The Cheesecake Factory Makes Going Back to School a Piece of C...
Dining - Press Releases - Retail

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--The Cheesecake Factory® (NASDAQ: CAKE), known for its extensive menu, generous portions and legendary desserts, is helping make the start of the school year...

Faisal Hussain
August 8, 2022

Amazon and iRobot Sign an Agreement for Amazon to Acquire iRob...
Electronics - Household - Online - Press Releases - Retail

SEATTLE & BEDFORD, Mass.--(BUSINESS WIRE)--Today Amazon (NASDAQ:AMZN) and iRobot (NASDAQ:IRBT) announced that they have entered into a definitive merger agreement under which Amazon will acquire i...

Faisal Hussain
August 5, 2022

KIDZ BOP Announces Tour Partnerships with Sam’s Club and...
CPG - Live Entertainment - Music - Press Releases - Retail

The KIDZ BOP LIVE 2022 Tour kicked off July 19, and will play 29 shows across the U.S. this summer KIDZ BOP, the #1 music brand for kids, announced today that Sam’s Club and KING'S HAWAIIAN are the...

Sasha Villalobos
August 4, 2022

‘Go Beyond’ With New Forever Stamps
Branding - Classic Characters - Partnerships - Press Releases - Retail

LOS ANGELES, Aug. 3, 2022 /PRNewswire/ -- First-Class Mail will travel from "Infinity to Forever" with the newly released commemorative stamps featuring the iconic image of Buzz Lightyear. A...

Faisal Hussain
August 3, 2022

Patrón Concocts Cocktail-Themed Virtual Quests in Bigger Bet ...
Beverages - Branding - Online - Retail - Tech

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in August, according to a press release. “Summer Made Sensational: A PATRÓN Pop...

Marketing Dive
August 3, 2022

French’s Is Giving Away Free Mustard Donuts on National ...
CPG - Dining - Online - Retail

The collaboration with Brooklyn's Dough Doughnuts is the latest in the condiment brand's tradition of National Mustard Day mashups. At a time when brands seem to bombard us with attention-seeking gim...

Food and Wine
August 3, 2022

Tito’s Vodka Spoofs Hard Seltzer Craze by Selling Empty Can
Beverages - CPG - Non-Profit - Retail

Tito’s Handmade Vodka is introducing Tito’s in a Can, a 16-ounce reusable steel can that is sold completely empty, per details shared with Marketing Dive. Consumers are encouraged to fill the emp...

Marketing Dive
August 2, 2022

This Way to the Beach: Walgreens and CAMP Collaborate to Creat...
Attractions - CPG - Household - Partnerships - Press Releases

DEERFIELD, Ill., July 20, 2022 - Walgreens is teaming up with CAMP, the Family Experience Company, to bring the beach and summer fun to families across the U.S. before the back-to-school season begins...

Angelina Luspo
August 2, 2022

Crayola and Casely Announce Partnership, New Line of Boldly Co...
CPG - Online - Partnerships - Press Releases - Retail

Crayola and Brooklyn-based DTC retailer Casely announced today their collaboration on a new collection of tech accessories with designs influenced by the brand that embodies color. The collection fea...

Sasha Villalobos
August 2, 2022

Kohl’s Becomes the Exclusive Wholesale Retailer of Levi’s ...
Fashion - Partnerships - Press Releases - Retail

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Today, Kohl’s (NYSE: KSS) announced it has partnered with Levi’s® (NYSE: LEVI) to reintroduce the iconic style, fits and attitude of the 1990’s Levi’s...

Faisal Hussain
August 1, 2022

Boys & Girls Clubs of America Team Up with Retailers and ...
Automotive - Dining - Fashion - Finance - Health & Beauty

ATLANTA, July 14, 2022 /PRNewswire/ -- Today, as the organization prepares kids and teens for the best school year yet, Boys & Girls Clubs of America, alongside over 20 trusted partners,...

Faisal Hussain
July 29, 2022

Selena Gomez’s Rare Beauty Launches ONLY MURDERS IN THE BUIL...
CPG - Health & Beauty - Influencers - Online - Retail

Get Mabel Mora’s look from the Hulu hit with this exclusive Rare Beauty collab. Only Murders in the Building recently returned for its second season on Hulu, with even more drama, mystery and intri...

Rolling Stone
July 28, 2022

Getaway and Walmart Announce New General Stores at Getaway Out...
Health & Beauty - Household - Partnerships - Press Releases - Retail

BROOKLYN, N.Y. and BENTONVILLE, Ark., July 28, 2022 /PRNewswire/ -- Today Walmart (NYSE: WMT) and Getaway, a health and wellness hospitality company on a mission to make space in the world for fr...

