Tennis Styles Fuel Seasonal Marketing Strategies
Branding - Fashion - Retail - Sports - Theatrical

The U.S. Open starting next week in New York will put tennis fashion back in the spotlight, but consumers are increasingly embracing the sport’s look year-round. So-called tennis-core fashion of sk...

The Wall Street Journal
August 23, 2022

#aerie #american-eagle-outfitters #evian #lacoste #rothys-inc

Retailers Drive Sales with TikTok
Influencers - Retail

When a Lululemon skort went viral across TikTok earlier this summer, 16-year-old Kylie knew she had to get her hands on it. But by the time she was searching for her size on Lululemon’s website, it...

CNBC
July 13, 2021

#aerie #tiktok #zara

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