Key Esports Sponsorships & Partnerships, April 2021
Esports - Gaming - Sponsorships

Rocket League developer Psyonix announced a partnership with Italian car manufacturer Automobili Lamborghini in April. BMW Esports, the esports division of German automotive company BMW, unveiled ‘...

Esports Insider
May 3, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

April 27, 2021

BMW Joins Audi, Mercedes Benz to End Its Netflix For Cars Prog...

If you had planned to borrow a BMW M5 for a weekend touring the Grand Ole Opry and Johnny Cash Museum, you’re out of luck. And not just because of Covid-19. BMW has cancelled the subscription servi...

January 19, 2021

BMW’s ad call Its iX Electric SUV ‘Marketing Bull&...

The O.G. iDrive is back in a clip from BMW, where new cars talk like college kids back home for the holidays who argue with their bigoted uncles over dinner. [embed]

The Drive
January 13, 2021

Car brands with the best and worst buyer experience

Deciding what car to buy can be a difficult process. Car buyers often have to contend with a stressful sales environment, negotiating the price they are willing to pay, and filling stacks of paperwork...

USA Today
December 28, 2020

Smart BMW Billboards Will Publicly Shame Out-of-Warranty Drive...
Automotive - Tech

Just when you thought you've heard enough about your car's warranty from incessant scam calls, BMW wants in on the action. New smart billboards in the United Kingdom will read BMW owners' license plat...

The Drive
December 24, 2020

20 Brand-New Electric Vehicles Worth Waiting For

Automakers, both established and recently incorporated, are ramping up development and production of zero-emissions electric cars, SUVs, and even pickup trucks, with a bevy of new models arriving by t...

November 13, 2020

 BMW unveils electric SUV to challenge Tesla

BMW plans U.S. launch in early 2022. For the full story, visit Reuters  -

November 11, 2020

BMW Partners with Kith for limited edition M4
Automotive - Fashion

The M4 Competition styled by Kith founder Ronnie Fieg is available for preorder today, and only 150 will be built. For the full story, visit AutoWeek  -

October 23, 2020

Gillette, Campbell’s, Oakley join ‘Madden NFL̵...

EA reported that it has a record number of sponsors for its MCS21 video game tournament, in a sign of how more brands may be seeking to reach the audience. For the full story, visit Mobile Markete...

Mobile Marketer
October 13, 2020

BMW says Brexit could cost auto industry several billion dolla...
Automotive - Travel

CFO Nicolas Peter on Thursday said Britain's separation from the European Union could cost carmakers and suppliers up to $13 billion unless cross-border trade remains tariff-free and unbureaucratic. ...

Auto News
October 8, 2020

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