BODYARMOR Sports Drink Kicks off Operation Homefront Partnersh...
Beverages - Non-Profit - Press Releases

QUEENS, N.Y.--(BUSINESS WIRE)--BODYARMOR Sports Drink today announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong...

Angelina Luspo
February 3, 2023

Coca-Cola Looks to Take Control of BodyArmor

The Coca-Cola Company is reportedly looking to take a controlling stake in BodyArmor, a popular sports drink brand endorsed by celebrity athletes including the late Kobe Bryant and current NFL champio...

The Motley Fool
February 22, 2021

BODYARMOR Releases Caffeinated Sports Drink

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine. Designed to deliver the latest in active hydration a...

February 5, 2021

Carrie Underwood signs equity deal with sports drink maker Bod...

Bodyarmor is branching out beyond athletes. Country music singer Carrie Underwood will join the brand. As part of the deal, Underwood will get an undisclosed equity stake in Bodyarmor. The former Amer...

January 11, 2021

Kyler Murray is now an athlete partner of BodyArmor
Beverages - Retail - Sports

He will be featured in national advertising campaigns, retail activations, and digital/social activations. He joins Ja Morant, Christian McCaffrey, Trae Young, CeeDee Lamb, Drew Lock, Sabrina Ionescu,...

October 29, 2020

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