DEKALB Brand Announces Partnership As Official Corn Seed of ML...
Attractions - Press Releases - Sponsorships - Sports

ST. LOUIS, Aug. 8, 2022 /PRNewswire/ -- Bayer's national flagship brand DEKALB® is proud to announce its new partnership as the Official Corn Seed of MLB at Field of Dreams presented by GEICO. On Aug...

Nicholas Fox
August 8, 2022

KIDZ BOP Announces Tour Partnerships with Sam’s Club and...
CPG - Live Entertainment - Music - Press Releases - Retail

The KIDZ BOP LIVE 2022 Tour kicked off July 19, and will play 29 shows across the U.S. this summer KIDZ BOP, the #1 music brand for kids, announced today that Sam’s Club and KING'S HAWAIIAN are the...

Sasha Villalobos
August 4, 2022

Bud Light NEXT Partners with Fighting Game Community Event EVO...
Beverages - Esports - Gaming - Sponsorships

International fighting game community (FGC) event Evolution Championship Series (EVO) has announced a partnership with American beer brand Bud Light NEXT. Bud Light NEXT will sponsor the tournament an...

Esports Insider
August 3, 2022

Wrangler to Serve as the Exclusive Denim Sponsor of Lollapaloo...
Fashion - Live Entertainment - Music - Press Releases - Sponsorships

GREENSBORO, N.C.--(BUSINESS WIRE)--One of America’s most recognized denim labels, Wrangler®, today announced a collaboration with three iconic music festivals celebrating self-expression and shared...

Angelina Luspo
July 19, 2022

SLING TV and The Basketball Tournament Announce National Partn...
Press Releases - Sponsorships - Sports - Television

ENGLEWOOD, Colo., July 14, 2022 /PRNewswire/ -- SLING TV announced today its official sponsorship of The Basketball Tournament (TBT), a two-week, $1 million winner-take-all event streaming on ESPN beg...

Nicholas Fox
July 14, 2022

Duracell Named Title Partner of Williams Racing eNASCAR Team
Automotive - Esports - Gaming - Sponsorships - Sports

Williams Esports, the esports branch of British Formula One team Williams Racing, has announced a partnership with battery manufacturer Duracell. As a result of the deal, the manufacturer will become...

Esports Insider
July 6, 2022

Sony’s Gaming Brand INZONE Partners With VALORANT Champi...
Electronics - Esports - Gaming - Sponsorships

As the official headset partner of the VCT, Sony will provide its INZONE headsets for all VCT events. Additionally, the brand will collaborate with Riot Games to create a new broadcast segment known a...

Esports Insider
June 29, 2022

Major League Baseball Allows Teams to Sell CBD Sponsorships
Health & Beauty - Sponsorships - Sports

Major League Baseball teams have been told they can sell CBD sponsorships. CBD stands for cannabidiol and is a chemical compound found naturally in cannabis plants. The commissioner’s office inform...

AP News
June 24, 2022

Little Caesars is the New Official Pizza Sponsor of the NFL
Dining - Press Releases - Sponsorships - Sports

DETROIT, June 14, 2022 /PRNewswire/ -- Little Caesars, the third largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL today announced a multi-year partnership that ...

Nicholas Fox
June 14, 2022

E. & J. Gallo Winery Announced As Official Wine Sponsor O...
Beverages - Press Releases - Sponsorships - Sports

NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...

Nicholas Fox
June 8, 2022

Hooters Inks Partnerships With Golfers John Daly And John Daly...
Dining - Sponsorships - Sports

Hooters is teeing it up with one of golf’s most popular father-son duos, signing partnerships with John Daly and John Daly II, defending champions of the PNC Championship. The multi-year deals forma...

National Restaurant News
April 20, 2022

The Top Five Celebrity Brand Collabs You Need To Know About Ri...
Sponsorships

Ad Age's ranking of the hottest celebrity marketing moves of the past month: No. 5: Coca-Cola x Bill Nye If there’s one person you can always count on for public education, it’s Bill Nye, whose ...

Ad Age
April 18, 2022

Kendall-Jackson And The Kentucky Derby Unveil Two Commemorativ...
Beverages - Press Releases - Sponsorships - Sports

SONOMA COUNTY, Calif., March 21, 2022 /PRNewswire/ -- Kendall-Jackson, producer of America's favorite Chardonnay, today announced the release of two co-branded, limited-edition wines to honor a partne...

