HEINZ and world-renowned chef Marcus Samuelsson elevate Black ...
CPG - Dining - Influencers - Press Releases

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--HEINZ® announces today Open Kitchen, a new event series from the brand’s Black Kitchen Initiative. Kicking off in partnership with world-renowned chef, M...

Angelina Luspo
November 13, 2023

Mott’s, Eva Longoria, & Penguin Random House launch...
CPG - Influencers - Non-Profit - Press Releases - Publishing

October 25, 2023 12:00 PM Eastern Daylight Time MINNEAPOLIS--(BUSINESS WIRE)--This fall, Mott’s Fruit Flavored Snacks is launching Snacks & Stories, a book redemption program in partnership wi...

Angelina Luspo
October 25, 2023

Guy Fieri introduces new frozen food line: “Guy Fieri...
CPG - Influencers - Press Releases - Television

LOS ANGELES--(BUSINESS WIRE)--Chef, restaurateur, and Emmy Award-winning TV host, Guy Fieri, today announced the launch of Guy Fieri’s Flavortown, a line of premium frozen entrées available exclusi...

Angelina Luspo
October 24, 2023

Latin Media, artists, content creators unite to support St. Ju...
Influencers - Music - Non-Profit - Press Releases

MEMPHIS, Tenn.--(BUSINESS WIRE)--More than 250 attendees spanning Spanish-language media, celebrities and content creators gathered last weekend for the St. Jude Promesa y Esperanza® seminar in suppo...

Angelina Luspo
October 24, 2023

Stanley Tucci partners with GreenPan on cookware collection, T...
Household - Influencers - Press Releases

NEW YORK--(BUSINESS WIRE)--Award-winning cookware brand and the creators of PFAS-free ceramic nonstick cookware, GreenPan™ announced today a breathtaking collaboration with actor and author Stanley ...

Angelina Luspo
September 15, 2023

Nissan Heisman House returns for 13th season, opens doors to f...
Automotive - Branding - Household - Influencers - Online

The Nissan Heisman House − the House built for Heisman Trophy winners − returns with a brand-new campaign featuring television spots, influencer collaborations and digital experiences that connect...

Trent Turquand
August 31, 2023

Snoop Dogg drops first footwear collab with skechers
Fashion - Influencers - Press Releases - Retail

Entertainment icon Snoop Dogg sets his eyes on conquering the footwear world by bringing his style to Skechers as part of a multi-year partnership. With the first styles dropping today, the Skechers x...

Trent Turquand
August 1, 2023

Williams Sonoma and No Kid Hungry partner with celebs & i...
Household - Influencers - Non-Profit - Press Releases

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today ...

Angelina Luspo
July 10, 2023

Cottonelle enlists Ken Jeong to turn brand ambassadors into ...
Branding - CPG - Health & Beauty - Household - Influencers

Cottonelle® is partnering with actor, comedian, and former physician, Ken Jeong, to help spread awareness for down there care and ignite a search for consumers willing to share their situation down t...

Sasha Villalobos
July 5, 2023

Ryan’s World Branded StarPals Kids Meals Launch At Carl&...
Dining - Influencers - Press Releases - Toys

Pocket.watch, the leading kids and family creator content and IP company, with Sunlight Entertainment - the Kaji family owned production studio - announce Ryan's World will debut Red Titan branded Sta...

Nicholas Fox
June 14, 2023

Rockstar Energy Drink and Angus Cloud drop into PUBG MOBILE
Beverages - CPG - Gaming - Influencers - Press Releases

Rockstar Energy Drink is taking its "Fuel What's Next" campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG MOBILE, bringing players an authentic Fuel ...

Sasha Villalobos
April 26, 2023

Sephora and TikTok Partner to Pioneer New Program for Rising B...
Health & Beauty - Influencers - Online - Press Releases - Retail

PR For the full story, visit   -  https://www.businesswire.com/news/home/20230313005420/en

Angelina Luspo
March 13, 2023

Bounty Paper Towels Become Canvas for Artists in New Prints Co...
CPG - Household - Influencers - Non-Profit - Press Releases

CINCINNATI--(BUSINESS WIRE)--As part of Bounty Paper Towel’s Inclusive Artists Project, the Quicker Picker Upper joined forces with three artists – surface print and accessories designer Shadé Ak...

Angelina Luspo
March 7, 2023

Nintendo Powers up MAR10 Day With a Month Full of Mario-relate...
Classic Characters - Gaming - Influencers - Live Entertainment - Press Releases

REDMOND, Wash.--(BUSINESS WIRE)--Let’s-a go! With MAR10 Day hitting soon on March 10, Nintendo is celebrating another exciting year for their mustachioed hero with not only a day but a month’s wor...

