Barstool Sports Expands Into Food Delivery with Barstool Bites
CPG - Dining - Sports - Streaming

Barstool Sports has made its entrée into the world of food. The publisher is pushing into the CPG and food-delivery industries, as well as launching the “World Cup of women’s hockey,” the Bars...

Adweek
September 23, 2021

Serena Williams to Star as Wonder Woman in DirecTV Comic Book ...
Sports - Television

This summer, Serena Williams debuted as a retro-themed Wonder Woman in a heroic spot celebrating the launch of DirecTV Stream. Now, Williams is returning to the role in an actual comic book that will ...

Adweek
September 22, 2021

Dick’s Sporting Goods Will Soon be the Largest National Reta...
Retail - Sports

Dick’s Sporting Goods is now an official marketing partner of the WNBA. The league announced in a statement that the retailer signed a multiyear agreement to become an official marketing partner, b...

Footwear News
September 22, 2021

Emma Raducanu Becomes Tiffany’s Brand Ambassador
Influencers - Sponsorships - Sports

British tennis star Emma Raducanu has become a brand ambassador of US luxury jewellery brand Tiffany & Co. Raducanu made history earlier this month by becoming the first qualifier to ever win the ...

Sports Pro Media
September 22, 2021

American Eagle Unveils Influencer Program for Student Athletes
Fashion - Sports

American Eagle didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influ...

Adweek
September 21, 2021

Brands & Platforms Are Courting College Athletes to Sell ...
Branding - Influencers - Online - Retail - Sports

In June, the U.S. Supreme Court ruled that NCAA athletes could profit off of their name, image and likeness — often referred to as NIL — for the first time. Ever since, brands and startups have ru...

Modern Retail
September 21, 2021

LeBron James and Maverick Carter’s SpringHill Partners w...
Influencers - Sports

LeBron James and Maverick Carter's SpringHill company is partnering with Clubhouse to create a series of programs on the live audio platform, the companies have revealed. Under the branding of Spring...

The Hollywood Reporter
September 17, 2021

NBCUniversal Signs Global Partnership with Steph Curry’s...
Sports - Streaming - Television

Comcast NBCUniversal has teamed with two-time NBA MVP Stephen Curry and his Unanimous Media banner for an all-encompassing deal that will stretch across the media conglomerate’s many platforms. Bil...

Hollywood Reporter
September 15, 2021

San Francisco 49ers and Levi’s® Stadium Run New Menu Op...
CPG - Partnerships - Press Releases - Sports

BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms...

Faisal Hussain
September 14, 2021

Nickelodeon, CBS Sports, & NFL Team Up for Weekly Footbal...
Sports - Television

On the heels of success last year with NFL Wild Card Game on Nickelodeon, which brought in more than two million viewers, Nick, CBS Sports and the National Football League (NFL) are hitting the field ...

Kidscreen
September 13, 2021

U.S. STIHL TIMBERSPORTS® Returns To CBS Sports
Household - Press Releases - Sports - Television

VIRGINIA BEACH, Va., Sept. 13, 2021 /PRNewswire/ -- STIHL TIMBERSPORTS®, the Original Extreme Sport, returned in full force this year, and U.S. athletes in the Men's, Women's, and Rookie divisions...

Faisal Hussain
September 13, 2021

Serie A’s and EA Sports Deal Includes Supercoppa Title Spons...
Gaming - Sponsorships - Sports

Italian top-flight soccer league Serie A has announced an expansive partnership with EA Sports, which includes exclusive rights for 14 of the division’s clubs for the FIFA 22 gaming title. The US ga...

Sportspro Media
September 13, 2021

Leeds United Claim Global First with TikTok Ecommerce Partners...
Sponsorships - Sports

Premier League team Leeds United have teamed up with TikTok to become the first soccer club in the world to sell official merchandise and replica shirts on the TikTok platform. Leeds have become a Ti...

SportsProMedia
September 10, 2021

PSG Join NFT Craze with Crypto.com Deal
Sponsorships - Sports

French soccer team Paris Saint-Germain (PSG) have named Crypto.com as their official cryptocurrency platform in a partnership that also sees the Ligue 1 club join the non-fungible tokens (NFT) bandwag...

