Celebrate 15 Years of ‘Assassin’s Creed’ Wit...
Beverages - Gaming

Assassin’s Creed is celebrating its 15th anniversary with Antheum Studios for a special straight bourbon whiskey release. Led by Paul Francis, Antheum Studios is one of the leading bottling compani...

HypeBeast
August 8, 2022

The LCS Partners with HBO for HOUSE OF THE DRAGON Release
Esports - Gaming - Streaming - Television

The LCS, Riot Games’ North American League of Legends competition, has announced a partnership with television network HBO. The deal sees both entities work together to promote House of the Dragon,...

Esports Insider
August 8, 2022

Bud Light NEXT Partners with Fighting Game Community Event EVO...
Beverages - Esports - Gaming - Sponsorships

International fighting game community (FGC) event Evolution Championship Series (EVO) has announced a partnership with American beer brand Bud Light NEXT. Bud Light NEXT will sponsor the tournament an...

Esports Insider
August 3, 2022

Higround Announces Sonic & Dreamcast Themed PC Keyboards
Electronics - Gaming - Tech

If you’re a fast typer then you might want to check out these latest PC keyboards from Higround as they’ll inspire you to go even faster. The PC accessory manufacturer has announced a collaborati...

Nintendo Wire
August 2, 2022

NBA2K23 Trailer Gives Fans Fresh Look at Gameplay
Gaming - Sports

NBA 2K23 gave fans their first look at gameplay from the new title. In the video the studio posted, A bunch of hardwood favorites take the stage. Former 2K cover athletes like Steph Curry, Zion Willia...

ComicBook.com
August 1, 2022

TikTok Kicks Off Gaming Pilot with New In-App Mini-Games
Gaming - Online - Streaming - Tech

The six games include a basketball title and more. TikTok has begun testing out six new in-app mini-games. The initiative appears to arrive as part of a larger gaming pilot that began about a few wee...

Hypebeast
August 1, 2022

TOMB RAIDER Rights Up for Grabs After MGM Exit
Gaming - Theatrical

MGM no longer holds rights to produce the Tomb Raider film franchise, which has spawned three movies with the most recent in 2018 starring Alicia Vikander. The actress is no longer attached to a plann...

Deadline
July 29, 2022

Kilburn Live and Rovio Entertainment Corporation Announce Firs...
Classic Characters - Gaming - Live Entertainment - Press Releases

Los Angeles, CA —  Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile gaming franch...

Angelina Luspo
July 28, 2022

Dick’s Sporting Goods Heads Back to School on Roblox
Fashion - Gaming - Online - Retail - Sports

Dick’s Sporting Goods has launched an interactive space on the popular gaming and metaverse platform Roblox, per a news release. Dubbed “School of Sport,” the experience focuses on sports and s...

Marketing Dive
July 28, 2022

Esports Organization Gen.G Partners With Burberry for Women an...
Esports - Fashion - Gaming

Multinational esports organisation Gen.G has announced a partnership with high fashion brand Burberry. As a result, the two brands will collaborate on a content series focused on women and inclusivity...

Esports Insider
July 28, 2022

FaZe Clan and DoorDash Link Up to Offer ‘FaZe Subs’...
Dining - Esports - Gaming - Online - Tech

FaZe Clan enthusiasts will soon be able to get their hands on a new sandwich dubbed the Rugfather. Indeed, as announced Tuesday, the gaming-rooted lifestyle platform is unveiling the new FaZe Subs ex...

Complex
July 26, 2022

Funko to Co-Produce First Video Game with 10:10 Games
Electronics - Gaming - Online - Tech

The collectibles giant is entering the multi-billion dollar market with a brand-new AAA budget title slated for release on home consoles and PCs in 2023. Pop culture and collectibles brand Funko is p...

Kidscreen
July 25, 2022

Chipotle’s Buy the Dip Game Will Give Away $200K in Crypto
Dining - Finance - Gaming - Online - Tech

Chipotle Mexican Grill is celebrating National Avocado Day (July 31) by launching a limited-time stock market simulation game, “Buy the Dip,” that will give away $200,000 in various cryptocurrency...

Marketing Dive
July 25, 2022

Spin Master Announces Global Master Toy Licensing Agreement wi...
Gaming - Partnerships - Press Releases - Toys

TORONTO, July 20, 2022 /PRNewswire/ - Spin Master Corp. (TSX: TOY) (www.spinmaster.com), a leading global children's entertainment company, announced today that it has entered into a global licensin...