Angelina Luspo
March 2, 2023

Wonderful® Pistachios Calls Upon the Universe, a World Champi...
Branding - CPG - Influencers - Press Releases

The iconic "Get Crackin'" campaign that helped Wonderful® Pistachios become a household name is back! America's #1 Nut®, Wonderful Pistachios, will feature nostalgic talent alongside some of the lat...

Sasha Villalobos
February 22, 2023

PATRÓN® Tequila Announces New AI Art Generator to Craft the ...
Beverages - Branding - CPG - Influencers - Press Releases

PATRÓN® Tequila, the world's number one super-premium tequila*, is shaking things up this National Margarita Day (Wednesday, Feb. 22) by bringing tequila fans the perfect way to celebrate the occasi...

Sasha Villalobos
February 21, 2023

FaZe Clan and Porsche Announce Multi-Year Partnership
Automotive - Esports - Gaming - Influencers - Press Releases

FaZe Holdings Inc. (Nasdaq: FAZE) ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, and iconic luxury sports car manufacturer Porsche AG (P911) announced today a mult...

Sasha Villalobos
January 19, 2023

McDonald’s USA Rings in Lunar New Year Through Innovativ...
Dining - Influencers - Online - Partnerships - Press Releases

CHICAGO, Jan. 12, 2023 /PRNewswire/ -- The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactiv...

Faisal Hussain
January 12, 2023

IHOP Is Bringing Back Fan-Favorite Rooty Tooty Fresh ‘N Frui...
Dining - Influencers - Online - Partnerships - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® is kicking off the brand’s 65th Year of Joy by re-introducing a beloved signature menu item, the Rooty Tooty Fresh ‘N Fruity Combo, available for...

Faisal Hussain
January 11, 2023

Chex Mix remixes ‘Baby Got Back’ for bagel chips revival
CPG - Influencers - Music - Retail

To promote the return of bagel chips to Chex Mix, the General Mills brand has enlisted Sir Mix-A-Lot to remix his hit song “Baby Got Back” as “Bagel Is Back,” according to details shared with ...

Marketing Dive
January 10, 2023

Callaway Golf and Niall Horan Announce Multi-Year Partnership
Attractions - Influencers - Partnerships - Press Releases - Sports

CARLSBAD, Calif., Jan. 5, 2023 /PRNewswire/ -- Today Callaway Golf, one of the golf industry's leaders in golf equipment design, performance, and innovation, officially announced a formal partnershi...

Faisal Hussain
January 5, 2023

TikTok to License IMDb Data for Feature Targeting Film and TV ...
Influencers - Online - Streaming - Television - Theatrical

TikTok is licensing data from IMDb to power a new feature that will make it easier for users to search for content related to a specific film or TV title and see relevant data about the work — such ...

Hollywood Reporter
January 5, 2023

Martha Stewart Uses Tito’s Vodka Around the House for ‘DIY...
Beverages - CPG - Household - Influencers

Martha Stewart partnered with Tito’s Handmade Vodka on a new campaign focused on how to put the vodka to good use during Dry January, according to information shared with Marketing Dive. “DIY Jan...

Marketing Dive
January 4, 2023

FaZe Clan Partners with Drake-Founded Lifestyle Brand OVO
Branding - Esports - Fashion - Gaming - Influencers

American gaming and esports organisation FaZe Clan has partnered with OVO (October’s Very Own), a Canadian lifestyle and media company. The two companies will work together on a collection of gaming...

Esport Inside
December 19, 2022

Hard Rock International Celebrates Partner and Soccer Legend L...
Dining - Influencers - Press Releases - Sports

Hard Rock International joins fans around the globe in celebration of the world-renowned soccer legend, Lionel Messi, and his first global quadrennial tournament win. As part of an ongoing partnership...

Nicholas Fox
December 19, 2022

Senate Votes to Ban TikTok Use on Government Devices
Influencers - Online

The Senate unanimously approved legislation that would ban the use of TikTok on government phones and devices as part of the push to combat security concerns related to the Chinese-owned social media ...

The Hill
December 15, 2022

The Coca-Cola Company Partners with Musical Legends Mark Ronso...
Beverages - Influencers - Music - Partnerships - Press Releases

ATLANTA--(BUSINESS WIRE)--Today, The Coca-Cola Company announces it has teamed up with two of the most legendary names in the history of music sampling, Mark Ronson and Madlib, to bring a bold musi...

