PEPSI® Zero Sugar teams up with De’Von Achane to invite...
Beverages - Press Releases - Sports - Travel

PURCHASE, N.Y., Jan. 31, 2024 /PRNewswire/ -- De'Von Achane, a finalist for the Pepsi® Zero Sugar Rookie of the Year award, joins forces with NFL players Will Anderson Jr. and Quentin Johnston a...

Tiger Schenkman
January 31, 2024

PEEPS Brand and Hilton Easton invite fans to stay in the first...
Branding - CPG - Press Releases - Travel

BETHLEHEM, Pa., Jan. 30, 2024 /PRNewswire/ -- To kick off the Easter season, the PEEPS® Brand, the iconic Marshmallow candy brand synonymous with the spring season, is offering fans the sweetest ...

Tiger Schenkman
January 30, 2024

Launch into a galaxy of playfulness with limited-edition OREO ...
CPG - Press Releases - Travel

In a huge step for cookiekind, the OREO brand is celebrating the release by partnering with Space Perspective, the world's first carbon-neutral spaceflight experience company, to send one lucky fan to...

Tiger Schenkman
January 23, 2024

Hyatt announces new global brand platform & collaboration...
Online - Press Releases - Travel

CHICAGO--(BUSINESS WIRE)--Hyatt is unveiling “Be More Here,” a new brand platform that invites guests, members and customers to lean into the transformative powers of travel and be more present. I...

Angelina Luspo
January 18, 2024

Marriott Bonvoy & CAMP reimagine family vacation through ...
Attractions - Press Releases - Travel

Marriott Cancun, an All-Inclusive resort, will be the first to offer CAMP Club. The ultimate family getaway is now available to book for Spring 2024 Rendering of CAMP Club at Marriott Cancun, An A...

Angelina Luspo
December 6, 2023

Mercedes-Benz USA teams up with ESPN in brand campaign to laun...
Automotive - Press Releases - Sponsorships - Sports - Travel

The Mercedes-Benz USA Vans Marketing department is taking an exciting new direction towards digital entertainment and brand collaboration with their new docu-series "Sprinter Labs". Each season, Merce...

Trent Turquand
September 8, 2023

UNITED adds 127 nonstop flights for 2023 college football seas...
Press Releases - Sports - Travel

United today announced the addition of 127 new, nonstop flights to help college football fans cheer on their favorite teams at 30 games this season. Last year, more than 50,000 fans flew United to so...

Trent Turquand
July 28, 2023

Walmart and Expedia launch travel benefit for Walmart+ members
Press Releases - Retail - Travel

BENTONVILLE, Ark.--(BUSINESS WIRE)--There’s still time to pack your bags – Walmart is taking its valued Walmart+ members on a new, more rewarding journey before the summer travel season becomes th...

Angelina Luspo
July 26, 2023

Marriott International and MGM Resorts International announce ...
Press Releases - Travel

Marriott International, Inc. (Nasdaq: MAR) and MGM Resorts International (NYSE: MGM) announced today an exclusive long-term strategic licensing agreement and the creation of MGM Collection with Marrio...

Trent Turquand
July 21, 2023

Hallmark Channel announces one-of-a-kind Christmas Cruise
Press Releases - Television - Travel

NEW YORK--(BUSINESS WIRE)--Hallmark Channel is bringing its devoted fans the greatest gift, a first-of-its-kind opportunity for people to experience the magic of a Hallmark Channel holiday at sea. On ...

Angelina Luspo
July 11, 2023

The Empire State Building & Space Needle celebrate the 30...
Press Releases - Streaming - Theatrical - Travel

SEATTLE & NEW YORK--(BUSINESS WIRE)--The Empire State Building and Space Needle announces a special collaboration today to celebrate 30 years since the June 1993 theatrical release of the movie Sl...

Angelina Luspo
June 29, 2023

Grubhub and Homewood Suites by Hilton bring food delivery to g...
Press Releases - Travel

Grubhub, a leading online and mobile food-ordering and delivery platform, and Homewood Suites by Hilton, the award-winning extended-stay brand, are taking the guesswork out of ordering a meal while tr...

Nicholas Fox
June 8, 2023

JetBlue to sell non-alcoholic beer through Partnership with At...
CPG - Travel

Leading Non-Alcoholic Craft Beer Maker Athletic Brewing and JetBlue Strike First-of-Its-Kind Partnership MILFORD, Conn. and SAN DIEGO, May 1, 2023 /PRNewswire/ -- Athletic Brewing Company, Americ...

Owen Emerson
May 1, 2023

STARLUX Airlines Inks Strategic Partnership With Alaska Airlin...
Travel

TAIPEI, Taiwan & LOS ANGELES & SEATTLE--(BUSINESS WIRE)--On the heels of its inaugural trans-Pacific flight to Los Angeles, Taiwan-based luxury carrier STARLUX Airlines today announced anot...

