Netflix Plans to Sell Toys, T-Shirts and Concert Tickets
Branding - CPG - Streaming

Netflix Inc. has sold more than 200 million people a subscription to its streaming service. We’re about to find out if it can sell them anything else. Just this week, the company announced a new on...

Bloomberg
June 14, 2021

Amazon Gaming Service Will Open Access to Prime Members on Pri...
Gaming - Streaming

Amazon is opening up access to its game streaming service Luna to all Amazon Prime members on June 21 and 22 (Amazon Prime Day). Previously, to test out Luna you had to request access or sign up from ...

The Verge
June 14, 2021

Netflix’s New Online Store Could Help it Take on Disney
Online - Retail - Streaming

Netflix opened an e-commerce site where you can buy things like caps, necklaces, hoodies, and, yes, underwear—much of it branded with popular Netflix movies and TV series. The move is part of a larg...

Fast Company
June 11, 2021

Disney & Starz Conflict Over the Launch of Star+
Streaming - Television

Disney is set to launch its standalone Star+ streaming service in Latin America in August, but Starz has filed complaints in Mexico, Brazil, and Argentina alleging Disney is infringing on its brand id...

The Verge
June 11, 2021

Aldo, Nordstrom, and More Discuss the Livestreaming Shopping B...
Fashion - Streaming

Last month, Aldo tested its first live shopping experience in North America, and the results were surprising. For its first event, the retailer tapped celebrity stylist Mimi Cuttrell and TikTok star ...


June 10, 2021

‘Keeping Up With the Kardashians’ Says Goodbye, Ending an ...
Streaming - Television

When “Keeping Up With the Kardashians” premiered in 2007, production didn’t have the budget to provide hair and makeup. Fast forward through 20 seasons and nine spinoffs that spanned an addition...

Variety
June 10, 2021

Facebook, Messenger, & Universal Launch Digital ‘Fa...
Streaming - Tech - Theatrical

Buckle Up! In celebration of the 20th anniversary of the Fast & Furious franchise and the upcoming theatrical release of F9 on June 25th, Messenger and Facebook have teamed up with Universal Pictu...

Messenger News
June 10, 2021

Wawa to Mark ‘Mare of Easttown Day’ with New Cheesesteak
Dining - Retail - Streaming - Television

For all the love Wawa has gotten thanks to the HBO hit TV show “Mare of Easttown,” the popular Pennsylvania convenience store chain is giving a little back. To celebrate its newest store opening ...

Associated Press
June 10, 2021

Sesame Workshop Introduces New Documentary Series “Throu...
Press Releases - Streaming - Television

NEW YORK, June 8, 2021 /PRNewswire/ -- Sesame Workshop, the nonprofit behind Sesame Street and decades of award-winning educational programming, today announced its first documentary series Thro...

Earl Schultz
June 10, 2021

Cable News Preps For Streaming Future
Streaming - Television

Cable news channels are at a tipping point. Fox News, CNN and MSNBC are coming off a record-smashing news year, propelled by a wild 2020 election (and its aftermath), not to mention an ongoing pandemi...

Hollywood Reporter
June 9, 2021

Ferrara Teams with Space Jam: A New Legacy on All-Star Candy &...
CPG - Streaming - Theatrical

Company goes for a slam dunk with new limited-edition packaging from Trolli®, Keebler®, NERDS® and SweeTARTS® as the epic snack lineup to accompany the new film With a property this iconic, Ferra...

PR Newswire
June 9, 2021

Footlocker & Fila Celebrate ‘In the Heights’ ...
Fashion - Streaming - Theatrical

You can take Washington Heights with you wherever you go, thanks to Foot Locker and Fila. To celebrate the release of the Warner Bros. film “In the Heights,” a musical about the vibrancy of the N...

Footwear News
June 9, 2021

HBO Max’s Global Expansion Faces Competition and Tangled...
Streaming

HBO Max made its debut in the U.S. last May. After a tumultuous start, the streaming service gained traction late last year when its app arrived on Roku and Amazon Fire TV devices, and it started show...

