This Week’s Partnership Marketing Trends

The Disney Family Adorns the Latest Stan Smith Pack
Classic Characters - Fashion

Adidas Originals has shown the Stan Smith model copious amounts of love over the past few months. The classic tennis silhouette has seen numerous refurbishments, from a Doctor Doom rendition to a roun...

HypeBeast
September 16, 2022

Franzia Wines x BARK Collab to Deliver “Boos” This Hallowe...
Pets - Press Releases - Retail

LIVERMORE, Calif.--(BUSINESS WIRE)--Franzia Wines and BARK have teamed up to create a limited-time “BARK Red Blend” dog costume — named after fan favorite Franzia wine, Dark Red Blend — and Fr...

Faisal Hussain
September 20, 2022

Celebrate National Coffee Day with Dutch Bros and Win Free Dut...
Beverages - Dining

GRANTS PASS, Ore., Sept. 19, 2022 /PRNewswire/ -- Dutch Bros Coffee is celebrating National Coffee Day by giving Dutch Reward members the opportunity to win up to one year of free Dutch Bros! Celebra...

Nicholas Fox
September 19, 2022

Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

FoodDive
May 6, 2021

JCPenney Expands JCPenney Beauty Presence with Nationwide In-S...
Health & Beauty - Press Releases - Retail

LEWISVILLE, Texas--(BUSINESS WIRE)--Today, JCPenney announced its plans to debut JCPenney Beauty in its stores nationwide, following the initial introduction of the retailer-owned beauty experience in...

Faisal Hussain
September 20, 2022

QVC+ and HSN+ Streaming Experience Launches on Samsung Smart T...
Health & Beauty - Household - Online - Press Releases - Retail

WEST CHESTER, Pa., Sept. 20, 2022 /PRNewswire/ -- QVC® and HSN®, world leaders in multiplatform video commerce ("vCommerce"), have launched their interactive streaming shopping service on Samsung Sm...

Faisal Hussain
September 20, 2022

Frito-Lay Variety Packs Invite Fans to “Unbox the Icons&...
CPG - Influencers - Partnerships - Press Releases

PLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn...

Faisal Hussain
May 16, 2022

7-Eleven Drops Lineup of Crocs
Fashion - Retail

Style meets the snack aisle with the all-new 7-Eleven X Crocs collaboration. The exclusive collection introduces three limited-edition styles, including Crocs' newest icon: the height-forward Mega Cru...

QSR Magazine
September 20, 2022

Snoop Dogg Is New Face of G-Star RAW
Fashion - Influencers - Partnerships - Press Releases

AMSTERDAM and LOS ANGELES, Sept. 7, 2021 /PRNewswire/ -- Dutch denim brand G-Star RAW announces today their latest worldwide 'Hardcore Denim' campaign with icon Snoop Dogg. Helmed by a custom-m...

Faisal Hussain
September 7, 2021

Kroger Health Teams Up With Star Quarterback Joe Burrow as Bra...
Health & Beauty - Non-Profit - Press Releases - Sports

CINCINNATI, June 10, 2022 /PRNewswire/ -- Kroger Health, the healthcare division of the Kroger Co., today announced professional quarterback Joe Burrow will serve as a Brand Ambassador promoting Kroge...

Nicholas Fox
June 10, 2022

ALOHA Protein Bars Teams Up With Peloton Instructor Kendall To...
CPG - Health & Beauty - Press Releases

LITTLETON, Colo., Nov. 10, 2021 /PRNewswire/ -- ALOHA, makers of organic plant-based protein bars, powders and drinks, today announced that Peloton instructor Kendall Toole has joined the ALOHA tea...

Nicholas Fox
November 11, 2021

ABC Special Will Celebrate Norman Lear’s 100th Birthday
Live Entertainment - Television

On his 100th birthday, ABC is giving Norman Lear a present. The network will celebrate Lear’s life and career with a two-hour special in September. Norman Lear: 100 Years of Music and Laughter will...

Hollywood Reporter
July 27, 2022

Fox’s LEGO MASTERS Features JURASSIC WORLD DOMINION Epis...
Television - Theatrical

Season three of competition series Lego Masters premieres Tuesday, May 31 on Fox, and the episode a week later has the theme of Jurassic World Dominion. Film star Chris Pratt joins host Will Arnett as...

