The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...
Microsoft is acquiring Activision, the troubled publisher of Call of Duty, World of Warcraft, and Diablo. The deal will value Activision at $68.7 billion, far in excess of the $26 billion Microsoft pa...
For the second year in a row, Blizzard Entertainment is throwing in the towel on an in-person BlizzCon, the company’s annual fan gathering. This year’s planned event has already been scrapped, Bli...
Start planning your next marketing partnership with opportunities from the gaming world!
While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...
Overwatch League players begin their journey in the preseason, where they are gathered into a global talent pool. Team owners sign the best players and build rosters ahead of a season: twelve weeks of...
Ahead of the first Major tournament, Johanna Faries talks highlights from the season so far and the goal to create ritualistic viewing for "highly engaged and interactive" viewers.
With the 2021 Call ...
Activision Blizzard Media, in collaboration with market research consultancy Alter Agents and software-as-a-service neuroscience company Immersion, has conducted research on the emotional impact of ad...
Hear the latest Blizzard game news at the all-online gaming event and community celebration, available to watch entirely FREE on BlizzCon.com
Commemorate 30 years of gaming, and adventures yet ...
2021 Calendar of Gaming Events and Marketing Conferences
2020 saw a huge growth in the video game industry, seeing revenues push to over $170 billion and reaching over 214 million people in the US alo...
The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention.
After a nearly...
FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., is teaming up with Blizzard Entertainment for a livestream event to celebrate the launch of ...
Overwatch League players begin their journey in the preseason, where they are gathered into a global talent pool. Team owners sign the best players and build rosters ahead of a season: twelve weeks of...
Activision Blizzard announced that BlizzCon Online will take place Feb. 19-20, 2021 and will be completely free to everyone. Full Story: Esports Observer (11/03)
For the full story, visit Esports...
Viewership during the Grand Finals increased by 38% (1.55M) from 2019. The most obvious line to look at is the dramatic increase in viewership for China that saw on increase of 260% (1.39M) from 2019
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