SweeTARTS Hosts First Branded Film Festival on TikTok, Champio...
CPG - Electronics - Online - Press Releases - Streaming

Xóchitl Gómez helps kick-off the celebration of self-expression, spotlighting and supporting creators with the chance to win $25,000 You're invited to the most vibrant cinematic celebration since t...

Sasha Villalobos
August 5, 2022

Amazon and iRobot Sign an Agreement for Amazon to Acquire iRob...
Electronics - Household - Online - Press Releases - Retail

SEATTLE & BEDFORD, Mass.--(BUSINESS WIRE)--Today Amazon (NASDAQ:AMZN) and iRobot (NASDAQ:IRBT) announced that they have entered into a definitive merger agreement under which Amazon will acquire i...

Faisal Hussain
August 5, 2022

Ticketmaster, TikTok partner to Give Users a New Way to Discov...
Live Entertainment - Music - Online - Tech

Ticketmaster and TikTok are partnering to launch an in-app feature that lets users discover events through the popular short-form video app. With this new partnership, TikTok users will be able to buy...

TechCrunch
August 3, 2022

Patrón Concocts Cocktail-Themed Virtual Quests in Bigger Bet ...
Beverages - Branding - Online - Retail - Tech

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in August, according to a press release. “Summer Made Sensational: A PATRÓN Pop...

Marketing Dive
August 3, 2022

Higround Announces Sonic & Dreamcast Themed PC Keyboards
Electronics - Gaming - Tech

If you’re a fast typer then you might want to check out these latest PC keyboards from Higround as they’ll inspire you to go even faster. The PC accessory manufacturer has announced a collaborati...

Nintendo Wire
August 2, 2022

Pure Leaf’s TikTok Hotline Helps Women Navigate Pressure to ...
Beverages - CPG - Influencers - Online - Streaming

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas ...

Marketing Dive
August 2, 2022

Kid Cudi Drops a Collection of Camp McDonald’s Merch
Dining - Fashion - Influencers - Live Entertainment - Music

Marking his McDonald’s App “In the Booth” virtual performance. To mark his McDonald’s App “In the Booth” virtual performance this past weekend, Kid Cudi and the fast-food giant dropped a ...

Hypebeast
August 2, 2022

Crayola and Casely Announce Partnership, New Line of Boldly Co...
CPG - Online - Partnerships - Press Releases - Retail

Crayola and Brooklyn-based DTC retailer Casely announced today their collaboration on a new collection of tech accessories with designs influenced by the brand that embodies color. The collection fea...

Sasha Villalobos
August 2, 2022

A TikTok Music App Could Challenge Spotify and Apple
Electronics - Influencers - Music - Online - Streaming

Considering how intertwined music discovery is with TikTok, it wouldn’t be all that surprising if the company launched a music streaming app of its own. Well, patent filings uncovered by Insider sug...

The Verge
August 1, 2022

TikTok Kicks Off Gaming Pilot with New In-App Mini-Games
Gaming - Online - Streaming - Tech

The six games include a basketball title and more. TikTok has begun testing out six new in-app mini-games. The initiative appears to arrive as part of a larger gaming pilot that began about a few wee...

Hypebeast
August 1, 2022

Dick’s Sporting Goods Heads Back to School on Roblox
Fashion - Gaming - Online - Retail - Sports

Dick’s Sporting Goods has launched an interactive space on the popular gaming and metaverse platform Roblox, per a news release. Dubbed “School of Sport,” the experience focuses on sports and s...

Marketing Dive
July 28, 2022

Lego’s New Minifigure Factory Lets You Create a $12 Minifig ...
CPG - Online - Retail - Tech - Toys

Lego is testing a new online Minifigure maker, the Minifigure Factory, that lets you create a Lego person of your very own (via Jay’s Brick Blog, which I promise has no relation to me). In the tool...

The Verge
July 26, 2022

Best Buy Unveils First Ever Small-Format, Digital-First Store
Electronics - Online - Press Releases - Retail - Tech

Last fall, we shared how we’re testing new store models in Charlotte, North Carolina and how all of them work together to meet our customers’ varied and changing needs. Today we’re introducing...

Faisal Hussain
July 26, 2022

FaZe Clan and DoorDash Link Up to Offer ‘FaZe Subs’...
Dining - Esports - Gaming - Online - Tech

FaZe Clan enthusiasts will soon be able to get their hands on a new sandwich dubbed the Rugfather. Indeed, as announced Tuesday, the gaming-rooted lifestyle platform is unveiling the new FaZe Subs ex...