SportsPro Media
September 10, 2021

Dapper Dan and Pepsi Connect on ‘Made for Football Watching...
Fashion - Sports

Dapper Dan and Pepsi are putting a luxurious spin on NFL game nights. As part of New York Fashion Week, the Harlem couturier and beverage giant will officially launch their “Made for Football Watchi...

Complex
September 9, 2021

BIC Teams Up With Fashion Model Football Fan Chanel Iman to La...
Fashion - Partnerships - Press Releases - Sports

SHELTON, Conn., Sept. 8, 2021 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, is helping football fans across the country gear up for the 2021 NFL season kickoff with the l...

Abby Calcara
September 8, 2021

PSG Suit Up With Dior Partnership
Fashion - Sports

French soccer giants Paris Saint-Germain (PSG) have inked a two-year partnership with Dior, which will see the fashion brand provide the official wardrobe for the club. The arrangement is the first ti...

SportsPro Media
September 7, 2021

Nascar, I Am Athlete Announce New Content Partnership
Sports

Following a brief collaboration earlier this season, NASCAR and I AM ATHLETE, the fastest-growing, athlete-led media platform, today announced the launch of new content partnership focused on spotligh...

NASCAR
September 7, 2021

USA Today Network Launches USA Today Sports+ Premium Subscript...
Online - Sports - Streaming

Gannett Co., Inc. (NYSE: GCI) today announced the launch of USA TODAY Sports+, an all-new premium digital subscription experience. USA TODAY Sports+ enables subscribers to curate and customize their l...

Business WIre
September 7, 2021

The History of the Honey Deuce, the U.S. Open’s Iconic Signa...
Beverages - Just for Fun - Live Entertainment - Sports

Wimbledon has the Pimm’s Cup. The Kentucky Derby has the Mint Julep. The U.S. Open has the Honey Deuce—Grey Goose, fresh lemonade, raspberry liqueur, all topped with a honeydew melon skewer. It a...

Vogue
September 3, 2021

Sports Streaming Service DAZN Signs Partnership With Snapchat ...
Sports - Tech

DAZN has announced a new global partnership with Snapchat that will give fans worldwide nonstop boxing content year-round, from behind-the-scenes access and clips, to fight highlights and original fea...

SportsVideo
September 3, 2021

Tide and the NFL Inspire Fans to Make a Positive Impact and #T...
CPG - Household - Sports

CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 laundry detergent brand, announced today that it is joining forces with another iconic brand – the National Football League (NFL) – to motivate ...

Faisal Hussain
August 31, 2021

Tennis Star Naomi Osaka Partners with Levi to Launch New Upcyc...
Fashion - Sports

Naomi Osaka has collaborated with the clothing brand to revive the all-time favorites by focusing on vintage and upcycled denim, including reworked Levi's Trucker Jackets, vintage men's Levi's jeans, ...

Amo Mama
August 31, 2021

Adidas Launches Bob Marley Inspired Ajax Kit
Fashion - Music - Sports

Sportswear giant Adidas has partnered with the Bob Marley family on a new 2021/2022 kit for the Netherlands-based football team, Ajax. The kit features a jersey, shorts and socks, with Amsterdam’s ...

Fashion United UK
August 31, 2021

Topps Celebrates Baseball’s Rising Stars with 2021 Topps MLB...
Press Releases - Sports - Tech - Toys

NEW YORK--(BUSINESS WIRE)--Topps today announced the 2021 Topps MLB Inception NFT Collection, a brand new baseball card inspired release in conjunction with Major League Baseball and MLB Players, In...

Faisal Hussain
August 31, 2021

HyperX Signs Professional Tennis Player Daniil Medvedev as Glo...
Esports - Gaming - Influencers - Partnerships - Press Releases

MOSCOW--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced Russian tennis player Daniil Medvedev as a HyperX Global Brand Ambassado...

Faisal Hussain
August 30, 2021

Sweetgreen Celebrates Naomi Osaka Partnership with US Open Cam...
Branding - Dining - Influencers - Sports

Along with out-of-home (OOH) creative across the city, Sweetgreen will be stationed at Union Square Plaza to give away limited-edition merchandise signed by the tennis star, along with the green tea s...