Nicholas Fox
March 21, 2022

McLaren Racing Announces Major Multi-Year Partnership With Goo...
Automotive - Branding - Sponsorships - Sports

McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. The partnership will br...

McLaren
March 17, 2022

Krave Jerky Becomes Media Sponsor For University of Southern C...
CPG - Sponsorships

Krave Pure Food, Inc. is now the multi-media sponsor for the University of Southern California Athletics. The sponsorship will encompass video and on-field signage, special Fan Fest activations, video...

Food & Snack Today
March 4, 2022

Formula 1 Crypto.com Miami Grand Prix Announces Hard Rock as F...
Automotive - Press Releases - Sponsorships - Sports

MIAMI GARDENS, Fla., Feb. 16, 2022 /PRNewswire/ -- South Florida Motorsports (SFM) and Hard Rock International announced today a multi-year Founding Partnership surrounding the Formula 1® Crypto.com ...

Nicholas Fox
February 16, 2022

Rockstar Energy to Sponsor the UEFA Champions League
Beverages - Sponsorships - Sports

PepsiCo-owned energy drink Rockstar is to sponsor both the UEFA Champions League and Women’s UEFA Champions League as part of a three-year partnership. For the full story, visit  Ad Week - htt...

Ad Week
February 11, 2022

Red Bull Get New Name In $300M Oracle Title Sponsor Deal
Sponsorships - Sports

Formula One team Red Bull Racing have named US technology giant Oracle as their new title sponsor. The financial terms of the agreement were not made public, but SportsPro understands the five-year d...

Sports Pro Media
February 11, 2022

Hyundai Signs Partnership Agreement with SoFi Stadium, Hollywo...
Automotive - Live Entertainment - Partnerships - Press Releases - Sponsorships

LOS ANGELES, Jan. 27, 2022 /PRNewswire/ -- Hyundai is now a founding partner of SoFi Stadium and Hollywood Park, the unparalleled sports and entertainment destination in Inglewood, Calif., being d...

Faisal Hussain
February 10, 2022

HelloFresh Announces First-Time NHL Partnerships with Nashvill...
CPG - Dining - Press Releases - Sponsorships - Sports

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading integrated food solutions group, announced today a partnership with the National Hockey League’s Nashville Predators, New York Islanders,...

Faisal Hussain
February 4, 2022

UFC Teams Up with Dwayne Johnson’s Project Rock
Sponsorships - Sports

Project Rock, the performance brand created by former WWE star Dwayne Johnson and sportswear manufacturer Under Armour, has been named as the official global footwear partner of the Ultimate Fighting ...

Sports Pro Media
January 25, 2022

Golden State Warriors Renew ‘US$20m A Year’ Rakuten Patch ...
Sponsorships - Sports

The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official ecommerce partner, video-on-demand partner and affiliate ...

Sports Pro Media
November 12, 2021

US Soccer Seals ‘Record’ Nike Partnership Extension
Sponsorships - Sports

Financial terms of the deal have not been disclosed, but the national soccer governing body described it as the ‘largest commercial agreement in US Soccer history’ and ‘one of Nike’s largest s...

Sports Pro Media
November 11, 2021

Chipotle Steps Up Sports Sponsorship With NHL Deal
Dining - Sponsorships - Sports

Chipotle will serve as the NHL’s official Mexican-themed QSR and Mexican-themed fast casual restaurant. The brand has exclusivity in each category, both of which are new for the NHL. Financial detai...

SBJ
November 4, 2021

Rutgers Athletics, Jersey Mike’s Partner On Arena Naming...
Press Releases - Sponsorships

PISCATAWAY, N.J., Nov. 3, 2021 /PRNewswire/ -- Rutgers Athletics and Jersey Mike's Subs have reached a multi-year agreement to make the fast-casual sub sandwich franchise an official naming right...

Nicholas Fox
November 3, 2021

Amazon Prime Gaming And Riot Games Announce Partnership
Gaming - Sponsorships

The deal sees Amazon Prime subscribers gain access to exclusive in-game items and cosmetics in League of Legends, League of Legends: Wild Rift, VALORANT, and Legends of Runeterra. For the full story,...

esports insider
October 29, 2021

FaZe Clan And Nissan Partner For Fortnite Pro-Am Tournament
Gaming - Sponsorships

The Nissan FaZe Clan Pro-Am Invitational will see FaZe Clan members, Fortnite streamers and Manchester City FC players compete for a piece of its $100,000 (£72,700) prize pool. Half of the prize pool...

esports insider
October 29, 2021

NBA Snaps Up Coinbase As First Crypto Partner
Sponsorships - Sports

The agreement sees Coinbase become the North American basketball league’s first ever cryptocurrency partner. Coinbase also becomes the exclusive cryptocurrency platform of the Women’s National Bas...

