The Coca-Cola Company Partners with Musical Legends Mark Ronso...
Beverages - Influencers - Music - Partnerships - Press Releases

ATLANTA--(BUSINESS WIRE)--Today, The Coca-Cola Company announces it has teamed up with two of the most legendary names in the history of music sampling, Mark Ronson and Madlib, to bring a bold musi...

Faisal Hussain
December 14, 2022

Take a Deep Breath: Free 3-Month Trial of Calm Premium for Xbo...
Electronics - Gaming - Music - Online - Partnerships

This time of year can be stressful. Whether it’s work, school, family, or just life…  there can be a lot going on at once. We want to help you take some time to focus on you with our newest Xbox ...

Faisal Hussain
December 13, 2022

Mariah Carey Makes History, Hits No. 1 with “All I Want ...
Music

Mariah Carey has risen to the top of the Billboard Hot 100 charts once again with “All I Want For Christmas Is You” and unseated Taylor Swift’s “Anti-Hero” after a six-week streak at the pin...

Deadline
December 13, 2022

MEAN GIRLS Movie Musical Sets Cast
Music - Theatrical

The Mean Girls movie musical has found its clique. Angourie Rice, Auli’i Cravalho, Jaquel Spivey and Reneé Rapp (who starred as Regina George in the Broadway musical) are set to star in the ensemb...

The Hollywood Reporter
December 12, 2022

Taylor Swift Making Feature Film Directing Debut for Searchlig...
Music - Theatrical

Taylor Swift will be making her feature directorial debut with Searchlight Pictures. The singer, songwriter and director has written an original script, which will be produced by the Oscar-winning stu...

Variety
December 9, 2022

Back to School Partnerships and Campaigns 2022
Dining - Gaming - Music - Non-Profit - Partnership Blogs

All over the United States students are going back to school. Some are being home-schooled, some are in private schools, and a great many are enrolled in public schools. To get excited about school ag...

Nicholas Fox
December 8, 2022

BLACKPINK Teams Up with Oreo for Fitting Black and Pink Cookie...
CPG - Music - Retail

After dropping pink and green Chromatica cookies with Lady Gaga, Oreo is now teaming up with BLACKPINK on a special release. Exclusive to Asia, the duo is now introducing a fitting two-tone take on th...

Hypebeast
December 8, 2022

Special [Radiance] Report: An e.l.f.ing Glow Storm is On the W...
Health & Beauty - Music - Press Releases - Television

NEW YORK--(BUSINESS WIRE)--#1 Gen Z favorite makeup brand* e.l.f. Cosmetics is kicking off the holidays with a first-of-its-kind digital campaign informed by insights from The Weather Channel® and br...

Angelina Luspo
December 8, 2022

Alicia Keys and American Greetings Introduce New Creatacard Cu...
Branding - Music - Online - Press Releases

CLEVELAND, Dec. 6, 2022 /PRNewswire/ -- Today, Alicia Keys and American Greetings announce a new collaboration of customized Holiday digital greetings through Creatacard™ by americangreetings.com. D...

Nicholas Fox
December 7, 2022

Lana Del Rey Announces New Album with Surprise Single Drop
Music

Lana Del Rey surprised fans this morning with a release of a new single titled “Did You Know That There’s a Tunnel Under Ocean Blvd,” the title track from her ninth studio album, set for release...

Variety
December 7, 2022

Perfectly Packaged CPG Partnerships in 2022
CPG - Dining - Fashion - Health & Beauty - Live Entertainment

Innovative CPG partnerships have become popular across all categories, including quick service, experiential, tech, fashion and more. Check out some great examples of impactful programs from 2022....

Sasha Villalobos
December 6, 2022

Music Partnerships & Promotions That Hit The Right Notes ...
Beverages - CPG - Dining - Influencers - Music

Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience. Check out some great examples of music partnerships from 2022. PARTNERSH...

Sasha Villalobos
December 6, 2022

Amazon Music Becomes Latest Sponsor of the Esports Awards
Esports - Gaming - Music - Sponsorships

Audio streaming service Amazon Music has been announced as the latest sponsor of the 2022 Esports Awards. Amazon Music becomes the official music sponsor of the awards and will collaborate with the ce...

Esports Insider
December 6, 2022

The Weeknd Teases New Music for AVATAR Soundtrack
Music - Theatrical

The Weeknd has teased new music tied to the soundtrack for James Cameron’s much-anticipated sequel “Avatar: The Way of Water.” On Sunday morning, the Canadian singer uploaded a short clip displ...