MarketingDive
August 30, 2021

Ben Affleck Directs and Stars Alongside Shaquille O’Neal...
Finance - Press Releases - Sports

LAS VEGAS, Aug. 30, 2021 /PRNewswire/ -- WynnBET, the premier online sports betting and iGaming app from the global leader in luxury hospitality, Wynn Resorts, on Monday launched its dynamic adverti...

Faisal Hussain
August 30, 2021

Simone Biles Partners with Autograph
Finance - Partnerships - Press Releases - Retail - Sports

LOS ANGELES, Aug. 30, 2021 /PRNewswire/ -- Autograph, the company partnering with the world's biggest icons to usher in a new era of digital collecting, announced its appointment of American gymnas...

Faisal Hussain
August 30, 2021

Konami Reveals Game Trailer for Free-to-Play eFootball
Gaming - Sports

eFootball, the renamed, free-to-play successor to Konami’s Pro Evolution Soccer/Winning Eleven franchise, launches later this fall with a new engine (Unreal 4) running the gameplay. Konami on Thursd...

Polygon
August 27, 2021

49ers Announce Multi-Brand Partnership with the Clorox Company
Health & Beauty - Sports

The San Francisco 49ers today announced a new multi-brand partnership with The Clorox Company. As part of the collaboration, Clorox will become the Official Disinfectant Product Partner of the 49ers a...

San Francisco 49ers
August 27, 2021

Heineken Gives Sports Fans Three More Reasons to Cheer
Beverages - Partnerships - Press Releases - Sports

AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) -- The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, n...

Faisal Hussain
August 27, 2021

Pac-12 Networks Announces Addition of Free Streaming Channel P...
Partnerships - Press Releases - Sports - Streaming - Television

SAN FRANCISCO - Pac-12 Networks has announced the launch of Pac-12 Insider, its free, broadband streaming channel, on “Sports on Tubi,” the newly-launched streaming sports destination from Tu...

Faisal Hussain
August 25, 2021

Soccer Fans Can Now Eat Their Coffee Cups
Beverages - CPG - Sports

Starting this weekend with Man City’s first home game, and throughout the season, Etihad Stadium will be serving hot drinks in edible coffee cups. The receptacles are made of wafer and keep their fo...

Fast Company
August 24, 2021

Fiesta Bowl and Caesars Entertainment Create Bowl Season’s F...
Attractions - Live Entertainment - Partnerships - Press Releases - Sports

PR: SCOTTSDALE, AZ and LAS VEGAS – The Fiesta Bowl Organization today announced it has joined forces with Caesars Entertainment, Inc. (NASDAQ: CZR) ("Caesars") in a first-of-its-kind sports betting ...

Faisal Hussain
August 24, 2021

Wilson Sporting Goods Inspires More Play Through Multi-Year Pa...
Non-Profit - Opportunities - Partnerships - Press Releases - Retail

CHICAGO, Aug. 20, 2021 /PRNewswire/ -- Wilson Sporting Goods today announced its multi-year national partnership with YMCA of the USA (Y-USA). The three-year agreement provides $500,000 in fund...

Faisal Hussain
August 23, 2021

Topps Out, as MLB Card Provider After 70-Year Partnership; Fan...
Finance - Publishing - Retail - Sports

Topps has been synonymous with trading cards, particularly baseball cards, for 70 years. That era will soon be over. Major League Baseball and the Major League Baseball Players Association are ending...

The New York Times
August 23, 2021

Kevin Durant Partners with Weedmaps
Health & Beauty - Sports

Kevin Durant announced a partnership and sponsorship deal with cannabis marketplace Weedmaps and said he plans to use his platform to destigmatize marijuana use among athletes. Durant has been an adv...

ESPN
August 20, 2021

Spotify Inks Multiyear Audio Content Deal with WWE
Podcasts - Sports - Streaming

The Ringer and WWE will launch an exclusive audio network and develop original content. Spotify has reached a multiyear audio content deal with WWE that will see The Ringer, a Spotify studio, and the ...

Billboard
August 18, 2021

Serena Williams & Nike Drop First Collection from Design ...
Fashion - Sports

Two years after revealing the Serena Williams Design Crew apprenticeship program, Nike is set to deliver its first collection, which features four footwear selections. The SWDC1 Collection, according...

Footwear News
August 18, 2021

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