SweeTARTS Hosts First Branded Film Festival on TikTok, Champio...
CPG - Electronics - Online - Press Releases - Streaming

Xóchitl Gómez helps kick-off the celebration of self-expression, spotlighting and supporting creators with the chance to win $25,000 You're invited to the most vibrant cinematic celebration since t...

Sasha Villalobos
August 5, 2022

Amazon and iRobot Sign an Agreement for Amazon to Acquire iRob...
Electronics - Household - Online - Press Releases - Retail

SEATTLE & BEDFORD, Mass.--(BUSINESS WIRE)--Today Amazon (NASDAQ:AMZN) and iRobot (NASDAQ:IRBT) announced that they have entered into a definitive merger agreement under which Amazon will acquire i...

Faisal Hussain
August 5, 2022

Ticketmaster, TikTok partner to Give Users a New Way to Discov...
Live Entertainment - Music - Online - Tech

Ticketmaster and TikTok are partnering to launch an in-app feature that lets users discover events through the popular short-form video app. With this new partnership, TikTok users will be able to buy...

TechCrunch
August 3, 2022

Patrón Concocts Cocktail-Themed Virtual Quests in Bigger Bet ...
Beverages - Branding - Online - Retail - Tech

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in August, according to a press release. “Summer Made Sensational: A PATRÓN Pop...

Marketing Dive
August 3, 2022

French’s Is Giving Away Free Mustard Donuts on National ...
CPG - Dining - Online - Retail

The collaboration with Brooklyn's Dough Doughnuts is the latest in the condiment brand's tradition of National Mustard Day mashups. At a time when brands seem to bombard us with attention-seeking gim...

Food and Wine
August 3, 2022

Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTo...
CPG - Influencers - Online - Partnerships - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and ...

Faisal Hussain
August 2, 2022

Pure Leaf’s TikTok Hotline Helps Women Navigate Pressure to ...
Beverages - CPG - Influencers - Online - Streaming

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas ...

Marketing Dive
August 2, 2022

Kid Cudi Drops a Collection of Camp McDonald’s Merch
Dining - Fashion - Influencers - Live Entertainment - Music

Marking his McDonald’s App “In the Booth” virtual performance. To mark his McDonald’s App “In the Booth” virtual performance this past weekend, Kid Cudi and the fast-food giant dropped a ...

Hypebeast
August 2, 2022

Crayola and Casely Announce Partnership, New Line of Boldly Co...
CPG - Online - Partnerships - Press Releases - Retail

Crayola and Brooklyn-based DTC retailer Casely announced today their collaboration on a new collection of tech accessories with designs influenced by the brand that embodies color. The collection fea...

Sasha Villalobos
August 2, 2022

A TikTok Music App Could Challenge Spotify and Apple
Electronics - Influencers - Music - Online - Streaming

Considering how intertwined music discovery is with TikTok, it wouldn’t be all that surprising if the company launched a music streaming app of its own. Well, patent filings uncovered by Insider sug...

The Verge
August 1, 2022

TikTok Kicks Off Gaming Pilot with New In-App Mini-Games
Gaming - Online - Streaming - Tech

The six games include a basketball title and more. TikTok has begun testing out six new in-app mini-games. The initiative appears to arrive as part of a larger gaming pilot that began about a few wee...

Hypebeast
August 1, 2022

Jack in the Box Welcomes Back Most Famous Employee Mark Hamill
Dining - Influencers - Online

Jack in the Box recruited actor and former employee Mark Hamill for a new campaign that launches today and promotes the return of its Spicy Chicken Strips and French Toast Sticks menu items. “The Re...

Marketing Dive
August 1, 2022

Selena Gomez’s Rare Beauty Launches ONLY MURDERS IN THE BUIL...
CPG - Health & Beauty - Influencers - Online - Retail

Get Mabel Mora’s look from the Hulu hit with this exclusive Rare Beauty collab. Only Murders in the Building recently returned for its second season on Hulu, with even more drama, mystery and intri...

Rolling Stone
July 28, 2022

Saks OFF 5TH Partners with Rent the Runway to Offer Pre-Owned ...
Fashion - Online - Partnerships - Press Releases - Retail

NEW YORK, July 28, 2022 /PRNewswire/ -- Saks OFF 5TH, the premier luxury off-price destination, has partnered with Rent the Runway, the largest shared designer closet, to provide Saks OFF 5TH cust...

