Wildbrain’s STRAWBERRY SHORTCAKE celebrates her 45th ann...
CPG - Dining - Fashion - Press Releases - Toys

NEW YORK, Feb. 15, 2024 /PRNewswire/ - Today, WildBrain's Strawberry Shortcake is launching its 45th anniversary and kicking off a year-long celebration for one of the world's most beloved charac...

Tiger Schenkman
February 15, 2024

Rizzoli New York to publish BARBIE: THE WORLD TOUR on March 8,...
Fashion - Press Releases - Publishing - Toys

EL SEGUNDO, Calif., January 22, 2024--(BUSINESS WIRE)--Rizzoli and Mattel, Inc. (NASDAQ: MAT) announced today BARBIE™: THE WORLD TOUR (ISBN: 9780789345578, $55.00 US, Rizzoli New York), a ...

Tiger Schenkman
January 22, 2024

SEGA of America and JAKKS Pacific announce new global agreemen...
Gaming - Press Releases - Theatrical - Toys

SANTA MONICA, Calif.--(BUSINESS WIRE)--Today, JAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys and consumer products and its costume division, Disguise, announced a multi-year partnershi...

Angelina Luspo
October 31, 2023

Hasbro & Marvel bring Marvel characters & stories to...
Classic Characters - Press Releases - Theatrical - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a global branded play leader, today announced an expansion of its long-standing relationship with Marvel. Together, Hasbro and Marvel will...

Angelina Luspo
October 23, 2023

Katy Perry jumps into PEPPA PIG for 3-part anniversary special
Music - Press Releases - Television - Toys

LOS ANGELES--(BUSINESS WIRE)--Hasbro today announced that global megastar, Katy Perry, will join the beloved PEPPA PIG franchise as a guest voice star in an episode from the all-new, 3-part PEPPA PIG ...

Angelina Luspo
September 27, 2023

Zumba and Crayola partner to launch “Colors of Kindness&...
CPG - Fashion - Press Releases - Toys

MIAMI, Fla. (Aug. 10, 2023) – Zumba and Crayola are excited to announce a new partnership and the launch of their “Colors of Kindness” activewear collection. Inspired by Crayola’s iconic crayo...

Angelina Luspo
August 9, 2023

Melissa & Doug announces National Park Foundation toy col...
Non-Profit - Press Releases - Toys

WILTON, CT, August 1, 2023 – Melissa & Doug, recognized by parents as the #1 preschool brand for wooden and sustainable toys, announced today a new collection of fun, purposeful, and nature-insp...

Angelina Luspo
August 2, 2023

Hasbro and Beekman 1802 team up to launch Mrs. Potato Head ski...
Health & Beauty - Press Releases - Toys

SHARON SPRINGS, N.Y., July 18, 2023 /PRNewswire/ -- Beekman 1802 brings their biggest skincare launch of the year to life with mega celebrity, Hasbro's Mrs. Potato Head! Today, Beekman 1802 unveils th...

Angelina Luspo
July 19, 2023

Hunter Price to introduce its first Crayola collections to U.K...
CPG - Press Releases - Toys

Hunter Price International, the leading developer and supplier of innovative consumer products, has released the details of its first collections with creativity icon Crayola. The collections will lau...

Sasha Villalobos
July 11, 2023

Hasbro announces the return of Furby with a fresh new look
Press Releases - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--The wait is over… the furb-nomenon that took over the world has returned. Today, Hasbro, Inc. (NASDAQ: HAS), a global leader in play, announced that the next era of...

Angelina Luspo
June 22, 2023

Ryan’s World Branded StarPals Kids Meals Launch At Carl&...
Dining - Influencers - Press Releases - Toys

Pocket.watch, the leading kids and family creator content and IP company, with Sunlight Entertainment - the Kaji family owned production studio - announce Ryan's World will debut Red Titan branded Sta...

Nicholas Fox
June 14, 2023

Mattel launches virtual collectibles Barbie line with web3 bra...
Tech - Toys

NEW YORK--(BUSINESS WIRE)--Today, Mattel, Inc.’s (NASDAQ: MAT) Barbie, the #1 fashion doll brand, and Boss Beauties, a top women-led web3 brand, are debuting their Boss Beauties x Barbie virtual col...

Owen Emerson
May 9, 2023

Pop! Retro Chuck E. Cheese 1st edition announced to surprise f...
Dining - Press Releases - Toys

Chuck E. Cheese, the beloved family entertainment and restaurant brand, announced it's first-of-its-kind, Pop! Retro Chuck E. Cheese vinyl figure. Part of the brand's growing nostalgia memorabilia lin...

