This Week’s Partnership Marketing Trends

Burger King Unveils New Campaign and Modernized Brand Tagline:...
Branding - Dining - Press Releases - Retail

New Brand Positioning is an Amplification of Have It Your Way that Celebrates Guests as the Royalty they Uniquely are Today, Burger King® unveils its new brand positioning and campaign, kicking off ...

Sasha Villalobos
October 7, 2022

Reese’s Has Really Gone Wild This Time. Introducing Rees...
CPG - Press Releases

Reese's is charging into your snack drawer with its new snack option – Reese's Dipped Animal Crackers. Worlds collide and this nostalgic childhood snack meets your favorite chocolate and peanut butt...

Nicholas Fox
January 26, 2023

Bad Bunny, Mary J. Blige, Brandi Carlile, Luke Combs, Steve La...
Live Entertainment - Music - Press Releases

SANTA MONICA, Calif.--(BUSINESS WIRE)--The first round of performers for the 65th Annual GRAMMY Awards® has been announced and taking the stage will be current nominees Bad Bunny, Mary J. Blige, Bran...

Angelina Luspo
January 26, 2023

Hollywood Sign Goes ‘Green’ for its 100th Annivers...
Attractions - Press Releases

To reduce reliance on single-use plastic bottles, a new eco-friendly hydration station was installed at the Hollywood Sign's closest viewpoint as part of the icon's centennial celebrations. The Elkay...

Sasha Villalobos
January 31, 2023

5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

Cabo Wabo Tequila becomes first official tequila sponsor of NA...
Automotive - Beverages - Press Releases - Sports

DAYTONA BEACH, Fla. — Cabo Wabo, an unquestionably Mexican tequila made with an undeniable American attitude, is now officially a NASCAR partner. NASCAR and Campari America announced today that Cab...

Angelina Luspo
January 25, 2023

Frito-Lay Variety Packs Invite Fans to “Unbox the Icons&...
CPG - Influencers - Partnerships - Press Releases

PLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn...

Faisal Hussain
May 16, 2022

HEINZ Lends Iconic 57 to Demystify the Big Game’s Confusing ...
Branding - CPG - Live Entertainment - Press Releases - Sports

Roman numerals are ancient history. However, while they’ve been obsolete since the 13th century, year after year, they are a Big Game constant that never fails to confuse and bewilder fans. Ahead of...

Sasha Villalobos
January 27, 2023

Frank’s RedHot Launches New Fortnite Game: The Floor Is ...
CPG - Esports - Gaming - Press Releases

Frank's RedHot, the #1 hot sauce in the world* and a brand best known for spicing up game day foods, is kicking off its very own game in Fortnite, 'The Floor is Flava,' on January 30. 'The Floor is Fl...

Nicholas Fox
January 23, 2023

Legendary Legume MR. PEANUT To Be Roasted in Big Game
Branding - CPG - Live Entertainment - Press Releases - Sports

The makers of PLANTERS® Dry Roasted Peanuts have brought the highest quality peanuts to snack fans since 1906. Now peanuts and comedy will finally unite when the most legendary legume, MR. PEANUT®, ...

Sasha Villalobos
January 31, 2023

Avocados From Mexico Announces Official Brand PANTONE Color wi...
Branding - Press Releases

Get your glow on and pique your senses, guac fans! Avocados From Mexico® (AFM) is making its PANTONE® color debut with the official release of its brand color. The no. 1 selling avocado brand's new ...

Sasha Villalobos
January 19, 2023

Minnesota Vikings WR Justin Jefferson’s ‘The Gridd...
Gaming - Online

Months after the conclusion of his standout rookie season, Minnesota Vikings wide receiver Justin Jefferson is being immortalized beyond the NFL's record books. The Fortnite video game will include a...

ESPN
April 26, 2021

FaZe Clan and Porsche Announce Multi-Year Partnership
Automotive - Esports - Gaming - Influencers - Press Releases

FaZe Holdings Inc. (Nasdaq: FAZE) ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, and iconic luxury sports car manufacturer Porsche AG (P911) announced today a mult...

Sasha Villalobos
January 19, 2023

GODIVA Unveils 2023 Valentine’s Day Collection And Partn...
CPG - Fashion - Press Releases

When it comes to Valentine's Day, chocolate and diamonds are the quintessential gifts of love. GODIVA, a leader in premium chocolate, is bringing them both to consumers in a thoughtful, yet accessible...

