Heineken and The Shoe Surgeon Fill the ‘Heinekicks’ With R...
Beverages - Fashion

Beer brewers Heineken have commissioned The Shoe Surgeon to produce a highly limited run of the custom ‘Heinekicks’ sneaker – which has lager in the sole! Given the brief of ‘Walking On Beer...

Sneaker Freaker
August 3, 2022

Kid Cudi Drops a Collection of Camp McDonald’s Merch
Dining - Fashion - Influencers - Live Entertainment - Music

Marking his McDonald’s App “In the Booth” virtual performance. To mark his McDonald’s App “In the Booth” virtual performance this past weekend, Kid Cudi and the fast-food giant dropped a ...

Hypebeast
August 2, 2022

Kohl’s Becomes the Exclusive Wholesale Retailer of Levi’s ...
Fashion - Partnerships - Press Releases - Retail

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Today, Kohl’s (NYSE: KSS) announced it has partnered with Levi’s® (NYSE: LEVI) to reintroduce the iconic style, fits and attitude of the 1990’s Levi’s...

Faisal Hussain
August 1, 2022

Boys & Girls Clubs of America Team Up with Retailers and ...
Automotive - Dining - Fashion - Finance - Health & Beauty

ATLANTA, July 14, 2022 /PRNewswire/ -- Today, as the organization prepares kids and teens for the best school year yet, Boys & Girls Clubs of America, alongside over 20 trusted partners,...

Faisal Hussain
July 29, 2022

Saks OFF 5TH Partners with Rent the Runway to Offer Pre-Owned ...
Fashion - Online - Partnerships - Press Releases - Retail

NEW YORK, July 28, 2022 /PRNewswire/ -- Saks OFF 5TH, the premier luxury off-price destination, has partnered with Rent the Runway, the largest shared designer closet, to provide Saks OFF 5TH cust...

Faisal Hussain
July 28, 2022

Dick’s Sporting Goods Heads Back to School on Roblox
Fashion - Gaming - Online - Retail - Sports

Dick’s Sporting Goods has launched an interactive space on the popular gaming and metaverse platform Roblox, per a news release. Dubbed “School of Sport,” the experience focuses on sports and s...

Marketing Dive
July 28, 2022

Esports Organization Gen.G Partners With Burberry for Women an...
Esports - Fashion - Gaming

Multinational esports organisation Gen.G has announced a partnership with high fashion brand Burberry. As a result, the two brands will collaborate on a content series focused on women and inclusivity...

Esports Insider
July 28, 2022

Estevan Oriol x Dickies Launch Capsule Collection Celebrating ...
Fashion - Press Releases

FORT WORTH, Texas, July 28, 2022 /PRNewswire/ -- Dickies, the world's leading workwear brand, and critically-acclaimed, award-winning photographer, art director and filmmaker Estevan Oriol, announce t...

Nicholas Fox
July 28, 2022

7-Eleven Continues Brainfreeze Season with Snack-Inspired Fash...
Beverages - Fashion - Press Releases

IRVING, Texas, July 26, 2022 /PRNewswire/ -- To keep fans feeling hot and staying cool this Brainfreeze Season™, 7-Eleven, Inc. is releasing unexpected and exclusive collaborations with fan-favorite...

Nicholas Fox
July 26, 2022

Miller Lite and J Balvin Launch New Bodegawear Merch Collectio...
Beverages - Fashion - Music - Press Releases

CHICAGO, July 26, 2022 /PRNewswire/ -- Earlier this year, J Balvin redefined Miller Time with 'Es Jose Time' and showed how with Miller Lite, anyone can live authentically. Now, Miller Lite and J Balv...

Nicholas Fox
July 26, 2022

Lids Introduces New Brick & Mortar Retail Concept With Li...
Fashion - Press Releases - Retail - Sports

INDIANAPOLIS, July 25, 2022 /PRNewswire/ -- Today, leading sports retailer Lids announced the launch of Lids University (Lids U), a new retail concept dedicated to collegiate sports product and ap...

Faisal Hussain
July 25, 2022

Rolling Loud and Urban Outfitters Partner for New Limited Edit...
Fashion - Live Entertainment - Music - Online - Retail

Rolling Loud, the festival brand (and now-global experience) founded by Matt Zingler and Tariq Cherif, has partnered with Urban Outfitters for a new limited edition merch collection designed by B2SS. ...

Complex
July 21, 2022

YEEZY GAP ENGINEERED BY BALENCIAGA Introduces a Virtual Game E...
Fashion - Gaming - Online - Press Releases - Retail

A NEW DIGITAL GAME CONCEPT IMAGINED BY YEEZY GAP AND BALENCIAGA BRINGS TO LIFE THE VIRTUALLY RENDERED AVATARS FIRST SEEN IN THE COLLECTION'S DEBUT THE GAME ALLOWS THE USER TO BECOME THE AVATAR AVAILA...