Owen Emerson
April 27, 2023

Hard Rock International Teams Up with Lionsgate’s John W...
Dining - Live Entertainment - Press Releases - Theatrical - Travel

For the full story, visit   -  https://www.prnewswire.com/news-releases/hard-rock-international-teams-up-with-lionsgates-john-wick-chapter-4-to-bring-exclusive-experiences-and-surprises-to-f...

Angelina Luspo
March 27, 2023

United Names Oscar the Grouch as First Chief Trash Officer
Classic Characters - Non-Profit - Press Releases - Television - Travel

CHICAGO, March 2, 2023 /PRNewswire/ -- United Airlines today named Sesame Street's Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. United Airline...

Angelina Luspo
March 2, 2023

Fairmont Joins Forces with Abbey Road Studios on CENTER STAGE ...
Music - Press Releases - Travel

Fairmont Hotels & Resorts is delighted to announce the creation of ‘Center Stage’ - an exciting new music program that supports the talents of tomorrow, pairs emerging and established artists ...

Angelina Luspo
February 15, 2023

Norwegian Cruise Line Relaunches PLAYSTUDIOS’ playAWARDS Pro...
Gaming - Press Releases - Travel

LAS VEGAS--(BUSINESS WIRE)--PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning developer and publisher of free-to-play mobile games that offer real-world rewards to...

Angelina Luspo
February 14, 2023

Back in the Game: Priceline Kicks Off New Integrated Ad Campai...
Live Entertainment - Press Releases - Sports - Tech - Travel

Priceline, the iconic online travel agency famous for 25 years of negotiating amazing deals and rewriting the rules of travel, is launching a new brand campaign built on the promise of getting you to ...

Sasha Villalobos
February 9, 2023

PLAYSTUDIOS’ playAWARDS Program Adds Three of Hilton’s Stu...
Gaming - Online - Press Releases - Travel

Today, PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning developer and publisher of free-to-play mobile games that offer real-world rewards to players, announced i...

Angelina Luspo
January 24, 2023

Delta to Offer Paramount+ Beginning This Year
Streaming - Travel

Delta SkyMiles members — the airline company’s loyalty program that is free to join — will be able to use Paramount+ as part of their in-flight entertainment beginning this spring, the companies...

Hollywood Reporter
January 6, 2023

San Diego Zoo Wildlife Alliance Wins Animation Award in 2023 R...
Attractions - Non-Profit - Partnerships - Press Releases - Travel

SAN DIEGO (Jan. 2, 2023) – Today, San Diego Zoo Wildlife Alliance participated in the 134th Rose Parade presented by Honda, with a float celebrating the San Diego Zoo Safari Park’s 50th anniver...

Faisal Hussain
January 4, 2023

Carnival Cruise Line Names Emeril Lagasse Chief Culinary Offic...
Dining - Partnerships - People - Press Releases - Travel

MIAMI, Dec. 28, 2022 /PRNewswire/ -- Bam! Carnival Cruise Line announced today that renowned chef and restauranteur Emeril Lagasse will serve as its Chief Culinary Officer. A restaurant concept crea...

Faisal Hussain
January 3, 2023

Under Armour Announces Stephanie Linnartz as President and CEO
Fashion - People - Press Releases - Retail - Travel

BALTIMORE, Dec. 21, 2022 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced that Stephanie Linnartz will join the company as President, Chief Executive Officer, and member of it...

Faisal Hussain
December 22, 2022

Delta Will Reportedly Make Its In-Flight Wi-Fi Free
Electronics - Tech - Travel

Delta Air Lines is reportedly planning to make in-flight Wi-Fi free on a “significant portion” of its planes starting early next year, according to a report from The Wall Street Journal. The compa...

The Verge
December 21, 2022

Major League Pickleball Strikes Margaritaville Title Sponsorsh...
Sponsorships - Sports - Travel

The new partnership will see US-based league rebranded as MLP by Margaritaville, with the lifestyle brand to develop branding and onsite fan activations for events from the start of the 2023 season. ...

Sports Pro Media
December 20, 2022

Boom Supersonic Announces FlightSafety International As Overtu...
Partnerships - Press Releases - Travel

DENVER, Dec. 15, 2022 /PRNewswire/ -- Boom Supersonic, the company building the world's fastest airliner, today announced FlightSafety International (FSI) as its exclusive partner for Overture supe...

Faisal Hussain
December 19, 2022

JetBlue and Peacock Soar to New Heights with First-of-Its-Kind...
Partnerships - Press Releases - Streaming - Travel

NEW YORK--(BUSINESS WIRE)--JetBlue (NASDAQ: JBLU), the only major U.S. airline with free high-speed Fly-Fi® and seatback screens at every seat, on every plane, is continuing to lead the industry in i...

