Mattel Inks Licensing Deal for Disney Princess, Frozen
Streaming - Theatrical - Toys

Mattel has inked a multi-year global licensing agreement with the House of Mouse for its Disney Princess and Frozen franchises, with a first range of products expected to hit shelves in 2023. The dea...

Kidscreen
January 26, 2022

Hot Wheels Unleashed Contest Turns Fan Design Into Real Die-Ca...
Gaming - Toys

An exciting Hot Wheels Unleashed design contest will transform the winner's in-game vehicle into a real die-cast car. The 2021 racing game, developed by Milestone and based on Mattel's popular model c...

Screen Rant
January 25, 2022

ToyFest West Moves Forward With In-Person Trade Show
Attractions - Toys

The disruption in toy fair season has placed the spotlight on ToyFest West. This week, the Western Toy and Hobby Representatives Association (WTHRA) board of directors voted to move forward with the i...

The Toy Book
January 21, 2022

Introducing HeartBox, a New Way to Send a Customized Gift With...
Press Releases - Retail - Toys

ST. LOUIS, Jan. 4, 2022 /PRNewswire/ -- The best gifts come from the heart and Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced the launch of a new branded gifting solution with HeartBox™...

Faisal Hussain
January 21, 2022

Hasbro Celebrates THE BOOK OF BOBA FETT with New Nerf Blaster
Streaming - Toys

Hasbro‘s Nerf, has just teased a new toy blaster based on Boba Fett‘s EE-3 carbine rifle. Celebrating Disney+’s The Book of Boba Fett, this blaster comes in a colorway themed on Boba Fett’s a...

HypeBeast
January 13, 2022

New Barbie Honors Journalist Ida B. Wells
Retail - Toys

Ida B. Wells, the famed Black journalist who worked to expose the horrors of lynching, has now been immortalized by Barbie. The latest addition to Barbie's "Inspiring Women" series, the Wells doll fea...

CNN
January 13, 2022

WarnerMedia Global Brands and Experiences to Launch Most Robus...
Classic Characters - Fashion - Health & Beauty - Online - Partnerships

In celebration of the upcoming cinematic experience created by director Matt Reeves, the new “The Batman” lifestyle merchandise collection allows fans to channel Batman/Bruce Wayne and Catwoman/Se...

Faisal Hussain
January 12, 2022

Pottery Barn Kids & LEGO Connect on Home Furnishings
Household - Toys

Pottery Barn Kids, the portfolio brand of Williams-Sonoma and a sustainable home retailer, has debuted a LEGO x Pottery Barn Kids collaboration. The collection features bedding, rugs and decorative...

License Global
January 10, 2022

Barbie Collaborates with Balmain on Ready-to-Wear & Acces...
Fashion - Toys

Mattel has announced the launch of a partnership between the Barbie brand and French fashion label Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and cul...

License Global
January 10, 2022

These Are the Best New Toys of 2021, According to Top Toy Expe...
Retail - Toys

Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...

Good Housekeeping
January 5, 2022

Hasbro & Creative Kids to Make New Play-Doh Products
Toys

Hasbro has partnered with New York-based toymaker Creative Kids to produce a new range of Play-Doh compound products that will start to hit shelves in spring 2022. Part of a multi-year, multi-nationa...

Kidscreen
January 5, 2022

Sega Partners with Jakks Pacific for SONIC PRIME Merch
Streaming - Toys

SEGA has selected Jakks Pacific as its global merchandise partner for upcoming Netflix series Sonic Prime. As part of the deal, Jakks—which already had an agreement to design and markets toys for t...

Kidscreen
January 5, 2022

Lego’s Head of Marketing: Expect Unexpected Brand Partne...
Branding - Toys

Over the last decade, Cristina Liquori has built a career based on culture, trust and support… one tiny plastic brick at a time. Cristina began her Lego career in 2011 as a marketing assistant and ...

Adweek
January 4, 2022

Lady Luck Games Teams Up with King Features for Branded Games
Toys

Lady Luck Games, has penned a deal to create branded games featuring some of the world’s most popular entertainment characters. The three-year co-development agreement with King Features Syndicate,...

