Arby’s Announces Kids Meal Partnership with KIDZ BOP
Dining - Music - Toys

KIDZ BOP, the #1 music brand for kids, and Arby’s, announced a kids’ meal partnership, available now through November. All kids’ meals at participating Arby’s locations will feature a KIDZ BOP...

QSR Magazine
September 30, 2022

My Little Pony Makes its Mark on the Metaverse
Online - Press Releases - Streaming - Tech - Television

Roblox players discover Maretime Bay with customizable pony avatars My Little Pony trots into Roblox with new game, "Visit Maretime Bay," in celebration of new episodes of My Little Pony: Make Your M...

Sasha Villalobos
September 30, 2022

Barbie & Polly Pocket are Coming to Roblox
Classic Characters - Gaming - Toys

The sandbox game Roblox will soon receive two different collaborations with iconic characters Barbie and Polly Pocket. Despite the many years since both doll franchises first released, their popularit...

Screenrant
September 29, 2022

Crayola Plans to Double Its Family Experience Venues
Attractions - CPG - Live Entertainment - Toys

The Crayola Experience is about to expand. The company behind the iconic crayons inked a new licensing agreement with family entertainment attraction developer BrightColors LLC to double its number o...

Toybook
September 27, 2022

Mattel Announces New Diverse MONSTER HIGH Dolls
Toys

Globally embraced fashion doll line Monster High is returning on Oct. 1, introducing a new line of characters which highlight the inclusive messaging at the core of the brand. The characters, includin...

Yahoo
September 27, 2022

40 Years of Phoning Home: Celebrating E.T.’s Anniversary in ...
Classic Characters - Theatrical - Toys

The collection of iconic moments and imagery from E.T. The Extra-Terrestrial is extensive, and for many, deeply resonant. It takes little more than a glowing finger, a red hoodie, a full moon, or a ha...

The Toy Book
September 19, 2022

PlayMonster Announces Executive Appointments to Fuel Global St...
People - Press Releases - Retail - Toys

BELOIT, Wis., Sept. 15, 2022 /PRNewswire/ - PlayMonster Group LLC., a leading international toy and game company, announces that global business leader Steve Adolph has joined the company as Pr...

Faisal Hussain
September 15, 2022

PetSmart and Warner Bros. Consumer Products Inspire a World of...
Pets - Press Releases - Retail - Theatrical - Toys

PHOENIX, Sept. 15, 2022 /PRNewswire/ -- PetSmart, in partnership with Warner Bros. Consumer Products, is providing dog parents and their pups a chance to find their own golden ticket with the launch o...

Nicholas Fox
September 15, 2022

Funko to Open First Retail Experience in Snoop Dogg’s ‘Tha...
Classic Characters - Influencers - Partnerships - Press Releases - Retail

EVERETT, Wash.--(BUSINESS WIRE)--Funko, Inc. ("Funko,” or the “Company”) (Nasdaq: FNKO) today announced the anticipated grand opening its latest retail experience in “Tha Dogg House,” the co...

Faisal Hussain
September 14, 2022

Hasbro Reveals STAR TREK Nerf Phaser Rifle and Pistol
Streaming - Television - Theatrical - Toys

Hasbro’s Nerf “LMTD” crossover has given us foam dart versions of everything from the Aliens pulse rifle to The Mandalorian’s rifle—and now it’s boldly going into a very peculiar collabora...

Gizmodo
September 8, 2022

Mattel Introduces Bruno the Brake Car, First Autistic Characte...
Classic Characters - Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today the introduction of Bruno, the first autistic character in the iconic Thomas & Friends franchise. Mattel Television...

Faisal Hussain
September 7, 2022

How ‘Retailtainment’ Multiplies the Impact of Experiential...
Live Entertainment - Retail - Toys

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements. Retailtainment concepts tend to downplay...

Retail Touchpoints
August 29, 2022

Mattel Partners with Save the Children to Help Improve the Liv...
Non-Profit - Partnerships - Press Releases - Retail - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Mattel Children’s Foundation announced today that they are partnering with Save the Children to invest in the next generation. Fro...

Faisal Hussain
August 24, 2022

eBay has Entered into an Agreement to Acquire TCGplayer
Online - Press Releases - Retail - Toys

SAN JOSE, Calif. and SYRACUSE, N.Y., Aug. 22, 2022 /PRNewswire/ -- eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, and TCGplayer,...