Sasha Villalobos
July 21, 2022

From Pizza Earrings to Tie-Dyed Scrunchies: Inside Claire’s ...
Fashion - Health & Beauty - Retail

Over the past 50 years, Claire’s has steadily grown to become a global mega-brand. It now has 2,500 stores in 17 countries across North America and Europe, and partnerships with dozens of retailers ...

Fast Company
July 20, 2022

NBCU, Peacock Bring ShoppableTV to ‘Love Island USA’
Branding - Fashion - Online - Retail - Streaming

Comcast’s NBCUniversal (NBCU) announced it’s applying its ShoppableTV technology to dating show “Love Island USA,” premiering July 19 on streaming platform Peacock, to allow viewers to scan on...

Marketing Dive
July 20, 2022

RICKY AND MORTY Promo Teases Adidas Shoe Collaboration
Fashion - Television

Right now, Rick and Morty is enjoying some downtime after its latest finale, but that isn't stopping netizens from hyping the series. After all, season six is on the horizon, and brands are churning o...

ComicBook
July 19, 2022

Wrangler to Serve as the Exclusive Denim Sponsor of Lollapaloo...
Fashion - Live Entertainment - Music - Press Releases - Sponsorships

GREENSBORO, N.C.--(BUSINESS WIRE)--One of America’s most recognized denim labels, Wrangler®, today announced a collaboration with three iconic music festivals celebrating self-expression and shared...

Angelina Luspo
July 19, 2022

Klarna Unveils US Retail Pop-Up Shop “Klarna Oasis”...
Fashion - Finance - Health & Beauty - Partnerships - Press Releases

NEW YORK, July 18, 2022 /PRNewswire/ -- Klarna, a leading global retail bank, payments, and shopping service, today announced the opening of its US retail pop-up, "Klarna Oasis," an immersive shopp...

Faisal Hussain
July 19, 2022

Unilever’s Magnum Explores Sustainable Fashion, Digital ...
CPG - Fashion

Unilever’s premium brand Magnum ice cream has partnered with luxury Dutch fashion designer Iris van Herpen to create a wearable, vegan cocoa bean dress coined the first of its kind in the haute cout...

Marketing Dive
July 18, 2022

Boom Supersonic and Ministry of Supply Launch First-Ever Super...
Fashion - Press Releases - Travel

DENVER, July 15, 2022 /PRNewswire/ -- Boom Supersonic, the aerospace company building the world's fastest airliner, optimized for speed, safety, and sustainability, has announced a collaboration with ...

Nicholas Fox
July 15, 2022

Forever 21 Collaborates With Airwalk for Nostalgic Back to Sch...
Fashion - Partnerships - Press Releases - Retail

LOS ANGELES--(BUSINESS WIRE)--Iconic fashion brand, Forever 21 announced today the launch of its latest collaboration, a limited-edition back to school collection with Airwalk, a global skate and acti...

Faisal Hussain
July 15, 2022

Lululemon Deepens Push Into Women’s Sneakers With 3rd La...
Branding - Fashion

Canadian athleisure brand Lululemon isn’t letting its vow to expand its empire into menswear slow down its focus on its original core. The company will unveil the Lululemon Chargefeel, a women’s ...

Pymnts
July 15, 2022

Ryan Gosling and TAG Heuer Partnership on THE GRAY MAN Netflix...
Fashion - Streaming

Swiss luxury watchmaker TAG Heuer recently announced Oscar-nominated actor Ryan Gosling as its new brand ambassador. And with the release of the acclaimed star’s latest film, The Gray Man, the brand...

HypeBeast
July 14, 2022

H&M and CAMP Team Up to Empower Kids to Make Real Change ...
Attractions - Fashion - Non-Profit - Partnerships - Press Releases

NEW YORK, July 13, 2022 /PRNewswire/ -- Global retailer H&M and CAMP, The Family Experience Company, announced a partnership designed to inspire kids to be active change-makers and learn abo...

Faisal Hussain
July 13, 2022

Crown Royal Regal Apple Collabs with Legendary Baller Sue Bird...
Beverages - Fashion - Press Releases - Sports

CHICAGO, July 11, 2022 /PRNewswire/ -- In basketball, game always recognizes game. Ahead of the break in gameplay this past weekend, Crown Royal Regal Apple paid tribute to the G.O.A.T., Sue Bird, and...

Nicholas Fox
July 11, 2022

Rolex Dealer: Luxury Watch Shortage is Spreading
Fashion

Not only are consumers being scared off from buying luxury watches as the cryptocurrency market continues to crater, but it’s becoming harder to find those big-name timepieces than ever before, a Ro...

