The Disney Family Adorns the Latest Stan Smith Pack
Classic Characters - Fashion

Adidas Originals has shown the Stan Smith model copious amounts of love over the past few months. The classic tennis silhouette has seen numerous refurbishments, from a Doctor Doom rendition to a roun...

September 16, 2022

Bad Bunny and adidas Bring You on a Flight to Remember
Influencers - Live Entertainment - Music - Online - Press Releases

The hottest season of the year comes and goes, but in Puerto Rico it is always summer. Positive vibes, beaches and beautiful blue skies are common. Inspired by the eternal summer of Puerto Rico, Bad B...

Sasha Villalobos
August 9, 2022

Boys & Girls Clubs of America Team Up with Retailers and ...
Automotive - Dining - Fashion - Finance - Health & Beauty

ATLANTA, July 14, 2022 /PRNewswire/ -- Today, as the organization prepares kids and teens for the best school year yet, Boys & Girls Clubs of America, alongside over 20 trusted partners,...

Faisal Hussain
July 29, 2022

RICKY AND MORTY Promo Teases Adidas Shoe Collaboration
Fashion - Television

Right now, Rick and Morty is enjoying some downtime after its latest finale, but that isn't stopping netizens from hyping the series. After all, season six is on the horizon, and brands are churning o...

July 19, 2022

Gucci Adidas Pop-up Locations Coming to L.A., New York, Atlant...
Attractions - Fashion - Retail

Gucci is planting a flag on Melrose Place, bringing its blockbuster Adidas collaboration to the famed shopping stretch on June 7. The Italian brand is taking over the now-shuttered Marc Jacobs space ...

May 27, 2022

The Athlete’s Foot Partners with adidas and Brings Back ...
Fashion - Influencers - Music - Partnerships - Press Releases

ATLANTA, May 18, 2022 /PRNewswire/ -- The specialty footwear and lifestyle retailer, The Athlete's Foot (TAF), and leading sportswear manufacturer, adidas will be hosting the popular, "The Athle...

Faisal Hussain
May 18, 2022

M&M’s and adidas Collab on Limited Edition Sneakers
CPG - Fashion

adidas Originals has had lots of fun with its Forum silhouette, welcoming collaborations with the likes of South Park, Jeremy Scott, and Bad Bunny, who each added their own wild take on the classic ba...

April 13, 2022

adidas Brings the Metaverse To Lollapalooza 2022 in São Paulo
Fashion - Music - Tech

The highly anticipated music festival Lollapalooza returns to São Paulo, Brazil, in 2022, with adidas as the official sponsor and partner, marking the first festival in Brazilian territory since 2020...

April 11, 2022

Ahead Of Masters, Adidas Golf Pairs With A Georgia Staple: Waf...
Dining - Fashion - Sports

Adidas Golf has long been creative with its limited-edition golf shoe tie-ins. And with the eyes of the golf world shifting to Augusta, Georgia, this week for the annual Masters Tournament, what bette...

April 5, 2022

PacSun Launches Resale Program With ThredUp
Online - Retail

PacSun, a retail chain with a strong Gen Z consumer base, is launching a resale program powered by ThredUp. The retailer on Tuesday announced the launch of “Pre-Loved Pac,” a new program that wil...

Footwear News
April 5, 2022

Adidas Launches Program to Pay Student-Athletes to Be Brand Am...
Fashion - Sports

Adidas is launching a Name, Image, Likeness (NIL) network for student-athletes at any NCAA Division I university that is partnered with the athletic brand. Via the program, which will launch in four ...

Footwear News
March 23, 2022

eBay Will Celebrate Women’s History Month With New ‘Trailb...
Fashion - Online - Retail

With Women’s History Month here, eBay is delivering a range of iconic sneakers that were created either by or for women. With a goal of celebrating the influence of women on sneaker culture, the pl...

Footwear News
March 1, 2022

New Marvel x Adidas Forum ‘Guardians of the Galaxy’ Collab...
Fashion - Online - Retail - Theatrical

A new sneaker collab between Disney and Adidas is coming soon. The German sportswear giant confirmed on its release calendar that a pair of Marvel x Adidas Forum styles are hitting shelves before wee...

