LEGO Built a Life-Size Lamborghini Sián Out of 400,000 Pieces
Automotive - Toys

LEGO has built several replicas of cars, but in creating the Lamborghini Sián FKP 37, the company tried a lot of new things. According to a report from Geeky Gadgets, this was the first time that hex...

Entrepreneur
June 11, 2021

PlayMonster’s My Fairy Garden Summer Campaign Encourages...
Toys

Playmonster has launched a major marketing campaign for My Fairy Garden in recognition of the shift in mindset of modern parents now turning to wholesome toys and inspiring modes of play. Under the h...

Toy News Online
June 11, 2021

Mattel Launches Barbie Loves the Ocean; Its First Fashion Doll...
Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic*. The launch is in line with Matte...

Earl Schultz
June 10, 2021

McDonald’s is Launching a New Minions Happy Meal
Dining - Toys

It's good news for kids, as McDonald's is releasing a new Happy Meal menu option. From Wednesday, June 9 little ones can get their hands on a Minions-themed Happy Meal. Each one will come in a limited...

WalesOnline
June 9, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns
Toys

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

Kidscreen
June 9, 2021

Reebok & Hasbro Release New Nerf Sneaker Collection
Fashion - Toys

Reebok and Hasbro are at it again. The heritage athletic brand and the toy company are joining forces for the second time to bring out your inner child with the release of a four sneaker collection m...

Footwear News
June 4, 2021

Target Joins Amazon & Walmart with Online Summer Event
Retail - Toys

The big three are going at it on the cusp of the summer solstice. Target is joining the fray alongside Walmart (Deals for Days) and Amazon (Prime Day) with the return of its Deal Days promotion. The...

The Toy Book
June 4, 2021

How Toycos are Shifting to Reach New Demos
CPG - Toys

A lot can change in a year. This time 12 months ago, major events were moving online, and toymakers were adapting after global manufacturing and shipping procedures screeched to a halt. But perhaps no...

Kidscreen
June 4, 2021

Dr. Seuss Partners with Build-A-Bear, Hallmark, Others for ...
Fashion - Retail - Tech - Toys

Partnerships have been forged with Build-A-Bear Workshop, Random House Children’s Books, Hallmark, Amazon, Skechers, Oriental Trading Co., Tervis, MantraBand, and BioWorld. Since its publication in ...

The Toy Book
May 28, 2021

Harness 70 Years & Over 17 Million Fans with a Peanuts Pa...
Branding - CPG - Non-Profit - Online - Opportunities

Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans. The brand's latest RoadShow On-Demand, availabl...

Faisal Hussain
May 21, 2021

LEGO Launching First-Ever LGBTQ Set Ahead of Pride Month
Toys

Now get ready for "Everyone Is Awesome," a new, rainbow-colored Lego set introduced Wednesday by the toy company ahead of LGBTQ Pride Month. The 346-piece collection, available for purchase starting J...

USA Today, LA Times
May 21, 2021

Together Bear is the First New Care Bear Release in a Decade
Music - Toys

For the first time in at least a decade, the Care Bears, an iconic brand with millions of fans spanning generations, will introduce Togetherness Bear, a brand-new Bear to join the group. The newest C...

The Toy Book
May 19, 2021

Harness the Power of Fun, Engaging Partnerships with PlayMonst...
CPG - Dining - Opportunity Blogs - Partnership Blogs - Streaming

PlayMonster is all about fun. They champion the power of play by creating quality toys and games for children, adults and families. The secret behind PlayMonster's successes are the right partnerships...

Faisal Hussain
May 18, 2021

Paramount Releases ‘Snake Eyes’ Trailer
Theatrical - Toys

During the 2021 MTV Movie & TV Awards, Snake Eyes star Henry Golding unleashed a brief, yet action-packed first look at the film that has since been released online. The short, 59-second trailer ...

The Toy Book
May 17, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

Netflix to Launch First L.O.L. Surprise Movie
Streaming - Toys

MGA Entertainment is moving its L.O.L. Surprise unboxing brand onto more screens in a new film that will land on Netflix in October. L.O.L. Surprise: The Movie (working title) is a 45-minute mixed-me...

Kidscreen
May 12, 2021

PlayMonster Partners With Dude Perfect to Kick Off Summer Koos...
Influencers - Online - Partnerships - Press Releases - Toys

BELOIT, Wisc. (May 11, 2021) — To kick off its highly anticipated summer launch of Koosh™, PlayMonster has partnered with YouTube mega-stars Dude Perfect for an action-packed branded content camp...

Faisal Hussain
May 11, 2021

Mattel Introduces UNO Play with Pride in Partnership with It G...
Toys

UNO teamed up with the It Gets Better Project (IGB) — a nonprofit dedicated to uplifting, empowering, and connecting to the LGBTQ+ community globally — for UNO Play with Pride. The colorful, 112-c...

The Toy Book
May 11, 2021

Mattel Rolls Out Playback Toy Recycling Program
Toys

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for fa...

USA Today
May 10, 2021

Mattel Tackles Playtime in a Post-COVID World
Toys

Ynon Kreiz has made play his work. As the chief executive of Mattel , the 76-year-old toy company, Mr. Kreiz oversees Barbie dolls, Hot Wheels cars and other children’s products that have filled toy...