Variety
December 5, 2022

Backstreet Boys Holiday Special Adds Seth Rogen, Meghan Traino...
Music - Television

The Backstreet Boys’ upcoming holiday special will be filled with familiar faces. Seth Rogen will narrate “A Very Backstreet Holiday” on ABC, while Meghan Trainor, Rob Riggle, Nikki Glaser, Ron ...

Variety
December 5, 2022

Mariah Carey Comes To Roblox With “Mariah Carey’s Winter W...
Gaming - Health & Beauty - Influencers - Music - Partnerships

NEW YORK--(BUSINESS WIRE)--World-famous artist and “Queen of Christmas” Mariah Carey is bringing the holiday spirit to Roblox for the month of December through one of the platform’s mega-popular...

Faisal Hussain
December 2, 2022

Britney Spears Musical ONCE UPON A ONE MORE TIME Sets Broadway...
Live Entertainment - Music

“Once Upon a One More Time,” a musical powered by the discography of Britney Spears, is coming to Broadway in 2023. The show will begin previews at Broadway’s Marquis Theatre ahead of opening n...

Variety
December 2, 2022

Michelob ULTRA and the NBA Debut its 22-23 NBA Team Can Collec...
Beverages - Music - Partnerships - Press Releases - Sports

NEW YORK, Dec. 1, 2022 /PRNewswire/ -- 19 special-edition cans, six artists, and one NBA season where joy runs deep. Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA ...

Faisal Hussain
December 1, 2022

Spotify Wrapped 2022: Bad Bunny, Taylor Swift Most-Streamed Ar...
Music - Streaming

Spotify unveiled its 2022 Wrapped campaign — anchored by the much-anticipated year-end personalized recap experience for users — and announced the platform’s top artists, songs, albums and podca...

Variety
November 30, 2022

Saks Debuts 2022 Holiday Campaign Supporting the Elton John AI...
Fashion - Music - Non-Profit - Partnerships - Press Releases

NEW YORK, Nov. 23, 2022 /PRNewswire/ -- Saks, the premier luxury ecommerce platform, is celebrating the launch of its 2022 holiday campaign and an integrated partnership supporting the Elton John AI...

Faisal Hussain
November 23, 2022

Supporting Artists On The Rise with THE JENNIFER HUDSON SHOW
Music - Television - Travel

At Southwest Airlines, we connect people to what’s important in their lives. For some Customers, that’s getting to a business meeting to close a deal, or it’s flying to spend quality time togeth...


November 22, 2022

Carly Rae Jepsen Partners with Lenovo to Light up Broadway for...
Electronics - Music - Press Releases - Tech

Lenovo laptops based on the Intel Evo platform inspires creatives to utilize technology to pursue and ignite their passions Today, Lenovo announced their upcoming Broadway debut via a partnership wit...

Sasha Villalobos
November 22, 2022

Backstreet Boys Celebrate the Holidays with JCPenney! Tune in ...
Music - Non-Profit - Online - Partnerships - Press Releases

LEWISVILLE, Texas--(BUSINESS WIRE)--On Thursday, December 1, JCPenney is unboxing holiday magic with the JCP Live Holiday Spectacular, a Facebook Live event starting at 8 p.m. ET. The fun-filled, ...

Faisal Hussain
November 17, 2022

iHeart Radio’s JINGLE BALL 2022 to Stream Live in 75 IMA...
Live Entertainment - Music - Streaming - Theatrical

iHeartRadio’s Z100 Jingle Ball Presented by Capital One 2022 will see its Dec. 9 Madison Square Garden show streamed live to 75 IMAX Live theaters. The annual holiday concert has Dua Lipa, Lizzo, C...

Deadline
November 17, 2022

Tractor Supply Partners with Country Music Star Lainey Wilson ...
Household - Music - Press Releases - Retail - Television

BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced breakout country music star and two-time CMA winner Laine...

Angelina Luspo
November 15, 2022

Eminem is Bringing Mom’s Spaghetti to New York City
Dining - Influencers - Music

You get one shot! Eminem‘s Detroit eatery, Mom’s Spaghetti, is officially coming to New York City for a limited time. The rapper and his manager Paul Rosenberg shared the news that the restaurant...