Sasha Villalobos
April 28, 2023

Hot Wheels Legends Tour returns, presented by Mobil 1
Automotive - Live Entertainment - Press Releases - Toys

Now with stops in 17 countries, the world’s largest traveling car show kicks off on May 13 in Miami, Florida Vehicle submissions are now open for the 2023 Hot Wheels™ Legends Tour at www.HotWhee...

Angelina Luspo
April 24, 2023

Build, Explore, Race: 2K and the LEGO® Group Announce LEGO 2K...
Gaming - Press Releases - Toys

NEW YORK--(BUSINESS WIRE)--Today, 2K and the LEGO Group announced LEGO® 2K Drive, the ultimate AAA driving adventure game, available worldwide on May 19, 2023. Developed by Visual Concepts, LEGO 2K D...

Angelina Luspo
March 23, 2023

Crayola and Dan Dee Announce New Colourful Licensing Partnersh...
Press Releases - Retail - Toys

Dan Dee International, LLC (Dan Dee) a global leader in plush home décor, baby and pet products, and Crayola, the world’s most recognized and trusted arts & crafts brand, today announced a new ...

Sasha Villalobos
February 15, 2023

Mattel and Minecraft Partner on New MINECRAFT CREATOR SERIES C...
Gaming - Online - Press Releases - Toys

LOS ANGELES--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Minecraft today announced a partnership to launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introduci...

Angelina Luspo
January 31, 2023

Exploding Kittens Launches New Word-Shouting Party Game, Reall...
Press Releases - Toys

LOS ANGELES--(BUSINESS WIRE)--Exploding Kittens, leading gaming and entertainment company, today announced the launch of its newest game, Really Loud Librarians, available now at Target and Explod...

Faisal Hussain
January 11, 2023

WHP Global and American Dream Set to Mark the U.S. Return of B...
Press Releases - Retail - Toys

NEW YORK, Jan. 10, 2023 /PRNewswire/ -- WHP Global, a leading brand management firm and owner of Babies"R"Us®, announced today an exciting new partnership with premiere shopping and entertainment ...

Faisal Hussain
January 10, 2023

Crayola Education Launches Creativity to New Heights with Cray...
Attractions - CPG - Household - Live Entertainment - Partnerships

EASTON, Pa., Jan. 9, 2023 /PRNewswire/ -- Crayola, the brand that inspires creativity and celebrates learning, is bringing educators, parents, children, and celebrities together for an exciting, wee...

Faisal Hussain
January 9, 2023

PUSS IN BOOTS: THE LAST WISH has Arrived at Build-A-Bear Works...
Classic Characters - Retail - Theatrical - Toys

NEW! Find the hero in you with Puss in Boots! Add this legendary gato’s costume and sounds for a swashbuckling adventure at the movies! For the full story, visit Instagram  -  https://www...

Instagram
December 22, 2022

Adults Are Buying Toys for Themselves, and It’s the Biggest ...
Retail - Toys

There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” This kidulting trend started to rise in prominence around a decade ago, as superh...

CNBC
December 20, 2022

Why Brands and Retailers Like Ross Simons and Macy’s Are Jum...
CPG - Fashion - Health & Beauty - Household - Retail

From Aldi’s to Legos to Sephora, the advent calendar trend in holiday retail continues to boom. Sales executives say the novelty of an assortment of products, plus the scarcity of a limited edition,...

Modern Retail
December 19, 2022

Dining Partnerships the Deserve a Seat at the Table in 2022
Dining - Gaming - Health & Beauty - Online - Partnership Blogs

Hungry for great examples of dining partnerships from 2022? We've got some great examples of memorable dining and QSR partnerships to whet your appetite! KFC Partners with Tinder for Tinder Tenders...

Sasha Villalobos
December 13, 2022

Back to School Partnerships and Campaigns 2022
Dining - Gaming - Music - Non-Profit - Partnership Blogs

All over the United States students are going back to school. Some are being home-schooled, some are in private schools, and a great many are enrolled in public schools. To get excited about school ag...

Nicholas Fox
December 8, 2022

Hasbro Cooks Up A New Master Toy Deal for Easy-Bake Oven
Toys

Just Play’s licensing portfolio just got a little sweeter with a new master toy deal for Hasbro’s classic Easy-Bake Oven brand. The Florida-based toyco is working on a new range of ovens, recipe ...

