Twisted Tea Hard Iced Tea Launches New Sweet Tea Whiskey in Se...
Beverages - Press Releases

BOSTON, Aug. 4, 2022 /PRNewswire/ -- Twisted Tea Hard Iced Tea, the nation's No. 1 hard iced tea brand¹, is shaking up the spirits space with today's limited release of Twisted Tea Sweet Tea Whiskey ...

Nicholas Fox
August 4, 2022

OUTLANDER Prequel Series Gets Official Title, Plot Details at ...
Streaming

The “Outlander” prequel series at Starz is officially moving forward. The show, which Variety exclusively reported was in the works back in February, will be titled “Outlander: Blood of My Bloo...

Variety
August 4, 2022

BATGIRL and SCOOB: HOLIDAY HAUNT Scrapped at Warner Bros.
Streaming - Theatrical

In a surprising development, Warner Bros. will no longer be releasing Batgirl, the DC film that already completed shooting and was expected to arrive on HBO Max this year. The unusual move comes after...

Hollywood Reporter
August 3, 2022

How This Plant-Based Brand Stole the Show at This Summer’...
Attractions - CPG - Live Entertainment - Music - Travel

“We're in a sea of liquor brands, Coca-Cola, and Toyota—and then there's us.” That’s how Adrian Santos, the director of field marketing at Just Egg, described the brand’s first foray into th...

BizBash
August 3, 2022

‘Go Beyond’ With New Forever Stamps
Branding - Classic Characters - Partnerships - Press Releases - Retail

LOS ANGELES, Aug. 3, 2022 /PRNewswire/ -- First-Class Mail will travel from "Infinity to Forever" with the newly released commemorative stamps featuring the iconic image of Buzz Lightyear. A...

Faisal Hussain
August 3, 2022

Bud Light NEXT Partners with Fighting Game Community Event EVO...
Beverages - Esports - Gaming - Sponsorships

International fighting game community (FGC) event Evolution Championship Series (EVO) has announced a partnership with American beer brand Bud Light NEXT. Bud Light NEXT will sponsor the tournament an...

Esports Insider
August 3, 2022

Ticketmaster, TikTok partner to Give Users a New Way to Discov...
Live Entertainment - Music - Online - Tech

Ticketmaster and TikTok are partnering to launch an in-app feature that lets users discover events through the popular short-form video app. With this new partnership, TikTok users will be able to buy...

TechCrunch
August 3, 2022

Heineken and The Shoe Surgeon Fill the ‘Heinekicks’ With R...
Beverages - Fashion

Beer brewers Heineken have commissioned The Shoe Surgeon to produce a highly limited run of the custom ‘Heinekicks’ sneaker – which has lager in the sole! Given the brief of ‘Walking On Beer...

Sneaker Freaker
August 3, 2022

Patrón Concocts Cocktail-Themed Virtual Quests in Bigger Bet ...
Beverages - Branding - Online - Retail - Tech

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in August, according to a press release. “Summer Made Sensational: A PATRÓN Pop...

Marketing Dive
August 3, 2022

Hot Ones New Boneless Chicken Bites Heat Up the Freezer Aisle
CPG - Press Releases - Streaming

PHOENIX, Aug. 3, 2022 /PRNewswire/ -- First We Feast's, Hot Ones, has expanded its partnership with John Soules Foods and FoodStory Brands to launch five new flavors of Hot Ones Boneless Chic...

Faisal Hussain
August 3, 2022

EVERYBODY STILL HATES CHRIS Animated Reboot Greenlit at Paramo...
Streaming - Television

“Everybody Still Hates Chris,” an animated reboot of Chris Rock’s “Everybody Hates Chris,” has been greenlit by MTV Entertainment Studios to run on Paramount+ and Comedy Central. Like the o...

Variety
August 3, 2022

Eggland’s Best Celebrates In-Home Release of Disney and ...
CPG - Press Releases

CEDAR KNOLLS, N.J., Aug. 3, 2022 /PRNewswire/ -- Eggland's Best is off to its biggest adventure yet! Known for its superior taste and nutrition, the #1 branded egg in the U.S. is on a mission to celeb...

Nicholas Fox
August 3, 2022

French’s Is Giving Away Free Mustard Donuts on National ...
CPG - Dining - Online - Retail

The collaboration with Brooklyn's Dough Doughnuts is the latest in the condiment brand's tradition of National Mustard Day mashups. At a time when brands seem to bombard us with attention-seeking gim...