Nicholas Fox
January 24, 2023

Lipton Tea Announces Partnership with Full Cart, the First Nat...
Press Releases

Lipton Tea is announcing a new partnership with Full Cart, a program within nonprofit U.S. Hunger, and the first nationwide fully virtual food pantry, to make heart-friendly nutrition and grocery assi...

Nicholas Fox
January 17, 2023

Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

FoodDive
May 6, 2021

Porn Made OnlyFans a Powerhouse; Now it’s Banning Sexual Con...
Finance - Online - Streaming

OnlyFans is banning the one thing most users go to its site for: pornography. The U.K.-based content subscription service said Thursday it will no longer allow “sexually explicit” content as of O...

CNBC
August 20, 2021

KIDZ BOP and Live Nation Announce All-New 2023 Tour
Live Entertainment - Music - Press Releases

KIDZ BOP Never Stops in 2023! Today, KIDZ BOP, the #1 music brand for kids, announced its brand-new tour, KIDZ BOP Never Stop, in partnership with Live Nation. The ultimate pop concert for kids (and t...

Sasha Villalobos
January 23, 2023

MetLife Pet Insurance Has a New Top Dog: Snoopy
Classic Characters - Finance - Pets - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--As pet ownership levels in the United States continue to reach new heights, MetLife Pet Insurance announced today it will partner with one of the world’s most legendary pe...

Angelina Luspo
January 23, 2023

PLAYSTUDIOS’ playAWARDS Program Adds Three of Hilton’s Stu...
Gaming - Online - Press Releases - Travel

Today, PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning developer and publisher of free-to-play mobile games that offer real-world rewards to players, announced i...

Angelina Luspo
January 24, 2023

Crown Royal Continues Its Generosity Hour Series During This Y...
Attractions - Beverages - Live Entertainment - Music - Non-Profit

NASHVILLE, Tenn., June 10, 2022 /PRNewswire/ -- During the four-day long CMA Fest celebration, Crown Royal will host festival goers in downtown Nashville at 2nd and Broadway, with performances fro...

Faisal Hussain
June 10, 2022

Sour Patch Kids Taps Twitch Streamers for Flavor Competition
CPG - Esports - Gaming

Sour Patch Kids is returning to Twitch for a campaign that pairs the Mondelēz candy brand with four creators on the livestreaming platform, per details shared with Marketing Dive. Media agency Spark ...

Marketing Dive
June 13, 2022

Dr. Pepper Brought Back Their Berries & Cream Flavor
Beverages

After discontinuing the flavor just months after its release in 2006, Dr. Pepper is bringing back its Berries & Cream soda — but getting a can will be tricky. Although it’s been off store she...

News 5 Cleveland
February 22, 2022

Avocados From Mexico Unveils Big Game Teaser Starring Actress ...
CPG - Press Releases

Holy guacamole! Today, Avocados From Mexico® (AFM), the number one selling avocado brand in the U.S., dropped the official teaser for their 2023 Big Game ad. The commercial, featuring actress and com...

Nicholas Fox
January 30, 2023

Mattel Family’s Barbie Penthouse Lists For $10 Million
Toys

Barbie fans may be all shook up over Mattel’s new female Elvis Presley collectible doll. Still, purists can immerse themselves in a classic by enjoying a tour of the real Barbie penthouse, which hit...

Forbes
August 13, 2021

NYX Professional Makeup Launches Latest Expansion into the Met...
CPG - Health & Beauty - Press Releases - Retail - Tech

THE BRAND'S SPRING 2023 COLLECTION INITIATIVES WILL BLEND THE VIRTUAL + PHYSICAL WORLD NYX Professional Makeup announces their latest entertainment venture into the metaverse; the brand's highly anti...

Sasha Villalobos
December 19, 2022

Xbox, Doritos, and Rockstar Energy Drink Give Away Game Pass, ...
Beverages - CPG - Gaming - Press Releases

Today, in the US and select international markets, Xbox joins forces with fan favorite snack Doritos and energy beverage Rockstar Energy Drink to unveil special edition packaging featuring iconic game...

