In the quest for Gen Z’s attention this holiday season, Logitech is the latest marketer to add emerging social media platform BeReal to its docket.
Logitech took to the platform as part of its “1...
Some companies have begun developing their own original TikTok sounds in the hopes of going viral. Pepsi announced a partnership with singer and actress Chlöe Bailey on Tuesday to release a new versi...
Back-To-School Campaign Celebrates Musicians and the Uniting Power of Music and Jeans
American Eagle Outfitters, Inc. (NYSE: AEO) announced today the American Eagle (AE) brand’s music-focused initi...
American Eagle Outfitters and Kellogg's Tony the Tiger have teamed up to celebrate the Year of the Tiger.
The 24-piece limited-edition collection featuring graphics of the breakfast mascot throughout...
Starting on Black Friday (November 26), Snapchat users will be able to access an AR holiday market through the app, featuring immersive experiences from six brands.
Coca-Cola, Hollister, Prime Video,...
American Eagle didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influ...
Retail brand American Eagle is Twitch's newest Official Marketing Partner, the company announced today in an email to Marketing Dive. The deal will let American Eagle amplify creators on the platform ...
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...
As part of American Eagle's Spring 2021 Jeans Are Forever campaign, the retailer will debut its AE x Snapchat AR Jeans Guide, which allows users to view jeans in augmented reality.
The guide's multi-...
Apparel retailer American Eagle Outfitters Inc said on Thursday it expects its holiday-quarter revenue to fall by low single digits, due to weak mall traffic and store closures stemming from the COVID...
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