Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTo...
CPG - Influencers - Online - Partnerships - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and ...

Faisal Hussain
August 2, 2022

Pure Leaf’s TikTok Hotline Helps Women Navigate Pressure to ...
Beverages - CPG - Influencers - Online - Streaming

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas ...

Marketing Dive
August 2, 2022

Kid Cudi Drops a Collection of Camp McDonald’s Merch
Dining - Fashion - Influencers - Live Entertainment - Music

Marking his McDonald’s App “In the Booth” virtual performance. To mark his McDonald’s App “In the Booth” virtual performance this past weekend, Kid Cudi and the fast-food giant dropped a ...

Hypebeast
August 2, 2022

A TikTok Music App Could Challenge Spotify and Apple
Electronics - Influencers - Music - Online - Streaming

Considering how intertwined music discovery is with TikTok, it wouldn’t be all that surprising if the company launched a music streaming app of its own. Well, patent filings uncovered by Insider sug...

The Verge
August 1, 2022

Jack in the Box Welcomes Back Most Famous Employee Mark Hamill
Dining - Influencers - Online

Jack in the Box recruited actor and former employee Mark Hamill for a new campaign that launches today and promotes the return of its Spicy Chicken Strips and French Toast Sticks menu items. “The Re...

Marketing Dive
August 1, 2022

Dwayne Johnson Gives Puppy to New Family During DC LEAGUE OF S...
Influencers - Pets - Theatrical

Dwayne Johnson gave a special family a pup-tastic surprise! In a new video shared on his Instagram, the DC League of Super-Pets actor surprised a family with a rescue dog. “Stuff like this will alw...

ET Online
July 29, 2022

Selena Gomez’s Rare Beauty Launches ONLY MURDERS IN THE BUIL...
CPG - Health & Beauty - Influencers - Online - Retail

Get Mabel Mora’s look from the Hulu hit with this exclusive Rare Beauty collab. Only Murders in the Building recently returned for its second season on Hulu, with even more drama, mystery and intri...

Rolling Stone
July 28, 2022

The Weeknd Partners with Universal Studios for Nightmarish ‘...
Attractions - Influencers - Live Entertainment - Music

Prepare to enter into the macabre mind of The Weeknd this Halloween, as the superstar just announced his After Hours-inspired experience with Universal Studios’ Halloween Horror Nights. As if all t...

Billboard
July 27, 2022

Hot Wheels Ollies into Fingerboards with Tony Hawk
CPG - Influencers - Retail - Sports - Toys

Mattel’s Hot Wheels brand is partnering with iconic skateboarder Tony Hawk on its first line of fingerboard toys and playsets. A first wave of Hot Wheels Skate products will launch in Walmart store...

Kidscreen
July 27, 2022

Scott Brothers Global Taps Amory Millard to Head Global Kids D...
Household - Influencers - Streaming - Television

Celebrities Drew and Jonathan Scott’s Scott Brothers Global (SBG), parent company to Scott Brothers Entertainment (SBE), has appointed Amory Millard to run the company’s new Kids division. As v...

License Global
July 27, 2022

The Makers of the CORN NUTS Brand Search to Find the Crunchies...
CPG - Finance - Influencers - Music - Online

CHICAGO, July 26, 2022 /PRNewswire/ -- Get ready to crunch along at every pit stop. The makers of the CORN NUTS® brand and musical artist Sammy Arriaga are launching a social media contest to f...

Faisal Hussain
July 26, 2022

Usain Bolt Partners with Move-to-Earn Platform Step App to Lau...
Gaming - Health & Beauty - Influencers - Online - Press Releases

The World Record Breaking Athlete Joins the Team as the FitFi Brand Launches its Test Net for Private Beta Users, Official App Launch to Follow in Summer of 2022. Today, Step App, the FitFi platform ...

Sasha Villalobos
July 21, 2022

Williams Sonoma and No Kid Hungry Partner With Celebrities and...
Household - Influencers - Non-Profit - Partnerships - Press Releases

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a brand portfolio member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced...

Faisal Hussain
July 19, 2022

Instagram is Allowing Creators to Lock Posts and Reels Behind ...
Influencers - Online - Tech

Building on its new creator subscription program. Instagram has expanded its creator subscription program, introducing new ways for users on the platform to generate an income. Through the program, w...

