Mattel Launches New Career Barbie to Highlight Gender Gap in M...
Music - Toys

Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.” Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...

Penn Live
September 13, 2021

Mattel and Fender Partner for Barbie-Inspired Lessons
Music - Toys

The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...

American Songwriter
September 7, 2021

Mattel’s Barbie Pop-Up Tour is Back
Attractions - Live Entertainment - Toys

The Barbie Pop-Up Truck is back, proving that life in plastic is even more glamorous than Aqua’s iconic song made it seem. This time, the truck has a whole new ‘70s beachy look, with the Malibu Ba...

Pop Insider
July 29, 2021

Barbie, Hot Wheels Boost Mattel Sales as Shoppers Return to St...

Mattel is seeing strong growth in sales of both Barbie and Hot Wheels products as consumers return to in-person shopping, pushing the children’s entertainment company to a better-than-expected secon...

July 28, 2021

Naomi Osaka’s Barbie is Dressed in Nike & Already S...
Fashion - Sports - Toys

Tennis champion Naomi Osaka now has her own line of Barbie dolls. The 23-year-old star became a part of Mattel Inc's push to make its iconic toy line more diverse with dolls based on different role mo...

July 14, 2021

Mattel Rolls Out Playback Toy Recycling Program

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for fa...

USA Today
May 10, 2021

Mattel Tackles Playtime in a Post-COVID World

Ynon Kreiz has made play his work. As the chief executive of Mattel , the 76-year-old toy company, Mr. Kreiz oversees Barbie dolls, Hot Wheels cars and other children’s products that have filled toy...

Wall Street Journal
May 7, 2021

Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

May 6, 2021

Mattel’s Masters of the Universe, Barbie, Hot Wheels Pus...
CPG - Toys

In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...

The Toy Book
April 23, 2021

5 Nonprofit Brand Partnerships During Women’s History Mo...
Household - Music - Non-Profit - Online - Retail

Many brands are stepping up to support women and women’s organizations around the world. And, brands are meeting that expectation, forming partnerships with nonprofit organizations that advance and ...

DMS Insights
March 25, 2021

Mattel, Barbie Heads to Unscripted, Competition TV
Television - Toys

Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...

The Hollywood Reporter
March 23, 2021

Mattel Expands Barbie, American Girl Content
Retail - Toys

Mattel is working on a new American Girl online series to spotlight female changemakers and has locked in several deals for two fresh Barbie specials. Conversations for Change will launch on the Amer...

February 19, 2021

Barbie realizes a digital future with vlogging and virtual Dre...
Streaming - Toys

Netflix, Amazon, Spotify and Barbie – just some of the brands that witnessed a Covid-19 boost in 2020. Though the 62-year-old doll might appear out of place on a list dominated by tech giants, sa...

The Drum
January 14, 2021

Barbie | Hello Kitty
CPG - Partnerships - Toys

Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.

Mattel | Hello Kitty
November 27, 2020

Netflix may be driving Barbie sales as pandemic viewing booms
Streaming - Toys

Content from Netflix appears to be driving sales for one of the most famous existing brands in toys: Barbie.   Toy industry insiders may still be looking for the first massive hit toy line to s...

The Toy Book
November 24, 2020

Barbie & Hello Kitty partner on products
CPG - Toys

Mattel and Sanrio are collaborating on a fashion range inspired by both brands that's set to roll out across Europe in 2021. For the full story, visit Kidscreen  -

November 9, 2020

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