The Hard Seltzer Craze Has Come to an End
Beverages - CPG

New York (CNN Business)The once unstoppable growth of hard seltzer has gone flat. That warning is coming from Boston Beer, the creator of Truly Hard Seltzer, which said that popularity of the low-cal...

CNN Business
July 23, 2021

Beam Suntory And The Boston Beer Company Partner To Expand Ico...
Beverages - Partnerships - Press Releases

BOSTON and CHICAGO, July 15, 2021 /PRNewswire/ -- Beam Suntory and The Boston Beer Company have formed a long-term, strategic partnership to extend select iconic brands into s...

Faisal Hussain
July 15, 2021

Truly Hard Seltzer Adds Fruit Punch Line

Available nationwide starting May 10, 2021, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus and Berry. The new line can be found in bright, colorful red packaging that's re...

Beverage Industry
May 3, 2021

Top 50 US Breweries List Shows Significant Changes

Largest brewing group was again Anheuser Busch, followed by MolsonCoors, Constellation Brands, Heineken, Pabst Brewing, Diageo, Yuengling, FIFCO USA, Boston Beer and Sierra Nevada Brewing. Major diff...

Inside Beer
April 21, 2021

Samuel Adams Times Campaign for Non-Alcoholic IPA to March Mad...
Beverages - CPG - Sports

Samuel Adams has a new campaign built around an electronic insulated sleeve for beer cans that reminds users to pace their beer-drinking sessions by occasionally switching to a non-alcoholic beer, per...

Marketing Dive
March 12, 2021

Nonalcoholic Beer is Having a Moment

That moment has stretched into something much broader as nonalcoholic beer experiences a burst of interest and attention. While that attention comes every year about this time with discussions of Dry ...

Chicago Tribune
February 12, 2021

Truly Hard Seltzer targets millennials shunning Dry January

Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. As part of the "Try January" campa...

Marketing Dive
January 19, 2021

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