SportsPro 50 Most Marketable
Branding - Esports - Gaming - Sports - Television

Now in its 11th year, SportsPro’s 50 Most Marketable (50MM) platform enables sports marketers to make sponsorship decisions more quickly and intelligently through the application of in-depth data an...

SportsPro
January 17, 2021

G2 Esports partners with adidas
Esports - Fashion

G2 Esports has announced a major two-year partnership with the global sportswear brand adidas. The multi-year deal sees adidas become the sports apparel provider for G2, with the brand manufacturing ...

Esports Insider
January 14, 2021

100 Thieves Esports team unveils AT&T as 5G and Fibre Inn...
Esports - Tech

100 Thieves has joined forces with American multinational conglomerate AT&T. The multi-year deal will see AT&T become 100 Thieves’ official 5G and fibre innovations sponsor. AT&T become...

Esports Indister
January 14, 2021

Samsung And Twitch Team For Mobile Gaming Competitions
Esports - Gaming

Samsung Electronics America and Amazon-owned Twitch have set a one-year mobile gaming partnership centered on Twitch Rivals North America, a series of online competitions. The Samsung Galaxy will exc...

Deadline
January 13, 2021

Allied Esports renews HyperX naming rights for Esports Arena L...
Electronics - Esports - Gaming - Tech

Esports entertainment company Allied Esports has announced the renewal of its naming rights deal with peripherals firm HyperX for the Esports Arena Las Vegas. As a result, the venue will still be cal...

Esports Insider
January 13, 2021

Immortals renews SoCal Toyota deal, expands into San Diego Cou...
Esports

North American esports organisation Immortals Gaming Club (IGC) has renewed its partnership with the Toyota Dealers Association in Southern California. According to the press release, the Toyota Deal...

Esports Insider
January 13, 2021

Gen.G cooks up Southern California McDonald’s partnership
Dining - Esports

Global esports organisation Gen.G and McDonald’s franchisees in Southern California have announced a series of esports initiatives based in Los Angeles, San Diego and Palm Springs. The initiatives,...

Esports Insider
January 13, 2021

Cadillac Becomes TSM’s Exclusive Automotive Partner
Automotive - Esports

North American esports organization TSM announced on Monday what it calls a “broad partnership” with carmaker Cadillac, naming it the exclusive automotive partner of the esports organization. Fina...

Esports Insider
January 12, 2021

Misfits Gaming Group Signs Deal With ASUS Republic of Gamers
Electronics - Esports

Misfits Gaming Group (MGG) announced Monday a partnership with ASUS Republic of Gamers (ROG), naming the company as its official hardware supplier of its family of teams including LEC team Misfits Gam...

Esports Observer
January 5, 2021

Top 10 Teams of 2020 by Total Winnings
Esports

The year 2020 wasn’t kind to esports competition as many events were canceled or postponed due to health concerns surrounding the COVID-19 pandemic. Simply put, the loss of potential prize pool mone...

Esports Observer
January 4, 2021

Top 10 Esports Games of 2020 by Total Winnings
Esports - Gaming

The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention. After a nearly...

Esports Observer
January 4, 2021

Will Twitch users face prison time for “felony streaming...
Esports - Gaming - Streaming

Based upon the measure's text, it appears that streaming platforms and their owners, as opposed to individual users on services such as Twitch and YouTube, would be subject to punishment under the fel...

Digital Music News
December 24, 2020

How COVID-19 Changed the Esports Industry in 2020
Esports

Many in the esports industry went into 2020 with high expectations for continued growth in the space based on recent developments in 2019, which drew to a close with news such as Deutsche Telekom acqu...


December 24, 2020

DAMWON Gaming partners with Kia Motors, renames to DWG KIA
Automotive - Branding - Esports

League of Legends world champion DAMWON Gaming has named automobile company Kia Motors as its naming sponsor. From 2021, DAMWON Gaming will officially become ‘DWG KIA’, as well as introducing a n...

Esports Insider
December 22, 2020

GameCo launches first esports-dedicated sportsbook
Esports - Live Entertainment - Sports

Las Vegas-based gambling firm GameCo has announced a partnership with sports betting solutions company US Bookmaking and Sky Ute Casino Resort to launch the first-ever esports-dedicated sportsbook in ...

Esports Insider
December 17, 2020

2020 Gaming Listicles: Top Games, Streamers & More
Esports - Gaming - Listicles

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Esports Entertainment Group To Serve As Official Esports Provi...
Esports - Sports

Esports betting company Esports Entertainment Group has announced a multi-year partnership with NFL team the Philadelphia Eagles to serve as its esports tournament provider. EEG will operate a bi-a...

Esports Observer
December 15, 2020

Gillette Partners With the HBCU Esports Alliance and CSL to Su...
Esports - Health & Beauty

Gillette, the North American personal care product company, has partnered with (HEA), a newly formed esports league for HBCU students and CSL Esports to support HBCU students “as they enter the espo...

Esports Observer
December 15, 2020

Team Vitality and adidas unveil limited-edition Dragon Ball Z ...
Esports - Fashion

Team Vitality and adidas have partnered-up to unveil VIT.02, the second version of its limited-edition sneakers. The new and exclusive ‘X9000L3′ has been influenced by Dragon Ball Z, as well as...

Esports Insider
December 15, 2020

Microsoft, Nintendo, and Sony commit to making gaming safer
Esports - Gaming

The three big game console makers — Microsoft, Nintendo, and Sony — have teamed together to commit to making gaming safer for everyone. This comes via a post from Microsoft on its Xbox Wire sit...