Faisal Hussain
July 28, 2022

Dick’s Sporting Goods Heads Back to School on Roblox
Fashion - Gaming - Online - Retail - Sports

Dick’s Sporting Goods has launched an interactive space on the popular gaming and metaverse platform Roblox, per a news release. Dubbed “School of Sport,” the experience focuses on sports and s...

Marketing Dive
July 28, 2022

Hello Kitty and Friends Embark on a Globetrotting NFT Experien...
Classic Characters - Online - Partnerships - Press Releases - Retail

MIAMI--(BUSINESS WIRE)--Hello Kitty and Friends are embarking on a new journey, this time through an NFT experience Powered by RECUR. This follows the announcement of a partnership between RECUR and S...

Faisal Hussain
July 27, 2022

Lego’s New Minifigure Factory Lets You Create a $12 Minifig ...
CPG - Online - Retail - Tech - Toys

Lego is testing a new online Minifigure maker, the Minifigure Factory, that lets you create a Lego person of your very own (via Jay’s Brick Blog, which I promise has no relation to me). In the tool...

The Verge
July 26, 2022

Best Buy Unveils First Ever Small-Format, Digital-First Store
Electronics - Online - Press Releases - Retail - Tech

Last fall, we shared how we’re testing new store models in Charlotte, North Carolina and how all of them work together to meet our customers’ varied and changing needs. Today we’re introducing...

Faisal Hussain
July 26, 2022

The Makers of the CORN NUTS Brand Search to Find the Crunchies...
CPG - Finance - Influencers - Music - Online

CHICAGO, July 26, 2022 /PRNewswire/ -- Get ready to crunch along at every pit stop. The makers of the CORN NUTS® brand and musical artist Sammy Arriaga are launching a social media contest to f...

Faisal Hussain
July 26, 2022

FaZe Clan and DoorDash Link Up to Offer ‘FaZe Subs’...
Dining - Esports - Gaming - Online - Tech

FaZe Clan enthusiasts will soon be able to get their hands on a new sandwich dubbed the Rugfather. Indeed, as announced Tuesday, the gaming-rooted lifestyle platform is unveiling the new FaZe Subs ex...

Complex
July 26, 2022

Maybelline Pairs with Time Out to Encourage IRL Dating
CPG - Health & Beauty - Online

Maybelline New York has partnered with media company Time Out on a campaign, “Dating IRL,” that seeks to encourage real life dating, according to a press release. The campaign will run from July t...

Marketing Dive
July 26, 2022

Funko to Co-Produce First Video Game with 10:10 Games
Electronics - Gaming - Online - Tech

The collectibles giant is entering the multi-billion dollar market with a brand-new AAA budget title slated for release on home consoles and PCs in 2023. Pop culture and collectibles brand Funko is p...

Kidscreen
July 25, 2022

Chipotle’s Buy the Dip Game Will Give Away $200K in Crypto
Dining - Finance - Gaming - Online - Tech

Chipotle Mexican Grill is celebrating National Avocado Day (July 31) by launching a limited-time stock market simulation game, “Buy the Dip,” that will give away $200,000 in various cryptocurrency...

Marketing Dive
July 25, 2022

Rolling Loud and Urban Outfitters Partner for New Limited Edit...
Fashion - Live Entertainment - Music - Online - Retail

Rolling Loud, the festival brand (and now-global experience) founded by Matt Zingler and Tariq Cherif, has partnered with Urban Outfitters for a new limited edition merch collection designed by B2SS. ...

Complex
July 21, 2022

Usain Bolt Partners with Move-to-Earn Platform Step App to Lau...
Gaming - Health & Beauty - Influencers - Online - Press Releases

The World Record Breaking Athlete Joins the Team as the FitFi Brand Launches its Test Net for Private Beta Users, Official App Launch to Follow in Summer of 2022. Today, Step App, the FitFi platform ...

Sasha Villalobos
July 21, 2022

YEEZY GAP ENGINEERED BY BALENCIAGA Introduces a Virtual Game E...
Fashion - Gaming - Online - Press Releases - Retail

A NEW DIGITAL GAME CONCEPT IMAGINED BY YEEZY GAP AND BALENCIAGA BRINGS TO LIFE THE VIRTUALLY RENDERED AVATARS FIRST SEEN IN THE COLLECTION'S DEBUT THE GAME ALLOWS THE USER TO BECOME THE AVATAR AVAILA...

Sasha Villalobos
July 21, 2022

Little Words Project Partners with Crayola to Inspire Self-Exp...
CPG - Household - Online - Press Releases - Retail

Mission-Driven Brands Team Up to Launch Colorful Bracelet Line this Month Little Words Project, the original word bracelet brand that inspires kindness and positivity, and creative icon Crayola are c...