Faisal Hussain
December 14, 2022

Chipotle Taps the Farmlink Project and Tiktok Chef Nick Digiov...
Dining - Influencers - Non-Profit - Online - Press Releases

Chipotle Mexican Grill (NYSE: CMG) today announced it is teaming up with The Farmlink Project to help donate more than 10 million pounds of produce to food banks this winter, with a goal of reaching 2...

Nicholas Fox
December 14, 2022

Music Partnerships & Promotions That Hit The Right Notes ...
Beverages - CPG - Dining - Influencers - Music

Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience. Check out some great examples of music partnerships from 2022. PARTNERSH...

Sasha Villalobos
December 6, 2022

Alaska Airlines Reveals 2022 Holiday Sweater & Offers Gif...
Fashion - Influencers - Non-Profit - Pets - Press Releases

SEATTLE, Dec. 5, 2022 /PRNewswire/ -- It's that time of year again to look fly at every festive soiree with Alaska Airlines' holiday sweater. Fashion expert Tan France calls them "a win-win." He i...

Faisal Hussain
December 6, 2022

Ben & Jerry’s Newest Flavor Directed By Award-Winni...
CPG - Influencers - Non-Profit - Partnerships - Press Releases

BURLINGTON, Vt., Dec. 6, 2022 /PRNewswire/ -- Ben & Jerry's is lifting the curtain on its newest production – a delicious partnership with Ava DuVernay. Yes, "Queen Sugar" is no longer simply...

Faisal Hussain
December 6, 2022

Billy Porter Honored by Hollywood Walk of Fame on World AIDS D...
Attractions - Influencers - Non-Profit

Billy Porter was a vision in white as he was honored with a plaque on the Hollywood Walk of Fame on Thursday, which also commemorated World AIDS Day. Addressing the crowd assembled steps from Los Ang...

New York Daily News
December 6, 2022

Mariah Carey Comes To Roblox With “Mariah Carey’s Winter W...
Gaming - Health & Beauty - Influencers - Music - Partnerships

NEW YORK--(BUSINESS WIRE)--World-famous artist and “Queen of Christmas” Mariah Carey is bringing the holiday spirit to Roblox for the month of December through one of the platform’s mega-popular...

Faisal Hussain
December 2, 2022

Lovesac Merges Street Style and Total Comfort with Exclusive A...
Fashion - Household - Influencers - Partnerships - Press Releases

STAMFORD, Conn., Dec. 1, 2022 /PRNewswire/ -- Lovesac, the omni-channel home brand best known for its Sactionals, The World's Most Adaptable Couch, Sacs, The World's Most Comfortable Seat, and innov...

Faisal Hussain
December 1, 2022

Holiday Ops 2023: Event Guide
Esports - Gaming - Influencers

The holidays are just around the corner, which means it’s time for Holiday Ops in World of Tanks. It’s the most anticipated event, featuring tons of rewards and wonderful surprises! https://www.y...

World of Tanks
November 30, 2022

It’s a Dog(g)’s Life – Snoop Dogg Enters the...
Influencers - Pets - Press Releases - Retail

LOS ANGELES, Nov. 17, 2022 /PRNewswire/ -- Snoop Dogg, entertainment icon and entrepreneur, today takes his iconic name to the next level with an exciting new brand venture – introducing Snoop Do...

Faisal Hussain
November 21, 2022

Budweiser Rallies Over 100 Influencers for World Cup Effort
Influencers - Live Entertainment - Online - Sports

Budweiser is gathering over 100 influencers from all over the world to participate in a major FIFA World Cup campaign that will see these partners flown to Qatar to make content for their followers an...

Marketing Dive
November 17, 2022

Eminem is Bringing Mom’s Spaghetti to New York City
Dining - Influencers - Music

You get one shot! Eminem‘s Detroit eatery, Mom’s Spaghetti, is officially coming to New York City for a limited time. The rapper and his manager Paul Rosenberg shared the news that the restaurant...

Billboard
November 14, 2022

Elton John Launches ‘Beyond the Yellow Brick Road’...
Gaming - Influencers - Music - Online - Tech

Legendary British musician Sir Elton John has unveiled his own virtual world on gaming platform Roblox. Created by Elton John and Rocket Entertainment with Roblox creators, and support from Universal...

Music Business Worldwide
November 7, 2022

Jimmy Kimmel Set to Host 2023 Oscars
Influencers - Live Entertainment - Theatrical

Jimmy Kimmel will return to host the 2023 Oscars on Sunday, March 12, 2023. This will be the funnyman’s third time as host, which will put him in a tie with Billy Crystal and Steve Martin for hostin...

Billboard
November 7, 2022