Next TV
April 29, 2022

Neiman Marcus and Brunello Cucinelli Debut First-of-its-Kind C...
Fashion - Press Releases - Retail

DALLAS, Sept. 19, 2022 /PRNewswire/ -- Neiman Marcus, in partnership with Brunello Cucinelli, announces the launch of the Muse of the West capsule collection with multi-channel storytelling and experi...

Nicholas Fox
September 19, 2022

Ortega Celebrates Cinco de Mayo with a ‘Year of Free Tac...
CPG - Press Releases

PARSIPPANY, N.J., May 2, 2022 /PRNewswire/ -- Ortega®, a leading brand of Mexican food products including taco shells, taco kits, Mexican seasonings, peppers and the number-one-selling brand of taco ...

Nicholas Fox
May 2, 2022

Kellogg and Albertsons Companies Join Forces to Feed Children ...
CPG - Press Releases - Retail

BATTLE CREEK, Mich., Sept. 19, 2022 /PRNewswire/ -- Kellogg Company and Albertsons Companies, one of the largest food and drug retailers in the United States, have teamed up for the third year to tack...

Nicholas Fox
September 19, 2022

Stüssy Teases Special-Edition Rolls-Royce
Automotive - Fashion

After offering a glimpse at their upcoming collaboration with Denim Tears and Our Legacy, Stüssy has now revealed what appears to be a custom Rolls-Royce. So far, no further details have been reveale...

Hypebeast
September 23, 2022

Dr. Pepper & JURASSIC WORLD DOMINION Partner on Limited-E...
Beverages - Theatrical

Get ready to switch up your usual go-to lineup of summer sips, because an iconic soda flavor is finally making a comeback. Dr. Pepper Dark Berry officially returned to shelves nationwide on May 1, and...

Elite Daily
June 3, 2022

Pearl Milling Company’s New Ads Remind Customers it Used...
Branding - CPG

Pearl Milling Company unveiled a new ad campaign this week to remind pancake and syrup lovers that although the brand changed its name from Aunt Jemima earlier this year, it still tastes the same. Au...

CNN Business
September 1, 2021

Pepsi Finally Launches Gatorlyte After Trademark Fight
Beverages - CPG

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout. Gatorlyte join...

Food Navigator
May 19, 2021

2020 Fun Listicles? Yes, there was actually fun to be had in 2...
Just for Fun - Listicles

If you've been following our Listicle of Listicles, you've been served recaps in TV, Film, Streaming, Music, Tech, and Gaming. But, let's not forget ALL THE FUN WE HAD this year! Am I trying too hard ...

Faisal Hussain
December 16, 2020

Zappos.com Announces Platinum Sponsorship of the 2022 Special ...
Fashion - Non-Profit - Partnerships - Press Releases - Retail

LAS VEGAS, Oct. 14, 2021 /PRNewswire/ -- Today Zappos.com, the leading e-commerce and customer service company, announced its sponsorship of the 2022 Special Olympics USA Games scheduled for Jun...

Faisal Hussain
October 14, 2021

McDonald’s Celebrates Disney World’s 50th Year wit...
Attractions - Dining

McDonald's customers may find a happy surprise in their Happy Meals later this month. Starting Sept. 14, the fast food restaurant giant is getting in helping celebrate Walt Disney World Resort's upco...

People
September 10, 2021

“PUMA and the Land of Games”: New Virtual Place on Roblox ...
Fashion - Gaming - Partnerships - Press Releases - Retail

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

Faisal Hussain
May 26, 2022

Schlotzsky’s Unveils New Bare Naked Pizza
Dining - Online

Why wait until October 1 to celebrate National Pizza Month when you can start now? Schlotzsky's is undressing pizza and giving crust lovers the celebratory moment they deserve with its new Bare Naked ...

QSR Magazine
September 15, 2022

20-in-20 Gaming Marketing Partnerships: Animal Crossing
Gaming - Household - Non-Profit - Partnership Blogs - Partnerships

Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...

Earl Schultz
December 18, 2020

Little Caesars to Sell Exclusive Merchandise for $9.99
Dining - Fashion

Little Caesars is rolling out the red carpet in honor of its new Old World Fanceroni Pepperoni Pizza and National Pepperoni Pizza Day. For September 20 only, Little Caesars is welcoming followers to t...

