Alexa Will Soon Be Able to Speak as Your Relatives From the De...
Tech

During Amazon’s annual re:Mars event, the company announced a new feature that can synthesize short audio clips into longer clips. According to TechCrunch, a scenario featured at the conference was...

HypeBeast
June 23, 2022

THE BOYS Renewed for Season 4 at Amazon
Streaming

One week after exploding genitalia in its Season 3 premiere and increasing viewership by 17% from Season 2’s debut, “The Boys” has been renewed for a fourth season at Amazon. While “The Boys...

Variety
June 10, 2022

Amazon’s THE BOYS Are Coming to PUBG Mobile
Gaming - Streaming

The foul-mouthed antiheroes of “The Boys,” the satirical superhero series on Amazon’s Prime Video, are coming to battle-royale game PUBG Mobile. Launching alongside “The Boys” Season 3 prem...

Variety
May 31, 2022

Amazon Unveils Buy with Prime, Expanding Prime Shopping Benefi...
Online - Press Releases - Retail

SEATTLE--(BUSINESS WIRE)--Apr. 21, 2022-- Today, Amazon announced Buy with Prime—a new benefit for Prime members that will extend the convenience of Prime shopping to online stores beyond Amazon....

Faisal Hussain
April 22, 2022

pocket.watch and Amazon Team Up for RYAN’S WORLD Origina...
Gaming - Streaming

Amazon Kids+ has teamed up with LA-based pocket.watch to launch its first original mobile game, Super Spy Ryan. Available starting today on Amazon’s kid-focused subscription streaming service—whi...

Kidscreen
April 14, 2022

IMDb TV Rebranded as Amazon Freevee
Streaming

Amazon-backed IMDb TV is being rebranded. The ad-supported streamer, home to ‘Alex Rider’ and a growing slate of original series and movies, will change its name starting April 27. The ad-support...

The Hollywood Reporter
April 13, 2022

Astros Collaborate with Amazon to Bring Just Walk Out Technolo...
Live Entertainment - Partnerships - Press Releases - Retail - Sports

HOUSTON, TX – The Astros have collaborated with Amazon to equip two food and beverage stores at Minute Maid Park with Amazon’s Just Walk Out technology, providing fans a faster and easie...

Faisal Hussain
April 13, 2022

Lionsgate Sells JLo Rom-Com SHOTGUN WEDDING to Amazon
Streaming - Theatrical

“Shotgun Wedding,” a romantic comedy starring Jennifer Lopez and Josh Duhamel, is forgoing a traditional theatrical release and is instead heading to Amazon Prime Video. Lionsgate, which produced...

Variety
April 5, 2022

Amazon Closes MGM Acquisition in $8.5B Deal
Streaming - Theatrical

Amazon has closed its $8.5 billion acquisition of MGM, the companies said Thursday. The pact was first announced in May and has been winding its way through the regulatory process. Per Amazon, “The...

Variety
March 17, 2022

H&M Takes on Internet Rivals With External Fashion Brands
Online - Retail

H&M is selling external fashion brands on its core brand's hm.com website for the first time in Sweden and Germany, with the intention of adding more brands and markets. Taking on fashion online ...

US News
March 17, 2022

Amazon Music Announces For Love & Country Documentary Fil...
Live Entertainment - Music - Press Releases - Streaming

NASHVILLE, Tenn.--(BUSINESS WIRE)--Mar. 15, 2022-- Today, Amazon Music announced For Love & Country, a new Amazon Music Original feature-length documentary that proclaims country music has al...

Faisal Hussain
March 16, 2022

Google, Apple & Amazon Come Together to Simplify Smart Ho...
Electronics - Household - Tech

The smart home should be a natural evolution of our homes, bringing better appliances, better systems, better experiences. But to date, it’s been complicated, confusing, and expensive. Walled garden...

The Verge
February 23, 2022

The Pet Collective Streaming Channel Launches on IMDb TV
Pets - Press Releases - Streaming - Television

NEW YORK, Feb. 23, 2022 /PRNewswire/ -- The Pet Collective, the digital video property for pet enthusiasts owned and operated by TMB, today announced its latest streaming TV partnership with IMDb T...

