Indeed, Lena Waithe, Hillman Grad, and 271 Films Select 10 Fil...
Non-Profit - Online - Press Releases - Sponsorships - Streaming

AUSTIN, Texas--(BUSINESS WIRE)--Today, Indeed, the world’s number one job site, actor Lena Waithe and her company Hillman Grad, and 271 Films announced ten filmmakers participating in season three o...

Angelina Luspo
January 13, 2023

Pepsi Launches New and Improved Pepsi Zero Sugar, Proving Zero...
CPG - Press Releases - Sports - Television

Pepsi Doubles Down on Zero Sugar Category with a New Formula in the US, a Return to the Super Bowl Ad Lineup, Product Giveaways and more! Today, brand Pepsi is excited to announce a new and improved ...

Sasha Villalobos
January 13, 2023

50 Cent Says He’s Working With Eminem on an 8 MILE TV Sh...
Music - Streaming - Television

50 Cent says he and Eminem are working together to create a television show based on the latter’s semi-autobiographical film, 8 Mile. “I’m gonna bring his 8 Mile to television,” 50 Cent said ...

Hollywood Reporter
January 9, 2023

Bryan Cranston Revives Walter White in First Look at PopCorner...
CPG - Television

Heisenberg is entering the snack business. Bryan Cranston will reprise his iconic “Breaking Bad” role in a Super Bowl ad for PopCorners, AdAge reports. The Frito-Lay brand teased the spot in Dece...

Variety
January 5, 2023

TikTok to License IMDb Data for Feature Targeting Film and TV ...
Influencers - Online - Streaming - Television - Theatrical

TikTok is licensing data from IMDb to power a new feature that will make it easier for users to search for content related to a specific film or TV title and see relevant data about the work — such ...

Hollywood Reporter
January 5, 2023

Roku Plans to Launch Its Own TV Line
Electronics - Streaming - Television

Roku unveiled its Roku Select and Roku Plus Series TVs on Wednesday, the first TVs to be designed and made by the company. The company will make 11 models, ranging from 24 to 75 inches, which will f...

Hollywood Reporter
January 4, 2023

International Delight Pivots with the Release of New Friends M...
Beverages - CPG - Press Releases - Streaming - Television

Cue the fountain and pop open the umbrellas! International Delight, one of the country's leading coffee creamer brands, is transporting coffee lovers from their kitchen tables to the most iconic orang...

Nicholas Fox
January 3, 2023

IMDb Announces the Most Anticipated Movies and Series of 2023
Press Releases - Streaming - Television - Theatrical

SEATTLE--(BUSINESS WIRE)--IMDb (www.imdb.com), the world’s most popular and authoritative source for information on movies, TV shows, and celebrities, today unveiled the Most Anticipated Movies and ...

Faisal Hussain
January 3, 2023

Mars Is Back In The Game: M&M’S Announces a Legenda...
CPG - Press Releases - Sponsorships - Sports - Television

After a monumental year, M&M'S®, proudly part of Mars, has announced that the brand is kicking off 2023 with a return to Super Bowl. Mars has been a part of Super Bowl's showstopping advertising...

Nicholas Fox
December 22, 2022

YouTube to Pay $2.5 Billion Per Year for Sunday Ticket
Sports - Streaming - Television

YouTube is closing in on a deal for Sunday Ticket, the out-of-market package that DirecTV has exclusively broadcast since 1994, when it debuted. John Ourand of Sports Business Journal reports that You...

NBC Sports
December 21, 2022

Paramount Scraps Long-Running Carnegie Hall Upfront
Live Entertainment - Streaming - Television

Paramount Global won’t hold forth at New York’s Carnegie Hall during TV’s “upfront” season, signaling some of the many changes taking place in the ways traditional media companies talk to Ma...

Variety
December 20, 2022

YELLOWSTONE Prequel 1923 Draws Big Premiere Audience
Streaming - Television

The premiere of 1923, the star-driven Yellowstone prequel, drew a sizable cross-platform audience Sunday night. Paramount Global says 7.4 million people watched the premiere episode, starring Harriso...

Hollywood Reporter
December 20, 2022

Budweiser Helps Argentina Celebrate Win with World Cup Packs
Beverages - Live Entertainment - Music - Sports - Television

Budweiser is celebrating Argentina’s FIFA World Cup win throughout the country as part of its #BringHomeTheBud campaign, per information shared with Marketing Dive. The effort includes limited-editi...