PYMNTS
July 8, 2022

Magnum Ice Cream Partners with Cindy Bruna And Iris Van Herpen...
Fashion - Press Releases

ENGLEWOOD CLIFFS, N.J., July 5, 2022 /PRNewswire/ -- Magnum ice cream, the chocolatiers of ice cream, has partnered with luxury Dutch fashion designer, Iris Van Herpen – one of the industry's most t...

Nicholas Fox
July 5, 2022

Depop Partners with THE SIMS on In-Game Marketplace and Circul...
Fashion - Gaming

Digital marketplace Depop is entering the gaming domain in a new partnership with Electronic Arts‘ The Sims. As part of The Sims 4‘s newest expansion pack “High School Years,” Depop and the ga...

HypeBeast
July 1, 2022

“Ugly for a Reason”: Birkenstock Launches Its Firs...
Branding - Fashion - Online - Partnerships - Press Releases

LINZ AM RHEIN, Germany and LONDON, July 1, 2022 /PRNewswire/ -- "Ugly for a Reason" - with this provocative message, BIRKENSTOCK draws attention to its first global brand campaign – a three-pa...

Faisal Hussain
July 1, 2022

No Longer A ‘Lil Secret’ – KFC Announces Jac...
Dining - Fashion - Music - Press Releases

LOUISVILLE, Ky., June 30, 2022 /PRNewswire/ -- Following the introduction of the much-talked-about KFC Jack Harlow Meal, the partnership between the two Kentucky icons keeps getting bigger and better ...

Nicholas Fox
July 1, 2022

McDonald’s USA Drops Official ‘Camp McDonald’...
Dining - Fashion - Music - Press Releases

CHICAGO, June 30, 2022 /PRNewswire/ -- Mark your calendars, because McDonald's has your pass to the event of the summer. Starting July 5, we're opening the doors to Camp McDonald's – and no, it's no...

Nicholas Fox
June 30, 2022

Esport Tournament Organizer BLAST Gears Up With Nike
Esports - Fashion - Gaming

Global esports tournament organiser BLAST Premier has partnered with clothing and sportswear brand Nike for a merchandise project. The two companies will launch a co-branded collection of merchandise...

Esports Insider
June 30, 2022

The Strangest ‘Stranger Things’ Things You Can Buy
CPG - Dining - Electronics - Fashion - Gaming

Stranger Things 4 Vol. 2 is almost upon us, and with that comes an onslaught of creative brand tie-ins and merch to celebrate. Since the release of Vol. 1 a number of brands have incorporated the Netf...

Gizmodo
June 29, 2022

King Features’ Cuphead Collection Debuts at ZARA
Classic Characters - Fashion - Retail

King Features Syndicate, a unit of Hearst, along with its local agent in Spain, Caravanserai, has announced that Cuphead is building upon its international presence with a new apparel collection at ZA...

License Global
June 28, 2022

Samsung’s and Starbucks Partner for Galaxy Ear Buds Case
Electronics - Fashion

Say this for Starbucks: its coffee may mostly just taste like burning, but its merch tends to be on point. The latest example, as spotted by 9to5Google, is a collaboration with Samsung (in South Korea...

The Verge
June 28, 2022

Freshly and ASICS Join Forces to Release Limited-Edition Meal ...
CPG - Fashion - Online - Press Releases

NEW YORK, May 31, 2022 /PRNewswire/ -- Freshly, the leading prepared meal delivery service in the U.S., and ASICS, a leading designer and manufacturer of performance athletic footwear, apparel and ac...

Angelina Luspo
June 23, 2022

Team Liquid Announces Fortnite Collaboration
Esports - Fashion - Gaming

Multinational esports organisation Team Liquid has announced a partnership with Epic Games‘ battle royale title Fortnite. The partnership will see both entities create artwork and apparel together,...

Esports Insider
June 21, 2022

Balenciaga, Prada and Thom Browne Partner with Meta on Digital...
Fashion - Tech

While Mark Zuckerberg might be more synonymous with tech than fashion, the Meta CEO announced on Friday that a digital fashion marketplace for avatars is on its way. “Basically it’s a clothing st...

Hypebeast
June 21, 2022

Reebok Announces ‘Jurassic World: Dominion’ Collec...
Fashion - Retail - Theatrical

Hot off the heels of the film premiere last week. Following the release of the Jurassic World: Dominion in theaters, Reebok has officially confirmed that a collaboration with Universal Brand Developm...

Hypebeast
June 17, 2022

Dior’s Birkenstock Collaboration Is Available Now
Fashion

After unveiling the collaboration at the start of the year, Dior has now officially released its capsule with Birkenstock. The collection features two signature silhouettes — the Tokio Mule and Mila...

Hypebeast
June 16, 2022

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