NFL, Food Network Team for Tailgate Competition Series Hosted ...
Sports - Television

Food Network is teaming up with the NFL for a new primetime competition series that celebrates the art of tailgating. In the six-episode “NFL Tailgate Takedown,” hosts Sunny Anderson and New Engl...

Variety
November 28, 2022

Pepsi Nutmeg Has Fans Curious for That New Fiery Flavor Innova...
Beverages - Branding - CPG - Sports

The new limited-edition flavor comes as part of its “Nutmeg Royale” football campaign. While the films celebrate the crafty moves on the pitch and the players who perfected them. Just like the ski...

Foodsided
November 28, 2022

Budweiser Will Ship All the Beer Banned from Qatar Stadiums to...
Beverages - Sports

The beer brand announced this week that whichever country wins the World Cup will receive all the beer going unsold due to the ban. https://twitter.com/Budweiser/status/1593893410062143488 Budweiser...

Yahoo! Sports
November 23, 2022

Budweiser’s World Cup Stadium Plans Given Red Card as FI...
Beverages - Sponsorships - Sports

Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. In a statement explaining its decision, FIFA said supporters woul...

Adweek
November 18, 2022

Buffalo Wild Wings and Mtn Dew Legend Team Up With Basketball ...
Beverages - Dining - Non-Profit - Press Releases - Sports

ATLANTA and PURCHASE, N.Y., Nov. 18, 2022 /PRNewswire/ -- Buffalo Wild Wings® and Mtn Dew Legend® recruited basketball superstars Klay Thompson and A'ja Wilson to surprise local communities in San ...

Nicholas Fox
November 18, 2022

Hard Rock Cafe and Lionel Messi Team Up to Bring The Messi Bur...
Dining - Press Releases - Sports

HOLLYWOOD, Fla., Nov. 17, 2022 /PRNewswire/ -- Hard Rock Cafe is expanding upon its partnership with world-renowned soccer legend Lionel Messi with its latest release of its fan-favorite Messi Burger ...

Nicholas Fox
November 18, 2022

Boys & Girls Clubs of America and Parichute Fight Food In...
Beverages - Non-Profit - Partnerships - Press Releases - Sports

ATLANTA--(BUSINESS WIRE)--Today, Boys & Girls Clubs of America, together with Parichute, The Coca-Cola Company and players of many Major League Soccer (MLS), National Women’s Soccer League (NWSL...

Faisal Hussain
November 17, 2022

Chipotle Is Giving Away Free Entrees For Every Goal Scored By ...
Dining - Sports

Chipotle, an official partner of US Soccer, today announced it will drop 5,000 free entree codes every time the US Men’s National Team scores a goal during the upcoming FIFA World Cup. In addition ...

Chew Boom
November 17, 2022

Budweiser Rallies Over 100 Influencers for World Cup Effort
Influencers - Live Entertainment - Online - Sports

Budweiser is gathering over 100 influencers from all over the world to participate in a major FIFA World Cup campaign that will see these partners flown to Qatar to make content for their followers an...

Marketing Dive
November 17, 2022

Nike Launches New Web3 Platform .SWOOSH
Fashion - Online - Retail - Sports - Tech

While today Nike (NYSE:NKE +2.85%) celebrates 50 years of business, it also serves as “Day One” for its newest project, .SWOOSH. A web3 platform, .SWOOSH answers the shift to an increasingly digit...

Hypebeast
November 15, 2022

McDonald’s Draws on ‘Ted Lasso,’ Silent TikTok Star for ...
Branding - Dining - Online - Sports - Streaming

McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup. A minute-long campaign spot features 10 languages and four dialects as it depicts soccer fans and families b...

MarketingDive
November 14, 2022

Lay’s and Subway Team Up with Football Superstar Eli Man...
CPG - Press Releases - Retail - Sports

PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- To celebrate National Pickle Day today, Lay's and Subway debut a new way to play into the nation's passion for all things pickle – including pickleball,...

Nicholas Fox
November 14, 2022

Spalding Announces ‘Stranger Things’ Basketball Co...
Retail - Sports - Streaming - Television

Spalding, the legendary sports equipment brand will be releasing an exclusive collaboration with Stranger Things, one of the most popular Netflix shows to date. All modeled on Spalding’s size 7 bask...

Yahoo! News
November 14, 2022

MGM Resorts Unveils Epic Bellagio Fountains Grandstands for Fo...
Attractions - Live Entertainment - Press Releases - Sports - Travel

LAS VEGAS, Nov. 10, 2022 /PRNewswire/ -- MGM Resorts International will construct one of the world's most exclusive live sports-viewing experiences for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAN...