Faisal Hussain
July 28, 2022

Saks OFF 5TH Partners with Rent the Runway to Offer Pre-Owned ...
Fashion - Online - Partnerships - Press Releases - Retail

NEW YORK, July 28, 2022 /PRNewswire/ -- Saks OFF 5TH, the premier luxury off-price destination, has partnered with Rent the Runway, the largest shared designer closet, to provide Saks OFF 5TH cust...

Faisal Hussain
July 28, 2022

Dick’s Sporting Goods Heads Back to School on Roblox
Fashion - Gaming - Online - Retail - Sports

Dick’s Sporting Goods has launched an interactive space on the popular gaming and metaverse platform Roblox, per a news release. Dubbed “School of Sport,” the experience focuses on sports and s...

Marketing Dive
July 28, 2022

Hot Wheels Ollies into Fingerboards with Tony Hawk
CPG - Influencers - Retail - Sports - Toys

Mattel’s Hot Wheels brand is partnering with iconic skateboarder Tony Hawk on its first line of fingerboard toys and playsets. A first wave of Hot Wheels Skate products will launch in Walmart store...

Kidscreen
July 27, 2022

Hello Kitty and Friends Embark on a Globetrotting NFT Experien...
Classic Characters - Online - Partnerships - Press Releases - Retail

MIAMI--(BUSINESS WIRE)--Hello Kitty and Friends are embarking on a new journey, this time through an NFT experience Powered by RECUR. This follows the announcement of a partnership between RECUR and S...

Faisal Hussain
July 27, 2022

Lego’s New Minifigure Factory Lets You Create a $12 Minifig ...
CPG - Online - Retail - Tech - Toys

Lego is testing a new online Minifigure maker, the Minifigure Factory, that lets you create a Lego person of your very own (via Jay’s Brick Blog, which I promise has no relation to me). In the tool...

The Verge
July 26, 2022

Best Buy Unveils First Ever Small-Format, Digital-First Store
Electronics - Online - Press Releases - Retail - Tech

Last fall, we shared how we’re testing new store models in Charlotte, North Carolina and how all of them work together to meet our customers’ varied and changing needs. Today we’re introducing...

Faisal Hussain
July 26, 2022

Lids Introduces New Brick & Mortar Retail Concept With Li...
Fashion - Press Releases - Retail - Sports

INDIANAPOLIS, July 25, 2022 /PRNewswire/ -- Today, leading sports retailer Lids announced the launch of Lids University (Lids U), a new retail concept dedicated to collegiate sports product and ap...

Faisal Hussain
July 25, 2022

Fender Custom Shop And Illumination Join Forces To Create One-...
Electronics - Music - Non-Profit - Partnerships - Press Releases

HOLLYWOOD, Calif., July 22, 2022 /PRNewswire/ -- Fender Custom Shop™ (FCS) and The Fender Play Foundation™ (FPF) today announced the "Fender® x Minions: The Rise of Gru" Collection in coll...

Faisal Hussain
July 22, 2022

Krispy Kreme Collabs with Good Humor, Popsicle on New Donuts
CPG - Retail

Krispy Kreme, Inc. is transforming iconic ice cream truck treats into a new line of donuts this summer. Three all-new treats inspired by products from Good Humor and Popsicle now are available for a l...

Food Business News
July 22, 2022

OPPO Announces UEFA Partnership and Celebrates Sportsmanship i...
Partnerships - Press Releases - Retail - Sports - Tech

DUBAI, UAE, July 21, 2022 /PRNewswire/ -- OPPO has announced a major partnership with the Union of European Football Associations (UEFA) across different tournaments including UEFA Champions League,...

Faisal Hussain
July 22, 2022

KAWS Announces a Monsters-Inspired Cereal Collaboration with G...
CPG - Household - Retail

Coming in Frankenberry, Count Chocula, Boo-Berry, Frute Brute flavors. The American artist has designed four playful flavors for this new initiative, all of which are based on their own fictional cha...

Hypebeast
July 21, 2022

Rolling Loud and Urban Outfitters Partner for New Limited Edit...
Fashion - Live Entertainment - Music - Online - Retail

Rolling Loud, the festival brand (and now-global experience) founded by Matt Zingler and Tariq Cherif, has partnered with Urban Outfitters for a new limited edition merch collection designed by B2SS. ...

Complex
July 21, 2022

YEEZY GAP ENGINEERED BY BALENCIAGA Introduces a Virtual Game E...
Fashion - Gaming - Online - Press Releases - Retail

A NEW DIGITAL GAME CONCEPT IMAGINED BY YEEZY GAP AND BALENCIAGA BRINGS TO LIFE THE VIRTUALLY RENDERED AVATARS FIRST SEEN IN THE COLLECTION'S DEBUT THE GAME ALLOWS THE USER TO BECOME THE AVATAR AVAILA...