European Gaming
December 22, 2021

Cobra Kai Consumer Products Programme Expands Ahead of Season ...
Fashion - Health & Beauty - Household - Streaming - Toys

Boasting apparel, accessories, toys, collectibles, home goods, novelty, costumes, jewellery, publishing and more, the Cobra Kai consumer products line covers all licensing categories with goods for ev...

Licensing.biz
December 22, 2021

Funko Expands Into the Greeting Aisle With Its Newest Line, PO...
Press Releases - Retail - Toys

EVERETT, Wash.--(BUSINESS WIRE)--Funko, Inc. ("Funko,” or the “Company”) (Nasdaq: FNKO), a leading pop culture consumer products company, announced today its expansion into the multi-billion-dol...

Faisal Hussain
December 21, 2021

Mattel Creations Teams Up with VeeFriends to Transform Rare NF...
Online - Partnerships - Press Releases - Tech - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today a collaboration for the NFT community and crypto currency holders from Mattel Creations and VeeFriends with a reimagined...

Faisal Hussain
December 20, 2021

New Consumer Products from Rovio Will Accompany ANGRY BIRDS SU...
CPG - Streaming - Toys

Ahead of the global debut of Angry Birds: Summer Madness on Netflix on 28 January 2022, Rovio Entertainment is working with IMG to build a consumer products programme for fans of the popular franchise...

Licensing.Biz
December 16, 2021

Mattel to Develop First Movie CHRISTMAS BALLOON Based on All-N...
Streaming - Television - Theatrical - Toys

Mattel is ready to take flight with a new live-action film called Christmas Balloon, its first project based on a brand-new IP. Inspired by a true story, this family drama is about a young girl livin...

Mattel, Christmas Balloon
December 16, 2021

Stuff Your Holiday Stockings with JEI’s CH-CH-CH-CHIA CH...
Online - Press Releases - Retail - Toys

SAN FRANCISCO, Dec. 13, 2021 /PRNewswire/ -- The easy to do, fun to grow iconic gift is back for the holidays and ready to be the biggest conversation piece at home, gatherings and work parties. Giv...

Faisal Hussain
December 14, 2021

7 Partnerships in 2021 That Spread the Holiday Spirit
Attractions - Beverages - CPG - Dining - Live Entertainment

From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships. Take a look at 7 holiday partne...

Abby Calcara
December 9, 2021

Champion and Hasbro Gaming – Come Together with Winning Coll...
Fashion - Partnerships - Press Releases - Retail - Toys

WINSTON SALEM, N.C.--(BUSINESS WIRE)--Just in time for some playful competition during the holiday season, Champion Athleticwear, makers of authentic athletic apparel since 1919, is announcing the lau...

Faisal Hussain
December 9, 2021

Lego Building $1B Factory to Meet Asian Demand
Toys

Danish toy maker Lego is building a $1 billion factory in Vietnam as demand for the toy bricks across Asia continues to grow, according to a report on Wednesday (Dec. 8) in The Wall Street Journal. T...

Pymnts
December 8, 2021

5 Partnerships That Made Beautiful Music in 2021
Attractions - CPG - Dining - Finance - Influencers

Music partnerships have been all the rage this year, with artists and music companies collaborating in categories that include CPG, dining, toy brands and more to engage fans in new and exciting ways!...

Abby Calcara
December 7, 2021

Kith Women and Barbie Launch Exclusive Doll and Collab Collect...
Fashion - Toys

Kith Women and Barbie have given the world a full look at an exclusive doll and new collection styled by Mekka Shyian, the winner of the Kith Women x Barbie Styling Contest. As revealed on Monday, th...

Complex
December 7, 2021

LEGO MASTERS Renewed for Season 3 at Fox
CPG - Television - Toys

Fox announced that “Lego Masters” has been renewed for a third season, which is set to premiere in 2022. Will Arnett will return as host and executive producer of the series, which is based on th...

Variety
December 6, 2021

Osmo and Amazon Unveil Retail Experience in NYC to Level-Up Ho...
Attractions - Partnerships - Press Releases - Retail - Toys

PALO ALTO, Calif., Dec. 3, 2021 /PRNewswire/ -- Osmo, in partnership with Amazon, announces the launch of their immersive Osmo holiday retail experience at the Amazon Books store in New York City....

