The LCS Partners with HBO for HOUSE OF THE DRAGON Release
Esports - Gaming - Streaming - Television

The LCS, Riot Games’ North American League of Legends competition, has announced a partnership with television network HBO. The deal sees both entities work together to promote House of the Dragon,...

Esports Insider
August 8, 2022

Bud Light NEXT Partners with Fighting Game Community Event EVO...
Beverages - Esports - Gaming - Sponsorships

International fighting game community (FGC) event Evolution Championship Series (EVO) has announced a partnership with American beer brand Bud Light NEXT. Bud Light NEXT will sponsor the tournament an...

Esports Insider
August 3, 2022

Esports Organization Gen.G Partners With Burberry for Women an...
Esports - Fashion - Gaming

Multinational esports organisation Gen.G has announced a partnership with high fashion brand Burberry. As a result, the two brands will collaborate on a content series focused on women and inclusivity...

Esports Insider
July 28, 2022

FaZe Clan and DoorDash Link Up to Offer ‘FaZe Subs’...
Dining - Esports - Gaming - Online - Tech

FaZe Clan enthusiasts will soon be able to get their hands on a new sandwich dubbed the Rugfather. Indeed, as announced Tuesday, the gaming-rooted lifestyle platform is unveiling the new FaZe Subs ex...

Complex
July 26, 2022

Repeat to be Acquired by Sony Interactive Entertainment
Esports - Gaming - Partnerships - Press Releases

Repeat is excited to announce our next chapter, as we will be a part of the Sony Interactive Entertainment (SIE) family, the home of PlayStation and many amazing game studios. This marks the most si...

Faisal Hussain
July 19, 2022

PUBG Mobile Is Hosting Its First Ever Virtual Concert With K-P...
Esports - Gaming - Music - Online

Mobile-based battle royale shooter PUBG Mobile will host its first ever virtual concert later this month featuring best-selling K-pop girl group Blackpink. It’s the latest example of a video game e...

The Verge
July 12, 2022

Dignitas Announces Partnership with MIKE AND IKE, Marking Firs...
CPG - Esports - Gaming - Press Releases

LOS ANGELES, July 12, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), announces a new partnership between its Fortnite Collective and MIKE AND IKE®, a leadi...

Nicholas Fox
July 12, 2022

Answer The Call: NBA All-Star Devin Booker Unveiled as NBA 2K2...
Esports - Gaming - Non-Profit - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 ye...

Faisal Hussain
July 7, 2022

McDonald’s “Levels Up” Popular Gaming Collec...
Dining - Esports - Gaming - Partnerships - Press Releases

CHICAGO, July 6, 2022 /PRNewswire/ -- OfflineTV and McDonald's USA have joined forces to connect fans with their favorite gamers – both online and IRL – through a partnership that will come to...

Faisal Hussain
July 6, 2022

Duracell Named Title Partner of Williams Racing eNASCAR Team
Automotive - Esports - Gaming - Sponsorships - Sports

Williams Esports, the esports branch of British Formula One team Williams Racing, has announced a partnership with battery manufacturer Duracell. As a result of the deal, the manufacturer will become...

Esports Insider
July 6, 2022

Esport Tournament Organizer BLAST Gears Up With Nike
Esports - Fashion - Gaming

Global esports tournament organiser BLAST Premier has partnered with clothing and sportswear brand Nike for a merchandise project. The two companies will launch a co-branded collection of merchandise...

Esports Insider
June 30, 2022

Sony’s Gaming Brand INZONE Partners With VALORANT Champi...
Electronics - Esports - Gaming - Sponsorships

As the official headset partner of the VCT, Sony will provide its INZONE headsets for all VCT events. Additionally, the brand will collaborate with Riot Games to create a new broadcast segment known a...

Esports Insider
June 29, 2022

Saudi Esports Federation Joins Forces With Mastercard
Esports - Finance - Gaming

Financial company Mastercard has announced a partnership with the Saudi Esports Federation (SEF). As part of the deal, both parties have signed a Memorandum of Understanding (MoU) to help promote esp...

