New Barnes & Noble Opening Shows How the Chain is Changin...
Branding - Retail

Bookstore managers take their cue from their customers in choosing what to stock, and have much more leeway in how to display it. Giving this freedom to the stores — a process that began last year,...

Seattle Times
May 27, 2021

Dr. Seuss Celebrates ‘The Lorax’ with Brand Partne...
Branding - CPG - Fashion - Pets - Publishing

Dr. Seuss Enterprises is celebrating Earth Day in a big way by honoring the 50th anniversary of The Lorax. The beloved tale of the title character who “speaks for the trees” is taking center stag...

The Toy Book
April 8, 2021

What if Barnes & Noble had produced ‘The Queen’s Gamb...
Retail - Television

Imagine if B&N had embedded exclusive, custom chess set designs into the show. Imagine further if they had created a chess club, complete with a curated assortment of chess strategy books and biog...

RetailWire
December 20, 2020

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