QSR Magazine
September 19, 2022

HyperX Releases Limited-Edition HyperX x Naruto: Shippuden Gam...
Classic Characters - Electronics - Esports - Gaming - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the release of a limited-edition Naruto: Shippuden peri...

Faisal Hussain
September 20, 2022

Crocs Taps Hidden Valley Ranch For a Zesty Collaboration &...
CPG - Fashion - Influencers

Hidden Valley Ranch is getting the shoe treatment, thanks to Crocs — plus, there’s an icy twist from Saweetie. The comfortable footwear brand has tapped the beloved condiment for a themed foam cl...

Footwear News
September 20, 2021

Zaxby’s and Frios Drop Sauce-Flavored Popsicles for R...
Dining - Press Releases

ATHENS, Ga., Sept. 15, 2022 /PRNewswire/ -- Zaxby's, the premium quick-service restaurant, beloved for its Chicken Fingerz™, wings and legendary Zax Sauce, has partnered with Alabama-based gourmet p...

Nicholas Fox
September 16, 2022

M&M’S Partners With Lil Nas X To Bring People Toget...
CPG - Influencers - Music - Partnerships - Press Releases

NEWARK, N.J., May 31, 2022 /PRNewswire/ -- Today M&M'S®, a proud part of the Mars family of brands, has announced that the brand is partnering with one of the most influential, groundbreaking ...

Faisal Hussain
May 31, 2022

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

Sony Releases Trailer for Venom: Let There Be Carnage
Theatrical

The long wait for a new Venom movie is almost over. Venom: Let There Be Carnage is opening only in theaters later this year, and IGN has teamed up with director Andy Serkis to exclusively break down t...

IGN
May 10, 2021

NBA2K23 Trailer Gives Fans Fresh Look at Gameplay
Gaming - Sports

NBA 2K23 gave fans their first look at gameplay from the new title. In the video the studio posted, A bunch of hardwood favorites take the stage. Former 2K cover athletes like Steph Curry, Zion Willia...

ComicBook.com
August 1, 2022

Kahlana Barfield Brown Struts Her Style as the First Design Pa...
Branding - Fashion - Retail

Over the past few years, the world has seen a number of firsts, and the fashion realm has been no exception. From (custom) loungewear becoming the “it” ensemble of choice, to arm-length gloves and...

Complex
September 21, 2022

Funko Launches First NFTs with Ninja Turtles
Finance - Toys

Funko just revealed its first set of digital Pop! collectibles, which will officially launch on Aug. 3. Dubbed “Digital Pops!,” these collectibles will be offered in packs starting at $9.99. Each...

Pop Insider
July 30, 2021

Paramount, Disney, Netflix, and More to Cover Travel Costs for...
Streaming - Television - Theatrical

Disney, Netflix, Paramount, Comcast, Sony, Meta and more media companies will cover travel costs for employees seeking abortions following the Supreme Court’s overturning of Roe v. Wade, Variety has...

Variety
June 24, 2022

Shake Shack Joins The Sims 4 Universe
Dining - Gaming - Online

Shake Shack is partnering with mod creators to build the brand’s very own Shake Shack location and menu items for The Sims 4. Before the metaverse, there was The Sims, the best-selling life-simulat...

QSR Magazine
September 20, 2022

Minnesota Vikings WR Justin Jefferson’s ‘The Gridd...
Gaming - Online

Months after the conclusion of his standout rookie season, Minnesota Vikings wide receiver Justin Jefferson is being immortalized beyond the NFL's record books. The Fortnite video game will include a...

ESPN
April 26, 2021

MTN DEW Announces the Return of Tropical Punch with Original T...
Beverages

MTN DEW is bringing back the ultimate fan favorite with its upcoming release its nostalgic tropical punch flavor. MTN DEW Typhoon first hit the shelve in 2010 and returned for a limited time only for...

Hypebeast
May 24, 2022

Doritos Transforms Triangles All Around Us, Invites Fans on an...
Attractions - CPG - Esports - Fashion - Gaming

PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic tr...

Faisal Hussain
August 24, 2022

Pollo Campero Launches 2nd Annual Collectible Cup Benefiting S...
Beverages - Dining - Non-Profit - Press Releases

DALLAS, Sept. 21, 2022 /PRNewswire/ -- After raising nearly $50,000 from its first St. Jude collectible Care Cup in 2021, Pollo Campero has launched its second annual collectible Care Cup fundraiser i...