Hypebeast
July 15, 2022

Beyoncé Joins TikTok, Bringing Her Full Music Catalog to the ...
Influencers - Music - Online - Tech

Queen Bey is now on TikTok. Pop superstar Beyoncé has joined the short-form video app (link) — and her entire catalog is now available to TikTok users to use as backing sounds for their creations....

Variety
July 14, 2022

Tony Hawk Skates Into the Metaverse with ‘Largest Virtual Sk...
Attractions - Influencers - Online - Sports - Tech

Famed skateboarder and entrepreneur Tony Hawk is the latest celebrity to take his talents to the metaverse, announcing on Wednesday he’ll be creating a skatepark and 3D avatar collection in the virt...

Yahoo! News
July 13, 2022

Manscaped Sharpens Edgy Humor Strategy with Multiyear Pete Dav...
Branding - CPG - Health & Beauty - Household - Influencers

Manscaped announced Pete Davidson as a new brand ambassador and shareholder as it prepares to go public later this year. The four-year agreement will see the “Saturday Night Live” star appear in ...

Marketing Dive
July 11, 2022

Alka-Seltzer Drops New Hangover-Relief Product with Help From ...
CPG - Household - Influencers

Alka-Seltzer is introducing Alka-Seltzer Hangover Relief with an assist from musician T-Pain, according to a news release. To promote the new product designed to alleviate hangovers, the artist remix...

Marketing Dive
June 28, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

Lil Nas X and vitaminwater Team Up for Collection of Flavor-In...
Beverages - Influencers - Music - Partnerships - Press Releases

Global superstar Lil Nas X is bringing his unparalleled artistry to vitaminwater’s “Nourish Every You” campaign with a suite of six videos featuring his new unreleased track “Give Me One Chanc...

Sasha Villalobos
June 16, 2022

Actor Zac Efron Joins Kodiak Cakes as Chief Brand Officer
CPG - Influencers

Whole grain baking mix and breakfast food company Kodiak Cakes, a subsidiary of investment firm L Catterton, has announced the appointment of actor and producer Zac Efron as the company’s first chie...

Food Business News
June 15, 2022

TAZO Iced Tea and Deepti Vempati Team Up to Launch Summer Buck...
Beverages - Influencers - Press Releases

PURCHASE, N.Y., June 10, 2022 /PRNewswire/ -- According to a recent survey commissioned by TAZO, 72% of Millennials and Gen Z-ers say they want to try something new this summer, but they need a little...

Nicholas Fox
June 10, 2022

Denny’s Unveils New ‘Diner Drip’ Merch Store...
Dining - Fashion - Influencers - Partnerships - Retail

SPARTANBURG, S.C., June 2, 2022 /PRNewswire/ -- The new Denny's Social Stars Influenced Menu co-created by TikTok* content makers hit restaurants in February as part of the brand's new limited-tim...

Faisal Hussain
June 6, 2022

Jack Harlow and KFC Announces First-Class Surprise for Fans wi...
Dining - Influencers - Music - Press Releases

LOUISVILLE, Ky., June 2, 2022 /PRNewswire/ -- Jack Harlow and KFC's partnership just got spicier with the drop of the Jack Harlow Meal – a combo meal curated by the Kentucky native himself, availabl...

Nicholas Fox
June 2, 2022

M&M’S Partners With Lil Nas X To Bring People Toget...
CPG - Influencers - Music - Partnerships - Press Releases

NEWARK, N.J., May 31, 2022 /PRNewswire/ -- Today M&M'S®, a proud part of the Mars family of brands, has announced that the brand is partnering with one of the most influential, groundbreaking ...

Faisal Hussain
May 31, 2022

Country Music’s Biggest Stars Celebrate What America Mea...
Influencers - Music - Press Releases - Publishing

WASHINGTON, May 31, 2022 /PRNewswire/ -- AARP The Magazine is taking a moment to celebrate all that unites us this Independence Day. In the June/July issue, country legends Dolly Parton, Zac Bro...

Faisal Hussain
May 31, 2022

pocket.watch adds 13 new creators to its portfolio
Influencers - Online

LA-based pocket.watch has partnered with 13 popular YouTube-first creators, with plans to expand their shows into original content beyond YouTube. The new channels joining the company’s roster are ...