Faisal Hussain
July 21, 2022

Usain Bolt Partners with Move-to-Earn Platform Step App to Lau...
Gaming - Health & Beauty - Influencers - Online - Press Releases

The World Record Breaking Athlete Joins the Team as the FitFi Brand Launches its Test Net for Private Beta Users, Official App Launch to Follow in Summer of 2022. Today, Step App, the FitFi platform ...

Sasha Villalobos
July 21, 2022

YEEZY GAP ENGINEERED BY BALENCIAGA Introduces a Virtual Game E...
Fashion - Gaming - Online - Press Releases - Retail

A NEW DIGITAL GAME CONCEPT IMAGINED BY YEEZY GAP AND BALENCIAGA BRINGS TO LIFE THE VIRTUALLY RENDERED AVATARS FIRST SEEN IN THE COLLECTION'S DEBUT THE GAME ALLOWS THE USER TO BECOME THE AVATAR AVAILA...

Sasha Villalobos
July 21, 2022

Discord Voice Chat Is Coming To Xbox
Electronics - Gaming - Online

Discord and Microsoft are bringing Discord voice calls to the Xbox. The feature, available now to Xbox Insiders and coming soon to the rest of us, will allow users to connect to Discord voice chats fr...

The Verge
July 20, 2022

Riot Games and AWS are Teaming Up to Deliver Fresh Esports Con...
Gaming - Online - Tech - Television

Riot Games and Amazon Web Services (AWS) are teaming up to transform Riot’s esports content. Riot is the first company to use AWS’ data analytics integration for esports broadcasts on League of Le...

Venture Beat
July 19, 2022

Repeat to be Acquired by Sony Interactive Entertainment
Esports - Gaming - Partnerships - Press Releases

Repeat is excited to announce our next chapter, as we will be a part of the Sony Interactive Entertainment (SIE) family, the home of PlayStation and many amazing game studios. This marks the most si...

Faisal Hussain
July 19, 2022

Tesla Might Let You Play Your Steam Library In Your Car
Automotive - Gaming - Tech

Tesla could be getting closer to letting you play The Witcher games in your car. CEO Elon Musk last week said the electric car company is working on getting digital game distribution service Steam wor...

CNET
July 18, 2022

Nintendo Acquires CG Animation Studio and Renames It Nintendo ...
Classic Characters - Gaming - Theatrical

Nintendo has entered an agreement to acquire CG animation company Dynamo Pictures in order to develop visual content using Nintendo IP. The gaming company is buying 100% of outstanding shares of Dynam...

TechCrunch
July 15, 2022

CUPHEAD – THE DELICIOUS LAST COURSE DLC Reaches One Mill...
Classic Characters - Gaming

The long-gestating DLC expansion for Cuphead finally launched on June 30th for Switch and other platforms, adding a whole bunch of new bosses to inflict pain and suffering on players around the world....

Nintendo Life
July 14, 2022

The Pokemon Company to Flip Card Game Into Series
Classic Characters - Gaming - Streaming - Television - Toys

The Pokémon Company International is developing a new unscripted series based on its top-selling toy brand, the Pokémon Trading Card Game (TCG). The company isn’t revealing any details about the ...

Kidscreen
July 12, 2022

GameStop Launches NFT Marketplace
Finance - Gaming - Online - Press Releases - Retail

GRAPEVINE, Texas--(BUSINESS WIRE)--GameStop Corp. (NYSE: GME) (“GameStop” or the “Company”) today announced that it has launched its non-fungible token (“NFT”) marketplace to allow gamers,...

Faisal Hussain
July 12, 2022

PUBG Mobile Is Hosting Its First Ever Virtual Concert With K-P...
Esports - Gaming - Music - Online

Mobile-based battle royale shooter PUBG Mobile will host its first ever virtual concert later this month featuring best-selling K-pop girl group Blackpink. It’s the latest example of a video game e...

The Verge
July 12, 2022

Dignitas Announces Partnership with MIKE AND IKE, Marking Firs...
CPG - Esports - Gaming - Press Releases

LOS ANGELES, July 12, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), announces a new partnership between its Fortnite Collective and MIKE AND IKE®, a leadi...

Nicholas Fox
July 12, 2022

University of Texas Partners With Anheuser-Busch
Beverages - Branding - CPG - Gaming - Live Entertainment

The University of Texas on Thursday announced that it will make Anheuser-Busch the exclusive domestic and craft beer sponsor of University of Texas athletics, the Texas Exes UT alumni association and ...

