Jason Momoa’s Mananalu water announces partnership with Worl...
Beverages - Press Releases - Sponsorships - Sports

WEST HOLLYWOOD, Calif.— Mananalu – actor Jason Momoa’s aluminum-bottled water brand on a mission to eliminate single-use plastics – announces their new partnership as the 2024 Official Canned...

Tiger Schenkman
January 30, 2024

Mercedes-Benz USA partners with Eastside Golf to increase acce...
Automotive - Branding - Fashion - Press Releases - Sponsorships

Mercedes-Benz USA (MBUSA) today announced a partnership with lifestyle golf brand Eastside Golf to increase access and opportunities to play, learn and grow the sport. Through this “Vehicles for Cha...

businesswire
November 1, 2023

UFC and Anheuser-Busch announce multiyear partnership
Beverages - Press Releases - Sponsorships - Sports

UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Anheuser-Busch, one of America's most iconic companies, today announced a new mul...

Trent Turquand
October 30, 2023

TUMI announces partnership with Tottenham Hotspur Women for th...
Fashion - Sponsorships - Sports

Today, international travel and lifestyle brand TUMI announced a partnership alongside Tottenham Hotspur Women for the current season. TUMI has become the Official Formal Luggage Partner of the Women...

Nicholas Fox
October 6, 2023

Mercury Insurance crowned LA Kings’ first jersey patch p...
Press Releases - Sponsorships - Sports

Mercury Insurance (NYSE: MCY) and National Hockey League (NHL) franchise, the LA Kings, are proud to announce a landmark collaboration. Mercury will become the team's first-ever jersey patch partner, ...

Nicholas Fox
October 3, 2023

Mercedes-Benz USA teams up with ESPN in brand campaign to laun...
Automotive - Press Releases - Sponsorships - Sports - Travel

The Mercedes-Benz USA Vans Marketing department is taking an exciting new direction towards digital entertainment and brand collaboration with their new docu-series "Sprinter Labs". Each season, Merce...

Trent Turquand
September 8, 2023

Lexus heats up the summer in partnership with Beyoncé’s...
Automotive - Live Entertainment - Music - Press Releases - Sponsorships

Lexus is hitting the road with Beyoncé's RENAISSANCE WORLD TOUR alongside her BeyGOOD Foundation as the exclusive automotive partner of the U.S. leg of the tour. The leading luxury car brand will sup...

Nicholas Fox
July 26, 2023

DUDE Wipes cleans up Cleveland Brown helmets for first time in...
CPG - Fashion - Press Releases - Sponsorships - Sports

The Cleveland Browns are "cleaning up" their helmets for the first time in more than 70 years and wiping away their iconic orange paint for a fresh white look thanks to DUDE Wipes. The Browns are spor...

Nicholas Fox
July 19, 2023

Michelob ULTRA Toasts to the Next Generation of Golf Culture, ...
Beverages - Press Releases - Sponsorships - Sports - Streaming

Michelob ULTRA, the second-largest beer brand in the country, is teeing up superior enjoyment for all and unveiling the brand's boldest campaign in its history on football's biggest stage. During the ...

Nicholas Fox
February 1, 2023

Indeed, Lena Waithe, Hillman Grad, and 271 Films Select 10 Fil...
Non-Profit - Online - Press Releases - Sponsorships - Streaming

AUSTIN, Texas--(BUSINESS WIRE)--Today, Indeed, the world’s number one job site, actor Lena Waithe and her company Hillman Grad, and 271 Films announced ten filmmakers participating in season three o...

Angelina Luspo
January 13, 2023

Mars Is Back In The Game: M&M’S Announces a Legenda...
CPG - Press Releases - Sponsorships - Sports - Television

After a monumental year, M&M'S®, proudly part of Mars, has announced that the brand is kicking off 2023 with a return to Super Bowl. Mars has been a part of Super Bowl's showstopping advertising...

Nicholas Fox
December 22, 2022

Major League Pickleball Strikes Margaritaville Title Sponsorsh...
Sponsorships - Sports - Travel

The new partnership will see US-based league rebranded as MLP by Margaritaville, with the lifestyle brand to develop branding and onsite fan activations for events from the start of the 2023 season. ...

Sports Pro Media
December 20, 2022

Ubisoft Unveils Rainbow Six Esports Global Circuit; Announces ...
Esports - Gaming - Sponsorships

Game developer and publisher Ubisoft has announced a significant esports ecosystem update for Rainbow Six: Siege (Rainbow Six). This includes the introduction of a new Tom Clancy’s Rainbow Six Espor...

