Amazon and iRobot Sign an Agreement for Amazon to Acquire iRob...
Electronics - Household - Online - Press Releases - Retail

SEATTLE & BEDFORD, Mass.--(BUSINESS WIRE)--Today Amazon (NASDAQ:AMZN) and iRobot (NASDAQ:IRBT) announced that they have entered into a definitive merger agreement under which Amazon will acquire i...

Faisal Hussain
August 5, 2022

This Way to the Beach: Walgreens and CAMP Collaborate to Creat...
Attractions - CPG - Household - Partnerships - Press Releases

DEERFIELD, Ill., July 20, 2022 - Walgreens is teaming up with CAMP, the Family Experience Company, to bring the beach and summer fun to families across the U.S. before the back-to-school season begins...

Angelina Luspo
August 2, 2022

Getaway and Walmart Announce New General Stores at Getaway Out...
Health & Beauty - Household - Partnerships - Press Releases - Retail

BROOKLYN, N.Y. and BENTONVILLE, Ark., July 28, 2022 /PRNewswire/ -- Today Walmart (NYSE: WMT) and Getaway, a health and wellness hospitality company on a mission to make space in the world for fr...

Faisal Hussain
July 28, 2022

Coors Light “Thirst Trap” Device Captures Mosquitoes to Sa...
Beverages - Household - Press Releases

CHICAGO--(BUSINESS WIRE)--Summer, everyone’s favorite time of year, is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh - mosquitoes. A study shows that...

Faisal Hussain
July 27, 2022

Scott Brothers Global Taps Amory Millard to Head Global Kids D...
Household - Influencers - Streaming - Television

Celebrities Drew and Jonathan Scott’s Scott Brothers Global (SBG), parent company to Scott Brothers Entertainment (SBE), has appointed Amory Millard to run the company’s new Kids division. As v...

License Global
July 27, 2022

Mars Inflates Flavor And Fun Into Workdays With Limited-Editio...
Branding - CPG - Household - Press Releases

NEWARK, N.J., July 27, 2022 /PRNewswire/ -- Everyone's workday can get monotonous, but STARBURST® believes summer is the time to have fun no matter where the office is. Whether working outside of the...

Nicholas Fox
July 27, 2022

SoulCycle Exchanges Used Peloton Bikes for In-Person Classes
Health & Beauty - Household - Sports

Workout studio SoulCycle is offering to exchange used Peloton bikes for 47 free, in-studio classes as part of its new Souls Reunited program, per details shared with Marketing Dive. The limited-time ...

Marketing Dive
July 27, 2022

KAWS Announces a Monsters-Inspired Cereal Collaboration with G...
CPG - Household - Retail

Coming in Frankenberry, Count Chocula, Boo-Berry, Frute Brute flavors. The American artist has designed four playful flavors for this new initiative, all of which are based on their own fictional cha...

Hypebeast
July 21, 2022

Little Words Project Partners with Crayola to Inspire Self-Exp...
CPG - Household - Online - Press Releases - Retail

Mission-Driven Brands Team Up to Launch Colorful Bracelet Line this Month Little Words Project, the original word bracelet brand that inspires kindness and positivity, and creative icon Crayola are c...

Sasha Villalobos
July 20, 2022

TUMI Featured In Sony Pictures’ Upcoming Summer Film ...
Household - Partnerships - Press Releases - Retail - Theatrical

NEW YORK, July 20, 2022 /PRNewswire/ -- Today TUMI, a leading international travel and lifestyle brand, unveiled its 19 Degree Aluminum Briefcase which is featured in Sony Pictures' upcoming origina...

Faisal Hussain
July 20, 2022

It’s a Home Run! The Homesick X MLB Collection is the Pe...
Household - Partnerships - Press Releases - Retail - Sports

NEW YORK, July 19, 2022 /PRNewswire/ -- Now batting for Homesick: the all-new Homesick x MLB collection, an all-star lineup that proves there's no place like home field. With six unique fragrances...

Faisal Hussain
July 20, 2022

HEINZ 57 Collection Gives Home Cooks a Taste of Chef-Inspired ...
CPG - Dining - Household - Retail

It is time to heat up the stove, turn on the oven and light the grill. While grandma’s recipes bring a taste of classic comfort food, some home cooks are looking to bring bolder flavors to the table...

Foodsided
July 19, 2022

Williams Sonoma and No Kid Hungry Partner With Celebrities and...
Household - Influencers - Non-Profit - Partnerships - Press Releases

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a brand portfolio member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced...