Kidscreen
December 7, 2022

Toys ‘R’ Us Jumps into the Metaverse with Anybodie...
CPG - Online - Retail - Toys

The digital space is still the wild west, but Toys “R” Us has a roadmap for its upcoming journey into the metaverse. WHP Global, the parent company of Toys “R” Us, formally announced a partne...

Toy Book
December 7, 2022

Music Partnerships & Promotions That Hit The Right Notes ...
Beverages - CPG - Dining - Influencers - Music

Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience. Check out some great examples of music partnerships from 2022. PARTNERSH...

Sasha Villalobos
December 6, 2022

Alaska Airlines Reveals 2022 Holiday Sweater & Offers Gif...
Fashion - Influencers - Non-Profit - Pets - Press Releases

SEATTLE, Dec. 5, 2022 /PRNewswire/ -- It's that time of year again to look fly at every festive soiree with Alaska Airlines' holiday sweater. Fashion expert Tan France calls them "a win-win." He i...

Faisal Hussain
December 6, 2022

Usaopoly Launches MONOPOLY: Original Squishmallows Collector&#...
Partnerships - Press Releases - Toys

CARLSBAD, Calif., Nov. 15, 2022 /PRNewswire/ -- Usaopoly (The Op Games), the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations®, Blank Slate...

Faisal Hussain
December 2, 2022

Bandwagon: What Trends Are Shaping Holiday Toy Sales?
Retail - Toys

As we bear down on the holiday selling season for toys—the “hard eight,” as the two-month sales push in Q4 is often called—bets have been placed, retail sets and online storefronts are ready t...

Kidscreen
November 29, 2022

Great American Cookies Bakes Up New Elf On The Shelf Cookie Ca...
Dining - Toys

Great American Cookies is celebrating the 2022 Holiday Season by teaming up with the The Lumistella Company for the launch of The Elf on the Shelf Cookie Cake. The new limited-edition Cookie Cake fea...

Chew Boom
November 28, 2022

Mattel Adventure Park’s Rides and Attractions Unveiled
Attractions - Classic Characters - Toys

Epic Resort Destinations has revealed more information about the new Mattel Adventure Park, due to open in Glendale, Arizona in 2023. The world’s first Mattel theme park will feature rides and attr...

Blooloo
November 23, 2022

Kinder Joy Releases New Avatar-Inspired Eggs
CPG - Retail - Theatrical - Toys

Kinder Joy is celebrating the upcoming movie release Avatar: The Way of the Water with the introduction of a new line of Avatar-themed eggs. The new line features Kinder Joy’s classic chocolate egg...

Chew Boom
November 21, 2022

MONSTER HIGH Renewed for Season 2 at Nickelodeon
Television - Toys

“Monster High” has been renewed for Season 2 at Nickelodeon. The series is based on the Mattel toy franchise of the same name. The second season will consist of 20 episodes. The series debuted on...

Variety
November 17, 2022

Kinoo Partners with Highlights for Children to Offer a Special...
Partnerships - Press Releases - Publishing - Retail - Tech

SAN FRANCISCO, Nov. 17, 2022 /PRNewswire/ -- Kinoo announces today the retail availability of the Kinoo Magic Wand™ for $99 at Kinoo.com and Amazon.com for the 2022 holiday season. This fo...

Faisal Hussain
November 17, 2022

Paramount Consumer Products Partners With droppLabs to Unveil ...
Classic Characters - Online - Partnerships - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--Paramount Consumer Products in partnership with droppLabs, a division of dropp group (“dropp”), today announced an industry-first, interactive shopatainment experience ...

Faisal Hussain
November 10, 2022

Disney to Offer Toy and Merchandise Deals via Disney+ App
Classic Characters - Retail - Streaming - Toys

Walt Disney Co. is launching a pilot program to test how streaming subscribers respond to deals to buy exclusive toys and apparel related to some of its most popular shows, movies and characters—all...

The Wall Street Journal
November 7, 2022

eBay Acquires TCGplayer
Online - Press Releases - Toys

SAN JOSE, Calif. and SYRACUSE, N.Y., Oct. 31, 2022 /PRNewswire/ -- eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, today announce...

Faisal Hussain
October 31, 2022

Mattel, Pokémon on Board for More Building Sets
Classic Characters - Toys

Mattel has renewed a partnership to produce and distribute licensed Pokémon MEGA toys and building sets as sales surge in that category. Mattel has renewed its licensing agreement with The Pokémon ...

Kidscreen
October 28, 2022