Microsoft and Xbox Are Moving Beyond Consoles
Gaming - Tech

As the story goes, when Phil Spencer became head of Xbox in 2014, he got a call from newly-appointed CEO Satya Nadella. "I don't actually know a whole lot about why we're in gaming," Nadella said to h...

IGN
June 11, 2021

Roblox Hit With $200 Million-Plus Lawsuit by Music Publishers
Gaming - Music

The National Music Publishers’ Association filed a lawsuit against Roblox, accusing the massively multiplayer online game company of illegally using songs from numerous artists — and seeking a min...

Variety
June 10, 2021

2K Games & Puma Release NBA 2K21 Collection
Fashion - Gaming

Puma has teamed up with video game company 2K for a collection that includes the Court Rider. The Puma Court Rider 2K is dressed in vibrant hues, including pink, teal, yellow and blue, with white and...


June 10, 2021

GameStop Taps Amazon Vets as CEO & CFO as Online Sales Pi...
Gaming - Retail

Following the announcement in April that GameStop CEO George Sherman would be stepping down, the retailer has appointed a new head in former Amazon lead Matt Furlong. Furlong joins GameStop after two...

IGN
June 10, 2021

Xbox Series X | Kellogg’s
CPG - Gaming - Partnerships

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion. The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...

Xbox | Kellogg's
June 9, 2021

Rick & Morty, Superman Join Fortnite’s Latest Seaso...
Gaming - Television

Epic Games is teasing Rick and Morty content for Fortnite alongside something that seems to indicate Superman is coming to the game as well. Both the Rick and Morty tease and the Superman tease come ...

IGN
June 8, 2021

Lionsgate Releases First Look Photos of Borderlands Movie
Gaming - Theatrical

Actor and fighting game enthusiast Jamie Lee Curtis gave Borderlands fans their first look at the upcoming movie based on Gearbox’s looter-shooter series on Tuesday. Curtis, who plays Tannis in the ...

Polygon
June 4, 2021

E3 2021 Full Schedule Revealed
Gaming - Tech

The full schedule for E3 2021 has been revealed, with fan registration now open ahead of its start date on Saturday, June 12. A press release from E3 has revealed all of the major showcases in the E3...

IGN
June 3, 2021

Nintendo is Turning a Factory into a Gallery
Gaming

Nintendo has announced that its Uji Ogura plant will be turned into a public gallery to “showcase the many products Nintendo has launched over its history.” The factory, located in the Ogura distr...

The Verge
June 2, 2021

E3 2021 Will End With an All-New Awards Show
Gaming

E3 is less than two weeks away and this year, everything on display during the show will be up for some newly created awards. E3 2021 will have an awards show with honors chosen by editors from IGN, G...

Polygon
June 2, 2021

Balenciaga Releases Sony Playstation 5 Collab
Fashion - Gaming

Luxury fashion company Balenciaga has released a new line of PlayStation branded clothing, with each item costing in excess of $100 more than a PlayStation 5 console. The new line, created in collabo...

IGN
June 2, 2021

Secrets Spill at Epic Games v. Apple Trial
Gaming - Streaming - Tech

It’s been just over three weeks since the Epic v. Apple proceedings kicked off, and the news has been relentless. So as we wait for a verdict to roll in, we’re taking a quick turn through all the ...

The Verge
May 28, 2021

American Cancer Society Partners with Vegas World’s Onli...
Gaming - Non-Profit

While the campaign, which runs through the end of May, does not have preliminary donation figures, organizers are optimistic that it will beat the $120,000 raised in 2020. If the effort reaches its g...

The Nonprofit Times
May 28, 2021

Blizzard Cancels Blizzcon 2021, Plans Live Event Early 2022
Gaming - Live Entertainment

For the second year in a row, Blizzard Entertainment is throwing in the towel on an in-person BlizzCon, the company’s annual fan gathering. This year’s planned event has already been scrapped, Bli...

Polygon
May 27, 2021

Sonic Central Announcements Include New Sonic Games
Gaming

Today's Sonic Central stream has revealed a number of new projects featuring the world's premier blue hedgehog, all designed to tie into the series' 30th-anniversary celebrations. Here's everything re...

IGN
May 27, 2021

This Year’s Pokémon Go Fest is Also a Music Festival
Gaming - Music - Streaming

Pokémon Go Fest is just a few weeks away, and this year, the annual event is also going to be a music festival. During the event, you’ll pick one of two Pikachu — Pikachu Rock Star or Pikachu Pop...

The Verge
May 27, 2021

Nintendo and PlayVS Bring Esports to High Schools
Esports - Gaming

Nintendo is expanding its esports efforts by moving into high schools. The company has announced a new partnership with PlayVS, which will see games like Super Smash Bros. Ultimate and Splatoon 2 intr...

The Verge
May 27, 2021

Missing the Days of Pac-Man and Frogger? Retro Gaming is Makin...
Electronics - Gaming

Today’s video games may boast photorealistic graphics, surround sound and worldwide multiplayer support, but many still long for the days when games were simple. You know, when a game didn’t requ...

USA Today
May 26, 2021

Sega Celebrates Sonic’s 30th Anniversary with Virtual Sh...
Gaming - Streaming

Sonic the Hedgehog celebrates his 30th birthday this year, and a new digital showcase coming Thursday, May 27, will reveal the future of Sega’s enduring mascot. Sonic Central, described as a virtual...

Polygon
May 26, 2021

PlayStation Plus Announces New Games for June 2021
Gaming

Sony has announced the three games coming to PlayStation Plus for June 2021: Operation: Tango, Virtua Fighter 5: Ultimate Showdown, and Star Wars: Squadrons. This month's PS5 game is Operation: Tango...

