Lexus Announced as 100 Thieves Official Automotive Partner
Automotive - Esports

North American esports organisation 100 Thieves has announced a partnership with luxury automotive marque Lexus. As a result of the partnership, the 100 Thieves Content House will be renamed the Lexu...

ESports Insider
July 27, 2021

Gucci to Step Further Into Esports with 100 Thieves Collab
Esports - Fashion

After holding onto its top spot as the hottest global brand on the Lyst Index’s Q2 report, Gucci is expanding its reach into the gaming sector through a capsule collection with Los Angeles-based esp...

HypeBeast
July 14, 2021

Rockstar Energy Drink Partners with Los Angeles Football Club
Beverages - Esports - Press Releases - Sports

PURCHASE, N.Y.,– Rockstar Energy Drink has unveiled a new multi-year partnership with Los Angeles Football Club, the brand's first major league sports series deal.  In addition to expanding ...

Faisal Hussain
June 21, 2021

100 Thieves Collaborates with Cash App to Launch Cash Card
Esports - Finance - Gaming

North American esports organisation 100 Thieves has collaborated with Cash App to launch the 100 Thieves Cash Card. According to the release, the cash card will cost $5, with $1 of every card purchas...

Esports Insider
April 22, 2021

100 Thieves Partner with Truly Hard Seltzer & Twisted Tea...
Beverages - CPG - Esports - Gaming - Streaming

North American esports organisation 100 Thieves has announced partnerships with Truly Hard Seltzer and Twisted Tea Hard Iced Tea. Truly and Twisted Tea will collaborate with 100 Thieves on a range of...

Esports Insider
March 29, 2021

100 Thieves, Esports Team Partners With Rockstar Energy Drink
Beverages - Esports - Sponsorships

North American esports organisation 100 Thieves has entered a partnership with PepsiCo’s Rockstar energy drink brand. The deal will see the two parties collaborate on a range of content and interac...

Esports Insider
February 17, 2021

100 Thieves Esports team unveils AT&T as 5G and Fibre Inn...
Esports - Tech

100 Thieves has joined forces with American multinational conglomerate AT&T. The multi-year deal will see AT&T become 100 Thieves’ official 5G and fibre innovations sponsor. AT&T become...

Esports Indister
January 14, 2021

The Most Valuable Esports Companies 2020
Esports - Gaming

It’s been a tough year for esports. Soaring valuations have flatlined, investors have cooled, and companies are scrambling to reboot. Video games might be all the rage during the pandemic, but pro ...

Forbes
December 7, 2020

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