Inflation Hits Hollywood as Production Costs Skyrocket
Television - Theatrical

Insiders say key supplies needed to build sets have shot up 10 percent in recent months as studios grapple with ballooning budgets: "Supply-chain shortages caused us to alter the way we build our stag...

Hollywood Reporter
June 2, 2021

2020-21 TV Season Rankings In a Year Like No Other
Television

On the last day of the turbulent 2020-21 television season amidst a year of pandemic and programming chaos, we have once again learned you don’t tug on Superman’s cape, you don’t spit into the w...

Deadline
May 27, 2021

The Pandemic Forced the Broadcast Networks to Evolve — Will ...
Streaming - Television

Hell Day 2021, as it turns out, was not so hellish after all. The Friday before the annual upfront presentations tends to be the busiest decision day of the season for the five broadcast networks but...

Hollywood Reporter
May 17, 2021

New Television Marketing Opportunities For Your Brand
Automotive - Beverages - CPG - Dining - Health & Beauty

Start planning your next partnership with television marketing opportunities! Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...

Andrew Gormley
May 10, 2021

ABC’s Steep ‘Oscars’ Ad Price Draws Fan, Tal...
Finance - Television

Media giant ABC (DIS) is seeking $2 million for 30-second ad spots during this year's Oscars telecast on April 25, according to Variety. Last year, the network reportedly charged up to $2.8 million f...

Yahoo! Finance
March 29, 2021

Oscars Seek $2 Million for Ads
Attractions - Live Entertainment - Television

Audiences for TV’s biggest award shows may be in decline, but ad prices are not. ABC has been seeking around $2 million for a 30-second spot in its April 25 broadcast of the 93rd annual Academy Awa...

Variety
March 25, 2021

NFL Confirms 11 Year, $110 Billion Rights with ESPN, CBS, FOX,...
Sports - Streaming - Television

The National Football League (NFL) has confirmed long-term broadcast rights agreements with its domestic media partners CBS, ESPN/ABC, Fox, NBC and Amazon. The new deals, which cover TV and digital p...

Sports Pro
March 19, 2021

Pooch Perfect
Opportunities - Pets - Television

Hosted by award-winning actress Rebel Wilson, “Pooch Perfect” is the ulti-mutt dog grooming competition series where “man’s best friend” can become anything.

Disney ABC
February 24, 2021

Behind the Family Friend Content Craze
Streaming - Television

When Fear Factor was released in 2001, it was never supposed to be a show the whole family sat down to watch together. It was made specifically for men. But then something else happened. “We though...

Kidscreen
February 22, 2021

ESPN looks to offload X Games franchise
Sports - Streaming - Television

ESPN is reportedly looking to sell its X Games action sports event franchise as the US media giant continues to restructure its business in the wake of the coronavirus pandemic. According to a report...

SportsPro
January 29, 2021

NBA opening week viewership up 95%
Sports - Television

The opening week of the new National Basketball Association (NBA) season delivered 81.5 million hours of viewership across ABC, ESPN and TNT, up 95 per cent from the opening week in 2019. The opening...

SportsPro Media
January 4, 2021

The Grim TV Ratings Reality of 2020
Streaming - Television

The vast majority of ad-supported networks lost audience, sometimes a lot of it, this year. When the first set of widespread pandemic stay-at-home orders came down in March, TV usage soared across the...

Hollywood Reporter
December 23, 2020

20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
December 20, 2020

Post’s Pebbles brand rings in New Year with Fred Flintst...
CPG - Online

Pebbles, the cereal line inspired by "The Flintstones" and marketed by Post Consumer Brands, will celebrate its 50th anniversary in 2021, and is rolling out a number of activations to ring in the occa...

Marketing Dive
December 16, 2020

20-in-20 Marketing Partnerships, Television: Disney ABC
Partnership Blogs - Partnerships - Streaming - Television

Last Call is celebrating the holidays with the 20in20 countdown of the television marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, w...

Earl Schultz
December 9, 2020

Layoffs Underway At Walt Disney Television Group Following Swe...
Streaming - Television

Walt Disney’s Television Group is set to cut a significant swathe of roles following its major restructures over the past few weeks. Deadline understands that the cuts are happening Thursday in the ...

Deadline
December 4, 2020

Kia to haul Times Square’s ‘2021’ across the U.S. in...
Automotive

When the New Year hits in 31 days, it won’t magically wipe away the virus or erase the political strife and other factors that made 2020 an historically bad year. But the mere changing of a numeral ...

Automotive News
December 1, 2020

The Bachelorette premiere matches ratings from last season
Television

After months of coronavirus production delays, “The Bachelorette” season 16 finally premiered on Tuesday night and managed to match its previous season. For the full story, visit Variety  -  ...

Variety
October 14, 2020

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