Perfectly Packaged CPG Partnerships in 2022
CPG - Dining - Fashion - Health & Beauty - Live Entertainment

Innovative CPG partnerships have become popular across all categories, including quick service, experiential, tech, fashion and more. Check out some great examples of impactful programs from 2022....

Sasha Villalobos
December 6, 2022

Music Partnerships & Promotions That Hit The Right Notes ...
Beverages - CPG - Dining - Influencers - Music

Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience. Check out some great examples of music partnerships from 2022. PARTNERSH...

Sasha Villalobos
December 6, 2022

Arby’s Introduces Bourbon Inspired by Smoked Brisket San...
Beverages - Dining

Arby’s has the meats and is now bringing its smoked meat expertise to bourbon. Inspired by the 13 hour Smoked Brisket sandwich and the limited-edition REAL Country-Style Rib sandwich, Arby’s is in...

QSR Magazine
October 17, 2022

Arby’s Announces Kids Meal Partnership with KIDZ BOP
Dining - Music - Toys

KIDZ BOP, the #1 music brand for kids, and Arby’s, announced a kids’ meal partnership, available now through November. All kids’ meals at participating Arby’s locations will feature a KIDZ BOP...

QSR Magazine
September 30, 2022

Old Spice and Arby’s Team up for High “Steaks” Collabora...
CPG - Dining - Health & Beauty - Press Releases

The Exclusive Partnership Features a Hilarious New Ad and a Limited-Edition Kit Featuring a Custom Roast Beef Sweat Suit and Old Spice Sweat Defense Dry Spray Now Available on Old Spice...

Sasha Villalobos
June 29, 2022

How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

May 10, 2022

Arby’s Celebrates National Pet Day by Launching Their Own Pe...
Dining - Pets - Retail

In honor of National Pet Day 2022, Arby’s has released their very own line of adorable pet toys inspired by some of their classic menu items. So now not only can they say “we have the meats!,” b...

Dog of the Day/Fansided
April 12, 2022

Arby’s To Sponsor Capcom Pro Tour 2021 Season Final
Dining - Gaming

Japanese game developer Capcom has announced a partnership with American restaurant chain Arby’s. As a result, Arby’s will sponsor the Capcom Pro Tour 2021 Season Final, a season-concluding tourn...

Esports insider
February 17, 2022

Arby’s Releasing Fry-Flavored Vodka
Beverages - Dining

Arby's is about to get a bit more spirited. The Georgia-based fast food chain, known and loved for having the meats, is set to launch two limited-edition french fry-flavored vodkas - the Curly Fry Vod...

November 16, 2021

Why is Every Food Brand Selling Weird Swag in Online Shops?
CPG - Online - Retail

In our glorious modern age, it’s easy to celebrate our love of late-stage capitalism and multi-national conglomerates with swag that makes us look good and lets us live our best lives. Want to show ...

The Takeout
August 20, 2021

Arby’s Launches Clothing Line for #HotBeefSummer
Dining - Fashion

Yes, the Arby’s Beefy Aloha collection, as it is actually named, is here to finally allow people of all ages to rep their love of roast beef sandwiches in style. I am being 100% serious about this: ...

August 13, 2021

Arby’s Launches New Kids Meal with All-White Meat Chicken Nu...

Arby’s is launching a new Kids Meal featuring new all-white meat chicken nuggets, recently released crinkle fries and an Honest Kids apple juice drink. Just in time for summer, Arby’s created a q...

QSR Magazine
June 30, 2021

Shovel Knight | Arby’s
Brand News - Community - Dining - Entertainment - Gaming

Yacht Club Games partnered with Arby's on a promotion celebrating the game SHOVEL KNIGHT. The promotion consisted of Yacht Club Games collaborating with Arby's to bring SHOVEL KNIGHT to Arby's kids...

Shovel Knight | Arby's
May 17, 2021

How Jersey Mike’s Won 2020 by Doing its Own Thing
Branding - Dining

Of the 10 largest sandwich chains, only three of them managed to hold serve last year: Arby’s, which has drive-thrus and grew by 8.5%; Firehouse Subs, which recovered as 2020 went on and saw system ...

Restaurant Business
April 22, 2021

7-Eleven Adding Fish Bites to its Hot Food Lineup
CPG - Dining - Retail

7-Eleven has announced the addition of Wild Alaskan Pollock Fish Bites to its hot-food options, to be available for a limited time during the Lenten season. The bites, which are sold in packs of five...

Fox News
March 10, 2021

Arby’s Partners With Shovel Knight Game
Dining - Gaming

We’ve lost track of how many crossovers and cameos Shovel Knight has made since the franchise’s sole game launched seven years ago. The count is easily north of two dozen crossovers, and could be ...

March 2, 2021

7 Fast Food Restaurants Selling Fish Sandwiches During Lent

Nothing fishy about sticking to your Lenten promises. Lent began for Christians around the world on Ash Wednesday, Feb. 17, kicking off a season of reflection and preparation before Easter Sunday, ce...

Fox News
February 18, 2021

Del Taco bulks up off premise channels with new prototype

Del Taco released a new "Fresh Flex" restaurant design on Tuesday that will improve restaurant accessibility, speed of service and brand transparency. The prototype, which was created in part...

Restaurant Dive
January 6, 2021

“Deep Fried Turkey Pillow” for Arby’s

Brand debuted infomercial style ad promoting the product, also being given away in a contest. For the full story, visit Advertising Age  -

Advertising Age
November 11, 2020

 Arby’s flips viral TikTok videos into special menu ite...
Dining - Tech

Customers nationwide can order the "$5 Missing Menu Meal" by name or by saying "I have your TV" — a phrase inspired by the TikTok posts. Tags: Arby's, TikTok For the full story, visit Mobile Mark...

Mobile Marketer
November 9, 2020

Dunkin’ Brands in talks to be bought by Inspire Brands
Dining - Retail

In a $8.8B deal and an effort to go private, Dunkin' and Baskin-Robbins Brands are in talks to be acquired by Inspire, the owner of Arby's, Sonic Drive-In, Buffalo Wild Wings and Jimmy John's. For ...

October 26, 2020

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