Esports Insider
June 22, 2022

Team Liquid Announces Fortnite Collaboration
Esports - Fashion - Gaming

Multinational esports organisation Team Liquid has announced a partnership with Epic Games‘ battle royale title Fortnite. The partnership will see both entities create artwork and apparel together,...

Esports Insider
June 21, 2022

L’Oréal’s Garnier Fructis Doubles Down on Esports with Te...
CPG - Esports - Gaming - Health & Beauty

L’Oréal brand Garnier Fructis has signed a partnership with Team Vitality, according to details shared by the global esports organization. The collaboration builds on a previous campaign and spans...

Marketing Dive
June 14, 2022

Sour Patch Kids Taps Twitch Streamers for Flavor Competition
CPG - Esports - Gaming

Sour Patch Kids is returning to Twitch for a campaign that pairs the Mondelēz candy brand with four creators on the livestreaming platform, per details shared with Marketing Dive. Media agency Spark ...

Marketing Dive
June 13, 2022

Dolce & Gabbana Announces Collaboration With Mkers
Esports - Fashion

Luxury fashion brand Dolce & Gabbana has announced a partnership with Italian esports organisation Mkers. The collaboration will see Mkers be a part of a new project called ‘gooDGame,’ with c...

Esports Insider
June 7, 2022

Rockstar Energy Drink Announces Multi-Year Partnership with Ga...
Esports - Gaming - Music - Partnerships - Press Releases

PURCHASE., N.Y., June 2, 2022 /PRNewswire/ -- Rockstar Energy Drink announced a new multi-year partnership with Gaming and Entertainment Organization, NRG. The partnership aligns NRG, the most-watc...

Faisal Hussain
June 6, 2022

Esports Awards Partners With Tyson Foods
CPG - Esports - Gaming

The Esports Awards has announced a partnership with multinational food processing corporation Tyson Foods. As an official event sponsor, Tyson Foods will work with Esports Awards on digital activatio...

Esports Insider
May 27, 2022

Envy Gaming Announces Oakley Partnership
Esports - Fashion - Gaming

North American lifestyle brand Oakley has announced a partnership with esports organisation Envy Gaming. As part of the deal, all teams and talent under the OpTic brand will exclusively wear Oakley e...

Esports Insider
May 26, 2022

Gucci and FACEIT launch Gucci Gaming Academy
Esports - Fashion - Gaming

Esports tournament organiser and platform FACEIT has announced a partnership with high-end luxury brand Gucci. As part of the deal, both entities have launched the Gucci Gaming Academy, a development...

Esports Insider
May 23, 2022

Budweiser Provides Twitch Streamers With Free Tunes
Esports - Gaming - Music - Streaming

Budweiser launched a Royalty Free Bot to help provide Twitch streamers with free music to use in their videos, according to information emailed to Marketing Dive. The bot, which will be hosted on Dis...

Marketing Dive
May 17, 2022

HyperX and Team Liquid Renew Longstanding Esports Partnership
Esports - Gaming

Gaming peripherals brand HyperX has renewed its partnership with multinational esports organization Team Liquid. HyperX will remain Team Liquid’s official peripheral partner. In addition, Team Liqu...

Esports Insider
May 16, 2022

Butterfinger Brings Exclusive Crispety, Crunchety, Peanut-Butt...
CPG - Esports - Gaming - Partnerships - Press Releases

PARSIPPANY, N.J., May 12, 2022 /PRNewswire/ -- Butterfinger, the crispety, crunchety, peanut-buttery chocolate bar and PUBG MOBILE, one of the world's most popular mobile video games, team up to c...

Faisal Hussain
May 12, 2022

DoorDash Announces Partnership with FaZe Clan
Esports - Gaming - Online - Tech

DoorDash today announced a partnership with FaZe Clan Inc. (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture. The partnership includes both content and marketing i...

DoorDash
May 11, 2022

Faze Clan and Ghost Announce Multi-Year Partnership
Beverages - Esports - Gaming - Press Releases

LOS ANGELES, May 5, 2022 /PRNewswire/ -- Today, FaZe Clan, Inc. ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, announces a monumental, multi-year partnership with ...