Nicholas Fox
September 21, 2022

BIC Partners with Snoop Dogg and Martha Stewart in New Lighter...
CPG - Influencers

BIC, a world leader in stationery, lighters, and shavers, teamed up with entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart and Marquee Brands to launch a new advertising campaign ...

Business Insider
May 5, 2021

TikTok Deepfake Tom Cruise Goes Viral
Influencers - Online

Move over, Tom Cruise. There's a better version of you out there, and his name is @deeptomcruise. Actually, that's his TikTok handle. The imposter's real name is Chris Ume, and he's a visual effects s...

Mandatory
March 8, 2021

Grillo’s Pickles Acquired by King’s Hawaiian
CPG - Retail

The two companies said Grillo's will continue to be based in the Boston area, and — other than Travis Grillo leaving the company — will retain the same team. The company, which has fewer than 20 ...

Biz Journals
April 29, 2021

PGA TOUR and Autograph to Create NFT Platform Allowing Fans to...
Online - Press Releases - Sports

PONTE VEDRA BEACH, Fla., Sept. 19, 2022 /PRNewswire/ -- The PGA TOUR and Autograph, the web3 brand co-founded by Tom Brady, today announce a long-term deal to create a comprehensive "digital collectib...

Nicholas Fox
September 19, 2022

Best & Worst Super Bowl Commercials 2021, Including Cheet...
Branding - Just for Fun - Sports - Television

A good Super Bowl commercial — a good commercial, period — does four things well: It’s funny, it’s memorable, it compels you to buy the product, and it leaves you with a more favorable view of...

The Athletic
February 8, 2021

Adobe Shares THE LORD OF THE RINGS: THE RINGS OF POWER Exclusi...
Influencers - Streaming - Tech

Teaming up with Prime Video, the creative tech giant launches fan art campaign ahead of next month’s epic series release; free customizable Adobe Express and Adobe Photoshop templates and a limited-...

Animation World Network
August 17, 2022

Skullcandy & Budweiser Collab Brings Saucy Style to Limit...
Beverages - Electronics - Partnerships - Press Releases - Retail

PARK CITY, Utah, Feb. 15, 2022 /PRNewswire/ -- Skullcandy, the #1 selling brand in Stereo Headphones1 and True Wireless Earbuds2 under $100, announced today its all-new collaboration with Budwei...

Faisal Hussain
February 15, 2022

Hy-Vee Launches New Private Brand “Good Graces” with Glute...
CPG - Press Releases

WEST DES MOINES, Iowa (Nov. 4, 2021) — Hy-Vee, Inc. today announces the launch of Good Graces®, a new private brand available at all Hy-Vee stores. The first line to launch includes a full range of...

Faisal Hussain
November 4, 2021

Oscar Winners: CODA, DUNE Triumph as Will Smith Dominates Soci...
Streaming - Theatrical

“CODA” made history on Sunday, becoming the first movie from a major streaming service to win an Oscar for best picture. Its victory at the 94th Academy Awards provides a potent illustration of te...

Variety
March 28, 2022

Timothée Chalamet Reveals He Has Seven Musical Numbers in ‘...
Classic Characters - Music - Theatrical

With leading turns in Luca Guadagnino’s cannibal coming-of-age story “Bones and All” and Denis Villeneuve’s fantasy epic “Dune: Part Two,” Timothée Chalamet is wearing many different hats...

Variety
September 16, 2022

Exploding Kittens Announces Poetry For Neanderthals: Not Safe ...
Press Releases - Toys

LOS ANGELES--(BUSINESS WIRE)--Exploding Kittens, the hit tabletop game creator, today announced Poetry for Neanderthals: Not Safe for Work Edition, a word-guessing party game with an after-hours twis...

Faisal Hussain
May 26, 2022

Fashion Brands Are Launching Partnerships with Sustainable Log...
Fashion - Retail

Rebecca Minkoff, EB Denim and Rent the Runway are turning to services like package tracker Route and logistics company Olive for more sustainable shipping and packaging solutions. Route is working wit...

Glossy
September 20, 2022

Podcast Megadeal for Jason Bateman, Will Arnett & Sean Ha...
Podcasts - Podcasts

Podcast mega deals continue. Smartless, the podcast hosted by Jason Bateman, Will Arnett and Sean Hayes, has been acquired by Amazon Music and Wondery. It is the latest example of a podcast series b...

