DEKALB Brand Announces Partnership As Official Corn Seed of ML...
Attractions - Press Releases - Sponsorships - Sports

ST. LOUIS, Aug. 8, 2022 /PRNewswire/ -- Bayer's national flagship brand DEKALB® is proud to announce its new partnership as the Official Corn Seed of MLB at Field of Dreams presented by GEICO. On Aug...

Nicholas Fox
August 8, 2022

Little Caesars Love Kitchen Serves Free Pizza to Special Olymp...
Dining - Non-Profit - Press Releases - Sports

DETROIT , Aug. 5, 2022 /PRNewswire/ -- The Little Caesars Love Kitchen, a big rig pizza kitchen on wheels, is partnering with the Special Olympics Unified Cup Detroit 2022 to provide fresh pizza meals...

Nicholas Fox
August 5, 2022

Bids, Birdies and Beats: Online Auction Opens Ahead of St. Jud...
Attractions - Automotive - Live Entertainment - Music - Non-Profit

MEMPHIS, Tenn.--(BUSINESS WIRE)--Today through August 10, bidding is open for an online auction affiliated with a special concert benefiting St. Jude Children’s Research Hospital®: the St. Jude...

Faisal Hussain
August 5, 2022

SagerStrong Foundation Partners with Bentley through 2023 NBA ...
Attractions - Automotive - Non-Profit - Sports

The SagerStrong foundation, created by late sports reporter Craig Sager and his wife, Stacy, recently announced a partnership with Bentley through the 2023 NBA All-Star Game. A SagerStrong-branded Be...

Maren Morris Headlines 2023 Hilton Grand Vacations Tournament ...
Live Entertainment - Music - Sports - Travel

Maren Morris, Ellie Goulding and En Vogue headline the 2023 Hilton Grand Vacations Tournament Of Champions Concert Series. The three-day event, held in Orlando, Florida’s Lake Nona January 2023, boa...

Forbes
August 2, 2022

NBA2K23 Trailer Gives Fans Fresh Look at Gameplay
Gaming - Sports

NBA 2K23 gave fans their first look at gameplay from the new title. In the video the studio posted, A bunch of hardwood favorites take the stage. Former 2K cover athletes like Steph Curry, Zion Willia...

ComicBook.com
August 1, 2022

Pinkfong Partners With Washington Nationals for Baby Shark Day
Classic Characters - Partnerships - Press Releases - Sports - Streaming

SEOUL, South Korea, July 29, 2022 /PRNewswire/ -- The cultural phenomenon Baby Shark is coming to Nationals Park, reviving memorable moments from the team's 2019 World Series championship run throug...

Faisal Hussain
August 1, 2022

Dick’s Sporting Goods Heads Back to School on Roblox
Fashion - Gaming - Online - Retail - Sports

Dick’s Sporting Goods has launched an interactive space on the popular gaming and metaverse platform Roblox, per a news release. Dubbed “School of Sport,” the experience focuses on sports and s...

Marketing Dive
July 28, 2022

Walltopia Creates Climbing Attractions for Chuck E. Cheese
Attractions - Dining - Live Entertainment - Sports

Walltopia Group, a world leader in the climbing and adventure & leisure industries, has launched its first collaboration with a renowned international restaurant franchise. Launching last week in...

Blooloop
July 27, 2022

Hot Wheels Ollies into Fingerboards with Tony Hawk
CPG - Influencers - Retail - Sports - Toys

Mattel’s Hot Wheels brand is partnering with iconic skateboarder Tony Hawk on its first line of fingerboard toys and playsets. A first wave of Hot Wheels Skate products will launch in Walmart store...

Kidscreen
July 27, 2022

SoulCycle Exchanges Used Peloton Bikes for In-Person Classes
Health & Beauty - Household - Sports

Workout studio SoulCycle is offering to exchange used Peloton bikes for 47 free, in-studio classes as part of its new Souls Reunited program, per details shared with Marketing Dive. The limited-time ...

Marketing Dive
July 27, 2022

Lids Introduces New Brick & Mortar Retail Concept With Li...
Fashion - Press Releases - Retail - Sports

INDIANAPOLIS, July 25, 2022 /PRNewswire/ -- Today, leading sports retailer Lids announced the launch of Lids University (Lids U), a new retail concept dedicated to collegiate sports product and ap...

Faisal Hussain
July 25, 2022

National Football League Launches NFL+
Press Releases - Sports - Streaming

LOS ANGELES, July 25, 2022 /PRNewswire/ -- NFL+ – the National Football League's exclusive video streaming subscription service – officially launches TODAY. With NFL+, fans can take their g...