Faisal Hussain
February 23, 2022

LORD OF THE RINGS, THE HOBBIT Movie, Gaming Rights Up for Sale
Publishing - Streaming - Television

Hollywood is about to stampede into Middle Earth. An array of movie, merchandising, gaming and live event rights to “Lord of the Rings,” “The Hobbit” and other titles from author J.R.R. Tolkie...

Variety
February 11, 2022

Nike, Amazon Reportedly Considering Peloton Acquisition
Health & Beauty - Online - Retail - Tech

Amazon and Nike are considering bids to acquire fitness company Peloton, according to reports Friday from The Wall Street Journal and Financial Times. Other suitors could include Apple or private equi...

RetailDive
February 7, 2022

Why Amazon Aggregators Are Acquiring Brands with Brick and Mor...
CPG - Health & Beauty - Online - Retail - Tech

Two major players in the space, Thrasio and Boosted Commerce, have acqui-hired businesses in recent weeks to gain partnerships with big box, DIY and healthcare retailers. Thrasio in December announced...

Modern Retail
January 25, 2022

Amazon Reimagines In-Store shopping with Amazon Style
Fashion - Online - Press Releases - Retail

Our first-ever physical apparel store offers a personalized, convenient shopping experience where Amazon’s technology and operations make it easy for customers to find styles they love at great pric...

Faisal Hussain
January 20, 2022

Amazon’s LORD OF THE RINGS Series Drops New Title, Plot ...
Streaming

Amazon’s mysterious The Lord of the Rings TV series has revealed its title and new storyline details. The eagerly anticipated, multi-season drama is called The Lord of the Rings: The Rings of Power...

Hollywood Reporter
January 19, 2022

Roku Stock Pops on Multiyear Agreement with Google to Keep You...
Streaming

The deal will allow the 56.4 million active Roku accounts to continue to watch YouTube and YouTube TV, Google’s livestreaming service, without disruption. Google had previously threatened to pull b...

CNBC
January 18, 2022

THE BOYS Season 3 Gets June Release Date on Amazon
Streaming

“The Boys” will be back in town this summer, Amazon’s Prime Video revealed Friday, along with the first footage from Season 3 of the Emmy-nominated superhero series. The third season of “The ...

Variety
January 7, 2022

Cobra Kai Consumer Products Programme Expands Ahead of Season ...
Fashion - Health & Beauty - Household - Streaming - Toys

Boasting apparel, accessories, toys, collectibles, home goods, novelty, costumes, jewellery, publishing and more, the Cobra Kai consumer products line covers all licensing categories with goods for ev...

Licensing.biz
December 22, 2021

Kanye West and Drake’s Larry Hoover Benefit Concert Will Str...
Music - Streaming

Kanye West and Drake’s Free Larry Hoover benefit concert will be livestreamed by Amazon. The two rappers, who just recently squashed their years-long beef, will reunite on Thursday, December 9, to ...

HypeBeast
December 9, 2021

Osmo and Amazon Unveil Retail Experience in NYC to Level-Up Ho...
Attractions - Partnerships - Press Releases - Retail - Toys

PALO ALTO, Calif., Dec. 3, 2021 /PRNewswire/ -- Osmo, in partnership with Amazon, announces the launch of their immersive Osmo holiday retail experience at the Amazon Books store in New York City....

Faisal Hussain
December 3, 2021

#TikTokMadeMeBuyIt Is Driving Amazon Beauty Sales
Health & Beauty - Influencers

For anyone who spends time following top TikTok beauty trends, browsing Amazon’s best seller list will certainly feel familiar. From Revlon’s One-Step hair-dryer brush to Paula’s Choice BHA exf...

Glossy
December 3, 2021

‘Hey, Disney’ Voice Assistant Comes to Disneyland ...
Attractions - Tech

You won't have to book a trip to Florida to try Disney's Amazon-based voice assistant. Disney has revealed that "hey, Disney" is coming to Disneyland hotel rooms sometime in 2022. As in Walt Disney Wo...

Engadget
November 23, 2021

Starbucks and Amazon Are Opening Cashierless Coffee Shop in Ma...
Beverages - Tech

Starbucks is opening a pick-up cafe in midtown Manhattan with Amazon that uses the retail giant’s cashierless technology to attract busy consumers who want to buy coffee or snack quickly. The partn...