Wall Street Journal
May 7, 2021

Funko and Disney Celebrate Pride Month with New Figures
Theatrical - Toys

It’s the beginning of May right now, but in just 30 days, it’ll be the start of Pride Month for 2021. And this year, Funko is joining forces with Disney for a special collection of Pride-themed Fu...

Nerdist
May 6, 2021

Digital Games are up 394% at Spin Master
Gaming - Toys

The digital games segment was a big winner for Spin Master in Q1 2021, growing by 394.2% to generate US$34.1 million in revenue. And the overall picture is pretty rosy, too; the toymaker’s total rev...

Kidscreen
May 6, 2021

Star Wars Day 2021: New Collectibles Revealed by Hasbro, Sides...
Toys

One of the best things about May the 4th (or Star Wars Day, as all dutiful geeks refer to it), is the new collectibles reveals. Companies like Sideshow Collectibles, Hot Toys and Hasbro always have so...

IGN
May 5, 2021

PlayMonster’s Snap Ships Enters New Market: Korea
Toys

Wisconsin-based PlayMonster LLC teamed up with HEM — a third-party distributor — to expand its Snap Ships brand into the Korean market for the first time. The space-themed construction line launch...

The Toy Book
May 5, 2021

Brands Are Making Their Own Mystery Boxes to Engineer Virality
Influencers - Online - Retail - Toys

Brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers...

Modern Retail
May 3, 2021

PlayMonster Names Global Head of Licensing
Toys

PlayMonster has hired Hollie Holmes to fill a brand-new global head of licensing role that will see her develop and launch IPs across new and existing categories for the Wisconsin-based toymaker. Hol...

Kidscreen
May 3, 2021

Hasbro & Franklin Sports Relaunch NERF Sports
Sports - Toys

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports. The reinvented NERF Sports brand kicks off with a spring l...

The Toy Book
May 3, 2021

Crayola | Native Shoes
Fashion - Partnerships - Retail - Toys

Crayola partnered with purpose-led footwear brand Native Shoes on a limited-edition collaboration that celebrated the brands' shared creativity. Drawing inspiration from Crayola bold and iconic col...

Licensing Expo 2021 Confirms All Virtual Event
Retail - Toys

The Las Vegas Licensing Expo is now to be a fully virtual experience, Informa Market’s Global Licensing Group has confirmed this week, with plans now in place to return to its in-person format for 2...

Toy News
April 29, 2021

Hasbro’s eOne Film, TV Revenues Fall
Streaming - Television - Toys

Entertainment One's production and distribution revenue slid 34 percent amid the continuing impact of the pandemic. Hasbro saw first quarter film and TV revenues trail surging toy sales as it deals wi...

Hollywood Reporter
April 27, 2021

Hasbro | Roblox
Gaming - Partnerships - Toys

Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.

Hasbro | Roblox
April 27, 2021

Mattel to Produce ‘Karma’s World’ for Netfli...
Streaming - Toys

Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash). ...

The Toy Book
April 26, 2021

Love, Diana
Online - Opportunities - Retail - Streaming - Toys

LOVE, DIANA RULES! Millions adore the Kids Diana Show YouTube channel, and now pocket.watch expands her kingdom with the global launch of Love, Diana — our all-new franchise of original shows, goods...

pocket.watch
April 26, 2021

Earth Day Roundup: Kidcos Went Green
CPG - Streaming - Television - Toys

Earth Day 2021 might look a little different than usual, with so many children stuck at home. But that hasn’t slowed down a raft of new green initiatives the industry is rolling out. Kids are very ...

Kidscreen
April 23, 2021

Crayola | LeSportsac
CPG - Partnerships - Retail - Toys

Crayola invited fans to "Color Your World" in Spring 2021 through a collaboration with LeSportsac. In Spring 2021, LeSportsac partnered with the creative innovator, Crayola, for a colorful and arti...

Crayola | LeSportsac
April 23, 2021

Mattel’s Masters of the Universe, Barbie, Hot Wheels Pus...
CPG - Toys

In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...

The Toy Book
April 23, 2021

Mattel CEO Discusses ‘Record Quarter’ for the Maker of Ico...
Retail - Toys

Mattel’s results from the first quarter reflect the company’s multi-year transformation strategy that put the toy manufacturer in position to accelerate growth, CEO Ynon Kreiz said. For the full ...

CNBC
April 23, 2021

Lego Reveals Its Biggest Ever Buildable R2-D2 Set
CPG - Toys

LEGO has revealed its biggest ever buildable R2-D2 construction kit with over 2,300 pieces in the set. The set will also come with an exclusive R2 Minifigure as well as a "special Lucasfilm 50th anni...

IGN
April 22, 2021

Bandai Launches Tamagotchi Pix That Lets You Take Digital Pet ...
Toys

he $60 Tamagotchi Pix, announced today, lets you take photos of yourself and other real-world elements. Afterwards, you can paste your little buddy right into the tableau. Bandai America also says you...

Engagdet
April 21, 2021

Disney Goes Plastic-Free for Disney Princess Dolls Packaging
CPG - Retail - Toys

The Walt Disney Co. is taking a new step toward reducing waste ahead of Earth Day. Disney’s Core Classic Princess dolls sold at Disney Store, shopDisney, and Walt Disney World Resort will come in ne...

The Toy Book
April 20, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.