The Top Five Celebrity Brand Collabs You Need To Know About Ri...
Sponsorships

Ad Age's ranking of the hottest celebrity marketing moves of the past month: No. 5: Coca-Cola x Bill Nye If there’s one person you can always count on for public education, it’s Bill Nye, whose ...

Ad Age
April 18, 2022

Activision to Release CALL OF DUTY: WARZONE for Mobile
Gaming

Following a tip-off from journalist and insider Tom Henderson last February, Activision has confirmed that it is going forward with building Call of Duty: Warzone for mobile and is currently hiring de...

HypeBeast
March 11, 2022

How the Biggest Deal in Gaming History Will Impact Adland
Agencies - Esports - Gaming

The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...

The Drum
January 19, 2022

Microsoft to Acquire Activision Blizzard for $68.7 Billion
Esports - Gaming

Microsoft is acquiring Activision, the troubled publisher of Call of Duty, World of Warcraft, and Diablo. The deal will value Activision at $68.7 billion, far in excess of the $26 billion Microsoft pa...

The Verge
January 18, 2022

TCL Extends Relationship with Activision To Bring Next-Gen Gam...
Electronics - Gaming - Partnerships - Press Releases - Tech

HONG KONG, Sept. 8, 2021 /PRNewswire/ -- TCL Electronics (1070.HK), one of the leading players in the global TV industry and a leading consumer electronics company, has announced that it is the Off...

Faisal Hussain
October 14, 2021

Call of Duty: Warzone Update Includes Rambo & John McClan...
Gaming - Theatrical

A pair of ’80s action heroes are coming to the Call of Duty franchise. John McClane and John Rambo are both heading to Call of Duty: Warzone, Black Ops Cold War, and Call of Duty Mobile this month a...

Polygon
May 14, 2021

Activision Blizzard’s Call of Duty League Commissioner o...
Esports - Gaming

Ahead of the first Major tournament, Johanna Faries talks highlights from the season so far and the goal to create ritualistic viewing for "highly engaged and interactive" viewers. With the 2021 Call ...

Hollywood Reporter
February 25, 2021

Activision Blizzard Finds Esports Fans More Receptive to Adver...
Esports

Activision Blizzard Media, in collaboration with market research consultancy Alter Agents and software-as-a-service neuroscience company Immersion, has conducted research on the emotional impact of ad...

Esports Insider
February 16, 2021

USAA Becomes Presenting Partner of Call of Duty League in Mult...
Esports - Finance - Sponsorships

Call of Duty League has landed USAA as a new partner, filling its official insurance category heading into the season and finding a military tie-in in the process. Terms were not revealed for the dea...

Esports Observer
February 11, 2021

Top 10 Esports Games of 2020 by Total Winnings
Esports - Gaming

The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention. After a nearly...

Esports Observer
January 4, 2021

Mtn Dew opens ‘direct-to-gamer’ store for DTC sale...
Beverages - Gaming

PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...

Marketing Dive
December 22, 2020

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