Faisal Hussain
August 22, 2022

ZAG and McDonald’s Launch Greener Happy Meals
Dining - Streaming - Television - Toys

ZAG Entertainment and McDonald’s are taking an important step towards a more sustainable future this month with the launch of eco-conscious toys featuring Miraculous in the restaurant chain’s icon...

Kidscreen
August 17, 2022

McDonald’s Officially Reveals Pokemon Happy Meal Toys fo...
Classic Characters - Dining - Gaming - Toys

With Pokemon's next generation on the horizon, recent weeks have seen rumors spreading about the newest edition of the massive monster-catching franchise's collaboration with McDonald's. Leakers and M...

Game Rant
August 16, 2022

eBay Partners with Funko to Release First Collection of Exclus...
CPG - Online - Retail - Sports - Toys

eBay, the multinational e-commerce company, is teaming up with pop culture and lifestyle brand Funko to launch a new series of exclusive collectibles sold directly on their online shopping site. “W...

The Toy Book
August 16, 2022

Dr. Seuss Enterprises Announces New Partnership with AtGames
Classic Characters - Gaming - Toys

AtGames, a leader in interactive entertainment products, has announced that classic Dr. Seuss properties will be featured in new virtual pinball tables for the AtGames Legends Arcade Family of product...

AnB Media
August 12, 2022

ZAG Launches Global Toy Division
Streaming - Television - Toys

ZAG is making a bigger move into the toy department. The independent animation studio rebranded its ZAG Lab as ZAG Play and launched a global toy division to live alongside licensing and merchandisin...

Toybook
August 11, 2022

Fisher-Price Unveils TED LASSO-Inspired Toy Line
Streaming - Toys

Sometimes good things come in small packages... Sounds like something Coach Lasso might say, which is fitting since Fisher-Price's newest edition in its Little People Collector toy line is inspired b...

Entertainment Weekly
August 10, 2022

Next-Gen Lego Discovery Centers to Open in Atlanta, Boston, an...
Attractions - Live Entertainment - Toys

Merlin Entertainments’ next-generation Lego Discovery Centers are set to launch in Boston and Atlanta, in addition to Washington, DC, in 2023. Formerly known as Legoland Discovery Centers, Merlin...

Blooloop
August 10, 2022

Toho International, Inc. and Stern Pinball Announce: The Godzi...
Attractions - Classic Characters - Live Entertainment - Partnerships - Press Releases

ELK GROVE VILLAGE, Ill., Aug. 9, 2022 /PRNewswire/ -- Stern Pinball, Inc., Everyone's favorite monster, Godzilla has been demolishing cities for over sixty-eight years. On August 10, tune in to wa...

Faisal Hussain
August 9, 2022

Pinkfong Partners With Washington Nationals for Baby Shark Day
Classic Characters - Partnerships - Press Releases - Sports - Streaming

SEOUL, South Korea, July 29, 2022 /PRNewswire/ -- The cultural phenomenon Baby Shark is coming to Nationals Park, reviving memorable moments from the team's 2019 World Series championship run throug...

Faisal Hussain
August 1, 2022

zerocool to Launch Premium Trading Card Sets for STRANGER THIN...
Press Releases - Streaming - Theatrical - Toys

NEW YORK--(BUSINESS WIRE)--Fanatics Collectibles, a leader in physical and digital trading cards and collectibles, today announced that zerocool, the first trading card brand dedicated to pop-culture ...

Angelina Luspo
July 28, 2022

Hot Wheels Ollies into Fingerboards with Tony Hawk
CPG - Influencers - Retail - Sports - Toys

Mattel’s Hot Wheels brand is partnering with iconic skateboarder Tony Hawk on its first line of fingerboard toys and playsets. A first wave of Hot Wheels Skate products will launch in Walmart store...

Kidscreen
July 27, 2022

Hello Kitty and Friends Embark on a Globetrotting NFT Experien...
Classic Characters - Online - Partnerships - Press Releases - Retail

MIAMI--(BUSINESS WIRE)--Hello Kitty and Friends are embarking on a new journey, this time through an NFT experience Powered by RECUR. This follows the announcement of a partnership between RECUR and S...