Faisal Hussain
November 11, 2022

America’s Leading Brewer Enters Ownership Space in New Major...
Beverages - Branding - CPG - Press Releases - Sports

Anheuser-Busch, one of the largest and most influential sport sponsors in the U.S., is building on its commitment to bringing fans closer to the sports they love with the purchase of a Major League Pi...

Sasha Villalobos
November 9, 2022

Meat District Partners with Los Angeles Rams to Introduce The ...
CPG - Partnerships - Press Releases - Sports

LOS ANGELES, Nov. 3, 2022 /PRNewswire/ -- Meat District, the creator of butcher-crafted premium fresh and frozen burgers, and the defending Champion Los Angeles Rams are proud to announce a multi-ye...

Faisal Hussain
November 8, 2022

PUBG MOBILE is Joined by Football Superstar Lionel Messi
Esports - Gaming - Influencers - Online - Sports

Battle royale mobile game PUBG MOBILE continues its collaborative spree by teaming up with legendary football superstar Lionel Messi. The news follows a partnership with Squid Game‘s Jung Ho Yeon as...

Hypebeast
October 31, 2022

Emerging Female Artists from Saudi Arabia, Egypt, and Mexico T...
Beverages - Music - Press Releases - Sports

Coca-Cola is collaborating with emerging female artists from the Middle East and Mexico for its FIFA World Cup 2022™ campaign anthem: a modern, multicultural reimagination of Queen’s 1986 hit, “...

Angelina Luspo
October 31, 2022

Topgolf Launches New Mobile Game Experience ‘Shankstars&...
Gaming - Live Entertainment - Press Releases - Sports

DALLAS, Oct. 26, 2022 /PRNewswire/ -- Digital golfers, assemble! Modern golf entertainment leader Topgolf is inviting Players across the globe to embark on a fun adventure and play golf in a unique ...

Faisal Hussain
October 26, 2022

Gillette Kicks Off First NFL Live Broadcast Mixed-Reality Comm...
Branding - CPG - Health & Beauty - Household - Live Entertainment

Procter & Gamble’s Gillette will host the NFL’s first live broadcast mixed-reality commercial today (Oct. 24) in an effort to promote its new GilletteLabs with Exfoliating Bar product, accordi...

Marketing Dive
October 24, 2022

Crown Royal Teams Up With NFL Legends Bo Jackson and Demarcus ...
Beverages - Non-Profit - Press Releases - Sports

HOUSTON, Oct. 24, 2022 /PRNewswire/ -- Crown Royal continued their multi-year NFL partnership, which includes the "Kick off with Crown Royal" campaign by dedicating $25,000 from the Crown Royal Genero...

Nicholas Fox
October 24, 2022

Captain Morgan Adds Some Spice to its Ads
Beverages - Branding - CPG - Live Entertainment - Online

Diageo-owned Captain Morgan is leveraging the company’s status as the Official Spirits Sponsor of the NFL to add some excitement to sports viewing with a new campaign, “Great Things Happen When Yo...

MarketingDive
October 20, 2022

Frito-Lay Kicks Off FIFA World Cup Campaign with Globally Insp...
Branding - CPG - Press Releases - Sports

PLANO, Texas, Oct. 19, 2022 /PRNewswire/ -- As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everythi...

Nicholas Fox
October 19, 2022

NFL and iHeartMedia Announce Podcast Partnership’s Exciting ...
Partnerships - Podcasts - Podcasts - Press Releases - Sports

NEW YORK--(BUSINESS WIRE)--The National Football League and iHeartMedia today announce the NFL Podcast Network’s fall programming lineup. With the 2022 regular season underway, the NFL and iHeartMed...

Faisal Hussain
October 18, 2022

Free Doritos Locos Tacos are Back in a Delicious New Way for T...
Dining - Press Releases - Sponsorships - Sports

IRVINE, Calif., Oct. 18, 2022 /PRNewswire/ -- Back for the 11th year, Taco Bell is teaming up with MLB to celebrate passionate baseball and taco fans across the country through the highly-anticipated ...

Nicholas Fox
October 18, 2022

Dr. Pepper Unveils Limited-Edition Bourbon Flavored Fansville ...
Beverages - Sports

FRISCO, Texas, Oct. 17, 2022 /PRNewswire/ -- Dr Pepper revealed today the latest limited-edition indulgence: Dr Pepper Bourbon Flavored Fansville Reserve. As part of the brand's strong connection to c...

