Discovery Lands Multiple Licensing Deals for Shark Week
Fashion - Streaming - Television - Toys

As Shark Week lurks around the corner, merchandising partners are looking to take a big bite of this Discovery program’s hype with releases of apparel, accessories, toys, food, and more. Veteran pa...

The Toy Book
June 16, 2021

#discovery #mattel #pura-vida #shark-week #uno

Wendy’s Expands Partnership with Rick And Morty
Beverages - Dining - Streaming - Television

Wubba Lubba Grub Grub! Wendy's and Adult Swim's Rick and Morty are back at it again, annoucing year two of a wide-ranging partnership tied to the Emmy Award-winning hit series' fifth season, premierin...

QSR Magazine
June 15, 2021

#adult-swim #coca-cola #rick-and-morty #wendys

Discovery CEO on Revenue Being Up Amid Viewership Declines
Streaming - Television

It’s tough to understand why dwindling TV ratings are not having a negative impact on advertising revenues. Discovery’s David Zaslav, one of the brightest CEOs in the business, doesn’t quite get...

The Wrap
June 15, 2021

#discovery #warner-bros #warner-bros-discovery

Disney & Starz Conflict Over the Launch of Star+
Streaming - Television

Disney is set to launch its standalone Star+ streaming service in Latin America in August, but Starz has filed complaints in Mexico, Brazil, and Argentina alleging Disney is infringing on its brand id...

The Verge
June 11, 2021

#disney #disney-plus #star #starz

Reebok & Hasbro Collab on Power Rangers Sneakers
Fashion - Television

After announcing its forthcoming collection with Hasbro, Reebok has another sneaker collaboration dropping soon. Next up for the athletic company is a new multi-shoe capsule designed in collab with t...

Footwear News
June 11, 2021

#hasbro #power-rangers #reebok

Blue’s Clues & You
Opportunities - Television

Everyone is invited to play with Blue, a preschool-aged puppy with a clue... three, actually! Each day, Blue leaves paw prints on three objects arond her house to communicate what activity she wants t...

Nickelodeon
June 11, 2021

#nickelodeon

‘Keeping Up With the Kardashians’ Says Goodbye, Ending an ...
Streaming - Television

When “Keeping Up With the Kardashians” premiered in 2007, production didn’t have the budget to provide hair and makeup. Fast forward through 20 seasons and nine spinoffs that spanned an addition...

Variety
June 10, 2021

#e #hulu

Wawa to Mark ‘Mare of Easttown Day’ with New Cheesesteak
Dining - Retail - Streaming - Television

For all the love Wawa has gotten thanks to the HBO hit TV show “Mare of Easttown,” the popular Pennsylvania convenience store chain is giving a little back. To celebrate its newest store opening ...

Associated Press
June 10, 2021

#hbo #mare-of-easttown #wawa

Sesame Workshop Introduces New Documentary Series “Throu...
Press Releases - Streaming - Television

NEW YORK, June 8, 2021 /PRNewswire/ -- Sesame Workshop, the nonprofit behind Sesame Street and decades of award-winning educational programming, today announced its first documentary series Thro...

Earl Schultz
 June 10, 2021

#hbo-max #sesame-workshop

Cable News Preps For Streaming Future
Streaming - Television

Cable news channels are at a tipping point. Fox News, CNN and MSNBC are coming off a record-smashing news year, propelled by a wild 2020 election (and its aftermath), not to mention an ongoing pandemi...

Hollywood Reporter
June 9, 2021

#cnn #fox-news #msnbc

Jimmy Fallon Teams With DreamWorks Animation to Adapt Preschoo...
Streaming - Television

Jimmy Fallon is turning his bestselling children’s books into an animated series with DreamWorks Animation. The “Tonight Show” host will executive produce the preschool series based on his two ...

The Wrap
June 9, 2021

#dreamworks-animation #jimmy-fallon #nbcuniversal #the-tonight-show

Apple is Building Video and Music Sharing into FaceTime
Streaming - Tech - Television

Apple is bringing video and music sharing to FaceTime through a feature it's calling SharePlay. Using SharePlay, people will be able to watch or listen to content in sync with everyone else on the cal...

The Verge
June 8, 2021

#apple #facetime

Cartoon Network Orders its First African Superhero Series
Television

Cartoon Network Africa has greenlit Garbage Boy and Trash Can, its first-ever domestic superhero series. Created by Nigerian animator Ridwan Moshood, the 10 x 2.5-minute comedy-driven toon is about a...

