NBCUniversal to Shut Down Olympic Channel As Sports Migrate to...
Sports - Streaming - Television

A second NBCUniversal sports cable outlet is getting ready to finish its game. NBCUniversal has notified cable and satellite operators that it intends to shut down its Olympic Channel, devoted largel...

Variety
July 1, 2022

TUMI Enters Official Partnership with Tottenham Hotspur
Partnerships - Press Releases - Retail - Sports - Travel

NEW YORK , July 1, 2022 /PRNewswire/ -- Tottenham Hotspur Football Club and TUMI announced today a new partnership designating TUMI as an Official Partner of the Club's pre-season tour to Korea thi...

Faisal Hussain
July 1, 2022

Hasbro Teams Up With the NBA and NBPA for the Return of Starti...
Partnerships - Press Releases - Sports - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly an...

Faisal Hussain
July 1, 2022

Chipotle to Add To-Go Orders of U.S. Women’s National Te...
Dining - Sports

Chipotle Mexican Grill announced it is partnering with U.S. Women's National Team (USWNT) soccer players Rose Lavelle and Sophia Smith to launch their go-to orders as official menu items on the Chipot...

QSR Magazine
June 28, 2022

Daniel Ricciardo and Hulu Teaming Up for Scripted F1 TV Show
Automotive - Sports - Streaming - Television

Hulu is teaming up with Daniel Ricciardo, the driver with the best smile on the Formula 1 grid, with the aim to bring F1 action to the small screen, reports The Hollywood Reporter. Ricciardo has been...

The Drive
June 28, 2022

NINJA WARRIOR Considered for Inclusion in Los Angeles 2028 Sum...
Sports - Television

A gold medal for Ninja Warrior skills? It’s not as far-fetched as you might think. Japanese TV network TBS, creator of the original Ninja Warrior reality competition format, revealed Monday that th...

Hollywood Reporter
June 27, 2022

Major League Baseball Allows Teams to Sell CBD Sponsorships
Health & Beauty - Sponsorships - Sports

Major League Baseball teams have been told they can sell CBD sponsorships. CBD stands for cannabidiol and is a chemical compound found naturally in cannabis plants. The commissioner’s office inform...

AP News
June 24, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

BETMGM and Carnival Corporation Partner to Offer Cruise Ship G...
Finance - Gaming - Press Releases - Sports - Travel

JERSEY CITY, N.J., June 17, 2022 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, announced today a new partnership with Carnival Corporation to deliver world-class retail and mo...

Nicholas Fox
June 17, 2022

Apple and Major League Soccer to Present All MLS Matches Aroun...
Partnerships - Press Releases - Sports - Streaming - Television

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® and Major League Soccer (MLS) today announced that the Apple TV® app will be the exclusive destination to watch every single live MLS match beginning in 20...

Faisal Hussain
June 14, 2022

Little Caesars is the New Official Pizza Sponsor of the NFL
Dining - Press Releases - Sponsorships - Sports

DETROIT, June 14, 2022 /PRNewswire/ -- Little Caesars, the third largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL today announced a multi-year partnership that ...

Nicholas Fox
June 14, 2022

New Cheez-It Puff’d Hits The Road This Summer With The &...
Attractions - CPG - Sports

BATTLE CREEK, Mich., June 13, 2022 /PRNewswire/ -- Summer just got more entertaining for the whole family with Cheez-It® introducing "Cheez-It® Puff'd™-A-Palooza": an eight-stop, 15-day mobile tou...

Nicholas Fox
June 13, 2022

Apple Original Films and Nike Set Multi-Year Deal on Sports Fi...
Branding - Sports - Streaming

Apple Original Films has set a first-look feature deal with Nike’s Waffle Iron Entertainment and Makeready, to develop and produce sports films. The companies will team up to deliver a slate of fil...

Deadline
June 10, 2022

Kroger Health Teams Up With Star Quarterback Joe Burrow as Bra...
Health & Beauty - Non-Profit - Press Releases - Sports

CINCINNATI, June 10, 2022 /PRNewswire/ -- Kroger Health, the healthcare division of the Kroger Co., today announced professional quarterback Joe Burrow will serve as a Brand Ambassador promoting Kroge...

