PetSmart Partners with Interior Designers Nate Berkus and Jere...
Household - Influencers - Partnerships - Pets - Press Releases

PHOENIX, Sept. 26, 2022 /PRNewswire/ -- PetSmart is elevating specialty pet and home décor with world-renowned interior designers Nate Berkus and Jeremiah Brent by launching an exclusive colle...

Faisal Hussain
September 26, 2022

Baby Yoda is a Tamagotchi Now
Classic Characters - Electronics - Pets - Streaming

It’s a wonder it took so long, but Grogu, better known as Baby Yoda, has now become a Tamagotchi. The virtual pet toy will let you take care of the Mandalorian’s cuter half by feeding it squid ch...

The Verge
September 20, 2022

Franzia Wines x BARK Collab to Deliver “Boos” This Hallowe...
Pets - Press Releases - Retail

LIVERMORE, Calif.--(BUSINESS WIRE)--Franzia Wines and BARK have teamed up to create a limited-time “BARK Red Blend” dog costume — named after fan favorite Franzia wine, Dark Red Blend — and Fr...

Faisal Hussain
September 20, 2022

Sarah Michelle Gellar Teams Up with Freshpet to Reward Animal ...
Influencers - Non-Profit - Partnerships - Pets - Press Releases

SECAUCUS, N.J., Sept. 12, 2022 /PRNewswire/ -- Freshpet (FRPT) is partnering with actress and animal rescue advocate Sarah Michelle Gellar to celebrate its fifth annual Fresh Start initiative. Th...

Faisal Hussain
September 15, 2022

PetSmart and Warner Bros. Consumer Products Inspire a World of...
Pets - Press Releases - Retail - Theatrical - Toys

PHOENIX, Sept. 15, 2022 /PRNewswire/ -- PetSmart, in partnership with Warner Bros. Consumer Products, is providing dog parents and their pups a chance to find their own golden ticket with the launch o...

Nicholas Fox
September 15, 2022

Lands’ End Creates Collection With Country Music Icon Blake ...
Fashion - Household - Music - Partnerships - Pets

DODGEVILLE, Wis., Sept. 08, 2022 (GLOBE NEWSWIRE) -- Lands’ End, a classic American lifestyle brand, and Blake Shelton, a country music superstar and television personality, today announce a fall an...

Faisal Hussain
September 8, 2022

Walmart Goes After The Pet Parent Market With The Dodo Partner...
Pets - Retail

Walmart is looking to expand its reach in the pet category with a collaboration with pet-centric media brand The Dodo. The retailer announced today that it is selling dog apparel, toys, accessories, ...

Forbes
September 7, 2022

PetSmart Invites Pet Parents to “Step Right Up” fo...
Pets - Press Releases - Retail

PHOENIX, Aug. 30, 2022 /PRNewswire/ -- Pets are the star attraction at PetSmart this Halloween with a new carnival-themed collection featuring apparel, toys and accessories. With new products, a socia...

Angelina Luspo
August 30, 2022

Bark Inks Deal to Sell Through Tractor Supply
Pets - Retail

Bark, the company behind BarkBox and Super Chewer, on Monday announced it has added Tractor Supply as a wholesale partner. Through the deal, Bark’s products will be available in 1,945 of Tractor Su...

Retail Dive
August 30, 2022

Salt & Straw Ice Cream Introduces “Pup Cups”
Branding - CPG - Dining - Online - Pets

Made with human-grade ingredients. To celebrate National Dog Day this year, Salt & Straw Ice Cream introduced a new flavor specially crafted for dogs. “Pup Cups” are made with human-grade ing...

Hypebeast
August 29, 2022

Chewy Launches CarePlus, Making Wellness and Insurance Plans A...
Finance - Pets - Press Releases

DANIA BEACH, Fla.--(BUSINESS WIRE)--Chewy, Inc. (“Chewy”) (NYSE: CHWY), a leading online destination for pet parents and partners, announces the expansion of its Insurance and Wellness offering....

Faisal Hussain
August 8, 2022

Dwayne Johnson Gives Puppy to New Family During DC LEAGUE OF S...
Influencers - Pets - Theatrical

Dwayne Johnson gave a special family a pup-tastic surprise! In a new video shared on his Instagram, the DC League of Super-Pets actor surprised a family with a rescue dog. “Stuff like this will alw...

ET Online
July 29, 2022

Chris Evans and Jinx Are on a Mission to Make Dog Food Healthi...
Pets - Press Releases

LOS ANGELES , July 27, 2022 /PRNewswire/ -- The brand announced that the actor, entrepreneur, and dog dad will play an active role in the business and creative direction of the brand. Evans' introduct...

