GLSEN | John Frieda
Health & Beauty - Non-Profit - Partnerships

GLSEN, the organization dedicated to creating better learning environments for LGBTQ+ youth, partnered with haircare brand John Frieda on a Pride Month promotion. John Frieda collaborated with the ...

GLSEN | John Frieda
June 11, 2021

Fred Segal: Opportunities for Retail Activations & Partne...
CPG - Electronics - Fashion - Health & Beauty - Influencers

Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world. The brand's Road...

Faisal Hussain
June 10, 2021

Facebook & Instagram Launch Influencer Affiliate Tool for...
Fashion - Health & Beauty - Influencers - Online - Retail

Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they...

June 10, 2021

Walmart to Distribute GNC Products in Stores & Online
Health & Beauty - Online - Retail

Select GNC products will be sold at Walmart stores and on the retailing giant's website under the terms of a new agreement. The new relationship would give the Pittsburgh company's products exposure t...

Verizon’s BlueJeans Video Conference Sets Sights on Virt...
Health & Beauty - Tech

In the 15 months since Verizon announced its half-billion dollar purchase of teleconferencing Zoom competitor BlueJeans the embrace and use of this alternative to in-person meetings has fundamentally ...

June 7, 2021

A TikTok Tune is Becoming Sally Beauty’s New Anthem
Health & Beauty - Influencers - Music - Online - Retail

Sally Beauty has long been known for selling hair color, styling tools and other beauty products. Yet over the past several years, it has faced challenges familiar to many brick-and-mortar retailers: ...

June 4, 2021

Sephora Sees Promise in its Social-Shopping Future
Health & Beauty - Online - Retail

Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...

June 3, 2021

Giant Eagle Rolls Out Virtual Personalized Vitamin Aisle
Health & Beauty - Online - Retail

The Higi Smart Health Stations not only let Giant Eagle customers shop for vitamins, they also share healthy recipes from the grocer, provide educational resources and measure blood pressure, pulse, w...

June 3, 2021

Birchbox Launches Refillable Beauty Brand Re.fil
Health & Beauty - Retail

As refillable beauty solutions gain traction — from Love Beauty and Planet's refillable hair care products at Target to Loop's partnership with Ulta to create reusable containers — Birchbox is lau...

June 1, 2021

Krispy Kreme Says Giving Away 1.5 Million Free Doughnuts Has H...
Dining - Health & Beauty - Retail

From free doughnuts and beer to million-dollar payouts, companies and community groups are trying all sorts of incentives to get more people vaccinated. Studies show the gambit might be more effectiv...

June 1, 2021

United Airlines is Giving Away a Chance to Win Free Flights fo...
Health & Beauty - Travel

United Airlines joined other companies in promoting COVID-19 vaccines by giving customers enrolled in its loyalty program a chance to win free flights for a year if they share their proofs of vaccinat...

May 24, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Strike up the Brand with a Music Marketing Partnership
CPG - Dining - Health & Beauty - Household - Influencers

Here's a look at some great marketing partnership opportunities coming from the music community! The music industry is no stranger to change, and that familiarity served it well throughout the pand...

Andrew Gormley
May 21, 2021

Sephora Launching AR Campaign for Perfect Brows
Health & Beauty

Beauty retailer Sephora is launching a digital ad campaign that uses augmented reality (AR) to showcase the try-on functionality from makeup brand Anastasia Beverly Hills’ new Brow App. Top line Us...

May 19, 2021

Amazon to Offer At-Home Tests for COVID-19, STDs, Etc.
Health & Beauty - Online - Retail

Amazon is considering the launch of a new line of business that offers an array of at-home medical tests and a third-party marketplace for general home-diagnostics services, Insider has learned. The ...

Business Insider
May 18, 2021

TikTok and Dove Partner on Body Inclusivity Campaign
CPG - Health & Beauty - Influencers

TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance. Dove Self-Esteem Project tools will be available via TikTok in North America through Jun...

May 17, 2021

P&G Teams with Harry & Meghan to Promote Social Caus...
CPG - Health & Beauty - Influencers - Non-Profit

THE WHAT? Meghan Markle and Prince Harry’s Archewell Foundation has announced a multi-year global partnership with personal care giant Procter & Gamble, which will focus on building more compass...

Global Cosmetics News
May 14, 2021

A24, Studio Behind ‘Euphoria’, Recruits for Beauty...
Health & Beauty - Influencers - Streaming

The arthouse production company behind Euphoria, a hit HBO show that made waves for its bold use of makeup, is laying the groundwork to launch its own beauty line, according to a job posting on its we...

Business of Fashion
May 12, 2021

New Television Marketing Opportunities For Your Brand
Automotive - Beverages - CPG - Dining - Health & Beauty

Start planning your next partnership with television marketing opportunities! Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...

Andrew Gormley
May 10, 2021

E.l.f. Cosmetics Preps Twitch Channel Debut to Reach Gen Zers
Health & Beauty - Influencers - Online

E.l.f. Cosmetics will launch a branded Twitch channel on May 9, claiming it's the first major beauty brand to do so on the livestreaming platform. The channel will premiere at 7:30 p.m. ET with a thre...

Marketing Dive
May 7, 2021

Why Walmart is Overhauling its Sexual Wellness Aisle
Health & Beauty - Retail

Walmart is continuing to expand its lineup of health and wellness products, with a particular focus on one niche: sexual wellness. Starting this week, the company’s Ro line — consisting of men’...