Nicholas Fox
June 10, 2022

Fanatics Collectibles and Topps Announce Comprehensive College...
Partnerships - Press Releases - Publishing - Retail - Sports

NEW YORK, June 9, 2022 /PRNewswire/ -- Today, Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broa...

Faisal Hussain
June 9, 2022

E. & J. Gallo Winery Announced As Official Wine Sponsor O...
Beverages - Press Releases - Sponsorships - Sports

NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...

Nicholas Fox
June 8, 2022

Wilson & Dreamville Announce Return of Chi-League 2022
Non-Profit - Partnerships - Press Releases - Retail - Sports

CHICAGO, June 8, 2022 /PRNewswire/ -- Wilson Sporting Goods Co. and Dreamville today announce the return of the storied Chicago pro-am league now known as the Dreamville Chi-League powered by Wil...

Faisal Hussain
June 8, 2022

A&E and WWE Set Details of 9-week Joint Programming Ventu...
Sports - Television

A&E and the WWE have announced details of their 9-week joint programming venture, which kicks off July 10. Among the highlights of the new programming block is the second season of Biography: WWE...

Deadline
June 1, 2022

Scuderia Ferrari and Disney Pixar Partner for the Monaco Grand...
Attractions - Automotive - Live Entertainment - Sports - Theatrical

Monte Carlo 26 May 2022 - This weekend, Scuderia Ferrari and Disney Pixar celebrate the launch of a new film, Lightyear. Charles Leclerc and Carlos Sainz have already played cameo roles in Italian and...

Ferrari
June 1, 2022

This Father’s Day, Advance Auto Parts and Pennzoil Team Up t...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

RALEIGH, N.C. & HOUSTON--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, has teamed up with Pennzoil® to offer motorsports race fans the chance t...

Faisal Hussain
May 27, 2022

Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Beverages - Live Entertainment - Music - Sports - Television

Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s...

Adweek
May 25, 2022

Hershey Renews Partnership With Team USA and Joins the LA28 Ol...
CPG - Press Releases - Sports

HERSHEY, Pa., May 24, 2022 /PRNewswire/ -- The Hershey Company today announced they have renewed their partnership with Team USA and will partner with the LA28 Olympic and Paralympic Games. Hershey wi...

Nicholas Fox
May 24, 2022

GoNoodle Partners with Special Olympics and the 2022 Special O...
Non-Profit - Press Releases - Sports

NASHVILLE, Tenn., May 20, 2022 /PRNewswire/ -- GoNoodle has partnered with Special Olympics to help share the values, principles, and experiences of Special Olympics athletes with children across the ...

Nicholas Fox
May 20, 2022

XFL Announces Exclusive Multi-Year Broadcast Agreement With th...
Live Entertainment - Partnerships - Press Releases - Sports - Streaming

NEW YORK, May 17, 2022 /PRNewswire/ -- The XFL today announced a new, global multi-year agreement with The Walt Disney Company ("TWDC") and ESPN, which includes exclusive broadcast rights for all ...

Faisal Hussain
May 19, 2022

Trident Gum Is Proud to Assist the Trae Young Family Foundatio...
CPG - Non-Profit - Press Releases - Sports

EAST HANOVER, N.J., May 18, 2022 /PRNewswire/ -- Trident is making a $200,000 donation to the Trae Young Family Foundation (TYFF), with the goal of highlighting the importance of mental health for all...

Nicholas Fox
May 18, 2022

Karate Combat and MANSCAPED Reveal Partnership Agreement for K...
Health & Beauty - Live Entertainment - Partnerships - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--MANSCAPED™, the leading men’s lifestyle consumer brand and male grooming category creator, and Karate Combat, the groundbreaking professional full-contact karate promot...

Faisal Hussain
May 17, 2022

Chipotle Giving Freebies to Hockey Fans
Dining - Sports

Chipotle Mexican Grill has launched a "Wear Your Hockey Jersey" program, which gives buy-one-get-one deals on entrees to in-restaurant diners wearing jerseys after 3 p.m., Monday. The brand is teaming...

Fast Casual
May 13, 2022

HI-CHEW Teams Up With the Chicago Cubs, St. Louis Cardinals, a...
Attractions - Branding - CPG - Partnerships - Press Releases

IRVINE, Calif., May 5, 2022 /PRNewswire/ -- HI-CHEWTM, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, ...