Nicholas Fox
July 27, 2022

Petco and Clif Launch Retailer-Exclusive Plant-Based Jerky Lin...
CPG - Pets - Retail

Pet retailer Petco is expanding its portfolio of exclusive items with a major partnership with Clif Bar & Company. Clif Pet’s new Plant Based Jerky for dogs is now available exclusively at Petco...

StoreBrands
June 30, 2022

Mars Has Secretly Become Bigger Than Coca-Cola, and the Reason...
Beverages - CPG - Pets

In announcing that CEO Grant F. Reid is stepping down, the company also revealed that sales grew 50% to almost $45 billion in 2021, according to a statement. While total revenue can also include suppl...

Fortune
June 23, 2022

Wag! Announces Promotion With Tractor Supply and Petsense
Partnerships - Pets - Press Releases - Retail

SAN FRANCISCO--(BUSINESS WIRE)--Wag Labs, Inc. (“Wag!” or the “Company”), an American pet services marketplace company powering a mobile-first technology platform that enables on-demand and sc...

Faisal Hussain
June 21, 2022

Petco Moves Into Rural Markets with Neighborhood Farm & P...
Pets - Retail

Petco Health and Wellness Co. is launching a new community-driven test concept designed to serve the health and wellness needs of pets and farm animals in small towns and rural communities. The grand ...

Pet Product News
June 16, 2022

Tommy Hilfiger Enters Global License Agreement With Kanine to ...
Fashion - Partnerships - Pets - Press Releases - Retail

DUBLIN, June 14, 2022 (GLOBE NEWSWIRE) -- Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the first-ever TOMMY HILFIGER collection for dogs in 2023. It ...

Faisal Hussain
June 15, 2022

Kimpton Partners with Wag! to Bring Dog Walking Services to Gu...
Pets - Press Releases - Travel

Today, Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, announced an exclusive partnership with Wag!, a mobile-first platform that connects pet ...

Angelina Luspo
May 16, 2022

PetSmart Launches New Adventure-Ready Products from Arcadia Tr...
Pets - Press Releases - Retail

PHOENIX, May 16, 2022 /PRNewswire/ -- Adventures are better together, and PetSmart, the largest pet specialty retailer, will do anything for pet parents to have a memorable time with their canine co...

Faisal Hussain
May 16, 2022

Hugo Boss and Kanine Enter Global Dog Apparel and Accessories ...
Partnerships - Pets - Press Releases - Retail

The HUGO BOSS Group, via its HUGO BOSS Trade Mark Management GmbH & Co. KG, has entered into an exclusive global dog apparel and accessories license agreement with the Kanine Group subsidiary, Kan...

Faisal Hussain
May 12, 2022

Best Friends Animal Society & WB Partner on DC LEAGUE OF ...
Non-Profit - Pets - Theatrical

Guess who thinks you’re a superhero? Best Friends is thrilled to team up with Warner Bros. Pictures’ animated action-adventure feature film, DC League of Super-Pets, in theaters July 29! Togethe...

Tinder Launches Pop-Up Dating Experience for Dog Owners
Non-Profit - Online - Pets - Tech

Tinder is launching a new pop-up pub experience this weekend where users can bring their furry friends along on their first date. The popular dating app will host daters and their four-legged friends...

Yahoo! News
May 11, 2022

Petco and Backcountry Team Up for Outdoor Pet Gear Collection
Partnerships - Pets - Press Releases - Retail

SAN DIEGO, May 2, 2022 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) and Backcountry, the premier outdoor specialty retailer, today announced the launch of "Backcountry x ...

Faisal Hussain
May 2, 2022

Bounty Paper Towels Picks Up Adoption Fees at Best Friends Ani...
CPG - Household - Non-Profit - Partnerships - Pets

CINCINNATI--(BUSINESS WIRE)--This May during National Pet Month, Bounty Paper Towels is picking up pet adoption fees for new pet owners at Best Friends Animal Society Lifesaving Centers across the U.S...

Faisal Hussain
April 28, 2022

Disney, Glossier, WWE, Sesame Street, Anheuser-Busch, Subaru, ...
Beverages - CPG - Fashion - Online - Partnerships

Over the last five years, our team at BARK has executed a range of partnerships that look a bit strange when you list them out together: The Grinch, WWE, Scooby Doo, Subaru, Univ. of Texas, Peanuts, A...