Esport Insider
December 12, 2022

eMLS Returns with EA for 2023 with Largest Prize Pool Ever
Electronics - Esports - Gaming - Sponsorships - Sports

Major League Soccer and Electronic Arts have announced details for the latest edition of the eMLS, a North American FIFA-based esports league. The eMLS 2023 season will feature the largest prize pool ...

Esports Insider
December 9, 2022

Amazon Music Becomes Latest Sponsor of the Esports Awards
Esports - Gaming - Music - Sponsorships

Audio streaming service Amazon Music has been announced as the latest sponsor of the 2022 Esports Awards. Amazon Music becomes the official music sponsor of the awards and will collaborate with the ce...

Esports Insider
December 6, 2022

McDonald’s Hosts Two Soccer Clinics to Celebrate FIFA Wo...
Dining - Press Releases - Sponsorships - Sports

NEW YORK, Dec. 1, 2022 /PRNewswire/ -- McDonald's NY Metro announced today it will host two soccer clinics during the FIFA World Cup Qatar 2022™, as McDonald's is an official sponsor of the competit...

Nicholas Fox
December 1, 2022

Dignitas Announces the “MIKE AND IKE Flavor Brawl 2022,&...
CPG - Esports - Gaming - Press Releases - Sponsorships

LOS ANGELES, Nov. 29, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), and MIKE AND IKE® candy, have announced the "MIKE AND IKE® Flavor Brawl", a 1-day For...

Nicholas Fox
November 29, 2022

Esports Organization Ninjas in Pyjamas Secures Red Bull Partne...
Beverages - Esports - Gaming - Sponsorships

Swedish esports organization Ninjas in Pyjamas (NiP) has announced a partnership with energy drink brand Red Bull. As a result, the brand’s logo will feature on NiP’s CS:GO jerseys at the BLAST P...

Esports Insider
November 28, 2022

Green Giant Announces Thanksgiving Partnership with Tariq the ...
Branding - CPG - Press Releases - Sponsorships

PARSIPPANY, N.J., Nov. 16, 2022 /PRNewswire/ -- Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a partnership with 7-year-old corn e...

Nicholas Fox
November 22, 2022

Budweiser’s World Cup Stadium Plans Given Red Card as FI...
Beverages - Sponsorships - Sports

Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. In a statement explaining its decision, FIFA said supporters woul...

Adweek
November 18, 2022

KFC Gives the Gift of $5 Famous Bowls and Limited-Edition Holi...
Branding - Press Releases - Sponsorships

LOUISVILLE, Ky., Nov. 14, 2022 /PRNewswire/ -- Just in time for the holiday season, Kentucky Fried Chicken® is debuting new bargains and buckets to make it even easier to enjoy all of your celebra...

Nicholas Fox
November 14, 2022

Captain Morgan Adds Some Spice to its Ads
Beverages - Branding - CPG - Live Entertainment - Online

Diageo-owned Captain Morgan is leveraging the company’s status as the Official Spirits Sponsor of the NFL to add some excitement to sports viewing with a new campaign, “Great Things Happen When Yo...

MarketingDive
October 20, 2022

Free Doritos Locos Tacos are Back in a Delicious New Way for T...
Dining - Press Releases - Sponsorships - Sports

IRVINE, Calif., Oct. 18, 2022 /PRNewswire/ -- Back for the 11th year, Taco Bell is teaming up with MLB to celebrate passionate baseball and taco fans across the country through the highly-anticipated ...

Nicholas Fox
October 18, 2022

MLB Expands Google Cloud Partnership as MLB.TV Sets Viewing Re...
Sponsorships - Sports - Television

Major League Baseball (MLB) has expanded its partnership with Google Cloud as it seeks to offer new video capabilities and more data-driven, personalised experiences on its digital platforms. The two...

Sports Pro Media
October 7, 2022

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

AC Milan Sponsors MonkeyLeague Tournaments After Signing Web3 ...
Esports - Gaming - Online - Sponsorships - Sports

Italian football club AC Milan has announced a partnership with Web3 game Monkeyleague to create a line of digital assets and fan experiences. The deal will see the football club’s real-life player...

Esports Insider
September 23, 2022

Apple Music to Sponsor Super Bowl Halftime Show Amidst Push In...
Live Entertainment - Music - Sponsorships - Sports

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...