Sasha Villalobos
July 21, 2022

Little Words Project Partners with Crayola to Inspire Self-Exp...
CPG - Household - Online - Press Releases - Retail

Mission-Driven Brands Team Up to Launch Colorful Bracelet Line this Month Little Words Project, the original word bracelet brand that inspires kindness and positivity, and creative icon Crayola are c...

Sasha Villalobos
July 20, 2022

From Pizza Earrings to Tie-Dyed Scrunchies: Inside Claire’s ...
Fashion - Health & Beauty - Retail

Over the past 50 years, Claire’s has steadily grown to become a global mega-brand. It now has 2,500 stores in 17 countries across North America and Europe, and partnerships with dozens of retailers ...

Fast Company
July 20, 2022

TUMI Featured In Sony Pictures’ Upcoming Summer Film ...
Household - Partnerships - Press Releases - Retail - Theatrical

NEW YORK, July 20, 2022 /PRNewswire/ -- Today TUMI, a leading international travel and lifestyle brand, unveiled its 19 Degree Aluminum Briefcase which is featured in Sony Pictures' upcoming origina...

Faisal Hussain
July 20, 2022

NERF’S New Blaster Fires Gel Rounds Up to 10 Times a Second
Online - Retail - Toys

Out with the foam, in with the goo. Nerf, the company synonymous with the foam dart, is making a blaster that fires gel capsules instead. The Nerf Pro Gelfire can hold up to 800 of the tiny polymer ro...

Nerdist
July 20, 2022

Kroger Boosts ‘Home Chef’ Meal Prep as Restaurant ...
CPG - Dining - Retail

As skyrocketing food prices have cost-conscious consumers seeking lower-cost alternatives, The Kroger Co. is expanding the capacity of its ready-made meal and meal kit delivery business, Home Chef. T...

Pymnts
July 20, 2022

It’s a Home Run! The Homesick X MLB Collection is the Pe...
Household - Partnerships - Press Releases - Retail - Sports

NEW YORK, July 19, 2022 /PRNewswire/ -- Now batting for Homesick: the all-new Homesick x MLB collection, an all-star lineup that proves there's no place like home field. With six unique fragrances...

Faisal Hussain
July 20, 2022

NBCU, Peacock Bring ShoppableTV to ‘Love Island USA’
Branding - Fashion - Online - Retail - Streaming

Comcast’s NBCUniversal (NBCU) announced it’s applying its ShoppableTV technology to dating show “Love Island USA,” premiering July 19 on streaming platform Peacock, to allow viewers to scan on...

Marketing Dive
July 20, 2022

HEINZ 57 Collection Gives Home Cooks a Taste of Chef-Inspired ...
CPG - Dining - Household - Retail

It is time to heat up the stove, turn on the oven and light the grill. While grandma’s recipes bring a taste of classic comfort food, some home cooks are looking to bring bolder flavors to the table...

Foodsided
July 19, 2022

Williams Sonoma and No Kid Hungry Partner With Celebrities and...
Household - Influencers - Non-Profit - Partnerships - Press Releases

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a brand portfolio member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced...

Faisal Hussain
July 19, 2022

Klarna Unveils US Retail Pop-Up Shop “Klarna Oasis”...
Fashion - Finance - Health & Beauty - Partnerships - Press Releases

NEW YORK, July 18, 2022 /PRNewswire/ -- Klarna, a leading global retail bank, payments, and shopping service, today announced the opening of its US retail pop-up, "Klarna Oasis," an immersive shopp...

Faisal Hussain
July 19, 2022

Mattel Opens Its Vault to Revitalize Dormant Brands
Classic Characters - Retail - Toys

Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big ...

The New York Times
July 18, 2022

Macy’s Expands WHP Global Partnership to Bring Toys“R”Us...
Press Releases - Retail - Toys

NEW YORK--(BUSINESS WIRE)--Macy’s expands partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season. Beginning late July and rolling...

Angelina Luspo
July 18, 2022

Forever 21 Collaborates With Airwalk for Nostalgic Back to Sch...
Fashion - Partnerships - Press Releases - Retail

LOS ANGELES--(BUSINESS WIRE)--Iconic fashion brand, Forever 21 announced today the launch of its latest collaboration, a limited-edition back to school collection with Airwalk, a global skate and acti...

Faisal Hussain
July 15, 2022

H&M and CAMP Team Up to Empower Kids to Make Real Change ...
Attractions - Fashion - Non-Profit - Partnerships - Press Releases

NEW YORK, July 13, 2022 /PRNewswire/ -- Global retailer H&M and CAMP, The Family Experience Company, announced a partnership designed to inspire kids to be active change-makers and learn abo...

Faisal Hussain
July 13, 2022

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.