IGN
May 26, 2021

Spotify Gets a Weekly League of Legends Esports Podcast
Esports - Gaming - Streaming

Spotify is adding a weekly news show about League of Legends esports to its roster of Spotify Original podcasts. The show, Rift Reaction, is set to be a 40-episode series and will be hosted by esports...

The Verge
May 25, 2021

Netflix Reportedly Exploring an Expansion into Gaming
Esports - Gaming - Streaming

According to The Information, the streaming leader is in the process of recruiting for a dedicated gaming division. No official listing has been identified, but Netflix has reportedly sounded out a nu...

Digital TV Europe
May 25, 2021

Netflix Reportedly Eyes Video Game Expansion
Gaming - Streaming

Netflix is reportedly searching for an executive to head up an expansion into video games, according to a report published Friday by The Information. The report suggests Netflix has approached multipl...

Polygon
May 24, 2021

Roblox Virtual Gucci Purses Sell for Thousands
Fashion - Gaming

These days, it’s not unusual to be able to outfit your avatar in all different ways, whether that means completing portions of a game or — in the case of the hugely popular platform Roblox — pur...

Pymnts
May 24, 2021

Free Apple Arcade or Google Play Pass is Verizon’s Lates...
Gaming - Tech

Verizon has a new incentive for customers on its unlimited wireless plans: free games. Subscribers with an unlimited plan can get free access to either Apple Arcade or Google Play Pass, the telecommu...


May 24, 2021

Final Fantasy 14 | Fender
Gaming - Music - Partnerships - Retail

To promote the anticipated gaming release of FINAL FANTASY 14, Square Enix partnered with Fender to create a custom guitar. Square Enix worked with Fender to create an official FINAL FANTASY 14 gui...

Fortnite & NBA Announce Crossover Event with New Trailer
Gaming

https://www.youtube.com/watch?v=Z189RXBXfGg Check out the trailer for the Fortnite x NBA crossover which brings basketball's best into the Item Shop and Fortnite Creative, and with Team Battles, a un...

IGN
May 20, 2021

Inside Gucci and Roblox’s New Virtual World
Fashion - Gaming - Retail - Tech

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation. The Gucci Garden is unveiling on 17 May on Roblox, the gaming platform initially p...

Vogue Business
May 18, 2021

Calm App Announces Shawn Mendes & Camila Cabello Collab
Gaming - Tech

May is Mental Health Awareness Month, and Shawn Mendes and Camila Cabello are helping fans find some inner peace. The couple announced on Monday (May 17) “Breathe Into It,” their first audio seri...

Billboard
May 18, 2021

Square Enix and Fender Reveal ‘Final Fantasy 14’ G...
Gaming - Music

Over the weekend, Square Enix revealed all-new details on Final Fantasy 14 and its upcoming Endwalker expansion — including a release date: Nov. 23. The publisher also announced the official Final F...

Polygon
May 18, 2021

EA Sports PGA Tour Will Launch Spring 2022
Gaming - Sports

EA Sports PGA Tour will launch in spring 2022, Electronic Arts said on Monday, confirming assumptions that EA Sports’ return to a professional golf sim would happen sometime around the next Masters ...

Polygon
May 18, 2021

Xbox and Tencent Join Forces for New Mobile Gaming Experiences
Gaming

Microsoft’s Xbox Game Studios is teaming up with Tencent’s TiMi Studios, developer of the wildly successful mobile hits Call of Duty: Mobile and Honor of Kings. According to a Google Translated ve...

The Verge
May 17, 2021

Shovel Knight | Arby’s
Brand News - Community - Dining - Entertainment - Gaming

Yacht Club Games partnered with Arby's on a promotion celebrating the game SHOVEL KNIGHT. The promotion consisted of Yacht Club Games collaborating with Arby's to bring SHOVEL KNIGHT to Arby's kids...

Shovel Knight | Arby's
May 17, 2021

Call of Duty: Warzone Update Includes Rambo & John McClan...
Gaming - Theatrical

A pair of ’80s action heroes are coming to the Call of Duty franchise. John McClane and John Rambo are both heading to Call of Duty: Warzone, Black Ops Cold War, and Call of Duty Mobile this month a...

Polygon
May 14, 2021

HyperX Renews Sponsorship with Top Female Content Creator Poki...
Esports - Gaming - Influencers - Press Releases - Sponsorships

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorsh...

Faisal Hussain
May 13, 2021

Rovio | Burger King
Dining - Gaming - Partnerships

Rovio Entertainment has once again teamed up with the Burger King® brand, this time bringing Angry Birds plush toys to King Jr. meals alongside an immersive new augmented reality (AR) experience. ...

Rovio | Burger King
May 13, 2021

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

Minecraft Releases ‘How to Train Your Dragon’ DLC ...
Gaming - Theatrical

https://www.youtube.com/watch?v=xnZ705hq9rE Just in case Minecraft didn't already have enough content for you to enjoy, a new slice of DLC is now available based on DreamWorks' How to Train Your Drag...

Nintendo Life
May 12, 2021

Sony | Nike
Fashion - Gaming - Partnerships

Sony teamed up with Nike to launch exclusive sneakers based on PlayStation 5. To promote and celebrate the PlayStation 5, Sony collaborated with Nike as well as basketball player Paul George on the...

Sony | Nike
May 11, 2021

Angry Birds Fly to Burger King With New Toys and Augmented Rea...
CPG - Dining - Gaming - Press Releases

Collect up to nine plush toys and dive into an immersive web-based augmented reality experience at select Burger King locations! Time to feast! Rovio Entertainment has once again teamed up with the B...

Faisal Hussain
May 10, 2021

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