Footwear News
February 25, 2022

The Adidas YEEZY SLIDE “Onyx” Now Has a Release Da...
Fashion - Music

Reportedly accompanying a “Pure” colorway restock, we now have a release date for the Adidas (XETRA:ADS.DE -0.52%) YEEZY SLIDE “Onyx.” The expansion of the YEEZY SLIDE lineup turns its focus ...

February 4, 2022

Adidas To Launch New Initiatives to Celebrate Female Athletes ...

Jan. 31, 2022: Adidas is launching several new women-focused initiatives as part of the brand’s Impossible Is Nothing campaign. The new programs will focus on supporting new and established athletes...

Footwear News
February 1, 2022

Adidas and Prada Come Together For an NFT Collab
Fashion - Tech

Adidas Originals and Prada have another collab arriving soon. After delivering a four-shoe Forum collection last week, the German sportswear giant and the Italian luxury fashion house have joined for...

Footwear News
January 20, 2022

Why Nike, Adidas and Ralph Lauren Stuff is Getting Tougher to ...

These major brands and other top shoe and clothing labels are all cutting back on the number of outside retailers that carry their goods, and concentrating their efforts on getting customers to buy di...

CNN Business
January 11, 2022

Lego’s Head of Marketing: Expect Unexpected Brand Partne...
Branding - Toys

Over the last decade, Cristina Liquori has built a career based on culture, trust and support… one tiny plastic brick at a time. Cristina began her Lego career in 2011 as a marketing assistant and ...

January 4, 2022

Adidas’ First NFT Drop Made $23 Million
Fashion - Finance - Online - Retail - Tech

Over the weekend, Adidas' first NFT effort made over $23 million in Ethereum, from a $15.5 million Early Access phase and $7.5 million in general sales. It wasn’t entirely smooth sailing — Adidas ...

December 21, 2021

Adidas Jumps Into the Metaverse With First NFT Launch
Fashion - Retail - Tech

German sportswear giant Adidas is the latest brand to step into the metaverse with the launch of its first NFT (non-fungible token) drop of digital and physical products. Adidas Originals has linked ...

December 17, 2021

Adidas Links Up With Sustainable Fashion Designers for NYC Pop...
Fashion - Retail

Later this month, adidas will open doors on a new pop-up experience offering visitors a shot at purchasing upcycled pieces from a variety of top designers with a focus on sustainable fashion. The pop...

December 8, 2021

Adidas Enters the Metaverse With New Four-Way Collab
Fashion - Tech

Adidas is entering the metaverse. The sportswear brand has joined forces with the non-fungible-token (NFT) brand Bored Ape Yacht Club, NFT comic series Punks Comic, and cryptocurrency investor Gmoney ...

November 30, 2021

Kevin McCallister Inspires This HOME ALONE x Adidas Forum Coll...
Fashion - Theatrical

With the holiday season is right around the corner, Adidas plans to celebrate with a new Forum release designed in collaboration with the classic Christmas film Home Alone. Official product images ha...

Sole Collector
October 14, 2021

ESPN and Adidas Release “SportsCenter Top Ten” Foo...
Fashion - Sports

ESPN and adidas are collaborating for a pair of Top Ten HI ESPN sneakers and Adilette ESPN 1979 Slides to commemorate the broadcasting titan’s legacy since its founding in the ’70s. The Top Ten H...

October 13, 2021

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

October 13, 2021

Adidas Enters Resale Market in Partnership With Thredup
Fashion - Retail

Adidas is entering the resale market via its newly debuted Choose to Give Back programme. The initiative launched in the US aims to help extend the lifecycle of sports performance and lifestyle appar...

October 8, 2021

Xbox Partners With Adidas for 20th-Anniversary Sneakers
Fashion - Gaming

Xbox has announced a new partnership with Adidas for console-inspired sneakers in celebration of the 20th anniversary of Xbox. While this is the first Xbox sneaker collaboration with Adidas, it will n...

