Look into Reebok’s Refreshed Brand Creative Direction
Branding - Fashion - Retail

Reebok, over the years, has struggled to form a firm brand identity, as Adidas pivoted the one-time sports generalist to focus more on the fitness community. As it looks toward a sale by Adidas, Reebo...

June 18, 2021

Adidas Adds Leak-Proof Activewear to Help Those Who Menstruate
Fashion - Retail

Today, we are unveiling our latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when ...

June 16, 2021

Lego & Adidas’ New Collection Includes a Buildable ...
Fashion - Toys

Lego and Adidas have another collaboration on the way, which includes two new versions of the classic Superstar shoe. For the latest project, the popular toy company reimagined the shell-toe silhouet...

Footwear News
June 16, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Adidas & Allbirds Partner on Low Carbon Footprint Shoe

Creating a top-quality product while lowering the carbon emissions needed to make it. That's what brought Adidas and Allbirds together, and the result is a crisp, all-white running shoe called Futurec...

May 12, 2021

The Simpsons & Adidas Reunite on a Sneaker Collaboration
Fashion - Television

Adidas has teamed up with “The Simpsons” once again, and similar to their recent sneaker collaboration, the duo is reimagining another ZX model. After dropping a Krusty Burger-inspired “The Sim...

Footwear News
May 12, 2021

Adidas & Disney to Release Eco-Friendly ‘The Little Mer...

Disney and Adidas are dropping a new sneaker “The Little Mermaid” collection together, and similar to their most recent set of collaborative Stan Smith styles, the latest pairs are made with susta...

Footwear News
April 30, 2021

PacSun Introduces ‘Gender Free’ Kids Category
Fashion - Retail

Starting in the first week of July, the company will unveil a new offering — PacSun Kids — ranging from sizes 4 to 14. According to PacSun, the in-house collections (lots of tie-dyes and denim to...

April 28, 2021

Beyonce Shares Childhood Videos in New Adidas Ad
Fashion - Influencers - Music

Years before becoming a musical icon, Beyonce was just a carefree young girl playing with her friends and family. The superstar, 39, has given fans a look at her life as a little girl in a new Adidas...

Daily Mail
April 27, 2021

Adidas & LEGO Partner in Latest Collab
Fashion - Retail

The collaboration between the LEGO Group and Adidas is continuing with a new pair of trainers that integrates bricks from your collection. The UltraBoost DNA x LEGO Plates shoes have been revealed ov...

Brick Fanatics
April 5, 2021

Adidas & Peloton Are Launching a Clothing Line
Fashion - Household

The fitness platform has teamed up with Adidas to launch a collection of performance workout clothes and lifestyle pieces for rest days (aka Netflix marathons). What's even cooler? The collection was...

Pop Sugar
March 19, 2021

Can Allbirds Live Up to Its $1 Billion Valuation?
Fashion - Retail

Allbirds is part of the boom in direct-to-consumer brands that act as maker and retailer, avoiding the low margins of selling wholesale. Investors fell in love with the business model and threw cash a...

February 22, 2021

The Simpsons and Adidas
Fashion - Partnerships - Retail - Television

The Simpsons partnered with German footwear and fashion brand Adidas and created a shoe inspired by the show's iconic fast food chain Krusty Burger.

The Simpsons and Adidas
February 22, 2021

Adidas Looking to Sell Reebok Soon

The German athletic powerhouse announced today that it has finished its “assessment of strategic alternatives for Reebok” and has decided to begin a formal process to sell the company. “The lon...

Footwear News
February 16, 2021

The Simpsons & Adidas Release Sneaker Inspired by Krusty ...
Fashion - Television

Adidas and “The Simpsons” have a new sneaker collaboration dropping this month. The German sportswear giant showcased its forthcoming ZX 10000 style designed in collaboration with the hit cartoon...

Footwear News
February 10, 2021

Adidas, KitKat, HyperX and Other Esport Partnerships in Januar...
Automotive - CPG - Esports - Sponsorships

January was a busy month for sponsorships and partnerships in esports: G2 x adidas; the LEC and four new partners; Na’Vi and Raid: Shadow Legends, plus many, many more. For the full story, visit Es...

Esports Insider
February 5, 2021

Adidas Releases New Ultraboost Valentine’s Day Styles

Adidas has released a new set of Ultra Boost styles just in time for Valentine’s Day. The two Adidas Ultra Boost 4.0 DNA “Valentine’s Day” colorways, which are available now on Adidas.com, in...

Footwear News
February 2, 2021

A guide to: Apparel brands in esports
Esports - Fashion - Sponsorships

For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want ...

Esports Insider
February 1, 2021

G2 Esports partners with adidas
Esports - Fashion

G2 Esports has announced a major two-year partnership with the global sportswear brand adidas. The multi-year deal sees adidas become the sports apparel provider for G2, with the brand manufacturing ...

Esports Insider
January 14, 2021

Team Vitality and adidas unveil limited-edition Dragon Ball Z ...
Esports - Fashion

Team Vitality and adidas have partnered-up to unveil VIT.02, the second version of its limited-edition sneakers. The new and exclusive ‘X9000L3′ has been influenced by Dragon Ball Z, as well as...

Esports Insider
December 15, 2020

Marvel’s Spider-Man Miles Morales | Adidas
Fashion - Gaming - Partnerships

Marvel collaborated with Adidas on a promotion celebrating the gaming release of Marvel’s Spider-Man: Miles Morales with a new sneaker that will appear both in-game and in-stores for real-life consu...

Marvel | Adidas
November 23, 2020

Viral DeAndre Hopkins photo yields $5.7 Million in Exposure fo...
Fashion - Sports

The Cardinals wide receiver signed a multiyear deal with Adidas in 2016 that made him the face of its adizero franchise.

November 17, 2020

Puma bounces back with new products and partnerships
Fashion - Sports

Notably, Puma signed NBA 2020 draft star LaMelo Ball and Brazilian football icon Neymar Jr to its existing fleet of renowned athletes. For the full story, visit Just Style  -  https://www.just-st...

Just Style
November 2, 2020

adidas and the LEGO Group embark on a multi-year partnership
Sports - Toys

Like the bricks that serve as this partnership’s inspiration, the collab fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware. F...

October 20, 2020

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