Tennis Styles Fuel Seasonal Marketing Strategies
Branding - Fashion - Retail - Sports - Theatrical

The U.S. Open starting next week in New York will put tennis fashion back in the spotlight, but consumers are increasingly embracing the sport’s look year-round. So-called tennis-core fashion of sk...

The Wall Street Journal
August 23, 2022

American Eagle Outfitters Launches Premium Jeans Brand AE77
Fashion - Retail

The concept behind AE77, American Eagle Outfitters’ latest brand: a collection of men’s and women’s premium denim, along with other apparel pieces, that is either sustainably sourced or made fro...

WWD
September 21, 2021

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