The Boston Beer Company Launches New “Bevy Long Drink...
Beverages - Press Releases

BOSTON, Sept. 8, 2021 /PRNewswire/ -- The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink...

Faisal Hussain
September 9, 2021

The Boston Beer Company Partners With PepsiCo for US Launch of...
Beverages - Partnerships - Press Releases

BOSTON, Aug. 10, 2021 /PRNewswire/ -- The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage.  The partnership unites...

Faisal Hussain
August 10, 2021

Bud Light to launch hard seltzer lemonade as new rivals enter ...
Beverages

Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. The Anheuser-Busch InBev brand entered the hard seltzer market a ...

CNBC
January 8, 2021

Truly Hard Seltzer flies essential workers home on private pla...
Beverages - CPG - Travel

Truly Hard Seltzer, which is owned by Boston Beer Company, is giving away trips home for the holidays via private airline company Wheels Up to select essential workers, the company said in a press rel...

Marketing Dive
November 18, 2020

Truly partners to launch hard seltzer-infused chocolates
Beverages - CPG

The Sam Adams brewer is taking its Truly hard seltzer brand and partnering with Los Angeles chocolatier Compartes to make hard seltzer-infused truffles. For the full story, visit Food Dive  -  ht...

Food Dive
November 13, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.