Hair care brand Amika launches “the amikaverse” on...
Gaming - Health & Beauty - Online - Press Releases

NEW YORK, Jan. 17, 2024 /PRNewswire-PRWeb/ -- amika, the Brooklyn-based, B Corp–certified hair care brand, launched its first immersive virtual experience, "the amikaverse," on R...

Tiger Schenkman
January 19, 2024

Hyatt announces new global brand platform & collaboration...
Online - Press Releases - Travel

CHICAGO--(BUSINESS WIRE)--Hyatt is unveiling “Be More Here,” a new brand platform that invites guests, members and customers to lean into the transformative powers of travel and be more present. I...

Angelina Luspo
January 18, 2024

GoNoodle and Dole partner to fuel student success in schools n...
CPG - Online - Press Releases

As children spend 80 percent of their time seated in the classroom and 5 percent in moderate to vigorous activities* (Frontiers in Pediatrics, 2022), GoNoodle and Dole® Fruit Bowls® snacks help powe...

Angelina Luspo
January 11, 2024

GameSquare to acquire one of the biggest names in gaming, FaZe...
Branding - Esports - Gaming - Online - Press Releases

GameSquare Holdings, Inc. ("GameSquare") (NASDAQ:GAME);(TSXV:GAME) and FaZe Holdings Inc. ("FaZe Clan") announce that the two companies have entered into a definitive agreement pursuant to which GameS...

Trent Turquand
October 20, 2023

Blue Apron to be acquired by Wonder Group
CPG - Dining - Online - Press Releases

NEW YORK--(BUSINESS WIRE)--Blue Apron (Nasdaq: APRN) (the “Company”), the pioneer of the meal kit industry in the United States, today announced that it has entered into a definitive merger agreem...

Angelina Luspo
September 29, 2023

Nissan Heisman House returns for 13th season, opens doors to f...
Automotive - Branding - Household - Influencers - Online

The Nissan Heisman House − the House built for Heisman Trophy winners − returns with a brand-new campaign featuring television spots, influencer collaborations and digital experiences that connect...

Trent Turquand
August 31, 2023

Academy Sports + Outdoors partners with L.L.Bean to offer the ...
Fashion - Online - Press Releases - Retail

Just in time for fall, L.L.Bean and Academy Sports + Outdoors ("Academy") (Nasdaq: ASO) have partnered together to offer customers a selection of L.L.Bean products in-store and online. Curated around ...

Nicholas Fox
August 30, 2023

Bumble introduces “Bumble for Friends” friendship-...
Online - Press Releases

AUSTIN, Texas--(BUSINESS WIRE)--Today, Bumble Inc. (NASDAQ: BMBL), the parent company of Bumble, Badoo, Fruitz and Official, announced the launch of Bumble For Friends, a standalone app for finding fr...

Angelina Luspo
July 26, 2023

iHeartMedia and LinkedIn partner to bring podcast content to a...
Online - Podcasts - Press Releases - Streaming

SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, and LinkedIn, the world's largest professional network, have announced a strategi...

Angelina Luspo
July 19, 2023

Cottonelle enlists Ken Jeong to turn brand ambassadors into ...
Branding - CPG - Health & Beauty - Household - Influencers

Cottonelle® is partnering with actor, comedian, and former physician, Ken Jeong, to help spread awareness for down there care and ignite a search for consumers willing to share their situation down t...

Sasha Villalobos
July 5, 2023

Applebee’s, Disney, and Fandango team up for free INDIAN...
Dining - Online - Press Releases - Theatrical

PASADENA, Calif.--(BUSINESS WIRE)--Applebee’s is kicking off summer with a bang and offering guests the ultimate dinner and movie adventure with a FREE* Movie Ticket to Disney and Lucasfilm’s high...

Angelina Luspo
June 22, 2023

H&M brings STRANGER THINGS to Roblox for summer clothing ...
Fashion - Online - Press Releases - Retail - Tech

Following the launch of the H&M Loooptopia experience on Roblox in January, H&M is proud to announce a new limited time experience in the metaverse, showcasing an exclusive Stranger Things sum...

Sasha Villalobos
May 19, 2023

Capcom celebrates 40th anniversary with launch of Capcom Town
Gaming - Online - Press Releases

OSAKA, Japan--(BUSINESS WIRE)--Capcom Co., Ltd. (TOKYO:9697) will celebrate its 40th anniversary on June 11, 2023, as the date marks forty years since the company’s founding on June 11, 1983. In rec...

