branding - Electronics - Sports - Tech - Television

Over the years, Google has aggressively sponsored the NBA, and that’s increasing for the league’s “75th anniversary season.” The company is specifically using the NBA and basketball as an opp...

9to5Google
October 19, 2021

Seattle Kraken Launches With Impossible Foods at Climate Pledg...
Dining - Press Releases - Sponsorships - Sports

SEATTLE, Oct. 15, 2021 /PRNewswire/ -- The Seattle Kraken, Climate Pledge Arena and Oak View Group (OVG) today proudly announced Impossible Foods, one of the world's leading environment...

Nicholas Fox
October 15, 2021

Zappos.com Announces Platinum Sponsorship of the 2022 Special ...
Fashion - Non-Profit - Partnerships - Press Releases - Retail

LAS VEGAS, Oct. 14, 2021 /PRNewswire/ -- Today Zappos.com, the leading e-commerce and customer service company, announced its sponsorship of the 2022 Special Olympics USA Games scheduled for Jun...

Faisal Hussain
October 14, 2021

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