Faisal Hussain
July 25, 2022

OPPO Announces UEFA Partnership and Celebrates Sportsmanship i...
Partnerships - Press Releases - Retail - Sports - Tech

DUBAI, UAE, July 21, 2022 /PRNewswire/ -- OPPO has announced a major partnership with the Union of European Football Associations (UEFA) across different tournaments including UEFA Champions League,...

Faisal Hussain
July 22, 2022

Usain Bolt Partners with Move-to-Earn Platform Step App to Lau...
Gaming - Health & Beauty - Influencers - Online - Press Releases

The World Record Breaking Athlete Joins the Team as the FitFi Brand Launches its Test Net for Private Beta Users, Official App Launch to Follow in Summer of 2022. Today, Step App, the FitFi platform ...

Sasha Villalobos
July 21, 2022

It’s a Home Run! The Homesick X MLB Collection is the Pe...
Household - Partnerships - Press Releases - Retail - Sports

NEW YORK, July 19, 2022 /PRNewswire/ -- Now batting for Homesick: the all-new Homesick x MLB collection, an all-star lineup that proves there's no place like home field. With six unique fragrances...

Faisal Hussain
July 20, 2022

It’s Finally Miller Time: Molson Coors Gets a Chance at ...
Beverages - Branding - Live Entertainment - Press Releases - Sports

CHICAGO--(BUSINESS WIRE)--Beer advertising and the Super Bowl have long gone hand-in-hand, but for the first time in more than 30 years, Molson Coors Beverage Company will advertise on the national st...

Sasha Villalobos
July 14, 2022

SLING TV and The Basketball Tournament Announce National Partn...
Press Releases - Sponsorships - Sports - Television

ENGLEWOOD, Colo., July 14, 2022 /PRNewswire/ -- SLING TV announced today its official sponsorship of The Basketball Tournament (TBT), a two-week, $1 million winner-take-all event streaming on ESPN beg...

Nicholas Fox
July 14, 2022

Make-A-Wish and ESPN Announce the Return of the “My Wish...
Non-Profit - Partnerships - Press Releases - Sports - Streaming

PHOENIX, July 14, 2022 /PRNewswire/ -- Make-A-Wish® and ESPN® announced today that that the 15th season of the "My Wish" series will return to SportsCenter on Sunday, July 17. The multi-day ser...

Faisal Hussain
July 14, 2022

Tony Hawk Skates Into the Metaverse with ‘Largest Virtual Sk...
Attractions - Influencers - Online - Sports - Tech

Famed skateboarder and entrepreneur Tony Hawk is the latest celebrity to take his talents to the metaverse, announcing on Wednesday he’ll be creating a skatepark and 3D avatar collection in the virt...

Yahoo! News
July 13, 2022

LeBron James Partners with LIFEWTR to Champion for Underrepres...
Beverages - Non-Profit - Sports

NBA megastar, businessman and philanthropist LeBron James entered a multi-year partnership with premium bottled water brand LIFEWTR. The deal intersects with James’ purpose of community empowerment ...

Yahoo! News
July 13, 2022

Crown Royal Regal Apple Collabs with Legendary Baller Sue Bird...
Beverages - Fashion - Press Releases - Sports

CHICAGO, July 11, 2022 /PRNewswire/ -- In basketball, game always recognizes game. Ahead of the break in gameplay this past weekend, Crown Royal Regal Apple paid tribute to the G.O.A.T., Sue Bird, and...

Nicholas Fox
July 11, 2022

University of Texas Partners With Anheuser-Busch
Beverages - Branding - CPG - Gaming - Live Entertainment

The University of Texas on Thursday announced that it will make Anheuser-Busch the exclusive domestic and craft beer sponsor of University of Texas athletics, the Texas Exes UT alumni association and ...

Athletic Business
July 11, 2022

Hardee’s and Legendary Race Car Driver Richard Petty Ruf...
Automotive - Dining - Press Releases - Sports

FRANKLIN, Tenn., July 11, 2022 /PRNewswire/ -- Start Your Engines! Hardee's is collaborating with one of the hottest drivers in history to spotlight one of its most popular menu offerings, the Hand-Br...

Nicholas Fox
July 11, 2022

BioSteel Named Official Hydration Partner of the National Hock...
Beverages - CPG - Partnerships - Press Releases - Sports

TORONTO, July 7, 2022 /PRNewswire/ - Today, BioSteel Sports Nutrition Inc. (BioSteel), the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) announced a new mu...