Faisal Hussain
December 15, 2022

Turo and KAYAK Launch Winter Travel Hub to Help Travelers Book...
Automotive - Online - Partnerships - Press Releases - Travel

SAN FRANCISCO--(BUSINESS WIRE)--Today, KAYAK, the world’s leading travel search engine, and Turo, the world’s largest peer-to-peer car sharing marketplace, launched a winter travel hub to bring ...

Faisal Hussain
December 12, 2022

Non-Profit Partnerships & Promotions That Created Impact ...
Automotive - Beverages - CPG - Finance - Listicles

Impactful non-profit partnerships have become a must-have for brands and companies of all industries. Showcasing to consumers that your brand is more than a product leads to massive goodwill, and o...

Faisal Hussain
December 8, 2022

Bojangles’ and Love’s Travel Stops & Country Stores A...
Dining - Partnerships - Press Releases - Retail - Travel

CHARLOTTE, N.C.--(BUSINESS WIRE)--More travelers throughout the Southeast and South Central regions of the U.S. can now enjoy the one-of-a-kind flavor of Bojangles’, the famous chicken and biscuits ...

Faisal Hussain
December 8, 2022

Alaska Airlines Reveals 2022 Holiday Sweater & Offers Gif...
Fashion - Influencers - Non-Profit - Pets - Press Releases

SEATTLE, Dec. 5, 2022 /PRNewswire/ -- It's that time of year again to look fly at every festive soiree with Alaska Airlines' holiday sweater. Fashion expert Tan France calls them "a win-win." He i...

Faisal Hussain
December 6, 2022

Travel Partnerships that Took New Heights in 2022
CPG - Dining - Listicles - Partnership Blogs - Streaming

Whether lodging, airfare, or booking services, travel partnerships reached new heights in 2022. Below, you'll find several programs that showcase the breadth of activations... so hop aboard to take a ...

Sasha Villalobos
December 5, 2022

Sports Partnerships from 2022 That Created a Buzz
Automotive - Beverages - Fashion - Partnership Blogs - Retail

From basketball to racing to golf, 2022 brought lots of great sports partnerships to fruition! Check out a sampling of memorable sports partnerships from the year. United Airlines & the PGA Tea...

Nicholas Fox
December 2, 2022

Cheez-It Wants Football Players and Fans to Wake Up ‘Fee...
CPG - Press Releases - Sports - Travel

BATTLE CREEK, Mich., Dec. 1, 2022 /PRNewswire/ -- Cheez-It®, the cheeziest sponsor of college football with four years of Cheez-It Bowl action and the title partner of the new Cheez-It Citrus Bowl, i...

Nicholas Fox
December 1, 2022

Four Seasons Hotel St. Louis and Tiffany & Co. Partner to...
Fashion - Partnerships - Press Releases - Travel

ST. LOUIS, Nov. 29, 2022 /PRNewswire/ -- For those looking for a truly dazzling and dramatic way to propose to the love of their life, Four Seasons Hotel St. Louis and Tiffany & Co have joined f...

Faisal Hussain
November 29, 2022

Homes & Villas by Marriott Bonvoy and Petco Join Forces t...
Partnerships - Pets - Press Releases - Travel

BETHESDA, Md., Nov. 21, 2022 /PRNewswire/ -- With more and more travelers taking their pets with them on vacation, Homes & Villas by Marriott Bonvoy, Marriott's premium home rental platform, and...

Faisal Hussain
November 28, 2022

Wednesday Addams Hosts the Addams Family Hearse on Turo
Automotive - Partnerships - Press Releases - Streaming - Travel

SAN FRANCISCO--(BUSINESS WIRE)--In celebration of today’s premiere of Netflix’s highly-anticipated new series “Wednesday,” Turo and Netflix have partnered to bring a very special 1950 Cadill...

Faisal Hussain
November 23, 2022

Pure Leaf Iced Tea Debuts its First-Ever Holiday Oasis Lounge ...
Beverages - CPG - Partnerships - Press Releases - Travel

PURCHASE, N.Y., Nov. 22, 2022 /PRNewswire/ -- Pure Leaf Iced Tea has partnered with Philadelphia International Airport (PHL) to create the first-ever Pure Leaf Holiday Oasis Lounge. With this cus...

Faisal Hussain
November 23, 2022

Art Ahoy: St. Jude Patient Art Sets Sail on New Carnival Cruis...
Non-Profit - Partnerships - Press Releases - Travel

MEMPHIS, Tenn.--(BUSINESS WIRE)--Carnival Cruise Line unveiled its newest ship, Carnival Celebration on Sunday, Nov. 20 in Miami. While fish are usually found in the sea, one special fish has prid...

Faisal Hussain
November 23, 2022