Angelina Luspo
May 10, 2023

Igloo expands eco collection with new recycled coolers, includ...
Online

KATY, Texas--(BUSINESS WIRE)--Today, Igloo hosted its fourth annual Eco Event where attendees learned about the global impact of the cooler brand’s ongoing sustainability efforts and got a sneak pee...

Owen Emerson
April 28, 2023

e.l.f. Cosmetics leans into entertainment with new digital ser...
Health & Beauty - Online - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--Still sticky from its first-ever television spot, today, e.l.f. Cosmetics is leaning further into entertainment with the launch of its new digital series, "Vanity Table Talk...

Angelina Luspo
April 27, 2023

PetSmart adds stores to Uber Eats
Online - Pets - Press Releases - Retail

Uber Technologies announced a new nationwide partnership with PetSmart, bringing its selection to the Uber Eats app, furthering its mission to help consumers get nearly anything they need, delivered o...

Sasha Villalobos
April 19, 2023

HelloFresh Launches New Galactic Snacks, Drinks, and Meals Ins...
CPG - Dining - Online - Press Releases - Theatrical

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading meal kit company, has teamed up with Marvel Studios’ Guardians of the Galaxy Vol. 3, in theaters May 5, to bring out-of-this-world flavor...

Angelina Luspo
April 11, 2023

Asad Ayaz Named The Walt Disney Company’s First-Ever Chief B...
Branding - Classic Characters - Live Entertainment - Music - Online

Asad Ayaz has been named the first-ever Chief Brand Officer of The Walt Disney Company, effective immediately, it was announced today by Robert A. Iger, Chief Executive Officer. In this newly created ...

Sasha Villalobos
April 7, 2023

Constellation Brands Forms Multi-Year, Multi-Million Dollar Pa...
Beverages - Branding - CPG - Online - Press Releases

Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, announced today that it has formed a multi-year, multi-million dollar partnership with Tastemade, a modern media company, to...

Sasha Villalobos
April 3, 2023

GoNoodle Announces New Social Emotional Learning Curriculum Ap...
Online - Press Releases - Streaming

In honor of National Social Emotional Learning (SEL) Day today, GoNoodle is announcing their new SEL platform, SuperNoodle that leverages GoNoodle’s reputation for putting teachers first while deliv...

Angelina Luspo
March 20, 2023

Sephora and TikTok Partner to Pioneer New Program for Rising B...
Health & Beauty - Influencers - Online - Press Releases - Retail

PR For the full story, visit   -  https://www.businesswire.com/news/home/20230313005420/en

Angelina Luspo
March 13, 2023

Maybelline New York Launches the Falsies Surreal Extensions Ma...
CPG - Health & Beauty - Online - Press Releases - Retail

Maybelline New York, the world's leading cosmetics brand, is expanding its best-selling mascara portfolio to launch a product so surreal, only an avatar can bring it to life. The new Falsies Surreal E...

Sasha Villalobos
February 28, 2023

ZipRecruiter Teams Up With Marvel Studios’ Ant-Man and The W...
Online - Press Releases - Tech - Theatrical

SANTA MONICA, Calif.--(BUSINESS WIRE)--Ahead of the release of Marvel Studios’ “Ant-Man and The Wasp: Quantumania” in theaters February 17th, ZipRecruiter®, a leading online employment marketpl...

Angelina Luspo
February 7, 2023

Mattel and Minecraft Partner on New MINECRAFT CREATOR SERIES C...
Gaming - Online - Press Releases - Toys

LOS ANGELES--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Minecraft today announced a partnership to launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introduci...

Angelina Luspo
January 31, 2023

PLAYSTUDIOS’ playAWARDS Program Adds Three of Hilton’s Stu...
Gaming - Online - Press Releases - Travel

Today, PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning developer and publisher of free-to-play mobile games that offer real-world rewards to players, announced i...

Angelina Luspo
January 24, 2023

Uber Eats and Visa Partner for Greener Restaurant Packaging
Dining - Finance - Online - Press Releases

DAVOS, Switzerland, Jan. 16, 2023 /PRNewswire/ -- Uber (NYSE:UBER) and Visa (NYSE:V) today announced a new program designed to support small-and medium-sized businesses in their transition to green an...