Nicholas Fox
October 17, 2022

La Brea Bakery Huddles Up with Los Angeles Rams for Football S...
Attractions - CPG - Dining - Partnerships - Press Releases

LOS ANGELES, Oct. 11, 2022 /PRNewswire/ -- La Brea Bakery, North America's No. 1 artisan bread brand and the Los Angeles Rams today announced a new partnership that will enhance Rams gamedays wit...

Faisal Hussain
October 11, 2022

Nissan “New Frontiers” is Inspiration for College ...
Automotive - Branding - Influencers - Press Releases - Sports

Nissan is expanding ties with college sports through its “New Frontiers” program. The inaugural video series offers that building a personal brand, like a pro, can help collegiate athletes venture...

Sasha Villalobos
October 11, 2022

Vizzy Becomes Exclusive Hard Seltzer of Pickleball in New Part...
Beverages - Branding - CPG - Live Entertainment - Press Releases

Molson Coors Brings Lineup of Beer, Hard Seltzer and Non-Alc to the PPA, Starting This Fall Molson Coors Beverage Company (NYSE: TAP) today announces a new partnership with the Professional Picklebal...

Sasha Villalobos
October 10, 2022

MLB Expands Google Cloud Partnership as MLB.TV Sets Viewing Re...
Sponsorships - Sports - Television

Major League Baseball (MLB) has expanded its partnership with Google Cloud as it seeks to offer new video capabilities and more data-driven, personalised experiences on its digital platforms. The two...

Sports Pro Media
October 7, 2022

Reese’s Signs Reese-Named College Athletes to NIL Deals
CPG - Partnerships - Press Releases - Sports

ROUND RIDGE, Pa., Oct. 6, 2022 /PRNewswire/ -- What's in a name? Thanks to Reese's University's new NIL deal several college football players are about to get a whole lot of chocolate and peanut b...

Faisal Hussain
October 6, 2022

Coors Light Wants to Do Your Dirty Laundry So You Can Get Back...
Beverages - Branding - CPG - Household - Live Entertainment

Saturday is college football game day, but unfortunately for fans everywhere, it’s also the most popular day of the week to do laundry and chores.* As the beer made to chill, Coors Light believes ch...

Sasha Villalobos
October 5, 2022

Delta and LA28 Unveil Co-Created Emblem for First-Ever Partner...
Sports - Travel

Delta Air Lines and the LA28 Olympic and Paralympic Games has introduced a co-created emblem featuring Delta’s “A,” further cementing Delta’s commitment to the Olympic and Paralympic movement ...

Paralympic.org
October 5, 2022

Peloton and Dick’s Sporting Goods Partner to Offer Pelot...
Health & Beauty - Partnerships - Press Releases - Retail - Sports

NEW YORK and PITTSBURGH, Sept. 29, 2022 /PRNewswire/ -- Peloton Interactive, Inc. (NASDAQ: PTON) and DICK'S Sporting Goods ( NYSE: DKS) today announced a new partnership in which DICK'S will s...

Faisal Hussain
September 29, 2022

Roadie and Fanatics Team Up on Local Next-Day Delivery to Spor...
Fashion - Partnerships - Press Releases - Retail - Sports

Today, Roadie, an Atlanta-based crowdsourced delivery platform, and global digital sports platform Fanatics announced a new partnership that will put a significant selection of licensed sports merchan...

Faisal Hussain
September 29, 2022

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

Kettle Brand Release Buffalo Bleu Flavor for Tailgate Season
Branding - CPG - Retail - Sports

Kettle Brand is introducing a Tailgate Edition chip flavor. Dubbed the MVS — Most Valuable Snack — for this year’s tailgate season, the Buffalo Bleu sees natural flavoring of extra-bold buffalo ...

Hypebeast
September 26, 2022

AC Milan Sponsors MonkeyLeague Tournaments After Signing Web3 ...
Esports - Gaming - Online - Sponsorships - Sports

Italian football club AC Milan has announced a partnership with Web3 game Monkeyleague to create a line of digital assets and fan experiences. The deal will see the football club’s real-life player...

Esports Insider
September 23, 2022

Apple Music to Sponsor Super Bowl Halftime Show Amidst Push In...
Live Entertainment - Music - Sponsorships - Sports

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...

The Verge
September 23, 2022

Ted Lasso’s AFC Richmond is Coming to FIFA 23
Gaming - Sports - Streaming

EA has announced a number of deals about major teams and leagues being featured in the newest — and final — FIFA game. Now, we have news of a fake team — AFC Richmond, the fictional club from Te...

The Verge
September 21, 2022

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