Coca-Cola Looks to Take Control of BodyArmor
Beverages

The Coca-Cola Company is reportedly looking to take a controlling stake in BodyArmor, a popular sports drink brand endorsed by celebrity athletes including the late Kobe Bryant and current NFL champio...

The Motley Fool
February 22, 2021

BODYARMOR Releases Caffeinated Sports Drink
Beverages

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine. Designed to deliver the latest in active hydration a...


February 5, 2021

Carrie Underwood signs equity deal with sports drink maker Bod...
Beverages

Bodyarmor is branching out beyond athletes. Country music singer Carrie Underwood will join the brand. As part of the deal, Underwood will get an undisclosed equity stake in Bodyarmor. The former Amer...

CNBC
January 11, 2021

Kyler Murray is now an athlete partner of BodyArmor
Beverages - Retail - Sports

He will be featured in national advertising campaigns, retail activations, and digital/social activations. He joins Ja Morant, Christian McCaffrey, Trae Young, CeeDee Lamb, Drew Lock, Sabrina Ionescu,...

Forbes
October 29, 2020

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