Girl Scouts and Hasbro’s MY LITTLE PONY Promote Friendsh...
CPG - Non-Profit - Partnerships - Press Releases - Streaming

NEW YORK, Sept. 21, 2021 /PRNewswire/ -- Girl Scouts of the USA (GSUSA) and Hasbro Inc. are joining forces to recognize the power of friendship and inclusivity. Together, the two brands develop...

Faisal Hussain
September 23, 2021

PlayMonster, Lucasfilm Team Up for ‘Star Wars’ Themed Toys...
Streaming - Theatrical - Toys

PlayMonster is collaborating with Lucasfilm to launch new Star Wars-themed products in 2022 that include Koosh, Spirograph, Colorforms, and Latchkits. Fans can look forward to Koosh Star Wars-inspire...

The Toy Book
September 23, 2021

Keep the Fun, Protect the Planet: Happy Meal Toys Go More Sust...
Dining - Press Releases - Toys

For more than 40 years, kids and families have delighted in Happy Meals for delicious food and great fun. Many of us have fond memories of playtime fueled by a toy found inside that magical box. Toda...

Faisal Hussain
September 23, 2021

Macy’s, Lucasfilm, & Funko Unveil Baby Yoda-Themed ...
Attractions - Live Entertainment - Retail - Streaming - Toys

Contrary to popular belief, small things can come in big packages. For proof, just look to the skies at this year's edition of the Macy's Thanksgiving Day Parade where The Mandalorian's pint-sized sup...

Yahoo!
September 20, 2021

Lunchables, The Toy You Can Build and Eat, Takes Over FAO Schw...
Attractions - Press Releases - Retail - Toys

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--After fueling the next generation of creative kids as a lunchtime favorite, the Lunchables brand is claiming a new and unexpected title: toy. As America’s ...

Faisal Hussain
September 17, 2021

Lego Announces QUEER EYE Fab Five Set
Streaming - Toys

You can't buy style, taste and class. But you can build them, with a fabulous new Queer Eye Lego set based on the hit Netflix makeover series. The glamorous Lego set comes with minifigs of the Fab Fi...

CNET
September 14, 2021

Mattel Launches New Career Barbie to Highlight Gender Gap in M...
Music - Toys

Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.” Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...

Penn Live
September 13, 2021

Wildbrain Refreshes STRAWBERRY SHORTCAKE
Streaming - Toys

Canada’s WildBrain is reimagining the iconic Strawberry Shortcake brand with a slew of new content and products planned. The relaunch of the property—which WildBrain (then DHX Media) acquired as ...

Kidscreen
September 10, 2021

Dungeons & Dragons and Nerds Candy Partner for the First ...
CPG - Gaming - Toys

One of the most iconic monsters in the fantasy tabletop roleplaying game Dungeons & Dragons is the mimic, a creature that looks like a treasure chest to lure (and ultimately attack) approaching ad...

Adweek
September 8, 2021

Mattel and Fender Partner for Barbie-Inspired Lessons
Music - Toys

The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...

American Songwriter
September 7, 2021

Introducing Facebook Fantasy Games
Online - Press Releases - Tech - Toys

Facebook is rolling out Facebook Fantasy Games in the US and Canada on the Facebook app for iOS and Android. Facebook Fantasy Games are free, simple prediction games that help fans enjoy sports, TV sh...

Faisal Hussain
September 7, 2021

Topps Celebrates Baseball’s Rising Stars with 2021 Topps MLB...
Press Releases - Sports - Tech - Toys

NEW YORK--(BUSINESS WIRE)--Topps today announced the 2021 Topps MLB Inception NFT Collection, a brand new baseball card inspired release in conjunction with Major League Baseball and MLB Players, In...

Faisal Hussain
August 31, 2021

Hasbro & VRBO Create a NERF Cabin Getaway
Toys - Travel

If you're a child at heart or just have children in your home, Hasbro and Vrbo have created a getaway that will grab your attention. (And the attention of 29 of your friends or family members...) The...