Athletic Business
July 11, 2022

Cold Stone Creamery and Nintendo Team Up Again to Celebrate th...
Classic Characters - Dining - Gaming - Press Releases

SCOTTSDALE, Ariz., July 7, 2022 /PRNewswire/ -- Cold Stone Creamery® (www.ColdStoneCreamery.com) is teaming up with Nintendo this summer to showcase three game-inspired Creations™ and an Ice Cream ...

Nicholas Fox
July 7, 2022

Answer The Call: NBA All-Star Devin Booker Unveiled as NBA 2K2...
Esports - Gaming - Non-Profit - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 ye...

Faisal Hussain
July 7, 2022

McDonald’s “Levels Up” Popular Gaming Collec...
Dining - Esports - Gaming - Partnerships - Press Releases

CHICAGO, July 6, 2022 /PRNewswire/ -- OfflineTV and McDonald's USA have joined forces to connect fans with their favorite gamers – both online and IRL – through a partnership that will come to...

Faisal Hussain
July 6, 2022

Xbox Reveals THOR: LOVE AND THUNDER Console
Gaming - Theatrical

Microsoft is no stranger to putting out custom Xbox consoles for different giveaways, but this latest one revealed on Friday may be one of the most creative ones yet. It puts a Marvel twist on the Xbo...

ComicBook.com
July 6, 2022

Duracell Named Title Partner of Williams Racing eNASCAR Team
Automotive - Esports - Gaming - Sponsorships - Sports

Williams Esports, the esports branch of British Formula One team Williams Racing, has announced a partnership with battery manufacturer Duracell. As a result of the deal, the manufacturer will become...

Esports Insider
July 6, 2022

Imagination and Magic Combine Within the TCL TAB Disney Editio...
Electronics - Gaming - Partnerships - Press Releases - Retail

IRVINE, Calif.--(BUSINESS WIRE)--Introducing the all-new, Verizon-exclusive TCL TAB Disney Edition, an enchanting combination of a full-fledged, functional family tablet with the fun provided by timel...

Faisal Hussain
July 5, 2022

Michael Jordan is the NBA 2K23 Cover Athlete
Gaming

2K Games has officially announced the cover athlete of its forthcoming NBA 2K23 video game: Michael Jordan. The six-time NBA champion and one that many refer to as “the GOAT” will appear on the ga...

HypeBeast
July 5, 2022

Depop Partners with THE SIMS on In-Game Marketplace and Circul...
Fashion - Gaming

Digital marketplace Depop is entering the gaming domain in a new partnership with Electronic Arts‘ The Sims. As part of The Sims 4‘s newest expansion pack “High School Years,” Depop and the ga...

HypeBeast
July 1, 2022

The Hondaverse Comes to Fortnite on Twitch
Automotive - Gaming - Online - Streaming

The Fortnite category on Twitch has more than 80 million followers, and the automaker described the Hondaverse as a fully immersive virtual world within Fortnite on Twitch. The Hondaverse will featur...

Adweek
June 30, 2022

Esport Tournament Organizer BLAST Gears Up With Nike
Esports - Fashion - Gaming

Global esports tournament organiser BLAST Premier has partnered with clothing and sportswear brand Nike for a merchandise project. The two companies will launch a co-branded collection of merchandise...

Esports Insider
June 30, 2022

The Strangest ‘Stranger Things’ Things You Can Buy
CPG - Dining - Electronics - Fashion - Gaming

Stranger Things 4 Vol. 2 is almost upon us, and with that comes an onslaught of creative brand tie-ins and merch to celebrate. Since the release of Vol. 1 a number of brands have incorporated the Netf...

Gizmodo
June 29, 2022

Nintendo Director’s SONIC FRONTIERS Trailer Introduces N...
Gaming

Nintendo and SEGA have now shared a closer look at the gameplay for Sonic Frontiers during the former’s latest Nintendo Direct event. While we’ve previously already seen Sonic dashing around the o...

HypeBeast
June 29, 2022

Sony’s Gaming Brand INZONE Partners With VALORANT Champi...
Electronics - Esports - Gaming - Sponsorships

As the official headset partner of the VCT, Sony will provide its INZONE headsets for all VCT events. Additionally, the brand will collaborate with Riot Games to create a new broadcast segment known a...

Esports Insider
June 29, 2022

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