SANTA MONICA, Calif. – The GMC HUMMER EV first took the world by storm in 2020 and now it’s entering the global gaming world in a big way. For the first time ever, the world’s first all-electric...
Just revealed at Call of Duty: Next, Call of Duty®: Warzone™ Mobile will join Call of Duty®: Modern Warfare® II and Call of Duty®: Warzone™ 2.0 to usher in a new era of Call of Duty®. With a...
Ad Age's ranking of the hottest celebrity marketing moves of the past month:
No. 5: Coca-Cola x Bill Nye
If there’s one person you can always count on for public education, it’s Bill Nye, whose ...
The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...
Microsoft is acquiring Activision, the troubled publisher of Call of Duty, World of Warcraft, and Diablo. The deal will value Activision at $68.7 billion, far in excess of the $26 billion Microsoft pa...
HONG KONG, Sept. 8, 2021 /PRNewswire/ -- TCL Electronics (1070.HK), one of the leading players in the global TV industry and a leading consumer electronics company, has announced that it is the Off...
A pair of ’80s action heroes are coming to the Call of Duty franchise. John McClane and John Rambo are both heading to Call of Duty: Warzone, Black Ops Cold War, and Call of Duty Mobile this month a...
Ahead of the first Major tournament, Johanna Faries talks highlights from the season so far and the goal to create ritualistic viewing for "highly engaged and interactive" viewers.
With the 2021 Call ...
Activision Blizzard Media, in collaboration with market research consultancy Alter Agents and software-as-a-service neuroscience company Immersion, has conducted research on the emotional impact of ad...
Call of Duty League has landed USAA as a new partner, filling its official insurance category heading into the season and finding a military tie-in in the process.
Terms were not revealed for the dea...
The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention.
After a nearly...
PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...
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