Deadline
June 29, 2021

For Gen Z, TikTok Is the New Search Engine
Influencers - Online

TikTok is known for its viral dance videos and pop music. But for Generation Z, the video app is increasingly a search engine, too. More and more young people are using TikTok’s powerful algorithm ...

The New York Times
September 16, 2022

TikTok and Dove Partner on Body Inclusivity Campaign
CPG - Health & Beauty - Influencers

TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance. Dove Self-Esteem Project tools will be available via TikTok in North America through Jun...

Adweek
May 17, 2021

PetSmart and Warner Bros. Consumer Products Inspire a World of...
Pets - Press Releases - Retail - Theatrical - Toys

PHOENIX, Sept. 15, 2022 /PRNewswire/ -- PetSmart, in partnership with Warner Bros. Consumer Products, is providing dog parents and their pups a chance to find their own golden ticket with the launch o...

Nicholas Fox
September 15, 2022

Discovery Education to Launch a New Sesame Workshop Channel
Online - Streaming - Television

Online learning platform Discovery Education is partnering with Sesame Workshop to fill learning gaps created by the pandemic with the rollout of a new kids channel this fall. Its lineup will include...

Kidscreen
April 20, 2022

The Children’s Place Launches New Tween Brand, Sugar �...
Fashion - Health & Beauty - Press Releases - Retail

SECAUCUS, N.J., Nov. 9, 2021 /PRNewswire/ -- The Children's Place, Inc. (Nasdaq: PLCE), the largest pure-play children's specialty apparel retailer in North America, announced the launch of Su...

Faisal Hussain
November 9, 2021

Crown Royal Teams Up With Uber Eats and NFL Legend Ed Reed to ...
Beverages - Branding - Dining - Press Releases - Sports

NEW YORK, Sept. 19, 2022 /PRNewswire/ -- Crown Royal kicked off year two as the first-ever whisky sponsor of the NFL with an Uber Eats partnership to give back to couriers who help fans celebrate game...

Nicholas Fox
September 19, 2022

BTS “Dynamite” Funko Pops Coming to Walmart This F...
Music - Toys

Walmart is stocking dynamite. BTS “Dynamite” Funko Pop figures, that is. The K-pop superstars are rendered for a special “Dynamite”-themed set of seven, available through an exclusive with Wa...

Billboard
July 7, 2021

Chuck E. Cheese Launches Annual Boo-tacular Celebration, The N...
Attractions - Dining - Fashion

Chuck E. Cheese, the number one global family entertainment venue, announced today the return of its annual Halloween Boo-tacular, the nation's largest family-friendly Halloween event happening at fun...

Nation's Restaurant News
September 19, 2022

Baby Yoda is a Tamagotchi Now
Classic Characters - Electronics - Pets - Streaming

It’s a wonder it took so long, but Grogu, better known as Baby Yoda, has now become a Tamagotchi. The virtual pet toy will let you take care of the Mandalorian’s cuter half by feeding it squid ch...

The Verge
September 20, 2022

Starbucks Teams with Volvo on EV Charging Stations
Automotive - Beverages - Electronics - Tech - Travel

Starbucks Corp., in partnership with Volvo Cars, has announced the first Starbucks store offering electric vehicle chargers powered by ChargePoint Holdings Inc. in in Provo, Utah, according to a press...

Fast Casual
August 10, 2022

CarMax to Acquire Full Ownership of Edmunds
Automotive

The deal for CarMax to acquire full ownership of Edmunds is expected to close in June, with a “purchase price that implies an enterprise value of $404 million, inclusive of CarMax’s initial invest...

Auto Remarketing
April 1, 2021

Subway Launches Star-Studded ‘Eat Fresh Refresh’ C...
Dining - Sports

Stephen Curry, Serena Williams, Megan Rapinoe, Tom Brady and Charles Barkley all joined to announce the brand's menu, app and store overhaul. Subway restaurants announced last week that it would be l...

Adweek
July 14, 2021

Marvel and P&G Team Up for DOCTOR STRANGE 2 Tide Promotio...
CPG - Household - Theatrical

The Marvel Universe’s newest hero doesn’t have the sort of super-powers used by Thor, Captain Marvel or Spider-Man, but some people think the figure is pretty daring all the same. In a new commer...