Nicholas Fox
May 5, 2022

U.S. Army And Complexity Gaming Partner To Host A Tournament F...
Esports - Gaming

The two parties will join forces to host a tournament for active-duty soldiers to take part in. Starting on May 28th, the Soldier Showdown will see teams compete in a 23-week season across Halo Infini...

Esports Insider
May 4, 2022

Papa John’s and Beyond the Summit Announce Super Smash Bros ...
Dining - Esports - Gaming

Esports tournament operator Beyond the Summit (BTS) has entered a partnership with pizza restaurant chain Papa John’s. The year-long deal will see both parties collaborate on a Super Smash Bros-foc...

Esports Insider
May 3, 2022

Nintendo News: Score Your Next Fun-Filled Victory With Nintend...
Esports - Gaming - Press Releases

REDMOND, Wash.--(BUSINESS WIRE)--It’s game point. On the brink of triumph, your friends and family cheer you on. The thrill of friendly competition and the feeling of being right in the action are l...

Faisal Hussain
May 2, 2022

G FUEL Debuts in Target Stores Nationwide with a Variety of Re...
Beverages - Esports - Gaming - Press Releases - Retail

NEW YORK, April 22, 2022 /PRNewswire/ -- G FUEL, The Official Energy Drink of Esports®, has announced that their 16 oz ready-to-drink cans are now available for sale in nearly 400 Target stores thr...

Faisal Hussain
April 26, 2022

Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Thems...
Agency - Branding - Esports - Gaming - Online

NEW YORK--(BUSINESS WIRE)--Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled ...

Faisal Hussain
April 21, 2022

Respawn Named Official Gaming Chair Partner of Faze Clan
Esports - Gaming - Household - Press Releases

LOS ANGELES, April 8, 2022 /PRNewswire/ -- FaZe Clan, the lifestyle and media platform rooted in gaming and youth culture, today announced RESPAWN as the organization's official gaming chair partner....

Nicholas Fox
April 8, 2022

Verizon Named Founding Partner Of Wild Rift Esports North Amer...
Electronics - Esports - Gaming - Tech

Verizon has been named the exclusive 5G network and wireless services provider of the Wild Rift North American Series. In addition, the company will collaborate with Riot Games to create ‘immersive ...

Esports Insider
April 7, 2022

UFC and Skillz Partner to Bring Next Level Mobile Gaming Compe...
Esports - Gaming - Live Entertainment - Online

In a strategic move to merge the sensational world of esports competition with premium sports & entertainment, Skillz (NYSE: SKLZ), the leading mobile games platform bringing fair and fun competit...

Yahoo Finance
March 28, 2022

Esports Organization Immortals & Toyota Announce New Acti...
Automotive - Esports - Gaming - Press Releases

LOS ANGELES, March 23, 2022 /PRNewswire/ -- Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have officially announced a renewal of their partnershi...

Nicholas Fox
March 23, 2022

PlayStation Studios is Buying Jade Raymond’s Haven Studios
Esports - Gaming - Tech

Sony announced Monday that it has entered an agreement to acquire Montreal-based Haven Studios, which is founded and led by veteran game designer Jade Raymond. Haven and Sony originally announced a pa...

The Verge
March 21, 2022

JBL x 100 Thieves Headset Collaboration
Electronics - Esports - Gaming - Tech

Gaming lifestyle and esports brand 100 Thieves and audio technology company JBL have realised their partnership in an unveiling of the limited edition JBL x 100 Thieves Headset. Using the flagship JBL...

Esports Insider
March 18, 2022

Giants Gaming Announces Partnership With Burger King
Dining - Esports - Gaming

Spanish esports organisation Giants Gaming has secured a partnership with the regional branch of global fast-food chain Burger King. As a result of the partnership, Burger King’s logo will be featu...

Esports Insider
March 11, 2022

NBA 2K to Become an Official High School Varsity Esport
Esports - Gaming

High schoolers who are deep into the NBA 2K scene will soon have another way to compete. Publisher 2K has teamed up with PlayVS to bring the franchise to high school varsity esports leagues in the US ...

Forbes
March 4, 2022

How the Biggest Deal in Gaming History Will Impact Adland
Agencies - Esports - Gaming

The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...

The Drum
January 19, 2022

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