Michelob ULTRA becomes NBA’s first-ever global beer part...
Beverages - Branding - CPG - Press Releases - Sports

AB InBev, the world’s leading brewer, and the National Basketball Association (NBA), today announced a global expansion of its marketing partnership that will make Michelob ULTRA the exclusive and w...

Sasha Villalobos
June 6, 2023

Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
August 30, 2022

Modelo Introduces its Chelada Variety Pack
Beverages - Retail

Continuing to provide an alternative to the now ubiquitous hard seltzers, Modelo is now introducing its Chelada Variety Pack. The pack offers options for those that enjoy Modelo Chelada, a ready-to-dr...

August 19, 2022

AB InBev Ends 33-year Super Bowl Alcohol Ad Monopoly
Beverages - Live Entertainment

Anheuser-Busch InBev will no longer have alcohol advertising exclusivity during the Super Bowl, ending a 33-year monopoly over advertising’s most prized destination viewing event, according to Adwee...

Marketing Dive
June 17, 2022

Anheuser-Busch to Distribute Vitamin D-Loaded ShineWater

AB InBev's Anheuser-Busch will use its distribution network (AB One) to distribute ShineWater, a ready-to-drink hydration beverage with 100% of the daily recommended vitamin D, the company said in a s...

September 30, 2021

Natural Light Is Making Vodka

Natty Light announced its biggest brand expansion yet — at least as far as ABV is concerned. Natural Light now makes vodka. Natural Light Vodka — which clocks in at a relatively low at 30 percent...

Food & Wine
August 30, 2021

Anheuser-Busch Partners with Post on Sustainable Food Developm...

The partnership between Post and Anheuser-Busch marks a rare instance of two large CPGs bringing together their expertise — EverGrain’s reused barley protein and fiber and Bright Future Foods’ g...

April 22, 2021

Busch Takes Recruitment for Pit Crew Job to Twitter During Day...
Automotive - Beverages - Retail - Sports

Busch is celebrating next week's return of NASCAR with a pair of contests to win a recreational vehicle or a full-time job paying $50,000 a year in a professional pit crew. Each contest asks entrants ...

Marketing Dive
February 2, 2021

Miller Lite offers Super Bowl fans calorie-burning distraction...
Beverages - Sports

Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad. The beer marketed by Molson Coors...

Marketing Dive
February 1, 2021

Truly Hard Seltzer targets millennials shunning Dry January

Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. As part of the "Try January" campa...

Marketing Dive
January 19, 2021

Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, co...
Beverages - Fashion

Priyanka Chopra Jonas, actress and creative advisor for Bon Viv, is releasing a limited-edition box set containing holiday pajama sets and materials needed to make her signature holiday cocktail. D...

Marketing Dive
December 8, 2020

CBS nearly sold out of Super Bowl ad inventory
Sports - Television

The relatively well-selling Super Bowl ad inventory suggests marketers are not especially concerned with the chance of the big game not occurring due to upticks in COVID-19 that have caused postponeme...

Marketing Dive
December 3, 2020

Michelob Ultra promotes inclusion with #GiftofGolf social swee...
Beverages - Sports

Michelob Ultra aims to urge people to watch "The Match III" by giving them a chance to win beer and golf-related prizes with its social media sweepstakes. Because the prizes are directly related to th...

Mobile Marketer
November 30, 2020

Bud Light put a PC and a projector inside a six-pack, for char...
Beverages - Tech

The brewery is launching BL6, a gaming PC in the shape of a six-pack with a built-in projector. It’s auctioning off a model, with all proceeds going to the National Restaurant Foundation. For the...

November 17, 2020

Anheuser-Busch Restructures Distribution, Sales and Marketing

The company is adopting a Regional Hub structure with A-B marketing offices located in NYC, Los Angeles, Miami, Austin and St. Louis beginning in 2021. For the full story, visit Inside Beer  -  h...

Inside Beer
November 11, 2020

Busch has literally gone to the dogs
Beverages - CPG - Pets

Next round’s on Rover: Busch has launched a beer for dogs. Dubbed Dog Brew by Busch, the beer is an all-natural “beer” brewed from bone broth. There’s no alcohol or hops involved in the brew,...

November 1, 2020

Anheuser-Busch is skipping the Super Bowl
Sports - Television

One of the NFL’s biggest sponsors will not host a hospitality suite or bring the 600 guests they usually bring. They will still advertise and serve beer throughout the week leading up to the Super B...

Yahoo Sports
October 28, 2020

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