Marketing Dive
December 20, 2022

New ‘Pokémon’ Series Announced, Ash and Pikachu W...
Television

After becoming World Champion last season, Ash Ketchum and his faithful companion Pikachu will be saying goodbye. After 25 years, the iconic duo will be retiring after 11 more episodes of Pokémon Ult...

Hypebeast
December 19, 2022

Television Academy Reveals Emmys 2023 Calendar
Live Entertainment - Streaming - Television

Nevermind the winter awards season. It’s never too early to be talking about the Primetime Emmys, and the Television Academy agrees. The organization approved the 2023 Emmy Awards calendar on Thursd...

Variety
December 19, 2022

Henry Cavill to Star In & EP ‘Warhammer 40,000’ Film ...
Streaming - Television - Theatrical

Amazon Studios has made it official, confirming that it has secured global rights to the Warhammer 40,000 game from Games Workshop for Henry Cavill (Man of Steel) to star in and executive produce the ...

Deadline
December 16, 2022

Warner Bros. Discovery Sets 100th Anniversary Celebration
Press Releases - Streaming - Television - Theatrical

BURBANK, Calif.--(BUSINESS WIRE)--Warner Bros. Discovery (Nasdaq: WBD) today officially kicked off its global centennial campaign, Celebrating Every Story, ahead of the Warner Bros. Studio’s 100th a...

Angelina Luspo
December 14, 2022

Beverage Partnerships that Poured into 2022
Beverages - CPG - Household - Partnership Blogs - Partnerships

From water to tea to beer to soda, check out this curated list of 2022 beverage partnerships that supported movies, household products, streaming releases and more. PARTNERSHIP BORN AT THE L.A. OFF...

Sasha Villalobos
December 13, 2022

HEARTSTOPPER, SESAME STREET, and THE BABY-SITTERS CLUB Take To...
Streaming - Television

Heartstopper, Sesame Street and The Baby-Sitters Club walked away with top honors during the second night of the National Academy of Television Arts and Sciences’ inaugural Children’s & Family...

Hollywood Reporter
December 12, 2022

Golden Globes 2023: Complete Nominations List
Streaming - Television - Theatrical

“The Banshees of Inisherin,” a darkly comic story of a shattered friendship set against the backdrop of the Irish civil war, led the nominations for the 2023 Golden Globes. It scored eight nods, i...

Variety
December 12, 2022

Jeff Bezos, Michael Strahan Partner on BLUE ORIGIN SPACE RANGE...
Streaming - Television

Genius Brands, Jeff Bezos’ Blue Origin and SMAC Productions are developing and producing an animated space adventure series, titled “Blue Origins Space Rangers.” The children’s series will fe...

Variety
December 12, 2022

Golden Globes 2023: Jerrod Carmichael Set to Host NBC Telecast
Live Entertainment - Television - Theatrical

The Golden Globes have a host. Jerrod Carmichael has signed on to front the 80th Golden Globes, airing live Jan. 10 on NBC and its streaming service Peacock from the show’s longtime home, the Bever...

Hollywood Reporter
December 9, 2022

Show Off Your Doritos-Inspired Triangular Haircut for a Chance...
Branding - CPG - Sports - Streaming - Television

Doritos looks to take its triangle-shaped brand icon to a new level by encouraging fans to display their bold self-expression in the form of a triangular haircut and to #NameThatTriangle. Inspired by...

Chew Boom
December 9, 2022

Special [Radiance] Report: An e.l.f.ing Glow Storm is On the W...
Health & Beauty - Music - Press Releases - Television

NEW YORK--(BUSINESS WIRE)--#1 Gen Z favorite makeup brand* e.l.f. Cosmetics is kicking off the holidays with a first-of-its-kind digital campaign informed by insights from The Weather Channel® and br...

Angelina Luspo
December 8, 2022

AVATAR to Make Broadcast Debut Ahead of WAY OF WATER Release
Television - Theatrical

James Cameron’s original “Avatar” will make its broadcast debut this weekend ahead of the debut of its sequel “The Way of Water,” which hits theaters Dec. 16. The 2009 film, which remains t...

Variety
December 8, 2022

Must See TV Partnerships of 2022
Beverages - CPG - Electronics - Non-Profit - Online

TV partnerships offer an engaging and fun way for streaming & television studios to promote and celebrate their show releases! Looking for inspiration for your next TV partnership? Here's a sampli...