Faisal Hussain
July 27, 2022

Lego’s New Minifigure Factory Lets You Create a $12 Minifig ...
CPG - Online - Retail - Tech - Toys

Lego is testing a new online Minifigure maker, the Minifigure Factory, that lets you create a Lego person of your very own (via Jay’s Brick Blog, which I promise has no relation to me). In the tool...

The Verge
July 26, 2022

Spin Master Announces Global Master Toy Licensing Agreement wi...
Gaming - Partnerships - Press Releases - Toys

TORONTO, July 20, 2022 /PRNewswire/ - Spin Master Corp. (TSX: TOY) (www.spinmaster.com), a leading global children's entertainment company, announced today that it has entered into a global licensin...

Faisal Hussain
July 21, 2022

Mattel Announces Multi-Year Agreement with SpaceX to Produce T...
Electronics - Partnerships - Press Releases - Tech - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year agreement with SpaceX to create and market products that inspire children and...

Faisal Hussain
July 21, 2022

Two Pop-Culture Sensations Squishmallows And Pokémon Join For...
Classic Characters - CPG - Press Releases - Toys

SAN DIEGO, July 21, 2022 /PRNewswire/ -- Jazwares, a leading global toy company, today announced that two of the toy industry's top powerhouse brands are teaming up, Squishmallows and Pokémon! Exclus...

Nicholas Fox
July 21, 2022

Little Words Project Partners with Crayola to Inspire Self-Exp...
CPG - Household - Online - Press Releases - Retail

Mission-Driven Brands Team Up to Launch Colorful Bracelet Line this Month Little Words Project, the original word bracelet brand that inspires kindness and positivity, and creative icon Crayola are c...

Sasha Villalobos
July 20, 2022

NERF’S New Blaster Fires Gel Rounds Up to 10 Times a Second
Online - Retail - Toys

Out with the foam, in with the goo. Nerf, the company synonymous with the foam dart, is making a blaster that fires gel capsules instead. The Nerf Pro Gelfire can hold up to 800 of the tiny polymer ro...

Nerdist
July 20, 2022

Matchbox Car Movie in Development at Mattel, Skydance
Theatrical - Toys

Joining the ranks of Polly Pocket, Uno and Masters of the Universe, Matchbox is the latest toy line to get the movie treatment from Mattel Films. Mattel is partnering with Skydance for the project ba...

Hollywood Reporter
July 19, 2022

Mattel Opens Its Vault to Revitalize Dormant Brands
Classic Characters - Retail - Toys

Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big ...

The New York Times
July 18, 2022

Macy’s Expands WHP Global Partnership to Bring Toys“R”Us...
Press Releases - Retail - Toys

NEW YORK--(BUSINESS WIRE)--Macy’s expands partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season. Beginning late July and rolling...

Angelina Luspo
July 18, 2022

Lego is Releasing An Incredible Set Based On The Office
Television - Toys

Lego’s latest crossover set is one based on none other than the hit sitcom The Office. If you’re a fan of the show — and I know there are a lot of you out there — you’ll want to get out your...

The Verge
July 15, 2022

Hasbro and New York Times Games Are Bringing Wordle to Life in...
Online - Partnerships - Press Releases - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--The word is… PARTY! Today Hasbro, Inc. (NASDAQ: HAS-CP), a global play and entertainment leader, and New York Times Games are working together to bring Wordle...

Faisal Hussain
July 15, 2022

Hasbro Introduces Selfie Series For Consumers to Personalize A...
Branding - Online - Tech - Toys

Hasbro is officially changing the action figure game. The Rhode Island-based company today revealed the Hasbro Selfie Series for consumers to immortalize themselves as action figures within their fav...

Toy Book
July 13, 2022

The Pokemon Company to Flip Card Game Into Series
Classic Characters - Gaming - Streaming - Television - Toys

The Pokémon Company International is developing a new unscripted series based on its top-selling toy brand, the Pokémon Trading Card Game (TCG). The company isn’t revealing any details about the ...

Kidscreen
July 12, 2022

Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team...
Non-Profit - Partnerships - Press Releases - Retail - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that the Barbie brand, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall Inspiring Women...

Faisal Hussain
July 12, 2022

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