Burger King Japan Joins DIABLO IMMORTAL for a Butcher-Themed R...
Dining - Gaming

It is fast food meets gaming in the latest Burger King Japan collaboration. B.K. Japan Holdings, Inc. has just announced an official release with Diablo Immortal dubbed the “Diablo Garlic Double Che...

September 8, 2022

Blizzard’s OVERWATCH 2 Will Replace the Original Game

Blizzard Entertainment is working on a new first-person shooter Overwatch 2, a sequel to the original 2016 game of the same name. The sequel is currently in-beta and was reportedly intended to allow f...

June 27, 2022

Blizzard to Unveil First ‘World of Warcraft’ Mobile Game T...

World of Warcraft is finally coming to mobile devices, an expansion that will arrive nearly two decades after the game first debuted on PC. Since launching in 2004, the massively multiplayer online ro...

May 2, 2022

How the Biggest Deal in Gaming History Will Impact Adland
Agencies - Esports - Gaming

The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...

The Drum
January 19, 2022

Microsoft to Acquire Activision Blizzard for $68.7 Billion
Esports - Gaming

Microsoft is acquiring Activision, the troubled publisher of Call of Duty, World of Warcraft, and Diablo. The deal will value Activision at $68.7 billion, far in excess of the $26 billion Microsoft pa...

The Verge
January 18, 2022

Tencent Taps Blizzard Veterans to Make ‘the Next Great PC RT...

Tencent’s sprawling games empire just grew one studio bigger. Uncapped Games is a new Los Angeles-based studio led by Blizzard veterans Jason Hughes and David Kim. Hughes is serving as the studio’...

The Verge
June 30, 2021

Blizzard Cancels Blizzcon 2021, Plans Live Event Early 2022
Gaming - Live Entertainment

For the second year in a row, Blizzard Entertainment is throwing in the towel on an in-person BlizzCon, the company’s annual fan gathering. This year’s planned event has already been scrapped, Bli...

May 27, 2021

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

Call of Duty: Warzone Now Has 100M Players

In the battle royale of battle royale games, there doesn’t need to be a single winner. Call of Duty: Warzone now has 100 million players, the same number Apex Legends achieved just a week ago. They...

The Verge
April 22, 2021

Overwatch League
Esports - Gaming - Opportunities

Overwatch League players begin their journey in the preseason, where they are gathered into a global talent pool. Team owners sign the best players and build rosters ahead of a season: twelve weeks of...

Blizzard Entertainment
March 10, 2021

Activision Blizzard’s Call of Duty League Commissioner o...
Esports - Gaming

Ahead of the first Major tournament, Johanna Faries talks highlights from the season so far and the goal to create ritualistic viewing for "highly engaged and interactive" viewers. With the 2021 Call ...

Hollywood Reporter
February 25, 2021

Activision Blizzard Finds Esports Fans More Receptive to Adver...

Activision Blizzard Media, in collaboration with market research consultancy Alter Agents and software-as-a-service neuroscience company Immersion, has conducted research on the emotional impact of ad...

Esports Insider
February 16, 2021

Blizzard Entertainment’s Global Community to Gather Virtuall...
Blog Post - Esports - Gaming - Press Releases

Hear the latest Blizzard game news at the all-online gaming event and community celebration, available to watch entirely FREE on BlizzCon.com Commemorate 30 years of gaming, and adventures yet ...

Mitch Litvak
February 4, 2021

2021 Video Game Marketing Events & Conferences
Blog Post - Esports - Gaming

2021 Calendar of Gaming Events and Marketing Conferences 2020 saw a huge growth in the video game industry, seeing revenues push to over $170 billion and reaching over 214 million people in the US alo...

Angelina Luspo
January 26, 2021

Top 10 Esports Games of 2020 by Total Winnings
Esports - Gaming

The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention. After a nearly...

Esports Observer
January 4, 2021

HyperX & Blizzard Team to Celebrate World of Warcraft: Sh...
Esports - Gaming - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., is teaming up with Blizzard Entertainment for a livestream event to celebrate the launch of ...

Faisal Hussain
November 19, 2020

Esports - Gaming - Opportunities

Overwatch League players begin their journey in the preseason, where they are gathered into a global talent pool. Team owners sign the best players and build rosters ahead of a season: twelve weeks of...

Blizzard Entertainment
November 5, 2020

BlizzCon Online Set for February 2021, Free for Everyone

 Activision Blizzard announced that BlizzCon Online will take place Feb. 19-20, 2021 and will be completely free to everyone. Full Story: Esports Observer (11/03) For the full story, visit Esports...

Esports Observer
November 4, 2020

2020 Overwatch League Grand Finals Viewership Sees 38% Increas...

Viewership during the Grand Finals increased by 38% (1.55M) from 2019. The most obvious line to look at is the dramatic increase in viewership for China that saw on increase of 260% (1.39M) from 2019 ...

The Gamer
October 29, 2020

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