Food and Wine
August 3, 2022

Lionsgate Launches Podcast Division, 50 Cent to Host El Chapo ...
Podcasts - Podcasts - Streaming - Theatrical

Lionsgate, the studio behind “John Wick,” “The Hunger Games” and Starz, has entered the podcasting space. The company launched a new division called Lionsgate Sound, which will operate as a fu...

Variety
August 3, 2022

Kit Harington, Alfie Allen and More ‘Game of Thrones’ Star...
Attractions - Live Entertainment - Streaming

This winter, snow is coming to Los Angeles — Jon Snow, that is. The first ever “Game of Thrones” official fan convention will be held at the Los Angeles Convention Center from Dec. 9-11 and fea...

Variety
August 2, 2022

Yuengling Reveals World’s Largest QR Code To Honor Our N...
Beverages - CPG - Non-Profit - Partnerships - Press Releases

POTTSVILLE, Pa., Aug. 2, 2022 /PRNewswire/ -- Today, D.G Yuengling & Son, Inc., America's Oldest Brewery®, unveiled the world's largest QR code grown from crops, a one-of-a-kind version of it...

Faisal Hussain
August 2, 2022

Higround Announces Sonic & Dreamcast Themed PC Keyboards
Electronics - Gaming - Tech

If you’re a fast typer then you might want to check out these latest PC keyboards from Higround as they’ll inspire you to go even faster. The PC accessory manufacturer has announced a collaborati...

Nintendo Wire
August 2, 2022

Selena Gomez to Reboot 1980s Comedy WORKING GIRL
Streaming - Theatrical

20th Century Studios is looking to revive “Working Girl” with the help of Selena Gomez. Gomez is in final negotiations to produce a reboot of “Working Girl,” the Mike Nichols-directed comedy ...

Variety
August 2, 2022

Yogurtland and Sour Patch Kids Team-up to Release New Watermel...
Dining - Press Releases

IRVINE, Calif., Aug. 2, 2022 /PRNewswire/ -- Yogurtland, the leading self-serve frozen yogurt brand, is celebrating the kick-off to back-to-school season with a tempting new flavor, Watermelon Sorbet,...

Nicholas Fox
August 2, 2022

Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTo...
CPG - Influencers - Online - Partnerships - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and ...

Faisal Hussain
August 2, 2022

Maren Morris Headlines 2023 Hilton Grand Vacations Tournament ...
Live Entertainment - Music - Sports - Travel

Maren Morris, Ellie Goulding and En Vogue headline the 2023 Hilton Grand Vacations Tournament Of Champions Concert Series. The three-day event, held in Orlando, Florida’s Lake Nona January 2023, boa...

Forbes
August 2, 2022

Keebler Launches Limited-Edition Mario Kart Fudge Stripes Rock...
Classic Characters - CPG - Press Releases

CHICAGO, Aug. 2, 2022 /PRNewswire/ -- The fun of snacking and the excitement of gaming are two activities that often bring families together, and now Keebler® and Mario Kart™ have partnered to brin...

Nicholas Fox
August 2, 2022

Tito’s Vodka Spoofs Hard Seltzer Craze by Selling Empty Can
Beverages - CPG - Non-Profit - Retail

Tito’s Handmade Vodka is introducing Tito’s in a Can, a 16-ounce reusable steel can that is sold completely empty, per details shared with Marketing Dive. Consumers are encouraged to fill the emp...

Marketing Dive
August 2, 2022

This Way to the Beach: Walgreens and CAMP Collaborate to Creat...
Attractions - CPG - Household - Partnerships - Press Releases

DEERFIELD, Ill., July 20, 2022 - Walgreens is teaming up with CAMP, the Family Experience Company, to bring the beach and summer fun to families across the U.S. before the back-to-school season begins...

Angelina Luspo
August 2, 2022

Pure Leaf’s TikTok Hotline Helps Women Navigate Pressure to ...
Beverages - CPG - Influencers - Online - Streaming

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas ...

Marketing Dive
August 2, 2022

Mission Foods and Nutella Team Up for ‘Breakfast All Wrapped...
CPG - Partnerships - Press Releases

DALLAS--(BUSINESS WIRE)--Hectic mornings, busy schedules and new routines are on the agenda as families across the country prepare for back-to-school season. Luckily, Mission Foods, your favorite bran...

Faisal Hussain
August 2, 2022

Kid Cudi Drops a Collection of Camp McDonald’s Merch
Dining - Fashion - Influencers - Live Entertainment - Music

Marking his McDonald’s App “In the Booth” virtual performance. To mark his McDonald’s App “In the Booth” virtual performance this past weekend, Kid Cudi and the fast-food giant dropped a ...