Complex
July 26, 2022

Funko to Co-Produce First Video Game with 10:10 Games
Electronics - Gaming - Online - Tech

The collectibles giant is entering the multi-billion dollar market with a brand-new AAA budget title slated for release on home consoles and PCs in 2023. Pop culture and collectibles brand Funko is p...

Kidscreen
July 25, 2022

Chipotle’s Buy the Dip Game Will Give Away $200K in Crypto
Dining - Finance - Gaming - Online - Tech

Chipotle Mexican Grill is celebrating National Avocado Day (July 31) by launching a limited-time stock market simulation game, “Buy the Dip,” that will give away $200,000 in various cryptocurrency...

Marketing Dive
July 25, 2022

OPPO Announces UEFA Partnership and Celebrates Sportsmanship i...
Partnerships - Press Releases - Retail - Sports - Tech

DUBAI, UAE, July 21, 2022 /PRNewswire/ -- OPPO has announced a major partnership with the Union of European Football Associations (UEFA) across different tournaments including UEFA Champions League,...

Faisal Hussain
July 22, 2022

Mattel Announces Multi-Year Agreement with SpaceX to Produce T...
Electronics - Partnerships - Press Releases - Tech - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year agreement with SpaceX to create and market products that inspire children and...

Faisal Hussain
July 21, 2022

Usain Bolt Partners with Move-to-Earn Platform Step App to Lau...
Gaming - Health & Beauty - Influencers - Online - Press Releases

The World Record Breaking Athlete Joins the Team as the FitFi Brand Launches its Test Net for Private Beta Users, Official App Launch to Follow in Summer of 2022. Today, Step App, the FitFi platform ...

Sasha Villalobos
July 21, 2022

YEEZY GAP ENGINEERED BY BALENCIAGA Introduces a Virtual Game E...
Fashion - Gaming - Online - Press Releases - Retail

A NEW DIGITAL GAME CONCEPT IMAGINED BY YEEZY GAP AND BALENCIAGA BRINGS TO LIFE THE VIRTUALLY RENDERED AVATARS FIRST SEEN IN THE COLLECTION'S DEBUT THE GAME ALLOWS THE USER TO BECOME THE AVATAR AVAILA...

Sasha Villalobos
July 21, 2022

The Chainsmokers Will Perform a Concert in Space in 2024
Live Entertainment - Music - Tech - Travel

The Chainsmokers will become the first musicians to perform at the edge of space. The DJ duo of Drew Taggart and Alex Pall have signed up to be launched into the stratosphere in a pressurized capsule....

HypeBeast
July 20, 2022

NBCU, Peacock Bring ShoppableTV to ‘Love Island USA’
Branding - Fashion - Online - Retail - Streaming

Comcast’s NBCUniversal (NBCU) announced it’s applying its ShoppableTV technology to dating show “Love Island USA,” premiering July 19 on streaming platform Peacock, to allow viewers to scan on...

Marketing Dive
July 20, 2022

Alaska Airlines Becomes First U.S. Airline to Launch Electroni...
Press Releases - Tech - Travel

SAN JOSE, Calif., July 19, 2022 /PRNewswire/ -- Alaska Airlines announced on Tuesday it's poised to become the first U.S. airline to launch an electronic bag tag program later this year. "This techno...

Angelina Luspo
July 20, 2022

HBO Expands Partnership with Duolingo for GOT Spinoff
Online - Streaming - Tech - Television

Language learning app Duolingo has partnered with the “Game of Thrones” prequel series “House of the Dragon” to release a series of language-based activations to generate hype for the show’s...

Marketing Dive
July 19, 2022

Auntie Anne’s Celebrates National Auntie Day by Serving ...
Dining - Finance - Online - Partnerships - Press Releases

ATLANTA, July 19, 2022 /PRNewswire/ -- To celebrate National Auntie Day on July 26, 2022, America's favorite aunt, Auntie Anne's, will give fans the chance to get that dough in more ways than one....

Faisal Hussain
July 19, 2022

Riot Games and AWS are Teaming Up to Deliver Fresh Esports Con...
Gaming - Online - Tech - Television

Riot Games and Amazon Web Services (AWS) are teaming up to transform Riot’s esports content. Riot is the first company to use AWS’ data analytics integration for esports broadcasts on League of Le...