Faisal Hussain
July 19, 2022

Weber Inc. and Prime Video Team Up With Operation BBQ Relief f...
Household - Live Entertainment - Non-Profit - Partnerships - Press Releases

PALATINE, Ill.--(BUSINESS WIRE)--Weber Inc. (NYSE:WEBR), the global leader in outdoor cooking innovation, technology, and products, is proud to collaborate with Prime Video and the non-profit Operati...

Faisal Hussain
July 11, 2022

Philadelphia Cream Cheese Opens Feeladelphia, A First Of Its K...
CPG - Dining - Household - Press Releases - Publishing

Philadelphia cream cheese is partnering with award-winning chefs Jeremiah Stone and Fabián Von Hauske Valtierra to deliver a multi-sensorial and feelings-based dining concept and cookbook experience....

Sasha Villalobos
July 11, 2022

Manscaped Sharpens Edgy Humor Strategy with Multiyear Pete Dav...
Branding - CPG - Health & Beauty - Household - Influencers

Manscaped announced Pete Davidson as a new brand ambassador and shareholder as it prepares to go public later this year. The four-year agreement will see the “Saturday Night Live” star appear in ...

Marketing Dive
July 11, 2022

Walmart+ and InHome Combine to Become the Ultimate Membership
Beverages - CPG - Health & Beauty - Household - Online

BENTONVILLE, Ark.--(BUSINESS WIRE)--Starting today, Walmart’s popular InHome Delivery Service, which delivers groceries straight to your fridge, is now available as an optional add-on within Walmart...

Faisal Hussain
July 7, 2022

General Mills Introduces Cereal-Scented Candles
CPG - Household

Choose from Cinnamon Toast Crunch, Lucky Charms, and Honey Nut Cheerios. General Mills has just released a series of cereal-scented candles for those looking to enjoy the sweet smell of their favorit...

Hypebeast
July 6, 2022

The Strangest ‘Stranger Things’ Things You Can Buy
CPG - Dining - Electronics - Fashion - Gaming

Stranger Things 4 Vol. 2 is almost upon us, and with that comes an onslaught of creative brand tie-ins and merch to celebrate. Since the release of Vol. 1 a number of brands have incorporated the Netf...

Gizmodo
June 29, 2022

DTC Home Brand Comes to Nordstrom Pop-Up
Household - Online - Retail

Direct-to-consumer furniture and soft home brand Parachute’s products can be found in select Nordstrom stores and on the retailer’s website for a limited time. Pop-In@Nordstrom’s latest shop, P...

Designers Today
June 29, 2022

Alka-Seltzer Drops New Hangover-Relief Product with Help From ...
CPG - Household - Influencers

Alka-Seltzer is introducing Alka-Seltzer Hangover Relief with an assist from musician T-Pain, according to a news release. To promote the new product designed to alleviate hangovers, the artist remix...

Marketing Dive
June 28, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

Lowe’s to Help Builders Create a New World of Possibilit...
Gaming - Household - Online - Partnerships - Press Releases

MOORESVILLE, N.C., June 21, 2022 /PRNewswire/ -- Lowe's has been at the forefront of building in the real world for more than 100 years and today announced it will begin helping builders of the meta...

Faisal Hussain
June 22, 2022

Igloo and Teva Team Up on Limited-edition Playmate Cooler and ...
Fashion - Household - Partnerships - Press Releases - Retail

KATY, Texas--(BUSINESS WIRE)--Two nostalgic brands, Igloo and Teva, have teamed up to create a limited-edition collection featuring recycled materials and designed to get you outside this summer. The ...

Mitch Litvak
June 8, 2022

IKEA and Swedish House Mafia Collaborate for a Collection of H...
Household

Swedish giants IKEA and Swedish House Mafia have unveiled their inaugural collaboration, introducing a collection of homeware, interior solutions, and accessories such as the iconic FRAKTA bag that ai...

Hypebeast
May 26, 2022

YouTube Teases Livestream Shopping Expansion With Co-Streams, ...
Fashion - Health & Beauty - Household - Online - Retail

One new feature, explained YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. This could effectively double the draw for the event, as each creator ...

TechCrunch
May 19, 2022

Bath & Body Works Highlights Innovation, Expansion
Household - Retail

Bath & Body Works stores will feature an array of products packaged in a more environmentally friendly way, the company said in reporting its first-quarter earnings. Interim CEO Sarah Nash told i...

