NFL Signs First-Ever Spirits Deal with Diageo
Beverages - Sports

It will include all of Diageo’s spirits portfolio, although the company plans to focus primarily on the Smirnoff, Crown Royal and Captain Morgan Spiced Rum brands at the start. Its Guinness beer is ...

June 16, 2021

Tough Mudder Partners with KOOSH for a Unique and Muddy Kids E...
Live Entertainment - Sports - Toys

Tough Mudder, the global experiential fitness entertainment brand announces that the Original KOOSH, the iconic Hasbro brand licensed to Playmonster will become the presenting sponsor of Tough Mudder ...

Faisal Hussain
June 14, 2021

Starbucks Files for Stadium Naming Rights
Beverages - Branding - Dining - Sports

In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...

June 14, 2021

Chipotle to Air First National Spot with Athlete
Branding - Dining - Sports

Chipotle will air its first-ever national TV commercial featuring a professional athlete. The ad, which highlights Julie Ertz’s training routine, will air starting July 5 during the U.S. Women’s N...

Associated Press
June 14, 2021

Calm App Donates, Pays Fines In Support of Naomi Osaka
Sports - Tech

When Naomi Osaka announced that she would be skipping press at the French Open last week, the tennis champ suggested the “considerable” fines she’d incur be donated to a good cause. Calm, the sl...

The Wrap
June 7, 2021

Nike Stands With Naomi Osaka After French Open Exit
Fashion - Sports

On Monday, tennis star and Nike athlete Naomi Osaka pulled out of the 2021 French Open citing mental health reasons. The move comes after she announced last week her decision not to speak to media dur...

Footwear News
June 2, 2021

NBA 2K League Names Wilson Official Match Ball
Esports - Sports

Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA. The new ball will make...

Esports Insider
June 1, 2021

Fanatics Opens First LA Store in Partnership with Paris Saint-...
Fashion - Retail - Sports

The sports merchandise company opened a store dedicated to Paris Saint-Germain in the Westfield Century City Mall. The store sells PSG apparel featuring LA-inspired clothing from its partnership with ...

May 27, 2021

Wilson Sporting Goods to Open its First Stores
Retail - Sports

Wilson Sporting Goods Co. is expanding its game, moving from the court to lifestyle apparel — and physical retail. The sports equipment-focused company has launched Wilson Sportswear, a performance...

Chain Store Age
May 26, 2021

Naomi Osaka Debuts Second Nike Collection
Fashion - Retail - Sports

Naomi Osaka’s second apparel collection, as well as a look at her French Open outfit, is here. Today, Nike unveiled the details behind its collaboration with the four-time Grand Slam champion, whos...

Footwear News
May 25, 2021

Philadelphia Eagles | Life Brand
Finance - Partnerships - Sports - Tech

The Philadelphia Eagles and Life Brand  partnered in a multiyer deal that offers unique solutions to help build and protect personal and corporate brands. The deal saw LifeBrand employs AI-pow...

Eagles | Life Brand
May 25, 2021

Verizon Expands In-Stadium Partnerships with NHL and NBA
Electronics - Sports - Tech

Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week. The carrier will use the NHL partner...

May 24, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

WWE to Resume Live Tours
Live Entertainment - Sports

The WWE, whose lucrative live events business was neutralized last year during the coronavirus pandemic, has set a 25-city schedule as it gets set to resume touring on July 16. Texas, which has been ...

May 21, 2021

Yahoo Sports Expected to Continue Streaming NFL Games
Sports - Streaming - Tech

Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...

May 19, 2021

NBA Star Jordan Clarkson Teams with Esports Technologies
Esports - Sports

Global esports wagering services brand Esports Technologies has announced a new marketing partnership with NBA star Jordan Clarkson of the Utah Jazz. Clarkson will partner with the technology company...

Esports Insider
May 19, 2021

EA Sports PGA Tour Will Launch Spring 2022
Gaming - Sports

EA Sports PGA Tour will launch in spring 2022, Electronic Arts said on Monday, confirming assumptions that EA Sports’ return to a professional golf sim would happen sometime around the next Masters ...

May 18, 2021

NBA | Reddit
Online - Partnerships - Sports

The NBA and Reddit partnered in a deal that saw offically licensed NBA content and highlights shown on the r/ NBA reddit page. The deal between the NBA and Reddit also saw a new series of AMAs (Ask...

NBA | Reddit
May 12, 2021

Hulu Scores 9-Part Lakers Docuseries with Director Antoine Fuq...
Sports - Streaming - Television

Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...

May 11, 2021

New Television Marketing Opportunities For Your Brand
Automotive - Beverages - CPG - Dining - Health & Beauty

Start planning your next partnership with television marketing opportunities! Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...

Andrew Gormley
May 10, 2021

Fila & Brooks Brothers Collaborate for Wimbledon Collecti...
Fashion - Sports

The 110-year-old Italian tennis brand Fila wants to continually find new fans and stretch the parameters of its product offerings. A new collaboration with American label Brooks Brothers does just tha...

May 7, 2021

The Olympics | Airbnb
Household - Partnerships - Sports - Travel

Airbnb, in partnership with the International Olympic Committee, announced the launch of a new initiative that will provide elite athletes, Olympians and Paralympians, with Airbnb accommodation credit...

