Mattel and Gamefam unveil Barbie DreamHouse Tycoon on ROBLOX
Classic Characters - Gaming - Press Releases

Mattel, Inc. (NASDAQ: MAT) and Gamefam today announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform where millions of people connect and communicate daily, ...

Trent Turquand
October 3, 2023

Cold Stone Creamery sparkles this summer with Barbie movie-the...
Dining - Press Releases - Theatrical

The summer is shining with all things pink in anticipation of the highly anticipated movie event of the season, BARBIE, coming to theaters on July 21. Cold Stone Creamery is partnering with Warner Bro...

PR News
June 28, 2023

NYX Professional Makeup launches new limited-edition BARBIE TH...
Branding - CPG - Health & Beauty - Press Releases - Theatrical

NYX Professional Makeup announced today the launch of the limited-edition "Barbie The Movie" makeup collection in partnership with Warner Bros. Pictures and in celebration of the upcoming summer event...

Sasha Villalobos
June 23, 2023

Mattel launches virtual collectibles Barbie line with web3 bra...
Tech - Toys

NEW YORK--(BUSINESS WIRE)--Today, Mattel, Inc.’s (NASDAQ: MAT) Barbie, the #1 fashion doll brand, and Boss Beauties, a top women-led web3 brand, are debuting their Boss Beauties x Barbie virtual col...

Owen Emerson
May 9, 2023

‘Barbie’ Teaser Trailer: Margot Robbie and Ryan Gosling De...

Come on Robbie, let’s go party! Warner Bros. has released the official trailer for Greta Gerwig’s “Barbie” film, starring Margot Robbie as the eponymous fashion doll.

December 16, 2022

Barbie and Maserati Team Up For Iridescent Pink Grecale SUV
Automotive - Branding - Classic Characters - CPG - Toys

After debuting its new retail store in Milan’s Magenta district, Maserati has now unveiled a bespoke Barbie version of its latest Grecale SUV in collaboration with Mattel. Said to be inspired by the...

October 27, 2022

Barbie & Polly Pocket are Coming to Roblox
Classic Characters - Gaming - Toys

The sandbox game Roblox will soon receive two different collaborations with iconic characters Barbie and Polly Pocket. Despite the many years since both doll franchises first released, their popularit...

September 29, 2022

Mattel Partners with Save the Children to Help Improve the Liv...
Non-Profit - Partnerships - Press Releases - Retail - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Mattel Children’s Foundation announced today that they are partnering with Save the Children to invest in the next generation. Fro...

Faisal Hussain
August 24, 2022

Mattel Opens Its Vault to Revitalize Dormant Brands
Classic Characters - Retail - Toys

Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big ...

The New York Times
July 18, 2022

Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team...
Non-Profit - Partnerships - Press Releases - Retail - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that the Barbie brand, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall Inspiring Women...

Faisal Hussain
July 12, 2022

Ryan Gosling as Ken: First Photo From Upcoming BARBIE Movie

Blonde hair? Check. Eight-pack abs? Check. Sleeveless stone-washed denim jacket? Check. Anyone who survived the ’80s knows the look, and Ryan Gosling pulls it off perfectly in the first image of hi...

June 16, 2022

Forever 21 x Barbie Launches In-Store, Online and in the Metav...
Fashion - Partnerships - Press Releases - Tech

Retro-inspired Collaboration Kicks Off Summer for Fans Everywhere LOS ANGELES--(BUSINESS WIRE)--On the heels of launching a new brand campaign entitled, ‘Forever LA’ - leading fashion retailer, F...

Sasha Villalobos
June 9, 2022

WB Sets Margot Robbie’s BARBIE Release Date for 2023

“Barbie” is parking her pink convertible in U.S. theaters on July 21, 2023. The release date for the much-anticipated live-action adventure from the iconic doll, played by Margot Robbie with a st...

April 27, 2022

Mattel & Camp Create Life-Sized, Rentable Barbie DreamCam...
Toys - Travel

Like most Barbie accessories, the iconic doll’s DreamCamper features everything a child could want, from a pool slide to bumper stickers and puppies. Alas, it’s only big enough to accommodate Barb...

April 19, 2022

Primark Launches Barbie Themed Beauty Collection and Shoppers ...
Fashion - Retail - Toys

When it comes to collections inspired by some of our childhood icons, Primark seems to be gift that just keeps on giving. And it looks like the budget high-street fashion chain has another winner on ...

Daily Record
April 5, 2022

Simu Liu Joins Margot Robbie in WB’s BARBIE

Come on, Simu Liu, let’s go party. The “Shang-Chi and the Legend of the Ten Rings” star has been cast in “Barbie,” an upcoming Warner Bros. movie based on the popular doll. As previously an...

February 14, 2022

Mattel in Growth Mode After a Solid 2021

Mattel beat Wall Street’s estimates for its Q4 performance, posting a net sales increase of 10% to US$1.79 billion. For the year, net sales were up by 19% to US$5.45 billion. And at this rate of gro...

February 11, 2022

Barbie Dreamhouse Celebrates 60 Years of Giving Dreams a Home...
Non-Profit - Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60th anniversary of the Barbie Dreamhouse with a year-long collaboration with Habita...