Faisal Hussain
May 6, 2022

PEPSI Brings its New NITRO PEPSI Cola to Yankee Stadium by Giv...
Attractions - Beverages - CPG - Live Entertainment - Partnerships

NEW YORK, April 28, 2022 /PRNewswire/ -- Whether it's a thrilling slide into home plate, an effortless 100mph fastball or the perfect bat flip to celebrate a walk-off home run, baseball is all abou...

Faisal Hussain
April 28, 2022

Prime Video Announces New Multi-Year Agreement with ONE Champi...
Press Releases - Sports - Streaming

LOS ANGELES , April 27, 2022 /PRNewswire/ -- Prime Video and ONE Championship have announced a multi-year agreement for Prime Video to broadcast 12 live ONE Championship martial arts events annually. ...

Nicholas Fox
April 27, 2022

NFL and National Domestic Violence Hotline Renew Partnership
Non-Profit - Sports

NEW YORK -- The NFL and The National Domestic Violence Hotline have renewed their partnership for three years through a grant from the league. An agreement with RALIANCE also has been extended. April...

NFL
April 22, 2022

Ben Affleck, Matt Damon Reunite for Film About Nike’s Quest ...
Fashion - Sports - Theatrical

Ben Affleck can’t stop reuniting with his famous partners. The Oscar winner and co-screenwriter of “Good Will Hunting” is re-teaming with his Boston bestie Matt Damon on a new feature film from ...

Variety
April 21, 2022

Tony the Tiger and Pro Running Back Najee Harris Surprise Pitt...
CPG - Non-Profit - Partnerships - Press Releases - Sports

BATTLE CREEK, Mich., April 21, 2022 /PRNewswire/ -- Today, Tony the Tiger® is kicking off a Mission Tiger™ donation with an assist from his newest teammate, pro running back Najee Harris, with a...

Faisal Hussain
April 21, 2022

Hooters Inks Partnerships With Golfers John Daly And John Daly...
Dining - Sponsorships - Sports

Hooters is teeing it up with one of golf’s most popular father-son duos, signing partnerships with John Daly and John Daly II, defending champions of the PNC Championship. The multi-year deals forma...

National Restaurant News
April 20, 2022

Ally and NASCAR Legend Dale Earnhardt Jr. Announce New Partner...
Automotive - Finance - Press Releases - Sports

CHARLOTTE, N.C., April 19, 2022 /PRNewswire/ -- NASCAR Hall of Fame driver and NBC Sports analyst Dale Earnhardt Jr. and leading digital financial services company Ally announced today that the two ha...

Nicholas Fox
April 19, 2022

Astros Collaborate with Amazon to Bring Just Walk Out Technolo...
Live Entertainment - Partnerships - Press Releases - Retail - Sports

HOUSTON, TX – The Astros have collaborated with Amazon to equip two food and beverage stores at Minute Maid Park with Amazon’s Just Walk Out technology, providing fans a faster and easie...

Faisal Hussain
April 13, 2022

Sports Illustrated Prepares to Enter the Hotel Business
Attractions - Live Entertainment - Publishing - Sports

Sports Illustrated is branching out from magazines and publishing and lending its name and spirit to a new line of resort hotels. California-based Storyland Studios will master plan and design the imm...

Theme Park Insider
April 12, 2022

Anheuser-Busch’s ‘National Recycling League’...
Beverages - Partnerships - Press Releases - Sports - Television

ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...

Faisal Hussain
April 12, 2022

The Halal Guys Announces Partnership with New York Yankees
Dining - Sports

The partnership introduces two new carts inside of Yankee Stadium - one near the entrance in the Great Hall, near Gate 6 and the other at Section 321 on the Terrace Level behind home plate. Fans of t...

QSR Magazine
April 11, 2022

Big League Chew Teams Up With New Era On Line Of Baseball Caps
CPG - Sports

Caps represent MLB teams, brand’s signature flavors. Big League Chew has teamed up with apparel brand New Era Cap, LLC to bring fans a line of fitted baseball caps representing Major League Basebal...

Candy Industry
April 11, 2022

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