October 6, 2021

Allbirds Becomes Latest DTC Startup to Make a Run at the Publi...
Online - Retail

Back in 2017, direct-to-consumer startups flooded your Instagram feed with pastel colors and pledges to “cut out the middleman.” Now, they’ve put on dress slacks and are marching toward Wall Str...

Morning Brew
September 1, 2021

Adidas Launches Bob Marley Inspired Ajax Kit
Fashion - Music - Sports

Sportswear giant Adidas has partnered with the Bob Marley family on a new 2021/2022 kit for the Netherlands-based football team, Ajax. The kit features a jersey, shorts and socks, with Amsterdam’s ...

Fashion United UK
August 31, 2021

Lego and adidas Are Back With a New Kids Sneaker
Fashion - Toys

adidas and Lego have teamed up on a cool new version of adidas’ Forta Run sneakers for kids. Dubbed the adidas Forta Run x Lego Baumhaus, the sneakers feature a Lego brick-inspired print across the...

Footwear News
August 26, 2021

Retailers Continue Momentum with Boys & Girls Clubs of Am...
Dining - Fashion - Health & Beauty - Non-Profit - Partnerships

ATLANTA – AUGUST 16, 2021 – Boys & Girls Clubs of America launched its 2021 Back2School cause campaign in July, and is continuing its momentum with retailers around the country. As millions...

Faisal Hussain
August 19, 2021

Pharrell Williams Drops Adidas ‘Humanrace’ Sneaker
Fashion - Music

Pharrell Williams and Adidas have created another must-have sneaker for their popular Humanrace line. The German sportswear giant unveiled the Pharrell x Adidas Humanrace Sichona today, a lifestyle s...

Footwear News
August 17, 2021

Adidas to Sell Reebok To Authentic Brands

Adidas is offloading Reebok into Authentic Brands Group’s (ABG) burgeoning portfolio of brands as the German sportswear giant seeks to strengthen its own position in a direct-to-consumer (D2C)-led s...

August 13, 2021

Bad Bunny Unveils New Adidas ‘Back to School’ Shoe...
Fashion - Music

After ​​launching his “First Cafe” and “Pink Easter Egg” shoes earlier this year, Bad Bunny returns with a new version of his adidas Originals called “Bad Bunny Forum - Back to School,...

August 12, 2021

Marvel & Adidas Drop Groot-Inspired Sneaker Collab
Fashion - Theatrical

Marvel fans, listen up, because there’s a new sneaker collaboration with Adidas hitting shelves soon. The German sportswear giant confirmed on its release calendar that a new Stan Smith style that...

Footwear News
July 29, 2021

Cheetos And Bad Bunny Drop Exclusive adidas Fashion Collection...
CPG - Fashion - Music - Press Releases

PLANO, Texas, July 22, 2021 /PRNewswire-HISPANIC PR WIRE/ -- What happens when you mix a Bad Bunny with a Mischievous Cheetah? The hottest capsule collab of the year. When Cheetos® and global mus...

Angelina Luspo
July 22, 2021

Wilson Opens First Store Amid DTC Expansion
Fashion - Online - Retail - Sports

Wilson is capitalizing on its well-known status as a sporting goods manufacturer to pursue a more DTC strategy for its products, including opening several flagship stores. In addition to the Chicago l...

July 16, 2021

Look into Reebok’s Refreshed Brand Creative Direction
Branding - Fashion - Retail

Reebok, over the years, has struggled to form a firm brand identity, as Adidas pivoted the one-time sports generalist to focus more on the fitness community. As it looks toward a sale by Adidas, Reebo...

June 18, 2021

Adidas Adds Leak-Proof Activewear to Help Those Who Menstruate
Fashion - Retail

Today, we are unveiling our latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when ...

June 16, 2021

Lego & Adidas’ New Collection Includes a Buildable ...
Fashion - Toys

Lego and Adidas have another collaboration on the way, which includes two new versions of the classic Superstar shoe. For the latest project, the popular toy company reimagined the shell-toe silhouet...

Footwear News
June 16, 2021

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