Thrillist
August 30, 2021

Everyone Knows It’s Slinky! Slinky Looks for its New Jin...
Influencers - Online - Press Releases - Toys

PHILADELPHIA, Aug. 30, 2021 /PRNewswire/ -- Today, children's consumer goods leader Just Play unveils a new sound for Slinky®, the original walking spring toy, and invites others to join in by cr...

Faisal Hussain
August 30, 2021

Mattel’s Play Lab Expands Into Content
Streaming - Television - Toys

Fisher-Price Play Lab, Mattel’s research arm, is moving beyond toy testing to bring audience insights to all of the company’s TV and film content, starting with Thomas & Friends: All Engines G...

Kidscreen
August 30, 2021

Spin Master Partners with Boys & Girls Clubs of America t...
Non-Profit - Partnerships - Press Releases - Toys

TORONTO, Aug. 24, 2021 /PRNewswire/ - Spin Master Corp. (TSX: TOY) (www.spinmaster.com), a leading global children's entertainment company, is partnering with Boys & Girls Clubs of America, a n...

Faisal Hussain
August 30, 2021

Lego and adidas Are Back With a New Kids Sneaker
Fashion - Toys

adidas and Lego have teamed up on a cool new version of adidas’ Forta Run sneakers for kids. Dubbed the adidas Forta Run x Lego Baumhaus, the sneakers feature a Lego brick-inspired print across the...

Footwear News
August 26, 2021

PlayMonster Enters Strategic Partnership With Hasbro’s Belov...
Opportunities - Partnerships - Press Releases - Toys

BELOIT, Wis. (August 24, 2021) – PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategica...

Faisal Hussain
August 24, 2021

Target Announces Most Exclusives Ever and Disney Expansion Ahe...
Partnerships - Press Releases - Retail - Toys

MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announces the return of Bullseye's Top Toys list this holiday season, along with plans to expand to over 160 Disne...

Faisal Hussain
August 23, 2021

Toys R Us to Make a Comeback with New Toy Shops Inside More Th...
Retail - Toys

Toys R Us is making yet another comeback. This time, the iconic brand is teaming with Macy's to open toy shops in more than 400 department stores nationwide starting in 2022. Toys R Us mascot Geoffre...

USA Today
August 20, 2021

Macy’s to Revive Toys R Us In Stores & Online
Retail - Toys

Department store Macy’s announced a partnership with Toys R Us, which will bring the toy brand to macys.com just in time for the 2021 holiday season, then to 400 Macy’s stores. The Toys R Us inte...

Adweek
August 19, 2021

YouTube is Driving Higher Toy Purchases Than Broadcast TV
Streaming - Television - Theatrical - Toys

Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising. Twice as many children (70 per cent) aged ...

Toy News Online
August 19, 2021

Uncanny Brands Collaborates with Peanuts On Pop-Culture Kitche...
Household - Partnerships - Press Releases - Retail - Television

August 17th, 2021, New York, NY — Uncanny Brands, a leader in pop culture licensed small appliances has teamed up with Peanuts to bring Snoopy, Charlie Brown, Woodstock and the rest of Charles Schul...

Faisal Hussain
August 18, 2021

PlayMonster and 9 Story Brands Celebrate 70 Years of Colorform...
Press Releases - Toys

BELOIT, Wis. (August 16, 2021) – PlayMonster and 9 Story Brands proudly celebrate 70 years of Colorforms® with a special edition 70th Anniversary set, available now on Amazon.com[JA1] . The anniv...

Faisal Hussain
August 17, 2021

Mattel Family’s Barbie Penthouse Lists For $10 Million
Toys

Barbie fans may be all shook up over Mattel’s new female Elvis Presley collectible doll. Still, purists can immerse themselves in a classic by enjoying a tour of the real Barbie penthouse, which hit...

Forbes
August 13, 2021

Barbie & Fisher-Price Celebrate Elvis with New Collectibl...
Toys

In celebration of Elvis Week, August 11-17, Mattel inked a deal with Authentic Brands for a pair of new toys that celebrate the legacy of Elvis Presley. Following the recent release of Run-DMC as Fis...

The Toy Book
August 12, 2021

US Sales of Outdoor & Sports Toys Sizzle
Toys

As temperatures rose across the US this year, so did sales in outdoor and sports toys. Between January and June 2021, US sales in the supercategory increased by 11% compared to the same period in 2020...