February 4, 2022

New Barbie Honors Journalist Ida B. Wells
Retail - Toys

Ida B. Wells, the famed Black journalist who worked to expose the horrors of lynching, has now been immortalized by Barbie. The latest addition to Barbie's "Inspiring Women" series, the Wells doll fea...

January 13, 2022

These Are the Best New Toys of 2021, According to Top Toy Expe...
Retail - Toys

Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...

Good Housekeeping
January 5, 2022

Kith Women and Barbie Launch Exclusive Doll and Collab Collect...
Fashion - Toys

Kith Women and Barbie have given the world a full look at an exclusive doll and new collection styled by Mekka Shyian, the winner of the Kith Women x Barbie Styling Contest. As revealed on Monday, th...

December 7, 2021

Sega, Mattel, Hasbro, and More: Netflix’s 2021 Kids̵...
Publishing - Streaming - Toys

Here at Kidscreen, we spend a lot of time talking with buyers about what content they want. But it’s one thing to say you want to buy a certain type of show, and a whole other thing to go out and pi...

November 29, 2021

Study Says Diverse Dolls Drive Sales
Retail - Toys

New research from ViacomCBS Consumer Products has found that 66% of Black and Hispanic moms go out of their way to buy dolls from inclusive brands. The number-one factor driving doll purchases among ...

November 24, 2021

Mattel Debuts Life-Size Barbie Fiat 500e at LA Motor Show
Automotive - Toys

Mattel has tapped into childhood nostalgia by giving the Fiat 500e a Barbie makeover. Debuting at the LA Motor Show, the iconic Barbie toy car gets a real-life electric vehicle rendition. The Barbie ...

November 19, 2021

Mattel to Launch ‘Clean’ Cosmetics Line
Health & Beauty - Toys

Mattel and Spain’s Mondo Toys have signed a multi-year partnership to launch a line of “clean” makeup products for Barbie, including a lipstick, three eyeshadows, a lip gloss, a makeup case and ...

November 8, 2021

Mattel, Warner Music Group Arts Division and iHeartMedia Bring...
Music - Toys

Mattel and Warner Music Group’s Arts Music division have announced a partnership with iHeartMedia to launch Barbie Radio exclusively on iHeartRadio, iHeartMedia’s free all-in-one digital music, po...

License Global
November 5, 2021

Barbie Gives L’oréal Professionnel’s Steampod a Limited-E...
Health & Beauty - Toys

Fans of L’Oréal Professionnel’s innovative Steampod hair styler will be thrilled to know that a new, limited-edition pink Barbie model is set to the hit the shelves this month. With over 2.2 mil...

October 19, 2021

Barbie Partners with the European Space Agency for Intergalact...

Barbie is partnering with the European Space Agency and it's only European female astronaut in an effort to inspire young girls to pursue careers in space and STEM (science, technology, engineering, a...

Sky News
October 4, 2021

Mattel Launches New Career Barbie to Highlight Gender Gap in M...
Music - Toys

Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.” Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...

Penn Live
September 13, 2021

Mattel and Fender Partner for Barbie-Inspired Lessons
Music - Toys

The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...

American Songwriter
September 7, 2021

Mattel’s Barbie Pop-Up Tour is Back
Attractions - Live Entertainment - Toys

The Barbie Pop-Up Truck is back, proving that life in plastic is even more glamorous than Aqua’s iconic song made it seem. This time, the truck has a whole new ‘70s beachy look, with the Malibu Ba...

Pop Insider
July 29, 2021

Barbie, Hot Wheels Boost Mattel Sales as Shoppers Return to St...

Mattel is seeing strong growth in sales of both Barbie and Hot Wheels products as consumers return to in-person shopping, pushing the children’s entertainment company to a better-than-expected secon...

July 28, 2021

Naomi Osaka’s Barbie is Dressed in Nike & Already S...
Fashion - Sports - Toys

Tennis champion Naomi Osaka now has her own line of Barbie dolls. The 23-year-old star became a part of Mattel Inc's push to make its iconic toy line more diverse with dolls based on different role mo...

July 14, 2021

Mattel Rolls Out Playback Toy Recycling Program

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for fa...

USA Today
May 10, 2021

Mattel Tackles Playtime in a Post-COVID World

Ynon Kreiz has made play his work. As the chief executive of Mattel , the 76-year-old toy company, Mr. Kreiz oversees Barbie dolls, Hot Wheels cars and other children’s products that have filled toy...

Wall Street Journal
May 7, 2021

Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

May 6, 2021

Mattel’s Masters of the Universe, Barbie, Hot Wheels Pus...
CPG - Toys

In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...

The Toy Book
April 23, 2021

5 Nonprofit Brand Partnerships During Women’s History Mo...
Household - Music - Non-Profit - Online - Retail

Many brands are stepping up to support women and women’s organizations around the world. And, brands are meeting that expectation, forming partnerships with nonprofit organizations that advance and ...

DMS Insights
March 25, 2021

Mattel, Barbie Heads to Unscripted, Competition TV
Television - Toys

Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...

The Hollywood Reporter
March 23, 2021

Mattel Expands Barbie, American Girl Content
Retail - Toys

Mattel is working on a new American Girl online series to spotlight female changemakers and has locked in several deals for two fresh Barbie specials. Conversations for Change will launch on the Amer...

February 19, 2021

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