Bloomberg
June 9, 2021

Jimmy Fallon Teams With DreamWorks Animation to Adapt Preschoo...
Streaming - Television

Jimmy Fallon is turning his bestselling children’s books into an animated series with DreamWorks Animation. The “Tonight Show” host will executive produce the preschool series based on his two ...

The Wrap
June 9, 2021

Apple is Building Video and Music Sharing into FaceTime
Streaming - Tech - Television

Apple is bringing video and music sharing to FaceTime through a feature it's calling SharePlay. Using SharePlay, people will be able to watch or listen to content in sync with everyone else on the cal...

The Verge
June 8, 2021

Everything Apple Announced at WWDC
Music - Online - Retail - Streaming - Tech

The star of the show at WWDC, as expected, was iOS. The software that powers the iPhone gets refreshed every fall, and today Apple gave its first look at the top-level enhancements coming to iOS 15. ...

Wired
June 8, 2021

Rob Zombie Set to Direct New ‘The Munsters’ Movie
Streaming - Theatrical

Rob Zombie has officially confirmed that his next film will be a modern adaptation of the classic television show The Munsters. Zombie shared the news on Instagram, saying, "Attention Boils and Ghoul...

IGN
June 8, 2021

New ‘Space Jam’ Themed Pop-Up Opens at Bloomingdal...
Attractions - Fashion - Retail - Streaming - Tech

Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...

amNY
June 8, 2021

Abu Dhabi Aims to Become Media Industry Hub With $6 Billion In...
Streaming - Television - Theatrical

Abu Dhabi is stepping up efforts to become a global media and entertainment industry hub as part of a drive to diversify its oil-based economy. The oil-rich capital of the United Arab Emirates has co...

Variety
June 8, 2021

Nike & Converse Debut ‘Space Jam: A New Legacy̵...
Fashion - Streaming - Theatrical

Nike and Converse have officially paired up with the upcoming feature film starring Nike athlete LeBron James and the whole Looney Tunes cast. Ahead of the movie’s release on July 16, the two brands...

Footwear News
June 8, 2021

Jennifer Lopez & Netflix Ink Multi-Year Production Deal
Streaming

Jennifer Lopez, actor, singer and CEO of Nuyorican Productions, has inked a multi-year, first-look deal with Netflix. Along with producing partners Benny Medina and president of Nuyorican Productions ...

Yahoo
June 8, 2021

General Mills & Marvel Release “Loki Charms” ...
CPG - Streaming

https://www.youtube.com/watch?v=THaM1RquBlU Loki, the god of mischief, will be a part of a perfectly balanced breakfast later this week with the launch of Loki Charms, a new cereal (in reality, a reb...

Polygon
June 7, 2021

Moana | Dooney and Bourke
Fashion - Partnerships - Retail - Streaming - Theatrical

Walt Disney Studios partnered with fashion accessory  brand Dooney and Bourke to celebrate the beloved Disney film, MOANA. The partnership consisted of Disney collaborating with Dooney an...

‘Shadow and Bone’ Renewed for Season 2 at Netflix
Streaming

Netflix is returning to the Grishaverse. The fantasy series “Shadow and Bone” has been renewed for a second season, the streamer announced on Monday during its Geeked Week. Executive producer and...

Variety
June 7, 2021

Paramount Plus Is Adding More Than 1,000 Movies This Week
Streaming

Paramount Plus is busting out the popcorn: The ViacomCBS streamer is stuffing more than 1,000 movie titles into the service this week as it fights for ground in the streaming wars. The new batch of f...

Variety
June 7, 2021

Disney, Netflix and Tech Titans Team Up to Fight the Climate C...
Streaming - Tech - Television

Some of the world's largest companies are joining forces to accelerate efforts to fight the climate crisis. Amazon, Disney, Google, Microsoft, Netflix, Salesforce, Unilever and Workday launched an al...