Kidscreen
August 10, 2021

How Small Toy Partners Drive Big Gains
Toys

Everyone loves a David and Goliath story. We all root for the underdog—especially when that underdog is scrappy and smart. But sometimes, instead of battling it out, the little guy and the giant tea...

Kidscreen
August 6, 2021

Toy Industry Grows 19% in First Half of 2021 as Consumers Head...
Toys

The U.S. toy industry grew almost 20 percent in the first half of 2021, up $1.7 billion to $11 billion, according to The NPD Group. The industry saw a compound annual growth rate (CAGR) of 9 percent i...

Pymnts
August 5, 2021

Mattel Pledges Zero Waste by 2030
Toys

Mattel has announced a new plan to reduce its greenhouse gas emissions by 50% and achieve zero manufacturing waste by 2030. It will use its 2019 metrics as a baseline. To achieve these goals, Mattel ...

Kidscreen
August 5, 2021

How StockX is Attracting New Shoppers to the Resale Platform
Fashion - Gaming - Online - Retail - Tech

Many e-commerce players got a boost during the pandemic as consumers under lockdown turned to new ways of shopping. Yet StockX, the online resale platform founded five years ago, tapped into more than...

AdAge
August 4, 2021

Mattel Once Again Says #ThankYouHeroes by Supporting First Res...
Non-Profit - Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® will donate $5 for each eligible Barbie doctor, nurse and paramedic doll sold at Target to the First Respo...

Faisal Hussain
August 4, 2021

Funko Introduces Philanthropic-Driven Initiative, Pops! With P...
Non-Profit - Partnerships - Press Releases - Toys

EVERETT, Wash.--(BUSINESS WIRE)-- Funko, Inc. (“Funko,” or the “Company”) (Nasdaq: FNKO), a leading pop culture consumer products company, today announced its new philanthropic driven initiat...

Faisal Hussain
August 3, 2021

Hasbro Debuts ‘TMNT’ & ‘Power Rangers&#...
Toys

Hasbro is bringing the ultimate nostalgic crossover with the debut of its first Teenage Mutant Ninja Turtles and Power Rangers mash-up figurines. The first release sees TMNT characters Leonardo and D...

HypeBeast
August 3, 2021

Princesses Lead a 43% Sales Lift at Jakks
Toys

Following two years of stagnant growth and declines, LA-based toyco Jakks Pacific saw its Q2 net sales grow by 43% to US$112.4 million, driven by strength in toys and consumer products. In fiscal 201...

Kidscreen
August 2, 2021

Toy Prices Are Going Up Ahead of the Holiday Season
Toys

Logjams at seaports around the world are leaving some American toy companies scrambling this summer to ensure sufficient supply will reach retail shelves come this year’s holiday shopping season. Th...

Wall Street Journal
July 30, 2021

Funko Launches First NFTs with Ninja Turtles
Finance - Toys

Funko just revealed its first set of digital Pop! collectibles, which will officially launch on Aug. 3. Dubbed “Digital Pops!,” these collectibles will be offered in packs starting at $9.99. Each...

Pop Insider
July 30, 2021

Man’s ‘Schitt’s Creek’-Inspired Toys G...
Streaming - Television - Toys

A Canadian man used his old toys to recreate scenes from "Schitt's Creek" and Netflix took notice. Check out the video... For the full story, visit  CNBC - https://www.cnn.com/videos/media/2021/...

CNBC
July 30, 2021

Mattel’s Barbie Pop-Up Tour is Back
Attractions - Live Entertainment - Toys

The Barbie Pop-Up Truck is back, proving that life in plastic is even more glamorous than Aqua’s iconic song made it seem. This time, the truck has a whole new ‘70s beachy look, with the Malibu Ba...

Pop Insider
July 29, 2021

Barbie, Hot Wheels Boost Mattel Sales as Shoppers Return to St...
Toys

Mattel is seeing strong growth in sales of both Barbie and Hot Wheels products as consumers return to in-person shopping, pushing the children’s entertainment company to a better-than-expected secon...

Pymnts
July 28, 2021

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