The Verge
September 23, 2022

Thursday Night Football on Prime Video Sponsors Are Ready for ...
Dining - Live Entertainment - Online - Press Releases - Retail

DraftKings and Little Caesars join Amazon to deliver a thrilling NFL experience to fans starting with the September 15 game Today, Prime Video announced that DraftKings Inc. (Nasdaq: DKNG) and Little...

Sasha Villalobos
September 14, 2022

Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
August 30, 2022

Tiffany & Co. Unveils Official ‘League of Legends&#...
Branding - Esports - Gaming - Live Entertainment - Online

Revealing the redesign of the ‘LoL Esports’ crown jewel. Just a few weeks after the announcement of the ticket sales of League of Legends World Championship 2022, Riot Games also revealed that it...

Hypebeast
August 30, 2022

Kellogg’s Frosted Flakes, Tony the Tiger, and Quarterbac...
CPG - Press Releases - Sponsorships - Sports

BATTLE CREEK, Mich., Aug. 29, 2022 /PRNewswire/ -- Yesterday, Tony the Tiger® recruited new ringers — quarterback Jalen Hurts and the CBS Sports crew — and treated Philadelphia youth football pla...

Angelina Luspo
August 29, 2022

The Pokémon Company International Pledges $25 Million To Phil...
Classic Characters - Gaming - Non-Profit - Press Releases - Sponsorships

Bellevue, Wash. — August 15, 2022 — For 25 years, the Pokémon brand has been delivering joy and entertainment to fans around the world through video games, the Pokémon Trading Card Game, animati...

Angelina Luspo
August 29, 2022

Gamer Girls Night In Announces Riot Games As Headline Sponsor
Branding - Esports - Gaming - Sponsorships

Gamer Girls Night In (GGNI), a gaming event in the United Kingdom dedicated exclusively to women and non-binary, has signed Riot Games as its headline gaming sponsor. The event, presented by Black Gir...

Esports Insider
August 19, 2022

HyperX Named Peripheral Partner for SoLa I CAN Technology and ...
Electronics - Esports - Gaming - Non-Profit - Sponsorships

Gaming peripherals brand HyperX has partnered with the SoLa I CAN Technology and Entrepreneurship Center, a tech hub part of the SoLa I CAN foundation. HyperX has donated gaming peripherals, includin...

Esports Insider
August 17, 2022

Cadillac Becomes the Official Vehicle of the US Open
Automotive - Live Entertainment - Partnerships - Press Releases - Sponsorships

The USTA and Cadillac have agreed on a multi-year sponsorship for Cadillac to serve as the official vehicle of the US Open. Beginning at 2022 US Open, Cadillac will have a significant on-site presen...

Faisal Hussain
August 15, 2022

DEKALB Brand Announces Partnership As Official Corn Seed of ML...
Attractions - Press Releases - Sponsorships - Sports

ST. LOUIS, Aug. 8, 2022 /PRNewswire/ -- Bayer's national flagship brand DEKALB® is proud to announce its new partnership as the Official Corn Seed of MLB at Field of Dreams presented by GEICO. On Aug...

Nicholas Fox
August 8, 2022

KIDZ BOP Announces Tour Partnerships with Sam’s Club and...
CPG - Live Entertainment - Music - Press Releases - Retail

The KIDZ BOP LIVE 2022 Tour kicked off July 19, and will play 29 shows across the U.S. this summer KIDZ BOP, the #1 music brand for kids, announced today that Sam’s Club and KING'S HAWAIIAN are the...

Sasha Villalobos
August 4, 2022

Bud Light NEXT Partners with Fighting Game Community Event EVO...
Beverages - Esports - Gaming - Sponsorships

International fighting game community (FGC) event Evolution Championship Series (EVO) has announced a partnership with American beer brand Bud Light NEXT. Bud Light NEXT will sponsor the tournament an...

Esports Insider
August 3, 2022

Wrangler to Serve as the Exclusive Denim Sponsor of Lollapaloo...
Fashion - Live Entertainment - Music - Press Releases - Sponsorships

GREENSBORO, N.C.--(BUSINESS WIRE)--One of America’s most recognized denim labels, Wrangler®, today announced a collaboration with three iconic music festivals celebrating self-expression and shared...

Angelina Luspo
July 19, 2022

SLING TV and The Basketball Tournament Announce National Partn...
Press Releases - Sponsorships - Sports - Television

ENGLEWOOD, Colo., July 14, 2022 /PRNewswire/ -- SLING TV announced today its official sponsorship of The Basketball Tournament (TBT), a two-week, $1 million winner-take-all event streaming on ESPN beg...

Nicholas Fox
July 14, 2022