CNN
June 4, 2021

CRUELLA | Louis Vuitton
Brand News - Fashion - Partnerships - Streaming - Theatrical

Walt Disney Studios partnered with iconic fashion brand Louis Vuitton on a promotion surrounding the release of CRUELLA. The partnership consisted of Walt Disney Studios collaborating with Louis Vu...

Amazon Announces Prime Day Show Featuring Billie Eilish, HER, ...
Music - Streaming - Tech

Amazon is gearing up for Prime Day this month, and to celebrate, the company announced on Thursday (June 3) its upcoming Prime Day Show, a three-part musical special airing on Prime Video. Billie Eil...

Billboard
June 4, 2021

WarnerMedia & Discovery Lay Out Next Steps for Merger
Streaming - Television - Theatrical

Warner Bros. Discovery is planning to focus on "pure play" content, and HBO Max has rolled out its AVOD tier. WarnerMedia and Discovery have revealed the moniker for their post-merger entity, and a...

Kidscreen
June 3, 2021

Former eOne exec Takes Over Preschool Content at BBC
Streaming - Television

BBC Children’s has hired Kate Morton as its new head of commissioning and acquisitions for the zero to six audience. Morton is currently wrapping things up as content strategy director of family bra...

Kidscreen
June 3, 2021

Antebellum | Lexus
Automotive - Partnerships - Streaming - Theatrical

Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM.  Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate ...

Lionsgate | Lexus
June 3, 2021

HBO Max With Ads Launches: What’s Different in the $10 Month...
Streaming

WarnerMedia launched a cheaper, ad-supported version of HBO Max on Wednesday, available first in the U.S. For the $9.99 monthly plan for HBO Max with ads, the company promises throwing up no more tha...

Variety
June 2, 2021

Will Apple Be the Next Tech Giant to Buy a Studio?
Streaming - Theatrical

The iPhone maker has a huge entertainment industry footprint, but its streamer Apple TV+ lacks a huge library, like "a mansion with hardly any furniture in it." Amid a wave of M&A fever, will Ama...

Variety
June 2, 2021

Space Jam: A New Legacy | Kraft
CPG - Partnerships - Streaming - Theatrical

Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.  The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...

How Will Amazon Uncage Its New Lion as the Tech Giant Goes Hol...
Streaming - Tech - Theatrical

Hollywood has spent the past week trying to imagine how Amazon will integrate MGM after its $8.5 billion acquisition of the legendary studio is complete. Did Amazon overpay? What is the fate of MGM f...

Variety
June 2, 2021

Mary J. Blige Talks Mental Health in ‘My Life’ Bio...
Music - Streaming

Mary J. Blige talks about the redemptive power of music in the trailer for the upcoming documentary Mary J. Blige's My Life. The Amazon Prime Video feature directed by Oscar-winner Vanessa Roth (Freeh...

Billboard
June 2, 2021

Spotify’s Chief Legal Officer Calls Apple a “Ruthless ...
Streaming - Tech

This week I’m talking to Horacio Gutierrez, head of global affairs and chief legal officer of Spotify, to help me understand why Spotify and so many other app developers are so frustrated with Apple...

The Verge
June 1, 2021

Secrets Spill at Epic Games v. Apple Trial
Gaming - Streaming - Tech

It’s been just over three weeks since the Epic v. Apple proceedings kicked off, and the news has been relentless. So as we wait for a verdict to roll in, we’re taking a quick turn through all the ...

The Verge
May 28, 2021

Roku Inks Rights Deal With Saban Films
Streaming - Tech

The Roku Channel to become Free Streaming Home for Saban Films Roku, Inc. and Saban Films today announced a landmark agreement granting Roku® the pay-one window streaming rights to movies released b...

Yahoo Finance
May 28, 2021

‘A Quiet Place Part II’ and ‘Cruella’ Kick Off With So...
Streaming - Theatrical

Ahead of the long Memorial Day weekend, Paramount’s “A Quiet Place Part II” and Disney’s “Cruella” are each off to a solid start at the domestic box office. The former, a nearly silent se...

Variety
May 28, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.