Angelina Luspo
October 10, 2022

Box Office: JURASSIC WORLD DOMINION Debuts to $143M
Theatrical

“Jurassic World Dominion” stomped to the top of box office charts, scoring a massive $143 million from 4,676 cinemas in its domestic debut. Despite blistering reviews, the sixth film in Universal...

Variety
June 13, 2022

New Cheez-It Puff’d Hits The Road This Summer With The &...
Attractions - CPG - Sports

BATTLE CREEK, Mich., June 13, 2022 /PRNewswire/ -- Summer just got more entertaining for the whole family with Cheez-It® introducing "Cheez-It® Puff'd™-A-Palooza": an eight-stop, 15-day mobile tou...

Nicholas Fox
June 13, 2022

Pete Davidson Apologizes on Behalf of Taco Bell for Going Too ...
Dining - Influencers - Press Releases - Retail

Less is more when it comes to breakfast at Taco Bell®; the brand enlists help from Pete Davidson to apologize for going too far before 11 A.M. Taco Bell is here to acknowledge it might've taken inno...

Sasha Villalobos
October 3, 2022

Mentos Trained a Team of Real Raccoons to Recycle Its Mentos P...
CPG - Press Releases

ERLANGER, Ky., Oct. 11, 2022 /PRNewswire/ -- The Mentos paperboard gum bottle was made to be recycled, there's just one problem: only 32% of Americans* actually recycle, despite that 78% of the popu...

Faisal Hussain
October 19, 2022

L’Oréal’s Garnier Fructis Doubles Down on Esports with Te...
CPG - Esports - Gaming - Health & Beauty

L’Oréal brand Garnier Fructis has signed a partnership with Team Vitality, according to details shared by the global esports organization. The collaboration builds on a previous campaign and spans...

Marketing Dive
June 14, 2022

E. & J. Gallo Winery Announced As Official Wine Sponsor O...
Beverages - Press Releases - Sponsorships - Sports

NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...

Nicholas Fox
June 8, 2022

Ortega Celebrates Cinco de Mayo with a ‘Year of Free Tac...
CPG - Press Releases

PARSIPPANY, N.J., May 2, 2022 /PRNewswire/ -- Ortega®, a leading brand of Mexican food products including taco shells, taco kits, Mexican seasonings, peppers and the number-one-selling brand of taco ...

Nicholas Fox
May 2, 2022

Mattel to Release ‘Cryptoys’ NFTs on Flow Blockcha...
Tech - Toys

The global toy company is partnering with OnChain Studios to bring its "iconic IP" to the metaverse. Mattel is getting into NFTs. The toymaker will partner up with Web3 company OnChain Studios to de...

Toy Book
June 10, 2022

Legoland New York Resort Gives Away “90 Surprises Per We...
Attractions - Live Entertainment - Press Releases - Toys

GOSHEN, N.Y., June 13, 2022 /PRNewswire/ -- SURPRISE! LEGOLAND® New York Resort kicks off a summer of epic celebrations today for the 90th anniversary of the LEGO® Group. Awesome surprises inc...

Faisal Hussain
June 13, 2022

Just Play and The Toy Foundation Partner to Launch Blue and Ye...
Non-Profit - Partnerships - Press Releases - Toys

NEW YORK, June 7, 2022 /PRNewswire/ -- Just Play, a leading global consumer products company, announced the release of a Ukraine Relief Special Edition Slinky® in partnership with The Toy Foundat...

Faisal Hussain
June 10, 2022

Casey’s and MTN DEW Team up to Charge Your Outdoor Adventure...
Beverages - Partnerships - Press Releases - Retail

ANKENY, Iowa--(BUSINESS WIRE)--Today Casey’s® and MTN DEW® announce the launch of MTN DEW OVERDRIVE™, the newest addition to the MTN DEW flavor line-up, exclusively available at Casey’s conve...

Faisal Hussain
June 14, 2022

Mondelez to Buy Bimbo Confectionery Business
CPG

Mondelez International announced it has reached an agreement to acquire the Ricolino confectionery business from Grupo Bimbo SAB de CV for approximately $1.3 billion. Headquartered in Mexico City, Ric...