Sasha Villalobos
July 20, 2022

Discord Voice Chat Is Coming To Xbox
Electronics - Gaming - Online

Discord and Microsoft are bringing Discord voice calls to the Xbox. The feature, available now to Xbox Insiders and coming soon to the rest of us, will allow users to connect to Discord voice chats fr...

The Verge
July 20, 2022

NERF’S New Blaster Fires Gel Rounds Up to 10 Times a Second
Online - Retail - Toys

Out with the foam, in with the goo. Nerf, the company synonymous with the foam dart, is making a blaster that fires gel capsules instead. The Nerf Pro Gelfire can hold up to 800 of the tiny polymer ro...

Nerdist
July 20, 2022

NBCU, Peacock Bring ShoppableTV to ‘Love Island USA’
Branding - Fashion - Online - Retail - Streaming

Comcast’s NBCUniversal (NBCU) announced it’s applying its ShoppableTV technology to dating show “Love Island USA,” premiering July 19 on streaming platform Peacock, to allow viewers to scan on...

Marketing Dive
July 20, 2022

HBO Expands Partnership with Duolingo for GOT Spinoff
Online - Streaming - Tech - Television

Language learning app Duolingo has partnered with the “Game of Thrones” prequel series “House of the Dragon” to release a series of language-based activations to generate hype for the show’s...

Marketing Dive
July 19, 2022

Auntie Anne’s Celebrates National Auntie Day by Serving ...
Dining - Finance - Online - Partnerships - Press Releases

ATLANTA, July 19, 2022 /PRNewswire/ -- To celebrate National Auntie Day on July 26, 2022, America's favorite aunt, Auntie Anne's, will give fans the chance to get that dough in more ways than one....

Faisal Hussain
July 19, 2022

Riot Games and AWS are Teaming Up to Deliver Fresh Esports Con...
Gaming - Online - Tech - Television

Riot Games and Amazon Web Services (AWS) are teaming up to transform Riot’s esports content. Riot is the first company to use AWS’ data analytics integration for esports broadcasts on League of Le...

Venture Beat
July 19, 2022

Instagram is Allowing Creators to Lock Posts and Reels Behind ...
Influencers - Online - Tech

Building on its new creator subscription program. Instagram has expanded its creator subscription program, introducing new ways for users on the platform to generate an income. Through the program, w...

Hypebeast
July 15, 2022

Hasbro and New York Times Games Are Bringing Wordle to Life in...
Online - Partnerships - Press Releases - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--The word is… PARTY! Today Hasbro, Inc. (NASDAQ: HAS-CP), a global play and entertainment leader, and New York Times Games are working together to bring Wordle...

Faisal Hussain
July 15, 2022

Beyoncé Joins TikTok, Bringing Her Full Music Catalog to the ...
Influencers - Music - Online - Tech

Queen Bey is now on TikTok. Pop superstar Beyoncé has joined the short-form video app (link) — and her entire catalog is now available to TikTok users to use as backing sounds for their creations....

Variety
July 14, 2022

Netflix Partners with Microsoft on Ad-Supported Subscription P...
Online - Streaming - Tech

Netflix has named Microsoft as its partner for its ad-supported service. The streamer said in April that it was planning on rolling out an ad-supported tier after years of resisting the move. Netfli...

CNBC
July 14, 2022

The Jim Henson Company and a Kids Company About Partner to Dev...
Music - Online - Partnerships - Podcasts - Press Releases

HOLLYWOOD, Calif., July 13, 2022 /PRNewswire/ -- The Jim Henson Company, producer of the recent critically-acclaimed series Fraggle Rock: Back to the Rock and Harriet the Spy, has partnered wit...

Faisal Hussain
July 14, 2022

Spotify Buys Heardle Music Trivia Game
Music - Online - Streaming

Spotify has purchased the music trivia game Heardle, following in the footsteps of The New York Times’ acquisition of the hit word puzzle game Wordle. In a blog post published on Tuesday, Spotify d...

Hollywood Reporter
July 13, 2022

Laffy Taffy Retiring Iconic “Original Jokes” and T...
CPG - Online - Press Releases

CHICAGO, July 13, 2022 /PRNewswire/ -- Laffy Taffy®, the popular candy brand known for its delicious fruity, chewy candy, has been famously sharing hilarious 'dad jokes' on every wrapper since the 19...

Nicholas Fox
July 13, 2022

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