Nicholas Fox
December 7, 2022

2022 Brand & Entertainment Holiday Partnerships
Attractions - Beverages - CPG - Dining - Fashion

Tis the season for holiday partnerships, but not just the winter-y ones! Explore the programs that brands and entertainment companies activated throughout 2022. Chipotle Delivers Its First BeReal S...

Nicholas Fox
December 5, 2022

Backstreet Boys Holiday Special Adds Seth Rogen, Meghan Traino...
Music - Television

The Backstreet Boys’ upcoming holiday special will be filled with familiar faces. Seth Rogen will narrate “A Very Backstreet Holiday” on ABC, while Meghan Trainor, Rob Riggle, Nikki Glaser, Ron ...

Variety
December 5, 2022

Travel Partnerships that Took New Heights in 2022
CPG - Dining - Listicles - Partnership Blogs - Streaming

Whether lodging, airfare, or booking services, travel partnerships reached new heights in 2022. Below, you'll find several programs that showcase the breadth of activations... so hop aboard to take a ...

Sasha Villalobos
December 5, 2022

Warner Bros. Television Studios Close to Striking Animation De...
Streaming - Television

Warner Bros. Television Studios is in the process of closing a major animation deal with Amazon for DC-branded content, according to Channing Dungey. Dungey teased the news at Content London, stating...

Deadline
November 30, 2022

Jack McBrayer, JoJo Siwa to Host Inaugural Children’s &#...
Live Entertainment - Television

Jack McBrayer and JoJo Siwa will host the first-ever Children’s & Family Emmy Awards, the National Academy of Television Arts & Sciences announced Tuesday. McBrayer will lead the Children’...

Variety
November 29, 2022

NFL, Food Network Team for Tailgate Competition Series Hosted ...
Sports - Television

Food Network is teaming up with the NFL for a new primetime competition series that celebrates the art of tailgating. In the six-episode “NFL Tailgate Takedown,” hosts Sunny Anderson and New Engl...

Variety
November 28, 2022

Macy’s Thanksgiving Day Parade Lures Close to 28M Viewer...
Attractions - Live Entertainment - Streaming - Television

NBC’s telecast of the 2022 Macy’s Thanksgiving Parade earned a 7.2 rating in the 18-49 demo and 27.7 million viewers (including digital, streaming on Peacock and encore viewing). That’s the most...

Deadline
November 28, 2022

Hallmark’s THREE WISE MEN AND A BABY is Cable’s Mo...
Television

Christmas has already come early for the Hallmark Channel: Three Wise Men and a Baby has become the most-watched movie of the year to date across ad-supported cable in key demographics, according to N...

Deadline
November 23, 2022

Ben Affleck and Matt Damon Are Starting Their Own Film Product...
Streaming - Television - Theatrical

Hollywood‘s famed duo, Ben Affleck and Matt Damon have announced that they are starting their own production company. The New York Times reported that the idea sprouted from both stars’ dissatisf...

Hypebeast
November 23, 2022

Supporting Artists On The Rise with THE JENNIFER HUDSON SHOW
Music - Television - Travel

At Southwest Airlines, we connect people to what’s important in their lives. For some Customers, that’s getting to a business meeting to close a deal, or it’s flying to spend quality time togeth...


November 22, 2022

Bob Iger Replaces Bob Chapek as Disney CEO
Attractions - Streaming - Television - Theatrical

Bob Iger has replaced Bob Chapek as Disney’s CEO, a shocking turn of events for the world’s largest media company that has been in turmoil ever since Iger stepped down as CEO in February 2020. Th...

Variety
November 21, 2022

Hilton Partners with Hallmark Channel to Offer Holiday Suites ...
Press Releases - Television - Travel

MCLEAN, Va. – When you want your next trip to feel like coming home for the holidays, IT MATTERS WHERE YOU STAY™! This season, Hilton and Hallmark Channel have partnered to give travelers, fans an...

Angelina Luspo
November 17, 2022

Hasbro Puts eOne Up for Sale Less Than 3 Years After Acquisiti...
Streaming - Television - Theatrical

Hasbro has listed Entertainment One’s (eOne) TV and film units for sale just under three years after acquiring the businesses in a $3.8 billion deal. Per Hasbro, the sale includes the parts of eOne...

Variety
November 17, 2022

MONSTER HIGH Renewed for Season 2 at Nickelodeon
Television - Toys

“Monster High” has been renewed for Season 2 at Nickelodeon. The series is based on the Mattel toy franchise of the same name. The second season will consist of 20 episodes. The series debuted on...

Variety
November 17, 2022

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.