Hypebeast
August 2, 2022

Crayola and Casely Announce Partnership, New Line of Boldly Co...
CPG - Online - Partnerships - Press Releases - Retail

Crayola and Brooklyn-based DTC retailer Casely announced today their collaboration on a new collection of tech accessories with designs influenced by the brand that embodies color. The collection fea...

Sasha Villalobos
August 2, 2022

Box Office: DC LEAGUE OF SUPER-PETS Debuts to No. 1 With $23M
Theatrical

“DC League of Super-Pets,” an animated adventure about the four-legged friends of legendary superheroes, opened in first place at the domestic box office with $23 million from 4,313 theaters. Tho...

Variety
August 1, 2022

A TikTok Music App Could Challenge Spotify and Apple
Electronics - Influencers - Music - Online - Streaming

Considering how intertwined music discovery is with TikTok, it wouldn’t be all that surprising if the company launched a music streaming app of its own. Well, patent filings uncovered by Insider sug...

The Verge
August 1, 2022

Snickers Seasoning Blend Launches Nationwide
CPG - Press Releases

PARSIPPANY, N.J., Aug. 1, 2022 /PRNewswire/ -- B&G Foods revealed today SNICKERS™ Shakers Seasoning Blend, the first official seasoning blend to perfectly capture the chocolatey, luscious caram...

Nicholas Fox
August 1, 2022

Kohl’s Becomes the Exclusive Wholesale Retailer of Levi’s ...
Fashion - Partnerships - Press Releases - Retail

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Today, Kohl’s (NYSE: KSS) announced it has partnered with Levi’s® (NYSE: LEVI) to reintroduce the iconic style, fits and attitude of the 1990’s Levi’s...

Faisal Hussain
August 1, 2022

NBA2K23 Trailer Gives Fans Fresh Look at Gameplay
Gaming - Sports

NBA 2K23 gave fans their first look at gameplay from the new title. In the video the studio posted, A bunch of hardwood favorites take the stage. Former 2K cover athletes like Steph Curry, Zion Willia...

ComicBook.com
August 1, 2022

Pinkfong Partners With Washington Nationals for Baby Shark Day
Classic Characters - Partnerships - Press Releases - Sports - Streaming

SEOUL, South Korea, July 29, 2022 /PRNewswire/ -- The cultural phenomenon Baby Shark is coming to Nationals Park, reviving memorable moments from the team's 2019 World Series championship run throug...

Faisal Hussain
August 1, 2022

TikTok Kicks Off Gaming Pilot with New In-App Mini-Games
Gaming - Online - Streaming - Tech

The six games include a basketball title and more. TikTok has begun testing out six new in-app mini-games. The initiative appears to arrive as part of a larger gaming pilot that began about a few wee...

Hypebeast
August 1, 2022

PepsiCo & Celsius Announce Long-Term Distribution Agreeme...
Beverages - CPG - Partnerships - Press Releases

BOCA RATON, Fla., Aug. 1, 2022 /PRNewswire/ -- PepsiCo, Inc., (NASDAQ: PEP) and Celsius Holdings, Inc., (NASDAQ: CELH), maker of a leading global fitness energy drink, CELSIUS®, today announced ...

Faisal Hussain
August 1, 2022

Jack in the Box Welcomes Back Most Famous Employee Mark Hamill
Dining - Influencers - Online

Jack in the Box recruited actor and former employee Mark Hamill for a new campaign that launches today and promotes the return of its Spicy Chicken Strips and French Toast Sticks menu items. “The Re...

Marketing Dive
August 1, 2022

Bic Launches #write4teachers Campaign to Honor Educators in Pa...
CPG - Music - Non-Profit - Press Releases

SHELTON, Conn., Aug. 1, 2022 /PRNewswire/ -- BIC has announced it is partnering with iHeartMedia New York for the return of #Write4Teachers, which celebrates teachers who impact the lives of their stu...

Nicholas Fox
August 1, 2022

Boys & Girls Clubs of America Team Up with Retailers and ...
Automotive - Dining - Fashion - Finance - Health & Beauty

ATLANTA, July 14, 2022 /PRNewswire/ -- Today, as the organization prepares kids and teens for the best school year yet, Boys & Girls Clubs of America, alongside over 20 trusted partners,...

Faisal Hussain
July 29, 2022

Dwayne Johnson Gives Puppy to New Family During DC LEAGUE OF S...
Influencers - Pets - Theatrical

Dwayne Johnson gave a special family a pup-tastic surprise! In a new video shared on his Instagram, the DC League of Super-Pets actor surprised a family with a rescue dog. “Stuff like this will alw...

ET Online
July 29, 2022

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