NBA opening week viewership up 95%
Sports - Television

The opening week of the new National Basketball Association (NBA) season delivered 81.5 million hours of viewership across ABC, ESPN and TNT, up 95 per cent from the opening week in 2019. The opening...

SportsPro Media
January 4, 2021

The Grim TV Ratings Reality of 2020
Streaming - Television

The vast majority of ad-supported networks lost audience, sometimes a lot of it, this year. When the first set of widespread pandemic stay-at-home orders came down in March, TV usage soared across the...

Hollywood Reporter
December 23, 2020

20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
December 20, 2020

Post’s Pebbles brand rings in New Year with Fred Flintst...
CPG - Online

Pebbles, the cereal line inspired by "The Flintstones" and marketed by Post Consumer Brands, will celebrate its 50th anniversary in 2021, and is rolling out a number of activations to ring in the occa...

Marketing Dive
December 16, 2020

20-in-20 Marketing Partnerships, Television: Disney ABC
Partnership Blogs - Partnerships - Streaming - Television

Last Call is celebrating the holidays with the 20in20 countdown of the television marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, w...

Earl Schultz
December 9, 2020

Layoffs Underway At Walt Disney Television Group Following Swe...
Streaming - Television

Walt Disney’s Television Group is set to cut a significant swathe of roles following its major restructures over the past few weeks. Deadline understands that the cuts are happening Thursday in the ...

Deadline
December 4, 2020

Kia to haul Times Square’s ‘2021’ across the U.S. in...
Automotive

When the New Year hits in 31 days, it won’t magically wipe away the virus or erase the political strife and other factors that made 2020 an historically bad year. But the mere changing of a numeral ...

Automotive News
December 1, 2020

The Bachelorette premiere matches ratings from last season
Television

After months of coronavirus production delays, “The Bachelorette” season 16 finally premiered on Tuesday night and managed to match its previous season. For the full story, visit Variety  -  ...

Variety
October 14, 2020

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