Come on Robbie, let’s go party! Warner Bros. has released the official trailer for Greta Gerwig’s “Barbie” film, starring Margot Robbie as the eponymous fashion doll.
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After debuting its new retail store in Milan’s Magenta district, Maserati has now unveiled a bespoke Barbie version of its latest Grecale SUV in collaboration with Mattel. Said to be inspired by the...
The sandbox game Roblox will soon receive two different collaborations with iconic characters Barbie and Polly Pocket. Despite the many years since both doll franchises first released, their popularit...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Mattel Children’s Foundation announced today that they are partnering with Save the Children to invest in the next generation. Fro...
Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that the Barbie brand, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall Inspiring Women...
Blonde hair? Check. Eight-pack abs? Check. Sleeveless stone-washed denim jacket? Check.
Anyone who survived the ’80s knows the look, and Ryan Gosling pulls it off perfectly in the first image of hi...
Retro-inspired Collaboration Kicks Off Summer for Fans Everywhere
LOS ANGELES--(BUSINESS WIRE)--On the heels of launching a new brand campaign entitled, ‘Forever LA’ - leading fashion retailer, F...
“Barbie” is parking her pink convertible in U.S. theaters on July 21, 2023.
The release date for the much-anticipated live-action adventure from the iconic doll, played by Margot Robbie with a st...
When it comes to collections inspired by some of our childhood icons, Primark seems to be gift that just keeps on giving.
And it looks like the budget high-street fashion chain has another winner on ...
Come on, Simu Liu, let’s go party.
The “Shang-Chi and the Legend of the Ten Rings” star has been cast in “Barbie,” an upcoming Warner Bros. movie based on the popular doll. As previously an...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60th anniversary of the Barbie Dreamhouse with a year-long collaboration with Habita...
Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...
Kith Women and Barbie have given the world a full look at an exclusive doll and new collection styled by Mekka Shyian, the winner of the Kith Women x Barbie Styling Contest.
As revealed on Monday, th...
Here at Kidscreen, we spend a lot of time talking with buyers about what content they want. But it’s one thing to say you want to buy a certain type of show, and a whole other thing to go out and pi...
Mattel has tapped into childhood nostalgia by giving the Fiat 500e a Barbie makeover.
Debuting at the LA Motor Show, the iconic Barbie toy car gets a real-life electric vehicle rendition. The Barbie ...
Mattel and Spain’s Mondo Toys have signed a multi-year partnership to launch a line of “clean” makeup products for Barbie, including a lipstick, three eyeshadows, a lip gloss, a makeup case and ...
Mattel and Warner Music Group’s Arts Music division have announced a partnership with iHeartMedia to launch Barbie Radio exclusively on iHeartRadio, iHeartMedia’s free all-in-one digital music, po...
Fans of L’Oréal Professionnel’s innovative Steampod hair styler will be thrilled to know that a new, limited-edition pink Barbie model is set to the hit the shelves this month.
With over 2.2 mil...
Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.”
Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...
The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...
The Barbie Pop-Up Truck is back, proving that life in plastic is even more glamorous than Aqua’s iconic song made it seem. This time, the truck has a whole new ‘70s beachy look, with the Malibu Ba...
Tennis champion Naomi Osaka now has her own line of Barbie dolls. The 23-year-old star became a part of Mattel Inc's push to make its iconic toy line more diverse with dolls based on different role mo...
Ynon Kreiz has made play his work. As the chief executive of Mattel , the 76-year-old toy company, Mr. Kreiz oversees Barbie dolls, Hot Wheels cars and other children’s products that have filled toy...
In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...
Many brands are stepping up to support women and women’s organizations around the world. And, brands are meeting that expectation, forming partnerships with nonprofit organizations that advance and ...
Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...
Netflix, Amazon, Spotify and Barbie – just some of the brands that witnessed a Covid-19 boost in 2020.
Though the 62-year-old doll might appear out of place on a list dominated by tech giants, sa...
Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.
Content from Netflix appears to be driving sales for one of the most famous existing brands in toys: Barbie.
Toy industry insiders may still be looking for the first massive hit toy line to s...
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