Angelina Luspo
January 19, 2023

Indeed, Lena Waithe, Hillman Grad, and 271 Films Select 10 Fil...
Non-Profit - Online - Press Releases - Sponsorships - Streaming

AUSTIN, Texas--(BUSINESS WIRE)--Today, Indeed, the world’s number one job site, actor Lena Waithe and her company Hillman Grad, and 271 Films announced ten filmmakers participating in season three o...

Angelina Luspo
January 13, 2023

Campbell’s Chunky Enters the Metaverse with Fortnite Cre...
CPG - Esports - Gaming - Online - Press Releases

The 'Official Soup Sponsor of the NFL' is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Just in time for the NFL playof...

Nicholas Fox
January 12, 2023

McDonald’s USA Rings in Lunar New Year Through Innovativ...
Dining - Influencers - Online - Partnerships - Press Releases

CHICAGO, Jan. 12, 2023 /PRNewswire/ -- The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactiv...

Faisal Hussain
January 12, 2023

IHOP Is Bringing Back Fan-Favorite Rooty Tooty Fresh ‘N Frui...
Dining - Influencers - Online - Partnerships - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® is kicking off the brand’s 65th Year of Joy by re-introducing a beloved signature menu item, the Rooty Tooty Fresh ‘N Fruity Combo, available for...

Faisal Hussain
January 11, 2023

TikTok to License IMDb Data for Feature Targeting Film and TV ...
Influencers - Online - Streaming - Television - Theatrical

TikTok is licensing data from IMDb to power a new feature that will make it easier for users to search for content related to a specific film or TV title and see relevant data about the work — such ...

Hollywood Reporter
January 5, 2023

White Castle Partners with New York Artist, Turning Distinctiv...
Dining - Household - Online - Press Releases

White Castle has teamed up with New York artist Dave Pollot (@davepollotart) to offer something new and different to Cravers, especially those with a taste for fine art and puzzles. White Castle turn...

Nicholas Fox
January 4, 2023

Noodles & Company Joins Forces With BetterHelp To Promote...
Dining - Online - Partnerships - Press Releases

BROOMFIELD, Colo., Jan. 4, 2023 /PRNewswire/ -- Noodles & Company (NASDAQ: NDLS), the national fast-casual chain known for spreading Uncommon Goodness with its globally inspired noodle bowls,...

Faisal Hussain
January 4, 2023

Chipotle Inspires Fans to Maintain New Year’s Resolution...
Dining - Online - Partnerships - Press Releases - Tech

NEWPORT BEACH, Calif., Jan. 3, 2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is kicking off 2023 with a new lineup of Lifestyle Bowls that cater to contemporary wellnes...

Faisal Hussain
January 3, 2023

Elon Musk is Growing a Social Network, Just Not the One He Exp...
Online

One of the biggest beneficiaries of billionaire Elon Musk’s chaotic ownership of Twitter is a small social network most people hadn’t heard of two months ago. Mastodon, an alternative microbloggi...

CNBC
December 22, 2022

Walmart Customers Can Now Shop as Easily as Texting
Online - Press Releases - Retail - Tech

Between balancing your busy schedule, performing at work, managing your household, preparing meals — and ensuring you’ve got everything you need, when you need it — you’ve got a lot going on. ...

Faisal Hussain
December 21, 2022

Netflix Partners With Amazon on GLASS ONION: A KNIVES OUT MYST...
Online - Streaming - Tech

In an unusual partnership between two giants in the streaming video space, Amazon and Netflix are teaming up on a promotional effort tied to the upcoming Netflix film Glass Onion: A Knives Out Mystery...

Hollywood Reporter
December 20, 2022

Why Logitech Added BeReal to Its Holiday Marketing Plans
Online - Retail - Tech

In the quest for Gen Z’s attention this holiday season, Logitech is the latest marketer to add emerging social media platform BeReal to its docket. Logitech took to the platform as part of its “1...

MarketingDive
December 20, 2022

Albertsons Turns to the Metaverse
Online - Retail - Tech

Albertsons on Cyber Monday started selling and delivering tangible items in the metaverse to customers, becoming the first grocer to do so, according to emailed information from a company representati...

Marketing Dive
December 15, 2022

Warner Music Group Announces Partnership With, and Investment ...
Fashion - Music - Online - Partnerships - Press Releases

NEW YORK, Dec. 15, 2022 /PRNewswire/ -- Warner Music Group (Nasdaq: WMG) today announced a partnership with and investment in DRESSX, a digital fashion retailer and the larges...

Faisal Hussain
December 15, 2022