Faisal Hussain
December 3, 2021

Radio Flyer Expands Partnership with Tesla to Launch Cyberquad...
Automotive - Partnerships - Press Releases - Toys

CHICAGO, Dec. 2, 2021 /PRNewswire/ -- Iconic little red wagon-maker, Radio Flyer and sustainable auto titan, Tesla are reuniting to introduce an electric all-terrain vehicle for kids, the Cyberquad ...

Faisal Hussain
December 2, 2021

Toys”R”Us Opening Global Flagship at American Drea...
Attractions - Press Releases - Retail - Toys

NEW YORK, Dec. 1, 2021 /PRNewswire/ -- WHP Global, parent company of Toys"R"Us®, announces the forthcoming grand opening of a new two-story Toys"R"Us flagship store inside American Dream, the unm...

Faisal Hussain
December 1, 2021

Sega, Mattel, Hasbro, and More: Netflix’s 2021 Kids̵...
Publishing - Streaming - Toys

Here at Kidscreen, we spend a lot of time talking with buyers about what content they want. But it’s one thing to say you want to buy a certain type of show, and a whole other thing to go out and pi...

Kidscreen
November 29, 2021

Study Says Diverse Dolls Drive Sales
Retail - Toys

New research from ViacomCBS Consumer Products has found that 66% of Black and Hispanic moms go out of their way to buy dolls from inclusive brands. The number-one factor driving doll purchases among ...

Kidscreen
November 24, 2021

All-New Hallmark Channel Original Movie, ‘Christmas CEO&...
Partnerships - Press Releases - Streaming - Television - Toys

ST. LOUIS, Nov. 18, 2021 /PRNewswire/ -- Build-A-Bear Entertainment today announced the premiere date of its newest film, Christmas CEO, which is part of Hallmark Channel's annual "Countdown to Chr...

Faisal Hussain
November 24, 2021

Mattel Debuts Life-Size Barbie Fiat 500e at LA Motor Show
Automotive - Toys

Mattel has tapped into childhood nostalgia by giving the Fiat 500e a Barbie makeover. Debuting at the LA Motor Show, the iconic Barbie toy car gets a real-life electric vehicle rendition. The Barbie ...


November 19, 2021

Ty Warner Tackles Supply Chain Crisis with Air Freight for Bea...
Toys

The global supply chain crisis will not stop the Beanie Babies and Beanie Boos from making their way home for the holidays. Illinois-based Ty Inc. is jumping puddles and circumventing the much-touted...

Toybook
November 16, 2021

Hasbro Launches First Livestream Shopping Event
Online - Retail - Toys

Joining other retailers and social media companies in launching livestream shopping shows, Hasbro tapped Emmy Award-winning TV personality Daphne Oz and Buzzfeed contributor Iván Emilio to host its f...

Retail Dive
November 15, 2021

Build-A-Bear Launches 3D Workshop
Retail - Toys

Amidst the toy industry's transformation, Build-A-Bear Workshop has hired Char Nicanor-Kimball to serve in the newly created position of vice president of e-commerce. The retailer also internally prom...

Retail Dive
November 15, 2021

MONSTER HIGH: Nickelodeon & Mattel Set Cast for TV Movie
Television - Toys

Nickelodeon and Mattel have scared up a cast for its upcoming live-action TV musical movie Monster High, tapping Miia Harris, Ceci Balagot, Nayah Damasen, Case Walker, Kyle Selig and more. Directed a...

Deadline
November 9, 2021

Mattel to Launch ‘Clean’ Cosmetics Line
Health & Beauty - Toys

Mattel and Spain’s Mondo Toys have signed a multi-year partnership to launch a line of “clean” makeup products for Barbie, including a lipstick, three eyeshadows, a lip gloss, a makeup case and ...

Kidscreen
November 8, 2021

Burger King & Discovery Partner for Paper-Based Animal Pl...
Dining - Streaming - Toys

The Burger King partnership comes on the heels of recent collaborations and merchandise programs for the Animal Planet brand, including the successful toy line at Target and brand-new, educational kid...

QSR Magazine
November 8, 2021

Disney Lines Up New Content, Partnerships for Disney+ Day
Retail - Streaming - Toys

Ahead of its Disney+ Day on November 12, the House of Mouse has unveiled new content and several consumer products/retail partnerships to celebrate the streamer’s two-year anniversary. The company i...


November 8, 2021

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