SportsPro Media
October 20, 2021

Seattle Kraken Launches With Impossible Foods at Climate Pledg...
Dining - Press Releases - Sponsorships - Sports

SEATTLE, Oct. 15, 2021 /PRNewswire/ -- The Seattle Kraken, Climate Pledge Arena and Oak View Group (OVG) today proudly announced Impossible Foods, one of the world's leading environment...

Nicholas Fox
October 15, 2021

Zappos.com Announces Platinum Sponsorship of the 2022 Special ...
Fashion - Non-Profit - Partnerships - Press Releases - Retail

LAS VEGAS, Oct. 14, 2021 /PRNewswire/ -- Today Zappos.com, the leading e-commerce and customer service company, announced its sponsorship of the 2022 Special Olympics USA Games scheduled for Jun...

Faisal Hussain
October 14, 2021

LA Lakers Announce DWS As Second Global Partner
Sponsorships - Sports

The agreement marks the Lakers’ second global partnership, coming after the Korean food company Bibigo signed a five-year jersey patch deal worth a reported US$100 million in September. The multi-y...

Sports Pro Media
October 13, 2021

Tour De France Brings in Santini as Yellow Jersey Supplier
Fashion - Sponsorships

Cycling’s Tour de France has announced Italian sportswear brand Santini as the new supplier of the grand tour’s iconic yellow jersey. The agreement with event organiser Amaury Sport Organisation ...

Sports Pro Media
October 12, 2021

PepsiCo Beverages North America Introduces Exciting New Partne...
Beverages - CPG - Partnerships - Press Releases - Retail

SEATTLE, Oct. 8, 2021 /PRNewswire/ -- PepsiCo Beverages North America (PBNA) and the Seattle Kraken have announced a new partnership that will deliver thirst-quenching PepsiCo products to passionat...

Faisal Hussain
October 8, 2021

Hyperice Teams Up With European Esports Organization Rogue
Esports - Sponsorships

European esports organization Rogue has teamed up with performance technology company Hyperice for the 2021 League of Legends World Championship. Hyperice will provide Rogue’s athletes with its the...

Esports insider
October 5, 2021

Netflix Funds $5.4M Chadwick Boseman Scholarship at Howard Uni...
Sponsorships - Streaming

Chadwick Boseman’s legacy at Howard University and his prospective impact on future generations continues to grow larger, with Netflix partnering with the university to establish a $5.4 million scho...

Variety
October 4, 2021

Jimmy John’s Franchisee Partners With DailyPay To Provid...
Sponsorships

Kensington Hill Capital LLC., a Jimmy John's franchisee, has partnered with DailyPay to offer on-demand pay to employees. With DailyPay's solution, Jimmy John's employees can receive payments as neede...

Fast Casual
September 27, 2021

LG And Tennessee Titans Kick Off Multi-Year Partnership To Cel...
Electronics - Sponsorships - Sports

NASHVILLE, Tenn., Sept. 23, 2021 /PRNewswire/ -- LG Electronics USA has launched a multi-year strategic partnership with the Tennessee Titans to develop community programming and e...

Nicholas Fox
September 24, 2021

Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to...
Beverages - Sponsorships

The 34-year-old actress recently launched her own line of non-alcoholic, sparkling mixers, Betty Buzz. The low-calorie fizzy mixers were three years in the making and are made with real juice, natural...

Adweek
September 24, 2021

Albertsons Teams Up With Pinterest to Bring Technology Into Me...
Sponsorships

The latest strategic addition to Albertsons Cos.’ thriving grocery e-commerce business has the food retailer partnering with Pinterest, a leading platform for food discovery and inspiration, to driv...

Ad Week
September 23, 2021

Amateur Esports Platform PlayVS Partners with Special Olympics
Non-Profit - Sponsorships

Set to begin this fall, PlayVS will serve as the official high school esports league operator in the U.S. for Special Olympics Unified esports. The initiative will focus on growing the programme, whic...

Esport Insider
September 22, 2021

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