Tough Mudder, the global experiential fitness entertainment brand announces that the Original KOOSH, the iconic Hasbro brand licensed to Playmonster will become the presenting sponsor of Tough Mudder ...
In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...
Chipotle will air its first-ever national TV commercial featuring a professional athlete. The ad, which highlights Julie Ertz’s training routine, will air starting July 5 during the U.S. Women’s N...
On Monday, tennis star and Nike athlete Naomi Osaka pulled out of the 2021 French Open citing mental health reasons. The move comes after she announced last week her decision not to speak to media dur...
Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA.
The new ball will make...
The sports merchandise company opened a store dedicated to Paris Saint-Germain in the Westfield Century City Mall. The store sells PSG apparel featuring LA-inspired clothing from its partnership with ...
Wilson Sporting Goods Co. is expanding its game, moving from the court to lifestyle apparel — and physical retail.
The sports equipment-focused company has launched Wilson Sportswear, a performance...
Naomi Osaka’s second apparel collection, as well as a look at her French Open outfit, is here.
Today, Nike unveiled the details behind its collaboration with the four-time Grand Slam champion, whos...
The Philadelphia Eagles and Life Brand partnered in a multiyer deal that offers unique solutions to help build and protect personal and corporate brands.
The deal saw LifeBrand employs AI-pow...
Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week.
The carrier will use the NHL partner...
On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...
The WWE, whose lucrative live events business was neutralized last year during the coronavirus pandemic, has set a 25-city schedule as it gets set to resume touring on July 16.
Texas, which has been ...
Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...
Global esports wagering services brand Esports Technologies has announced a new marketing partnership with NBA star Jordan Clarkson of the Utah Jazz.
Clarkson will partner with the technology company...
The NBA and Reddit partnered in a deal that saw offically licensed NBA content and highlights shown on the r/ NBA reddit page.
The deal between the NBA and Reddit also saw a new series of AMAs (Ask...
Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...
Start planning your next partnership with television marketing opportunities!
Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...
The 110-year-old Italian tennis brand Fila wants to continually find new fans and stretch the parameters of its product offerings. A new collaboration with American label Brooks Brothers does just tha...
Airbnb, in partnership with the International Olympic Committee, announced the launch of a new initiative that will provide elite athletes, Olympians and Paralympians, with Airbnb accommodation credit...
The LA Rams and Rocket Mortage have partnered to create the ultimate NFL Draft Headquarters.
Rocket Mortage converted a 9,000 square foot luxury beach house in Malibu into the LA Rams offical draft...
Nike, Sony, and basketball player Paul George have collaborated on another pair of sneakers, the PG 5, with help from PS5 designer Yujin Morisawa. According to Sony, “the colors of the shoe are heav...
The NBA and Marvel have partnered together to produce a Marvel themed NBA broadcast that was called "The Arena of Heroes".
The game was broadcasted on Disney owned alternative ESPN channels such as...
Deal marks first in Rocket League to feature commercial partners. Nine Nascar teams will feature in the series' fan pack, and the partnership is part of Nascar's drive to engage younger audiences.
Th...
Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports.
The reinvented NERF Sports brand kicks off with a spring l...
Valpak teamed up with Tennis Channel and Uber Eats to celebrate The French Open and bring exceptional deals to consumers across America.
To help promote it the Tennis Channel and the French Open, V...
Spotify chief executive Daniel Ek insists his takeover bid for English soccer giants Arsenal is “very serious”.
Swedish billionaire Ek last week said he would be interested in purchasing the Prem...
The NFL and mobile gaming platform Skillz are accepting applications for the Game Developer Challenge co-hosted by the two organizations. Developers have until May 31 to submit their concept for an NF...
The National Basketball Association’s (NBA) Golden State Warriors are looking to capitalise on the surging interest in digital collectibles by becoming the first professional sports team to launch t...
The Washington Football Team announced today the virtual line-up for Draft Week '21 Live Online presented by Bud Light. Live coverage each day of the NFL Draft will be available on the Washington Foot...
ST. PETERSBURG, Fla., April 27, 2021 /PRNewswire/ -- Valpak, the company behind the fan-favorite Blue Envelope of Savings, is teaming up with Tennis Channel and Uber Eats to celebrate The French Op...
The Philadelphia Eagles have partnered with LifeBrand, a Pennsylvania-based startup that helps build and protect personal and corporate brands. The company’s AI-backed platform can confidentially id...
PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...
NASCAR partnered with knowledge management platform Satisfi Labs to help ease fans back into NASCAR races safely with technology at their side.
Hockey is going somewhere it has never been before.
WarnerMedia gained rights to show live NHL games on its two big cable networks, TBS and TNT, as well as its new streaming hub, HBO Max, in a seven-...
In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...
The National Basketball Association (NBA) has agreed a new content and ad sales partnership with social media platform Reddit.
Details of the arrangement were published on the Social Media Today webs...
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