Wolverine Acquires Sweaty Betty for $410 Million
Fashion - Retail

Wolverine World Wide Inc., the footwear giant, is making its first major foray into women’s apparel by purchasing Sweaty Betty in an all-cash transaction valued at $410 million. Wolverine acquired ...

WWD
August 4, 2021

Athleta Launches AthletaWell, an Immersive Digital Platform fo...
Fashion - Health & Beauty - Partnerships - Press Releases - Retail

SAN FRANCISCO--(BUSINESS WIRE)--Today, Athleta (NYSE: GPS) announced the launch of AthletaWell, an innovative and immersive new platform designed to build loyalty, engagement and a community of empow...

Faisal Hussain
July 28, 2021

Simone Biles Leaving Nike to Partner with Gap’s Athleta
Fashion - Influencers - Retail - Sports

Simone Biles is leaving Nike to join Athleta, which will help sponsor a post-Olympics tour that she's organizing herself, rather than one that's usually run by USA Gymnastics. The deal, announced Fri...

ESPN
April 23, 2021

Obé Fitness | Athleta
Fashion - Health & Beauty - Partnerships

Obé Fitness teamed with athletic clothing brand Athleta on an exciting co-branded partnership.

Obé Fitness | Athleta
March 29, 2021

Gap Sells Childrenswear Label Janie and Jack
Fashion - Retail

As part of a three-year strategic plan to focus its four largest brands — Old Navy, Gap, Banana Republic and Athleta — Gap Inc. said it will sell its children’s business to investment firm Go Gl...

Business of Fashion
March 26, 2021

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