Athleta Partners with Alicia Keys to Further Cement its Commit...
Fashion - Press Releases

SAN FRANCISCO, Jan. 25, 2022 /PRNewswire/ -- Today, Athleta announced a new holistic partnership with 15-time GRAMMY Award winner Alicia Keys. Together, Keys and Athleta will drive awareness of and ac...

Nicholas Fox
 January 25, 2022

#alicia-keys #athleta

Wolverine Acquires Sweaty Betty for $410 Million
Fashion - Retail

Wolverine World Wide Inc., the footwear giant, is making its first major foray into women’s apparel by purchasing Sweaty Betty in an all-cash transaction valued at $410 million. Wolverine acquired ...

WWD
August 4, 2021

#athleta #fabletics #lululemon #sweaty-betty #under-armour

Athleta Launches AthletaWell, an Immersive Digital Platform fo...
Fashion - Health & Beauty - Partnerships - Press Releases - Retail

SAN FRANCISCO--(BUSINESS WIRE)--Today, Athleta (NYSE: GPS) announced the launch of AthletaWell, an innovative and immersive new platform designed to build loyalty, engagement and a community of empow...

Faisal Hussain
 July 28, 2021

#athleta #banana-republic #gap #obe-fitness

Simone Biles Leaving Nike to Partner with Gap’s Athleta
Fashion - Influencers - Retail - Sports

Simone Biles is leaving Nike to join Athleta, which will help sponsor a post-Olympics tour that she's organizing herself, rather than one that's usually run by USA Gymnastics. The deal, announced Fri...

ESPN
April 23, 2021

#athleta #gap #nike #simon-biles

Obé Fitness | Athleta
Fashion - Health & Beauty - Partnerships

Obé Fitness teamed with athletic clothing brand Athleta on an exciting co-branded partnership.

Obé Fitness | Athleta
March 29, 2021

#athleta #obe-fitness

Gap Sells Childrenswear Label Janie and Jack
Fashion - Retail

As part of a three-year strategic plan to focus its four largest brands — Old Navy, Gap, Banana Republic and Athleta — Gap Inc. said it will sell its children’s business to investment firm Go Gl...

Business of Fashion
March 26, 2021

#athleta #banana-republic #gap #janie-and-jack #old-navy

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.