Absolut Vodka Debuts Paper Bottle
Beverages

Absolut has launched its paper bottle prototype in the UK and Sweden this week: testing the design as part of its journey to create a fully bio-based bottle for spirits. The bottle is made from 57% p...

Beverage Daily
February 22, 2021

Absolut Promotes Self-Love as Pandemic Tees Up Strained Valent...
Beverages - Household - Influencers

Absolut Vodka is rolling out a new campaign ahead of Valentine's Day that pushes people to express love more responsibly, whether with their partner, pet, family or themselves. The #LoveResponsibly e...

Marketing Dive
February 12, 2021

Pernod Ricard retires home cocktail concept Opn
Beverages

Described by the group as "hometainment", Opn featured 7cl cartridges containing brands from its spirits portfolio, including Absolut vodka and Beefeater gin. For the full story, visit Just Drinks...

Just Drinks
November 4, 2020

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