Kidscreen
June 8, 2021

#african-animation-network #cartoon-network

Rick & Morty, Superman Join Fortnite’s Latest Seaso...
Gaming - Television

Epic Games is teasing Rick and Morty content for Fortnite alongside something that seems to indicate Superman is coming to the game as well. Both the Rick and Morty tease and the Superman tease come ...

IGN
June 8, 2021

#fortnite #rick-morty #superman

Abu Dhabi Aims to Become Media Industry Hub With $6 Billion In...
Streaming - Television - Theatrical

Abu Dhabi is stepping up efforts to become a global media and entertainment industry hub as part of a drive to diversify its oil-based economy. The oil-rich capital of the United Arab Emirates has co...

Variety
June 8, 2021

#abu-dhabi

MTV VMA’s Returning to NYC in September
Music - Television

MTV have announced that their annual Video Music Awards (VMAs) will return to New York City for the 2021 ceremony on Sunday, September 12th, airing live from Brooklyn's Barclays Center. The 2020 VMAs...

Yahoo
June 8, 2021

#mtv #video-music-awards #vmas

Blue’s Clues’ Hosts Animated Pride Parade with Nin...
Television

Hit Nick Jr. children's TV show "Blue's Clues" has enlisted a former contestant from "RuPaul's Drag Race" to help teach kids and their families about Pride Month. In a singalong animated video, drag ...

MSN
June 7, 2021

#blues-clues #nina-west #pride #rupauls-drag-race

Disney, Netflix and Tech Titans Team Up to Fight the Climate C...
Streaming - Tech - Television

Some of the world's largest companies are joining forces to accelerate efforts to fight the climate crisis. Amazon, Disney, Google, Microsoft, Netflix, Salesforce, Unilever and Workday launched an al...

CNN
June 4, 2021

#cnn #disney #netflix

WarnerMedia & Discovery Lay Out Next Steps for Merger
Streaming - Television - Theatrical

Warner Bros. Discovery is planning to focus on "pure play" content, and HBO Max has rolled out its AVOD tier. WarnerMedia and Discovery have revealed the moniker for their post-merger entity, and a...

Kidscreen
June 3, 2021

#discovery #warner-bros-pictures #warnermedia #warnermedia-discovery

Former eOne exec Takes Over Preschool Content at BBC
Streaming - Television

BBC Children’s has hired Kate Morton as its new head of commissioning and acquisitions for the zero to six audience. Morton is currently wrapping things up as content strategy director of family bra...

Kidscreen
June 3, 2021

#bbc #eone

Inflation Hits Hollywood as Production Costs Skyrocket
Television - Theatrical

Insiders say key supplies needed to build sets have shot up 10 percent in recent months as studios grapple with ballooning budgets: "Supply-chain shortages caused us to alter the way we build our stag...

Hollywood Reporter
June 2, 2021

#abc #cbs #hollywood #nbc

The Food That Build America
Opportunities - Television

The series that introduced the world to the titans that invented…innovated…and propagated - The Food That Built America is back. For generations of Americans, food entrepreneurs like Milton Hershe...

A+E
May 28, 2021

#ae #ae-networks

Paramount TV Chief Nicole Clemens Likely to Oversee Paramount ...
Streaming - Television - Theatrical

Paramount Television Studios head Nicole Clemens is emerging as the likeliest candidate to oversee Paramount Plus’ original scripted programming amid a broader streaming content leadership shakeup a...

Variety
May 28, 2021

#paramount #paramount-plus #paramount-tv

2020-21 TV Season Rankings In a Year Like No Other
Television

On the last day of the turbulent 2020-21 television season amidst a year of pandemic and programming chaos, we have once again learned you don’t tug on Superman’s cape, you don’t spit into the w...

Deadline
May 27, 2021

#abc #cbs #nbc #nfl

Discovery Channel Reality Show to Send Winner to Space
Television

The Discovery Channel is creating a reality TV show where the winner will receive an all-inclusive trip to the International Space Station. The show is called "Who Wants to Be an Astronaut?" and as t...

IGN
May 27, 2021

#axiom #discovery-channel #spacex #who-wants-to-be-an-astronaut

How Will Amazon Run MGM?
Streaming - Television - Theatrical

Is the tech giant buying the venerable studio mostly for its vast library or does it want to supercharge the studio's production capabilities? The blockbuster acquisition, assuming it passes regulato...

