A second NBCUniversal sports cable outlet is getting ready to finish its game.
NBCUniversal has notified cable and satellite operators that it intends to shut down its Olympic Channel, devoted largel...
NEW YORK , July 1, 2022 /PRNewswire/ -- Tottenham Hotspur Football Club and TUMI announced today a new partnership designating TUMI as an Official Partner of the Club's pre-season tour to Korea thi...
PAWTUCKET, R.I.--(BUSINESS WIRE)--Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly an...
Chipotle Mexican Grill announced it is partnering with U.S. Women's National Team (USWNT) soccer players Rose Lavelle and Sophia Smith to launch their go-to orders as official menu items on the Chipot...
Hulu is teaming up with Daniel Ricciardo, the driver with the best smile on the Formula 1 grid, with the aim to bring F1 action to the small screen, reports The Hollywood Reporter.
Ricciardo has been...
A gold medal for Ninja Warrior skills? It’s not as far-fetched as you might think.
Japanese TV network TBS, creator of the original Ninja Warrior reality competition format, revealed Monday that th...
Major League Baseball teams have been told they can sell CBD sponsorships. CBD stands for cannabidiol and is a chemical compound found naturally in cannabis plants.
The commissioner’s office inform...
Pickleball is turning out to be a smash hit and brands are looking to cash in.
Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...
JERSEY CITY, N.J., June 17, 2022 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, announced today a new partnership with Carnival Corporation to deliver world-class retail and mo...
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® and Major League Soccer (MLS) today announced that the Apple TV® app will be the exclusive destination to watch every single live MLS match beginning in 20...
DETROIT, June 14, 2022 /PRNewswire/ -- Little Caesars, the third largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL today announced a multi-year partnership that ...
BATTLE CREEK, Mich., June 13, 2022 /PRNewswire/ -- Summer just got more entertaining for the whole family with Cheez-It® introducing "Cheez-It® Puff'd™-A-Palooza": an eight-stop, 15-day mobile tou...
Apple Original Films has set a first-look feature deal with Nike’s Waffle Iron Entertainment and Makeready, to develop and produce sports films.
The companies will team up to deliver a slate of fil...
CINCINNATI, June 10, 2022 /PRNewswire/ -- Kroger Health, the healthcare division of the Kroger Co., today announced professional quarterback Joe Burrow will serve as a Brand Ambassador promoting Kroge...
NEW YORK, June 9, 2022 /PRNewswire/ -- Today, Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broa...
NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...
CHICAGO, June 8, 2022 /PRNewswire/ -- Wilson Sporting Goods Co. and Dreamville today announce the return of the storied Chicago pro-am league now known as the Dreamville Chi-League powered by Wil...
A&E and the WWE have announced details of their 9-week joint programming venture, which kicks off July 10.
Among the highlights of the new programming block is the second season of Biography: WWE...
Monte Carlo 26 May 2022 - This weekend, Scuderia Ferrari and Disney Pixar celebrate the launch of a new film, Lightyear. Charles Leclerc and Carlos Sainz have already played cameo roles in Italian and...
RALEIGH, N.C. & HOUSTON--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, has teamed up with Pennzoil® to offer motorsports race fans the chance t...
Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s...
HERSHEY, Pa., May 24, 2022 /PRNewswire/ -- The Hershey Company today announced they have renewed their partnership with Team USA and will partner with the LA28 Olympic and Paralympic Games. Hershey wi...
NASHVILLE, Tenn., May 20, 2022 /PRNewswire/ -- GoNoodle has partnered with Special Olympics to help share the values, principles, and experiences of Special Olympics athletes with children across the ...
NEW YORK, May 17, 2022 /PRNewswire/ -- The XFL today announced a new, global multi-year agreement with The Walt Disney Company ("TWDC") and ESPN, which includes exclusive broadcast rights for all ...
EAST HANOVER, N.J., May 18, 2022 /PRNewswire/ -- Trident is making a $200,000 donation to the Trae Young Family Foundation (TYFF), with the goal of highlighting the importance of mental health for all...
NEW YORK--(BUSINESS WIRE)--MANSCAPED™, the leading men’s lifestyle consumer brand and male grooming category creator, and Karate Combat, the groundbreaking professional full-contact karate promot...
Chipotle Mexican Grill has launched a "Wear Your Hockey Jersey" program, which gives buy-one-get-one deals on entrees to in-restaurant diners wearing jerseys after 3 p.m., Monday. The brand is teaming...
IRVINE, Calif., May 5, 2022 /PRNewswire/ -- HI-CHEWTM, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, ...
NEW YORK, April 28, 2022 /PRNewswire/ -- Whether it's a thrilling slide into home plate, an effortless 100mph fastball or the perfect bat flip to celebrate a walk-off home run, baseball is all abou...
LOS ANGELES , April 27, 2022 /PRNewswire/ -- Prime Video and ONE Championship have announced a multi-year agreement for Prime Video to broadcast 12 live ONE Championship martial arts events annually. ...
NEW YORK -- The NFL and The National Domestic Violence Hotline have renewed their partnership for three years through a grant from the league. An agreement with RALIANCE also has been extended.
April...
Ben Affleck can’t stop reuniting with his famous partners. The Oscar winner and co-screenwriter of “Good Will Hunting” is re-teaming with his Boston bestie Matt Damon on a new feature film from ...
BATTLE CREEK, Mich., April 21, 2022 /PRNewswire/ -- Today, Tony the Tiger® is kicking off a Mission Tiger™ donation with an assist from his newest teammate, pro running back Najee Harris, with a...
Hooters is teeing it up with one of golf’s most popular father-son duos, signing partnerships with John Daly and John Daly II, defending champions of the PNC Championship. The multi-year deals forma...
CHARLOTTE, N.C., April 19, 2022 /PRNewswire/ -- NASCAR Hall of Fame driver and NBC Sports analyst Dale Earnhardt Jr. and leading digital financial services company Ally announced today that the two ha...
HOUSTON, TX – The Astros have collaborated with Amazon to equip two food and beverage stores at Minute Maid Park with Amazon’s Just Walk Out technology, providing fans a faster and easie...
Sports Illustrated is branching out from magazines and publishing and lending its name and spirit to a new line of resort hotels. California-based Storyland Studios will master plan and design the imm...
ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...
The partnership introduces two new carts inside of Yankee Stadium - one near the entrance in the Great Hall, near Gate 6 and the other at Section 321 on the Terrace Level behind home plate.
Fans of t...
Caps represent MLB teams, brand’s signature flavors.
Big League Chew has teamed up with apparel brand New Era Cap, LLC to bring fans a line of fitted baseball caps representing Major League Basebal...
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