Pymnts
May 19, 2022

Mattress Firm Collaborates With Vox Media’s Branded Cont...
Household - Podcasts - Podcasts - Retail

Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs. The mattress retailer worked with Vox Media’s branded content studio to create a series featuring sleep-related s...

Marketing Dive
May 18, 2022

This Shake Shack Candle Set Includes Scents of ‘Burger i...
Dining - Health & Beauty - Household - Retail

Scented candles from fast food brands aren't unheard of: KFC has released a fried chicken-scented candle, Dairy Queen has released Blizzard-scented candles, and even McDonald's released a scented cand...

Food & Wine
May 13, 2022

YETI Sees Increased Demand After eCommerce Pivot
CPG - Household

YETI will continue to focus on expanding digital and in-person branding opportunities and its redesigned eCommerce platform after those efforts paid off for the company in its 2022 first-quarter earni...

Pymnts
May 11, 2022

Busch Light and John Deere Team Up to Support American Farmers
Beverages - CPG - Household - Non-Profit - Retail

Busch Light, longtime supporter of farming communities, announced today that it will bring limited-edition “For the Farmers” cans to fans across the country. The initiative is in collaboration wit...

Morning Ag Clips
May 9, 2022

CAMP Is in Session: All-Inclusive by Marriott Bonvoy Hits the ...
Attractions - Household - Partnerships - Press Releases - Retail

BETHESDA, Md., May 9, 2022 /PRNewswire/ -- All-Inclusive by Marriott Bonvoy has partnered with innovative family experience company, CAMP, to create an exclusive journey for kids at The Westin R...

Faisal Hussain
May 9, 2022

Best Buy, Known for Selling TVs and Smartphones, Expands Into ...
Electronics - Health & Beauty - Household - Retail - Tech

Electric bikes. Patio furniture. Beauty gadgets. Best Buy is adding merchandise that might surprise shoppers who typically think of its stores and website as a place to buy smartphones, laptops and TV...

CNBC
May 6, 2022

JanSport x Stranger Things Unveil Limited-Edition Collection t...
Fashion - Household - Partnerships - Press Releases - Retail

DENVER, May 3, 2022 /PRNewswire/ -- As our favorite Hawkins, Indiana residents prepare to face their biggest, darkest battles yet in the "Upside Down" and high school, JanSport is announcing the l...

Faisal Hussain
May 3, 2022

Bounty Paper Towels Picks Up Adoption Fees at Best Friends Ani...
CPG - Household - Non-Profit - Partnerships - Pets

CINCINNATI--(BUSINESS WIRE)--This May during National Pet Month, Bounty Paper Towels is picking up pet adoption fees for new pet owners at Best Friends Animal Society Lifesaving Centers across the U.S...

Faisal Hussain
April 28, 2022

Taco Bell and CALPAK Drop Spicy New Travel Collection
Dining - Household - Partnerships - Press Releases - Retail

Irvine, Calif. (April 21, 2022) – Taco Bell x CALPAK is delivering the heat this travel season with a capsule collection designed to make any adventure a five-star experience. The high-quality, des...

Faisal Hussain
April 25, 2022

American Lung Association Report: Nearly 9 Million More Americ...
Household - Non-Profit - Press Releases

CHICAGO | April 21, 2022 A new report from the American Lung Association reveals that nearly 9 million more people were impacted by particle pollution, which can be deadly, than in last year’s repo...

Faisal Hussain
April 22, 2022

Marvel and P&G Team Up for DOCTOR STRANGE 2 Tide Promotio...
CPG - Household - Theatrical

The Marvel Universe’s newest hero doesn’t have the sort of super-powers used by Thor, Captain Marvel or Spider-Man, but some people think the figure is pretty daring all the same. In a new commer...

Variety
April 20, 2022

Respawn Named Official Gaming Chair Partner of Faze Clan
Esports - Gaming - Household - Press Releases

LOS ANGELES, April 8, 2022 /PRNewswire/ -- FaZe Clan, the lifestyle and media platform rooted in gaming and youth culture, today announced RESPAWN as the organization's official gaming chair partner....

Nicholas Fox
April 8, 2022

Williams Sonoma Partners with the Kentucky Derby to Inspire At...
Attractions - Household - Live Entertainment - Partnerships - Press Releases

LOUISVILLE, Ky., April 6, 2022 /PRNewswire/ -- The historic Churchill Downs Racetrack and Woodford Reserve® announced today a partnership with specialty kitchen and home furnishings retailer, Willi...

Faisal Hussain
April 7, 2022

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