Venture Beat
December 14, 2020

The 2020 Game Awards Highlights
Esports - Gaming - Influencers - Special Event Blogs

On December 10, 2020, video game creators, celebrities and millions of gamers around the world gathered virtually to watch the 2020 Game Awards. Game developers, esports players and teams, voice actor...

Thomas Kee
December 11, 2020

Game Awards hosted Zoom calls with hundreds of fans—they wer...
Electronics - Esports - Gaming

The Game Awards have always been distinct from peer shows in the entertainment industry. With less formality and more announcements than any other prestige show, the video games industry has an awards...

Washington Post
December 11, 2020

Complexity and Nerd Street Gamers announce 2021 VALORANT invit...
Esports - Gaming

North American esports organisation Complexity Gaming has partnered with Nerd Street Gamers to host the Complexity VALORANT Invitational. The online invitational will take place on January 9th-10th...

Esports Insider
December 10, 2020

FaZe Clan COO Jaci Hays on What Hollywood Can Learn From Gamer...
Esports - Gaming - Online - People

As the esports brand expands into the entertainment industry, Hays talks about the next generation of influencers and the need to diversify gaming. Jaci Hays was advising European soccer teams on h...

Hollywood Reporter
December 10, 2020

Riot Games Reports 23M Average Minute Audience for Worlds 2020
Esports - Gaming

Riot Games has reported viewership figures for the League of Legends World Championship, which generated a 23.04M average minute audience across all platforms. This is up from 2019’s championship ev...

Esports Observer
December 9, 2020

ESL and U.S. Air Force partnership takes flight
Esports - Gaming

Tournament operator ESL has named the U.S. Air Force as the first official Armed Forces Partner of the ESL CS:GO Pro Tour in North America. The deal builds upon an existing relationship between the...

Esports Insider
December 8, 2020

New Jersey trending to approve esports gambling
Esports

The esports and betting industries have become closer than ever throughout the course of this year. A great number of betting companies, as well as bettors themselves, turned to esports after the pand...

Esports Insider
December 7, 2020

The Most Valuable Esports Companies 2020
Esports - Gaming

It’s been a tough year for esports. Soaring valuations have flatlined, investors have cooled, and companies are scrambling to reboot. Video games might be all the rage during the pandemic, but pro ...

Forbes
December 7, 2020

Real estate developer to Build $30M Esports arena in Chicago
Esports - Live Entertainment

President of ECD Co. and Smash Hotels CEO Scott Greenberg has detailed plans to establish an esports arena in Chicago’s Near South Side. Greenberg is eyeing a property at 2500 S. Wabash Ave. for the...

Esports Observer
December 7, 2020

Key esports sponsorships and partnerships, November 2020
Electronics - Esports - Fashion - Tech

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep everybody up-to-date,...

Esports Insider
December 4, 2020

HyperX partners with Triumph Esports
Electronics - Esports

North American organisation Triumph Esports has announced it has entered a partnership with peripherals manufacturer HyperX. As a result of the agreement, HyperX will provide a range of equipment t...

Esports Insider
December 4, 2020

HyperX
Esports - Gaming - Opportunities

HyperX cultivates a community of gamers and integrate authentic experiences in superior products, on social, service, with eSports teams, influencers and at events.

HyperX
December 1, 2020

Ford Models Added to Save the Children Charity Stream Lineup
Esports - Influencers - Non-Profit

The Save the Children #GamingTuesday charity stream lineup will enlist the aid of the esports and gaming division of Ford Models to help raise money for this year’s two-week charity event. Ford Mode...

Esports Observer
December 1, 2020

Beats By Dr. Dre reveals special-edition FaZe Clan-branded hea...
Electronics - Esports

North American organisation FaZe Clan and consumer audio manufacturer Beats By Dr. Dre have partnered to produce a special-edition line of Studio3 Wireless headphones. The limited-run will see 500 hea...

Esports Insider
December 1, 2020

Rovio and UNICEF
Esports - Gaming - Non-Profit - Partnerships

Rovio Entertainment teamed up with UNICEF Finland for a joint initiative centered around supporting UNICEF’s global education work. Rovio was the first partner in a new donation model called Staff f...

Rovio
December 1, 2020

CASIO unveils FaZe Clan G-SHOCK watch
Esports - Fashion

Consumer electronics manufacturer Casio America has partnered with esports organization FaZe Clan to create a customized model of its G-SHOCK watch. The collaboration comes as a homage to FaZe Clan, ...

Esports Insider
November 30, 2020

Twitch teams with Learn2Esport for streaming curriculum
Esports - Online

Learn2Esport, a European firm that provides esports programme management tools and educational resources, has announced a new partnership with streaming platform Twitch. The companies will collaborat...

Esports Insider
November 23, 2020

Twitter partners with Dive Esports to promote 2 Esport Teams
Esports - Online

Italian esports media company Dive Esports has partnered with Twitter to “promote and monetize premium content” hosted on the official Twitter channels of its teams, the Samsung Morning Stars and ...

Esports Observer
November 23, 2020

JBL partners with ESL to announce JBL Quantum Cup
Electronics - Esports

The JBL Quantum Cup is a three-day tournament featuring Fortnite, VALORANT, and PUBG. The Cup will include amateur and professional competitions as well as livestream giveaways. Full Story: Esports In...

Esports Insider
November 20, 2020

Epic gives $1m in Fortnite, Marvel Knockout Super Series
Esports

Being part of the Epic’s official Fortnite competitive scene, the $1M Super Cup, as the name says, has a total prize pool of $1M USD to be awarded to the best players worldwide. Tags: Fortnite, Dis...

Esports Observer
November 19, 2020

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