Kidscreen
May 25, 2022

TikTok Star Jax Joins Musicians On Call And Men’s Wearhouse ...
Fashion - Influencers - Music - Non-Profit - Online

NASHVILLE, Tenn., May 04, 2022 (GLOBE NEWSWIRE) -- Prom season is a time for teens to make lifelong memories picking out their favorite dress or tuxedo, dancing the night away and capturing many speci...

Faisal Hussain
May 23, 2022

Bud Light Canada Launches ‘Bud Light Camp’ in Cele...
Beverages - Influencers - Non-Profit - Partnerships - Press Releases

TORONTO, May 17, 2022 /CNW/ - As a longstanding supporter of Pride, Bud Light Canada is proud to announce the launch of Bud Light Camp – an LGBTQIA2S+ community and ally-focused adult camp that ...

Faisal Hussain
May 19, 2022

The Athlete’s Foot Partners with adidas and Brings Back ...
Fashion - Influencers - Music - Partnerships - Press Releases

ATLANTA, May 18, 2022 /PRNewswire/ -- The specialty footwear and lifestyle retailer, The Athlete's Foot (TAF), and leading sportswear manufacturer, adidas will be hosting the popular, "The Athle...

Faisal Hussain
May 18, 2022

Frito-Lay Variety Packs Invite Fans to “Unbox the Icons&...
CPG - Influencers - Partnerships - Press Releases

PLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn...

Faisal Hussain
May 16, 2022

How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

Eater
May 10, 2022

Introducing Thomas Ashbourne Craft Spirits: Wildly Dignified P...
Beverages - CPG - Influencers - Non-Profit - Partnerships

NEW YORK, May 2, 2022 /PRNewswire/ -- Introducing pre-made cocktail innovator: Thomas Ashbourne Craft Spirits - a wildly dignified way to enjoy premium craft cocktails in bottles and cans. As the ...

Faisal Hussain
May 5, 2022

Truly Taps Global Pop Superstar Dua Lipa as Chief Flavor Offic...
Beverages - CPG - Influencers - Music - Partnerships

BOSTON, May 2, 2022 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of its new, limited-edition Truly Poolside Variety Pack inspi...

Faisal Hussain
May 2, 2022

MTN DEW Flamin’ Hot Becomes The Official Drink Of Hell A...
Beverages - Influencers - Press Releases

PURCHASE, N.Y., April 21, 2022 /PRNewswire/ -- There is no better place than Hell to welcome back by overwhelming demand, MTN DEW® FLAMIN' HOT®. So good in fact, that not only is MTN DEW FLAMIN' HOT...

Nicholas Fox
April 21, 2022

McDonald’s Unveils ‘Thank You Crew’ Initiative
Dining - Influencers

McDonald’s Corp. is inviting customers to help celebrate its employees in a new “Thank You Crew” initiative that launched this week. The Chicago-based burger brand kicked off the program with f...

NRN
April 21, 2022

IHOP Officially Opens the International Bank of Pancakes with ...
Branding - Dining - Influencers - Online - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® announced it is officially opening the International Bank of PancakesSM, the brand's first-ever loyalty program. To share the news and spread joy acro...

Faisal Hussain
April 11, 2022

Fashion is One of the Most Interesting Categories on TikTok
Fashion - Influencers - Online

TikTok is undoubtedly one of the biggest social media platforms in the world right now. It’s understandable why you may want to join in on the fun if you haven’t yet. But with the number of TikTok...

COMPLEX
April 8, 2022

StickyLickits Teams Up With YouTube’s Most Popular Kidfluenc...
Branding - CPG - Influencers - Partnerships - Press Releases

LOS ANGELES--(BUSINESS WIRE)--Wisdom, fun, and tasty treats, too — that’s what grandmas are made of. Now one entrepreneurial grandma in California is sharing her wisdom with more families. She cre...

Faisal Hussain
March 28, 2022

Fiverr to Host Its First Music Event, “Now Playing”, Featu...
Influencers - Music - Online - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--Fiverr International Ltd., (NYSE: FVRR), the company that is changing how the world works together, today announced its first music event, “Now Playing” on March 30th an...


March 28, 2022

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