The Olympics | Airbnb
May 7, 2021

LA Rams | Rocket Mortgage
Finance - Partnerships - Sports

The LA Rams and Rocket Mortage have partnered to create the ultimate NFL Draft Headquarters. Rocket Mortage converted a 9,000 square foot luxury beach house in Malibu into the LA Rams offical draft...

Sony & Nike Team Up for New PS5-themed Paul George Sneake...
Electronics - Fashion - Gaming - Sports

Nike, Sony, and basketball player Paul George have collaborated on another pair of sneakers, the PG 5, with help from PS5 designer Yujin Morisawa. According to Sony, “the colors of the shoe are heav...

The Verge
May 6, 2021

EA Buys Super Mega Baseball Developer Metalhead Software
Gaming - Sports

EA has purchased Super Mega Baseball developer Metalhead Software. The two companies will combine to grow Metalhead’s Super Mega Baseball franchise, marking EA’s first venture back into the realm ...

May 6, 2021

NBA | Marvel
Partnerships - Sports - Television

The NBA and Marvel have partnered together to produce a Marvel themed NBA broadcast that was called "The Arena of Heroes". The game was broadcasted on Disney owned alternative ESPN channels such as...

NBA | Marvel
May 5, 2021

Nascar Launches Rocket League Partnership
Automotive - Gaming - Sports

Deal marks first in Rocket League to feature commercial partners. Nine Nascar teams will feature in the series' fan pack, and the partnership is part of Nascar's drive to engage younger audiences. Th...

SportsPro Media
May 4, 2021

Hasbro & Franklin Sports Relaunch NERF Sports
Sports - Toys

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports. The reinvented NERF Sports brand kicks off with a spring l...

The Toy Book
May 3, 2021

Valpak | Tennis Channel & Uber Eats
Dining - Online - Partnerships - Sports - Television

Valpak teamed up with Tennis Channel and Uber Eats to celebrate The French Open and bring exceptional deals to consumers across America. To help promote it the Tennis Channel and the French Open, V...

Spotify CEO Insists Arsenal Takeover Bid is “Very Serious”
Finance - Sports

Spotify chief executive Daniel Ek insists his takeover bid for English soccer giants Arsenal is “very serious”. Swedish billionaire Ek last week said he would be interested in purchasing the Prem...

Sports Pro Media
April 30, 2021

NFL Looking for Mobile Esports Game to Launch Before 2022 Seas...
Gaming - Sports - Tech

The NFL and mobile gaming platform Skillz are accepting applications for the Game Developer Challenge co-hosted by the two organizations. Developers have until May 31 to submit their concept for an NF...

Sport Techie
April 29, 2021

Golden State Warriors First Sports Team to Launch Own NFT Coll...
Sports - Tech

The National Basketball Association’s (NBA) Golden State Warriors are looking to capitalise on the surging interest in digital collectibles by becoming the first professional sports team to launch t...

Sports Pro Media
April 28, 2021

Washington Football Team, Bud Light Announce Draft Lineup
Beverages - CPG - Online - Sports

The Washington Football Team announced today the virtual line-up for Draft Week '21 Live Online presented by Bud Light. Live coverage each day of the NFL Draft will be available on the Washington Foot...

PR Newswire
April 28, 2021

Valpak Teams up with Tennis Channel and Uber Eats to Ace Savin...
Branding - Dining - Online - Partnerships - Press Releases

ST. PETERSBURG, Fla., April 27, 2021 /PRNewswire/ -- Valpak, the company behind the fan-favorite Blue Envelope of Savings, is teaming up with Tennis Channel and Uber Eats to celebrate The French Op...

Faisal Hussain
April 28, 2021

Eagles Partner With LifeBrand to Monitor Social Media
Online - Sports - Tech

The Philadelphia Eagles have partnered with LifeBrand, a Pennsylvania-based startup that helps build and protect personal and corporate brands. The company’s AI-backed platform can confidentially id...

Sport Techie
April 28, 2021

PepsiCo Commits $1M To Improve Access To Soccer In Underserved...
Beverages - Branding - CPG - Sports

PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...

PR Newswire
April 28, 2021

NASCAR | Satisfi Labs
Partnerships - Sports - Tech

NASCAR partnered with knowledge management platform Satisfi Labs to help ease fans back into NASCAR races safely with technology at their side.

NASCAR | Satisfi Labs
April 28, 2021

NHL, WarnerMedia Strike 7-Year Deal That Puts Live Games on HB...
Sports - Streaming

Hockey is going somewhere it has never been before. WarnerMedia gained rights to show live NHL games on its two big cable networks, TBS and TNT, as well as its new streaming hub, HBO Max, in a seven-...

April 27, 2021

NHL Sells Remainder of Broadcast Rights to TNT
Branding - Sports - Television

In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...

Yahoo! Sports
April 27, 2021

NBA Joins Forces with Reddit in Content and Ad Sales Partnersh...
Online - Sports

The National Basketball Association (NBA) has agreed a new content and ad sales partnership with social media platform Reddit. Details of the arrangement were published on the Social Media Today webs...

Sports Pro Media
April 27, 2021

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