Faisal Hussain
July 8, 2022

Answer The Call: NBA All-Star Devin Booker Unveiled as NBA 2K2...
Esports - Gaming - Non-Profit - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 ye...

Faisal Hussain
July 7, 2022

Duracell Named Title Partner of Williams Racing eNASCAR Team
Automotive - Esports - Gaming - Sponsorships - Sports

Williams Esports, the esports branch of British Formula One team Williams Racing, has announced a partnership with battery manufacturer Duracell. As a result of the deal, the manufacturer will become...

Esports Insider
July 6, 2022

Amazon Celebrates Prime Members With New, Exclusive Offers and...
Dining - Electronics - Online - Partnerships - Press Releases

SEATTLE--(BUSINESS WIRE)--Ahead of Prime’s biggest savings event exclusively for members, Prime Day on July 12-13, Amazon announced new offers and experiences exclusively for members. Starting today...

Faisal Hussain
July 6, 2022

NBCUniversal to Shut Down Olympic Channel As Sports Migrate to...
Sports - Streaming - Television

A second NBCUniversal sports cable outlet is getting ready to finish its game. NBCUniversal has notified cable and satellite operators that it intends to shut down its Olympic Channel, devoted largel...

Variety
July 1, 2022

TUMI Enters Official Partnership with Tottenham Hotspur
Partnerships - Press Releases - Retail - Sports - Travel

NEW YORK , July 1, 2022 /PRNewswire/ -- Tottenham Hotspur Football Club and TUMI announced today a new partnership designating TUMI as an Official Partner of the Club's pre-season tour to Korea thi...

Faisal Hussain
July 1, 2022

Hasbro Teams Up With the NBA and NBPA for the Return of Starti...
Partnerships - Press Releases - Sports - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly an...

Faisal Hussain
July 1, 2022

Chipotle to Add To-Go Orders of U.S. Women’s National Te...
Dining - Sports

Chipotle Mexican Grill announced it is partnering with U.S. Women's National Team (USWNT) soccer players Rose Lavelle and Sophia Smith to launch their go-to orders as official menu items on the Chipot...

QSR Magazine
June 28, 2022

Daniel Ricciardo and Hulu Teaming Up for Scripted F1 TV Show
Automotive - Sports - Streaming - Television

Hulu is teaming up with Daniel Ricciardo, the driver with the best smile on the Formula 1 grid, with the aim to bring F1 action to the small screen, reports The Hollywood Reporter. Ricciardo has been...

The Drive
June 28, 2022

NINJA WARRIOR Considered for Inclusion in Los Angeles 2028 Sum...
Sports - Television

A gold medal for Ninja Warrior skills? It’s not as far-fetched as you might think. Japanese TV network TBS, creator of the original Ninja Warrior reality competition format, revealed Monday that th...

Hollywood Reporter
June 27, 2022

Major League Baseball Allows Teams to Sell CBD Sponsorships
Health & Beauty - Sponsorships - Sports

Major League Baseball teams have been told they can sell CBD sponsorships. CBD stands for cannabidiol and is a chemical compound found naturally in cannabis plants. The commissioner’s office inform...

AP News
June 24, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

BETMGM and Carnival Corporation Partner to Offer Cruise Ship G...
Finance - Gaming - Press Releases - Sports - Travel

JERSEY CITY, N.J., June 17, 2022 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, announced today a new partnership with Carnival Corporation to deliver world-class retail and mo...

Nicholas Fox
June 17, 2022

Apple and Major League Soccer to Present All MLS Matches Aroun...
Partnerships - Press Releases - Sports - Streaming - Television

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® and Major League Soccer (MLS) today announced that the Apple TV® app will be the exclusive destination to watch every single live MLS match beginning in 20...

Faisal Hussain
June 14, 2022

Little Caesars is the New Official Pizza Sponsor of the NFL
Dining - Press Releases - Sponsorships - Sports

DETROIT, June 14, 2022 /PRNewswire/ -- Little Caesars, the third largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL today announced a multi-year partnership that ...

Nicholas Fox
June 14, 2022

New Cheez-It Puff’d Hits The Road This Summer With The &...
Attractions - CPG - Sports

BATTLE CREEK, Mich., June 13, 2022 /PRNewswire/ -- Summer just got more entertaining for the whole family with Cheez-It® introducing "Cheez-It® Puff'd™-A-Palooza": an eight-stop, 15-day mobile tou...

Nicholas Fox
June 13, 2022

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