Hollywood Reporter
May 26, 2021

#amazon #mgm

Amazon Buys MGM for $8.45 Billion
Streaming - Television - Theatrical

James Bond has a new home: Amazon and MGM announced a definitive merger agreement under which Amazon will acquire MGM for $8.45 billion. MGM, founded in 1924, complements Amazon Studios, which has pr...

Variety
May 26, 2021

#amazon #bond #mgm

Disney Plans to Close 100 Channels this Year
Streaming - Television

CEO Bob Chapek (pictured) announced that Disney will shutter 100 more international TV channels in 2021 during a virtual Q&A at the J.P. Morgan Global Technology, Media and Communications conferen...

Kidscreen
May 26, 2021

#disney #disney-channel #disney-plus

Tonys Will Air on Paramount+ as CBS Sets “Broadway’...
Live Entertainment - Music - Streaming - Television

The long-delayed Tony Awards will air primarily on Paramount Plus on Sept. 26, but certain key awards will be handed out as part of a celebration of theater that will air on the streaming service and ...

Variety
May 26, 2021

#broadway #cbs #paramonut #tony-awards

Amazon to Open ‘The Boys’ Pop-Up Emmy FYC Dining Experienc...
Streaming - Television

Amazon Prime Video is getting into the Emmy FYC pop-up groove after all. The streamer is unveiling a three-day experiential event next weekend tied to its drama series “The Boys.” The drive-thru ...

Variety
May 26, 2021

#amazon #emmy #emmys

Puma and Nickelodeon Release ‘Rugrats’ Collection
Fashion - Television

Puma is paying tribute to the favorite adventure-loving babies of the 1990s. The sportswear company has teamed up with Nickelodeon to release a Rugrats collaboration in honor of the beloved series’...

Footwear News
May 25, 2021

#nickelodeon #puma #rugrats

House Hunters
Opportunities - Television

House Hunters takes viewers behind the scenes as individuals, couples and families learn what to look for and decide whether or not a home is meant for them. Focusing on the emotional experience ...

HGTV
May 25, 2021

#hgtv

Netflix, Disney+, HBO Max the Real Winners in the Streaming Wa...
Streaming - Television

"Who are the winners in streaming TV's explosion? Looking at subscriber gains alone, Disney+ seems like the clear frontrunner. The new kid on the block more than doubled its subscriber base over th...

Business Insider
May 24, 2021

#disney-plus #hbo-max #netflix

AT&T CEO Explains the WarnerMedia – Discovery Deal
Streaming - Television

WarnerMedia and the telecom operations of AT&T benefited each other, but the conglomerate lacks the global reach necessary to build a successful streaming business, AT&T CEO John Stankey said ...

Hollywood Reporter
May 24, 2021

#att #warnermedia

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

#amazon #english-premier-league #facebook #google #nfl

Harness 70 Years & Over 17 Million Fans with a Peanuts Pa...
Branding - CPG - Non-Profit - Online - Opportunities

Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans. The brand's latest RoadShow On-Demand, availabl...

Faisal Hussain
 May 21, 2021

#peanuts #roadshow-on-demand #snoopy #the-snoopy-show

Chris Pratt’s ‘Parks & Rec’ Band Releas...
Music - Television

The Mouse Rat is out of the bag. The fictional band fronted by Chris Pratt (as Andy Dwyer) on NBC's beloved sitcom Parks and Recreation is releasing an actual album. The news comes on the 10th anniv...

Yahoo
May 21, 2021

#chris-pratt #parks-rec

The Weather Channel Sues McDonald’s Over Discrimination ...
Dining - Television

Byron Allen’s Entertainment Studios says the burger chain discriminates against African American-owned media, claiming the chain discriminated against his company by pigeonholing it as one targeted ...

Restaurant Business
May 21, 2021

#entertainment-studios #mcdonalds #the-weather-channel

Countdown to Christmas
Opportunities - Television

Hallmark Channel’s largest annual programming event kicking off in November and running through Christmas. The successful franchise has become a tradition for viewers, featuring more holiday-themed ...

Hallmark Channel
May 20, 2021

#crown-media #crown-media-family-networks #hallmark #hallmark-channel

Four Takeaways From the Big 4 Networks’ Upfront Presentation...
Streaming - Television

What a difference a year (and a global pandemic) makes. For the Big Four broadcast networks — ABC, CBS, NBC and Fox — May’s annual upfront presentations used to mean a focus on the fall schedul...

Hollywood Reporter
May 20, 2021

#cbs #disney #nbc #nbcuniversal #viacomcbs

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.