There’s Vodka in This! Truly Introduces its First Spirit...
Beverages - Partnerships - Press Releases

BOSTON, Oct. 4, 2022 /PRNewswire/ -- On National Vodka Day, Truly Hard Seltzer, leader and innovator in the hard seltzer category, today announces the launch of the brand's first spirits-based selt...

Faisal Hussain
 October 10, 2022

#boston-beer #truly

The Boston Beer Company Introduces TeaPot, A New Line of Canna...
Beverages - Press Releases

BOSTON, May 23, 2022 /PRNewswire/ -- The Boston Beer Company, Inc. (NYSE: SAM), maker of iconic, high-quality brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea, today announced the launc...

Nicholas Fox
 May 23, 2022

#boston-beer #tea-pot

Truly Hard Seltzer Is Now Making Flavored Vodka
Beverages

Truly Hard Seltzer — the Boston Beer Company-produced brand that is second in sales behind only White Claw — has announced they're launching Truly Flavored Vodka, a partnership with spirits produc...

Food & Wine
March 8, 2022

#beam-suntori #boston-beer #truly

The Wait Is Finally Over: New HARD MTN DEW Hits Shelves in Sel...
Beverages - Partnerships - Press Releases

BOSTON, Feb. 22, 2022 /PRNewswire/ -- The Boston Beer Company today announced the launch of HARD MTN DEW®, a new alcoholic beverage featuring four bold flavors, including original MTN DEW®, Baja...

Faisal Hussain
 February 22, 2022

#boston-beer #mtn-dew #pepsi

Truly Hard Seltzer Is Helping Drinkers Get Lucky in Love This ...
Beverages - Press Releases

BOSTON, Feb. 3, 2022 /PRNewswire/ -- While Valentine's Day has been historically reserved for established couples, a recent survey of more than 2,000 U.S. adults, commissioned by Boston Beer Compan...

Faisal Hussain
 February 3, 2022

#boston-beer #cash-app #truly

The Hard Seltzer Craze Has Come to an End
Beverages - CPG

New York (CNN Business)The once unstoppable growth of hard seltzer has gone flat. That warning is coming from Boston Beer, the creator of Truly Hard Seltzer, which said that popularity of the low-cal...

CNN Business
July 23, 2021

#boston-beer #truly #white-claw

Beam Suntory And The Boston Beer Company Partner To Expand Ico...
Beverages - Partnerships - Press Releases

BOSTON and CHICAGO, July 15, 2021 /PRNewswire/ -- Beam Suntory and The Boston Beer Company have formed a long-term, strategic partnership to extend select iconic brands into s...

Faisal Hussain
 July 15, 2021

#beam-suntory #boston-beer #sauza #truly

Truly Hard Seltzer Adds Fruit Punch Line
Beverages

Available nationwide starting May 10, 2021, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus and Berry. The new line can be found in bright, colorful red packaging that's re...

Beverage Industry
May 3, 2021

#boston-beer #truly

Top 50 US Breweries List Shows Significant Changes
Beverages

Largest brewing group was again Anheuser Busch, followed by MolsonCoors, Constellation Brands, Heineken, Pabst Brewing, Diageo, Yuengling, FIFCO USA, Boston Beer and Sierra Nevada Brewing. Major diff...

Inside Beer
April 21, 2021

#anheuser-busch #boston-beer #constellation-brands #diageo #fifco-usa

Samuel Adams Times Campaign for Non-Alcoholic IPA to March Mad...
Beverages - CPG - Sports

Samuel Adams has a new campaign built around an electronic insulated sleeve for beer cans that reminds users to pace their beer-drinking sessions by occasionally switching to a non-alcoholic beer, per...

Marketing Dive
March 12, 2021

#boston-beer #just-the-haze #march-madness #sam-adams

Nonalcoholic Beer is Having a Moment
Beverages

That moment has stretched into something much broader as nonalcoholic beer experiences a burst of interest and attention. While that attention comes every year about this time with discussions of Dry ...

Chicago Tribune
February 12, 2021

#anheuser-busch #boston-beer #heineken

Truly Hard Seltzer targets millennials shunning Dry January
Beverages

Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. As part of the "Try January" campa...

Marketing Dive
January 19, 2021

#ab-inbev #boston-beer #budweiser #odouls #truly

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.