Barstool Sports has made its entrée into the world of food.
The publisher is pushing into the CPG and food-delivery industries, as well as launching the “World Cup of women’s hockey,” the Bars...
This summer, Serena Williams debuted as a retro-themed Wonder Woman in a heroic spot celebrating the launch of DirecTV Stream. Now, Williams is returning to the role in an actual comic book that will ...
Dick’s Sporting Goods is now an official marketing partner of the WNBA.
The league announced in a statement that the retailer signed a multiyear agreement to become an official marketing partner, b...
British tennis star Emma Raducanu has become a brand ambassador of US luxury jewellery brand Tiffany & Co. Raducanu made history earlier this month by becoming the first qualifier to ever win the ...
American Eagle didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influ...
In June, the U.S. Supreme Court ruled that NCAA athletes could profit off of their name, image and likeness — often referred to as NIL — for the first time. Ever since, brands and startups have ru...
LeBron James and Maverick Carter's SpringHill company is partnering with Clubhouse to create a series of programs on the live audio platform, the companies have revealed.
Under the branding of Spring...
Comcast NBCUniversal has teamed with two-time NBA MVP Stephen Curry and his Unanimous Media banner for an all-encompassing deal that will stretch across the media conglomerate’s many platforms.
Bil...
BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms...
On the heels of success last year with NFL Wild Card Game on Nickelodeon, which brought in more than two million viewers, Nick, CBS Sports and the National Football League (NFL) are hitting the field ...
VIRGINIA BEACH, Va., Sept. 13, 2021 /PRNewswire/ -- STIHL TIMBERSPORTS®, the Original Extreme Sport, returned in full force this year, and U.S. athletes in the Men's, Women's, and Rookie divisions...
Italian top-flight soccer league Serie A has announced an expansive partnership with EA Sports, which includes exclusive rights for 14 of the division’s clubs for the FIFA 22 gaming title. The US ga...
Premier League team Leeds United have teamed up with TikTok to become the first soccer club in the world to sell official merchandise and replica shirts on the TikTok platform.
Leeds have become a Ti...
French soccer team Paris Saint-Germain (PSG) have named Crypto.com as their official cryptocurrency platform in a partnership that also sees the Ligue 1 club join the non-fungible tokens (NFT) bandwag...
Dapper Dan and Pepsi are putting a luxurious spin on NFL game nights. As part of New York Fashion Week, the Harlem couturier and beverage giant will officially launch their “Made for Football Watchi...
SHELTON, Conn., Sept. 8, 2021 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, is helping football fans across the country gear up for the 2021 NFL season kickoff with the l...
French soccer giants Paris Saint-Germain (PSG) have inked a two-year partnership with Dior, which will see the fashion brand provide the official wardrobe for the club. The arrangement is the first ti...
Gannett Co., Inc. (NYSE: GCI) today announced the launch of USA TODAY Sports+, an all-new premium digital subscription experience. USA TODAY Sports+ enables subscribers to curate and customize their l...
Wimbledon has the Pimm’s Cup. The Kentucky Derby has the Mint Julep. The U.S. Open has the Honey Deuce—Grey Goose, fresh lemonade, raspberry liqueur, all topped with a honeydew melon skewer.
It a...
DAZN has announced a new global partnership with Snapchat that will give fans worldwide nonstop boxing content year-round, from behind-the-scenes access and clips, to fight highlights and original fea...
CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 laundry detergent brand, announced today that it is joining forces with another iconic brand – the National Football League (NFL) – to motivate ...
Naomi Osaka has collaborated with the clothing brand to revive the all-time favorites by focusing on vintage and upcycled denim, including reworked Levi's Trucker Jackets, vintage men's Levi's jeans, ...
Sportswear giant Adidas has partnered with the Bob Marley family on a new 2021/2022 kit for the Netherlands-based football team, Ajax.
The kit features a jersey, shorts and socks, with Amsterdam’s ...
NEW YORK--(BUSINESS WIRE)--Topps today announced the 2021 Topps MLB Inception NFT Collection, a brand new baseball card inspired release in conjunction with Major League Baseball and MLB Players, In...
MOSCOW--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced Russian tennis player Daniil Medvedev as a HyperX Global Brand Ambassado...
Along with out-of-home (OOH) creative across the city, Sweetgreen will be stationed at Union Square Plaza to give away limited-edition merchandise signed by the tennis star, along with the green tea s...
LAS VEGAS, Aug. 30, 2021 /PRNewswire/ -- WynnBET, the premier online sports betting and iGaming app from the global leader in luxury hospitality, Wynn Resorts, on Monday launched its dynamic adverti...
LOS ANGELES, Aug. 30, 2021 /PRNewswire/ -- Autograph, the company partnering with the world's biggest icons to usher in a new era of digital collecting, announced its appointment of American gymnas...
The San Francisco 49ers today announced a new multi-brand partnership with The Clorox Company. As part of the collaboration, Clorox will become the Official Disinfectant Product Partner of the 49ers a...
AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) -- The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, n...
SAN FRANCISCO - Pac-12 Networks has announced the launch of Pac-12 Insider, its free, broadband streaming channel, on “Sports on Tubi,” the newly-launched streaming sports destination from Tu...
Starting this weekend with Man City’s first home game, and throughout the season, Etihad Stadium will be serving hot drinks in edible coffee cups. The receptacles are made of wafer and keep their fo...
PR: SCOTTSDALE, AZ and LAS VEGAS – The Fiesta Bowl Organization today announced it has joined forces with Caesars Entertainment, Inc. (NASDAQ: CZR) ("Caesars") in a first-of-its-kind sports betting ...
CHICAGO, Aug. 20, 2021 /PRNewswire/ -- Wilson Sporting Goods today announced its multi-year national partnership with YMCA of the USA (Y-USA). The three-year agreement provides $500,000 in fund...
Topps has been synonymous with trading cards, particularly baseball cards, for 70 years.
That era will soon be over. Major League Baseball and the Major League Baseball Players Association are ending...
Kevin Durant announced a partnership and sponsorship deal with cannabis marketplace Weedmaps and said he plans to use his platform to destigmatize marijuana use among athletes.
Durant has been an adv...
The Ringer and WWE will launch an exclusive audio network and develop original content.
Spotify has reached a multiyear audio content deal with WWE that will see The Ringer, a Spotify studio, and the ...
Two years after revealing the Serena Williams Design Crew apprenticeship program, Nike is set to deliver its first collection, which features four footwear selections.
The SWDC1 Collection, according...
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