Billboard
November 14, 2022

VH1 Breaks from MTV and Joins BET Media Group in CEO Bob Bakis...
Music - Television

Paramount is moving oversight of VH1 over to the BET Media Group. That means the network behind the “RuPaul’s Drag Race” and “Love and Hip Hop” franchises, among others, will now fall under ...

Variety
November 10, 2022

CBS Announces MARIAH CAREY: MERRY CHRISTMAS TO ALL Live Concer...
Live Entertainment - Music - Television

Mariah Carey is back for the holidays. CBS has announced the five-time Grammy winner will host a new two-hour primetime concert special entitled “Mariah Carey: Merry Christmas To All!” The broadc...

Variety
November 10, 2022

Ram Truck Brand and Chris Stapleton Celebrate Long-standing Pa...
Automotive - Music - Press Releases

AUBURN HILLS, Mich. , Nov. 7, 2022 /PRNewswire/ -- Ram Truck celebrates the current exhibit, Chris Stapleton: Since 1978, presented by Ram Trucks at the Country Music Hall of Fame and Museum. C...

Angelina Luspo
November 9, 2022

Elton John Launches ‘Beyond the Yellow Brick Road’...
Gaming - Influencers - Music - Online - Tech

Legendary British musician Sir Elton John has unveiled his own virtual world on gaming platform Roblox. Created by Elton John and Rocket Entertainment with Roblox creators, and support from Universal...

Music Business Worldwide
November 7, 2022

Riot Games Teamed Up with Jackson Wang for League of Legends W...
Esports - Gaming - Music

Game publisher Riot Games has teamed up with Hong Kong singer and record producer Jackson Wang to perform at the 2022 League of Legends World Championship finals opening ceremony. The singer will per...

Esports Insider
October 31, 2022

Emerging Female Artists from Saudi Arabia, Egypt, and Mexico T...
Beverages - Music - Press Releases - Sports

Coca-Cola is collaborating with emerging female artists from the Middle East and Mexico for its FIFA World Cup 2022™ campaign anthem: a modern, multicultural reimagination of Queen’s 1986 hit, “...

Angelina Luspo
October 31, 2022

Pocket.watch Releases Song with Republic Records
Music - Streaming

The company has partnered with the music label’s new kids and family division to distribute YouTube channel Toys and Colors' first single. LA-based pocket.watch has partnered with Republic Records...

Kidscreen
October 27, 2022

Rihanna Returns to Music with BLACK PANTHER: WAKANDA FOREVER O...
Music - Theatrical

It’s official: Rihanna is making her long-awaited return to music with “Lift Me Up,” the lead single on Marvel’s blockbuster sequel “Black Panther: Wakanda Forever.” The song was written ...

Variety
October 26, 2022

People’s Choice Awards: TOP GUN: MAVERICK, ABBOTT ELEMEN...
Live Entertainment - Music - Streaming - Television - Theatrical

The nominees for the 2022 People’s Choice Awards were revealed on Wednesday morning. Top Gun: Maverick and Hocus Pocus 2 were among the movie nominees, while Abbott Elementary and Euphoria scored i...

Hollywood Reporter
October 26, 2022

Gorillaz Launch Vodka Collaboration with Smirnoff
Beverages - Influencers - Music

Damon Albarn's band has created an exclusive limited edition Smirnoff x Gorillaz bottle featuring the group's characters as well as their own cocktail recipes including the Vodka Murdini - a spin on t...

MSN
October 24, 2022

Wayne Brady to Host 2022 American Music Awards
Live Entertainment - Music - Streaming - Television

The AMAs will take place at the Microsoft Theater in Los Angeles on Sunday, Nov. 20. Wayne Brady is taking on the role of host at this year’s American Music Awards, dick clark productions and ABC a...

Billboard
October 24, 2022

Disney Music Group and Obsess Team Up to Launch the Disney Mus...
Music - Online - Partnerships - Press Releases - Streaming

BURBANK, Calif. & NEW YORK--(BUSINESS WIRE)--Disney Music Group and leading experiential e-commerce platform Obsess today announced the launch of the Disney Music Emporium virtual experience. Th...

Faisal Hussain
October 21, 2022

BACK TO THE FUTURE Musical Coming to Broadway
Live Entertainment - Music

Broadway is going Back to the Future this summer when the Olivier Award-winning musical stage adaptation of the 1985 film begins previews at the Winter Garden Theatre. Making the trip stateside will b...

Deadline
October 21, 2022

Simon Cowell Teams With TikTok, Univers