CNBC
November 18, 2021

Saweetie Teams Up With Calvin Klein and Amazon Live for ‘Icy...
Fashion - Music - Retail

Saweetie has some more tricks up her sleeve. Her Icy Season: A Saweetie Special is taking place today on Amazon Live, co-hosted by Calvin Klein and Amazon and co-headlined by Symone from RuPaul’s D...

Complex
November 10, 2021

How Disney is Working with Retailers to Distribute its Holiday...
CPG - Online - Retail - Streaming - Television

As Disney winds down its own brick-and-mortar footprint, the company is striking more marketing partnerships with third-party retailers. As part of its drive to boost Christmas sales, the mouse house...

Modern Retail
November 5, 2021

Amazon Launches Pop-Up Stores Through November
Attractions - Online - Retail - Toys

Amazon is giving families an in-person shopping experience this month. Consumers can visit one of the seven Amazon Pop Up stores in cities throughout the U.S, including Chicago, Denver, Glendale, West...

The Toy Book
November 3, 2021

Starbucks & Amazon Reportedly Held Talks on Lounge Concep...
Dining - Retail

Amazon and Starbucks held discussions last year on a potential partnership to create co-branded lounges. The potential deal was seen by Amazon as another way to expand on the Amazon Go as a service co...

Seeking Alpha
October 20, 2021

Micheals to Compete with Etsy; Start Selling its CustomersR...
Online - Retail

Arts and crafts retailer Michaels has plans to compete directly with marketplaces such as Etsy that host some of its best customers: makers. The Irving-based retailer is preparing its digital platfor...

The Dallas Morning News
October 8, 2021

Amazon is Reportedly Working on a Smart Fridge
CPG - Online - Tech

Amazon might be working on its own smart fridge. Project Pulse "is designed to track your inventory and purchase habits, predict what you want, and have it delivered," Insider writes. The fridge could...

The Verge
October 7, 2021

Amazon CEO Says Video Games Could Become the Largest Entertain...
Gaming - Tech

Amazon.com Inc. had long struggled to make a good video game. Now that it finally has a hit release, the company is predicting a bright future for that business. Games could end up being the largest ...

BNN Bloomberg
October 6, 2021

Amazon Launches Wondery+ Kids Podcast Subscription Service
Podcasts - Podcasts

Amazon’s Wondery launched Wondery Plus Kids on Apple Podcasts, a premium, ad-free subscription podcast service priced at $4.99/month. The service provides early access to new episodes and exclusive ...

Variety
September 28, 2021

Amazon’s Ring Begins Invite-Only Launch for Ring Security Dr...
Household - Tech

Amazon’s Ring security drone is now available to purchase by invite. Interested customers can sign up to be invited to buy it. That’s a format Amazon typically does for products it’s not ready t...

CNBC
September 28, 2021

Amazon Partners with Billie Eilish for New Limited-Edition Ech...
Music

Amazon partnered with billie eilish to release a branded echo studio featuring the singer. This is the first time Amazon has struck a partnership with a singer to feature their image directly on a pi...

Digital Music News
September 27, 2021

HBO Max Slashes Price in Half After HBO Leaves Amazon Channels
Streaming

WarnerMedia is offering a half-off discount on HBO Max now that HBO is no longer available on Amazon Prime Video Channels. Today through September 26, the monthly subscription cost will be $7.49 for ...

Deadline
September 17, 2021

Amazon to Offer Beauty Sales Event in October
Health & Beauty - Retail

Amazon is planning to roll out a beauty products event in October to bolster its standing in that category, along with trying to get early holiday shoppers, CNBC writes. Amazon sent a slide deck to b...

PYMNTS
September 16, 2021

Online Shopping to Account for Nearly 30% of Global Beauty Sal...
Health & Beauty

Health and beauty ecommerce will grow more than three times faster than store-based retail over the next five years as the COVID-19 crisis, lengthy lockdowns and shuttered high street shops and shoppi...

Premium Beauty News
September 15, 2021

BIC Teams Up With Fashion Model Football Fan Chanel Iman to La...
Fashion - Partnerships - Press Releases - Sports

SHELTON, Conn., Sept. 8, 2021 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, is helping football fans across the country gear up for the 2021 NFL season kickoff with the l...

Abby Calcara
September 8, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.