Faisal Hussain
April 15, 2022

Arby’s Celebrates National Pet Day by Launching Their Own Pe...
Dining - Pets - Retail

In honor of National Pet Day 2022, Arby’s has released their very own line of adorable pet toys inspired by some of their classic menu items. So now not only can they say “we have the meats!,” b...

Dog of the Day/Fansided
April 12, 2022

Save Ralph Nominated for Best Public Service & Activism V...
Non-Profit - Online - Pets - Press Releases - Streaming

WASHINGTON, DC—Humane Society International announced today that Save Ralph has been nominated for best Public Service & Activism video in the 26th Annual Webby Awards. Hailed as the “Internet...

Faisal Hussain
April 8, 2022

PetSmart Brings New Fresh Food Options to Pet Parents Through ...
CPG - Online - Partnerships - Pets - Press Releases

PHOENIX, April 5, 2022 /PRNewswire/ -- PetSmart is expanding its fresh and frozen options to meet the increasing interest and demand for fresh, quality pet food. To give pet parents more nutritious...

Faisal Hussain
April 5, 2022

Megan Thee Stallion’s New Snapchat Show Comes With Doggie Gi...
Music - Pets - Streaming

With the release of Megan Thee Stallion’s new Snap Original series, Off Thee Leash With Megan Thee Stallion, the “Good News” artist is giving her fans, A.K.A. Hotties, a closer look into her dog...

HYPEBEAST
March 7, 2022

How Ads with Dogs and Cats Affect Consumer Behavior
Agencies - Branding - Pets

Pet adoption rates have climbed significantly, with about one in five households having acquired a dog or cat since the outbreak of the COVID-19 pandemic. Pets also frequently appear in popular cultur...

The Pet Collective Streaming Channel Launches on IMDb TV
Pets - Press Releases - Streaming - Television

NEW YORK, Feb. 23, 2022 /PRNewswire/ -- The Pet Collective, the digital video property for pet enthusiasts owned and operated by TMB, today announced its latest streaming TV partnership with IMDb T...

Faisal Hussain
February 23, 2022

Kitten Bowl Canceled at Hallmark Channel, Continues to Support...
Pets - Television

For the last eight years, those who weren’t watching football on Super Bowl Sunday had the heartwarming option of instead seeing kittens roll around on turf for three hours. That tradition, Hallmark...

Variety
February 8, 2022

Petco to Offer Pet Sitting, Boarding and Dog Walking Services ...
Partnerships - Pets - Press Releases - Retail

SAN DIEGO, Feb. 1, 2022 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced a new initiative with Rover.com (Nasdaq: ROVR), the world's largest online marketplac...


February 1, 2022

Lowe’s, Petco to Harness the Power of Home and Pets with...
Household - Partnerships - Pets - Press Releases - Retail

MOORESVILLE, N.C., Jan. 27, 2022 /PRNewswire/ -- Lowe's (NYSE: LOW) and Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced a pilot store-in-store program that brings trusted p...

Faisal Hussain
January 27, 2022

Why Pet Brand Bark is Partnering with REI
Online - Pets - Retail

Pet goods retailer Bark has added REI as its latest retailer partner this month, courting active-minded consumers and their canines. Bark — parent company of BarkBox, Bright and Eats — reported re...

Modern Retail
December 15, 2021

Clif Bar & Company Launches Trailblazers Incubator and In...
CPG - Pets - Press Releases

EMERYVILLE, Calif.--(BUSINESS WIRE)--Today, Clif Bar & Company announced the launch of the Trailblazers Incubator, an in-house new ventures group built to deliver disruptive innovation and creat...

Faisal Hussain
December 13, 2021

Chewy Expands into Pet Insurance, Partners with Trupanion
Partnerships - Pets - Press Releases

DANIA BEACH, Fla.--(BUSINESS WIRE)--Chewy, Inc. (“Chewy”) (NYSE: CHWY), a leading online destination for pet parents and partners, and Trupanion, Inc. (“Trupanion”) (Nasdaq: TRUP), an industr...

Faisal Hussain
December 7, 2021

Mars Petcare Launches Airport Certification
Pets - Travel

Mars Petcare has launched a new Airport Certification through its Better Cities For Pets program, naming Nashville International Airport (BNA) as the first to attain the new pet-friendly designation. ...

Pet Product News
November 23, 2021

Petco Creates Experiential Retail For Dogs With First Reddy St...
Attractions - Pets - Retail

Petco developed Reddy, a premium dog accessories and clothing brand, with millennial dog owners in mind, the type of customers who are slightly obsessed with their dogs, and who want the best for them...

Forbes
October 29, 2021

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