Modern Retail
May 7, 2021

Prince Estate Launching Urban Decay Makeup Collection
Health & Beauty - Music

Prince's fashion and beauty looks were just as influential as his wide vocal range and funky R&B licks. In the beauty space, some of the musician's most popular songs have inspired countless makeu...

May 7, 2021

Peloton Recalls All Treadmills After a Child’s Death �...
Health & Beauty - Household - Retail

Peloton recalled its Tread+ and Tread treadmills Wednesday, and the company admitted it was wrong to fight the Consumer Product Safety Commission's request that it do so. About 125,000 treadmills are...

May 5, 2021

Shapermint Seeking its First-Ever “Chief Mom OfficerR...
CPG - Health & Beauty

Shapermint, the fast-growing DTC intimates marketplace and creator of brands Empetua and truekind, announced today via Chief Brand Officer, Siobhán Lonergan's LinkedIn, the brand's national search fo...

PR Newswire
May 3, 2021

Condom Sales See Renewed Surge
Health & Beauty - Retail

Condom sales have been in a slump during the pandemic as people sheltered at home and put their sex life on hold. But now, as more Americans are getting vaccinated and Covid-19 safety restrictions are...

April 30, 2021

Morphe & Coca-Cola Create 1971 Unity Collection
Beverages - Health & Beauty

After a highly successful first collaboration, Morphe and Coca-Cola's second collection is bound to sell out. The two brands have joined forces once again to create Coca-Cola 1971: The Unity Collectio...

Elite Daily
April 30, 2021

Degree Creates First Deodorant for People with Disabilities
CPG - Health & Beauty

Degree Deodorant just made history by announcing the launch of Degree Inclusive, the world’s first deodorant designed specifically for people with disabilities. The product—which is still in its p...

April 29, 2021

Fragrance Sales Pick Up as Consumers Re-Enter the Outside Worl...
Health & Beauty - Retail

According to a new beauty report from 1010data, the year-over-year growth for online fragrance sales from 2019 to 2020 was 45%. The top five e-commerce merchants selling fragrance, based on the report...

April 29, 2021

Companies That Thrived During Covid Hope Customers Stick Aroun...
Health & Beauty - Household - Online - Tech

Although 2020 was rough for most companies — to say the least — some bucked the trend. The pandemic forced consumers to learn, workout, socialize and more in new ways. That boosted businesses usi...

CNN Business
April 28, 2021

Beyond Meat Is Launching a New Meatless Burger That Tastes Mor...
CPG - Health & Beauty

Beyond Meat is replacing its signature plant-based burger with a version designed to taste more like animal beef. The newest recipe, which will eventually replace the current product, removes mung be...

CNN Business
April 28, 2021

General Mills Debuts Yogurt with 25 Grams of Protein
CPG - Health & Beauty

General Mills has added a new high-protein yogurt to its keto-friendly Ratio product line that contains 25 grams of protein and 3 grams of sugar, according to a press release. The company claims it is...

Food Dive
April 28, 2021

Nestle in Talks to Buy Nature’s Bounty Vitamins
CPG - Health & Beauty

Nestle is in talks to buy nutritional supplement maker The Bountiful Company, the Swiss food giant said on Monday, as it looks to move further into a health and nutrition sector that is growing faster...

April 27, 2021

Taco Bell is Testing a New Meat Alternative
Dining - Health & Beauty

Taco Bell is testing a new meat alternative taco ahead of an expected launch of new offerings featuring Beyond Meat. It's called the Cravetarian Taco, a temporary menu item that includes a "boldly se...

CNN Business
April 23, 2021

Dove and Lizzo Partner to Promote Body Confidence with Social ...
CPG - Health & Beauty - Influencers

Lizzo has partnered with Dove on a new campaign to encourage women and girls to embrace body positivity and form healthier relationships with social media. Of course you can rely on the singer to bre...

Yahoo News
April 22, 2021

Halo Top Continues Promoting Body Positivity with 3 New Spots
CPG - Health & Beauty

Halo Top is bringing its body-positive “Stop Shoulding Yourself” ad campaign back for another summer with three new spots. Similar to last year’s marketing effort, the calorie-conscious ice cre...

April 22, 2021

Amazon Opens Hair Salon to Test New Tech
Health & Beauty - Online - Retail - Tech

The salon will showcase bestselling hair care products and test new "point-and-learn" technology. Amazon's latest venture into physical stores comes with a twist, and maybe a blow-dry. The retail gian...

April 21, 2021

L’Oreal Targets Male Beauty with Push into New Growth Market
Health & Beauty - Retail

A newly-created market will account for the majority of L’Oreal’s new business over the coming decade — with men making up a big part of that, the French cosmetics giant has said. The combined ...

April 21, 2021

Halsey Releases New 60’s-Inspired About Face Beauty Coll...
Health & Beauty - Influencers - Music

Halsey is celebrating her groovy new About Face Beauty collection by flaunting her impressive makeup skills. The pregnant star took to Instagram on Monday (April 19) to share a photo rocking a long, ...

April 21, 2021

DTC Brand Native Launches Sunscreen Line
CPG - Health & Beauty

In a bid for expansion, personal care brand Native last week launched into sunscreen products. The digitally native brand, now owned by P&G, has entered brick and mortar through partnerships with...

April 20, 2021

Twitter, Facebook, and Snap are Part of White House Vaccinatio...
Health & Beauty - Online - Tech

Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...

The Verge
April 19, 2021

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