Food Business News
May 2, 2022

CRAZY FROG – The Original Viral Hit Creator Returns…
Classic Characters - Music - Press Releases

BERLIN, Dec. 9, 2021 /PRNewswire/ -- New single TRICKY on 10th December - online hereNew video online here from 10th DecemberOfficial Crazy Frog NFT release via METABEATS on 23rd December Re...

Faisal Hussain
December 14, 2021

Indeed, Lena Waithe, Hillman Grad, and 271 Films Select 10 Fil...
Non-Profit - Online - Press Releases - Sponsorships - Streaming

AUSTIN, Texas--(BUSINESS WIRE)--Today, Indeed, the world’s number one job site, actor Lena Waithe and her company Hillman Grad, and 271 Films announced ten filmmakers participating in season three o...

Angelina Luspo
January 13, 2023

Puss in Boots Appears on HOT ONES to Discuss THE LAST WISH
Streaming - Theatrical

After so many adventures over the years, Puss in Boots (Antonio Banderas) may now be facing his greatest challenge yet... spicy chicken wings! The animated feline recently appeared on the Internet ser...

Collider
December 13, 2022

DHL Celebrates Partnership with Coldplay for the Band’s ...
Live Entertainment - Music

Coldplay made headlines in 2019 by announcing that they would not hit the road again until their next tour could have a positive environmental impact. It’s why they named DHL as their logistics part...

lbonline
October 13, 2022

Chex Mix remixes ‘Baby Got Back’ for bagel chips revival
CPG - Influencers - Music - Retail

To promote the return of bagel chips to Chex Mix, the General Mills brand has enlisted Sir Mix-A-Lot to remix his hit song “Baby Got Back” as “Bagel Is Back,” according to details shared with ...

Marketing Dive
January 10, 2023

Apple and Major League Soccer to Present All MLS Matches Aroun...
Partnerships - Press Releases - Sports - Streaming - Television

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® and Major League Soccer (MLS) today announced that the Apple TV® app will be the exclusive destination to watch every single live MLS match beginning in 20...

Faisal Hussain
June 14, 2022

PBS KIDS Launches Kids Podcast Accelerator
Podcasts - Streaming

Public media organizations PBS KIDS, PRX and the Corporation for Public Broadcasting (CPB) are teaming up to launch a 16-week podcast development program for kids content creators. Running from May t...

Kidscreen
February 16, 2021

Chewy Expands into Pet Insurance, Partners with Trupanion
Partnerships - Pets - Press Releases

DANIA BEACH, Fla.--(BUSINESS WIRE)--Chewy, Inc. (“Chewy”) (NYSE: CHWY), a leading online destination for pet parents and partners, and Trupanion, Inc. (“Trupanion”) (Nasdaq: TRUP), an industr...

Faisal Hussain
December 7, 2021

Mars Celebrates Women Who Are Flipping The Status Quo With M&#...
CPG - Non-Profit - Press Releases

NEWARK, N.J., Jan. 5, 2023 /PRNewswire/ -- This month, M&M'S®, proudly part of Mars, will release its first-ever packs spotlighting dynamic female M&M'S characters. The all-female packs cel...

Faisal Hussain
January 5, 2023

Exploding Kittens Launches New Word-Shouting Party Game, Reall...
Press Releases - Toys

LOS ANGELES--(BUSINESS WIRE)--Exploding Kittens, leading gaming and entertainment company, today announced the launch of its newest game, Really Loud Librarians, available now at Target and Explod...

Faisal Hussain
January 11, 2023

BTS’ Busan Concert Film, BTS YET TO COME IN CINEMAS, to ...
Music - Theatrical

BTS‘ massive free-of-charge show at Busan’s World Expo in October welcomed upwards of 50,000 in-person guests but fans who missed out will now have a chance to experience the performance on the bi...

Variety
December 21, 2022

‘Dr. Seuss Baking Challenge’ Gets Amazon Series Order With...
Classic Characters - Streaming

Amazon Prime Video has given a series greenlight to Dr. Seuss Baking Challenge with Tamera Mowry-Housley as host. The unscripted series, which had been in development, will premiere on Prime Video in ...

Deadline
August 17, 2022

Twitch Streamer Made $16,000 Filming Himself Sleep
Influencers - Online - Streaming

Like many other influencers, Andy set up text-to-speech recognition for his livestream, meaning that music played with every donation and the messages were read aloud. The 26-year-old from Los Angeles...