Venture Beat
July 19, 2022

Tesla Might Let You Play Your Steam Library In Your Car
Automotive - Gaming - Tech

Tesla could be getting closer to letting you play The Witcher games in your car. CEO Elon Musk last week said the electric car company is working on getting digital game distribution service Steam wor...

CNET
July 18, 2022

Instagram is Allowing Creators to Lock Posts and Reels Behind ...
Influencers - Online - Tech

Building on its new creator subscription program. Instagram has expanded its creator subscription program, introducing new ways for users on the platform to generate an income. Through the program, w...

Hypebeast
July 15, 2022

SoundHound Delivers In-Car Voice Experiences to the Most Popul...
Automotive - Electronics - Music - Partnerships - Press Releases

SANTA CLARA, Calif.--(BUSINESS WIRE)--SoundHound AI, Inc. (Nasdaq: SOUN) (“SoundHound”), a global leader in voice artificial intelligence, today announced the delivery of its advanced voice AI tec...

Faisal Hussain
July 15, 2022

Beyoncé Joins TikTok, Bringing Her Full Music Catalog to the ...
Influencers - Music - Online - Tech

Queen Bey is now on TikTok. Pop superstar Beyoncé has joined the short-form video app (link) — and her entire catalog is now available to TikTok users to use as backing sounds for their creations....

Variety
July 14, 2022

Netflix Partners with Microsoft on Ad-Supported Subscription P...
Online - Streaming - Tech

Netflix has named Microsoft as its partner for its ad-supported service. The streamer said in April that it was planning on rolling out an ad-supported tier after years of resisting the move. Netfli...

CNBC
July 14, 2022

Tony Hawk Skates Into the Metaverse with ‘Largest Virtual Sk...
Attractions - Influencers - Online - Sports - Tech

Famed skateboarder and entrepreneur Tony Hawk is the latest celebrity to take his talents to the metaverse, announcing on Wednesday he’ll be creating a skatepark and 3D avatar collection in the virt...

Yahoo! News
July 13, 2022

Jordan Peele’s NOPE VR Experience Launches in Meta’...
Online - Tech - Theatrical

Fans of Jordan Peele’s films can hop on board a virtual train to explore a creepy VR version of the ranch from his upcoming Western-set thriller “Nope.” The new “Nope” experience is availab...

Variety
July 13, 2022

Hasbro Introduces Selfie Series For Consumers to Personalize A...
Branding - Online - Tech - Toys

Hasbro is officially changing the action figure game. The Rhode Island-based company today revealed the Hasbro Selfie Series for consumers to immortalize themselves as action figures within their fav...

Toy Book
July 13, 2022

Netflix to Launch a Stranger Things NFT Collection with Candy ...
Online - Streaming - Tech - Television

Featuring 17 fan-favorite characters from the series. Netflix has partnered with Candy Digital to produce a series of Stranger Things NFT collectibles. The first collection goes live on Thursday, Jul...

Hypebeast
July 13, 2022

Warner Records Teams up with Bose to Offer Free-To-Mint NFTs
Music - Online - Tech

The U.K. music division of Warner Bros, Warner Records, has collaborated with audio equipment company Bose to join the Web3 space in creating a new NFT project called Stickmen Toys. The collection wil...

Hypebeast
July 12, 2022

Lukas Graham to Launch First-Ever Green-Battery-Powered Concer...
Live Entertainment - Music - Tech

In a big step forward for a greener music industry, Danish singer-songwriter Lukas Graham has teamed up with the renewable-technology company Vestas to launch a tour that will replace carbon-emitting ...

Variety
July 11, 2022

Modelo, Takis Snacks and Spice Adams Invite Fans to Go ‘All ...
Beverages - CPG - Electronics - Tech

As one of many limited-edition #ModeloTime collaborations dropping this summer, fans will compete for a branded Modelo and Takis® Snacks vending machine and a year’s worth of beer and snacks*. CHI...

PR
July 8, 2022

Care Bears Showcases Brand’s Caring Heritage in Metaverse
Classic Characters - Tech - Toys

Cloudco Entertainment brand Care Bears has partnered with Recur to create Care Bears Forever, an NFT collection and metaverse experience reflective of the popular bears and their personalities that wi...

Marketing Dive
July 8, 2022

Kid Cudi to Headline Camp McDonald’s Virtual Music Exper...
Dining - Music - Streaming - Tech

Performers will also include Omar Apollo, blackbear and South Korean singer-songwriter BIBI. McDonald’s announced the line-up for their 2022 Camp McDonald’s virtual experience, led by headliner K...

Billboard
July 7, 2022

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