How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

Eater
May 10, 2022

Bandai Namco Toys & Collectibles America Inc. Launches Ti...
Gaming - Music - Partnerships - Press Releases - Toys

EL SEGUNDO, Calif., April 8, 2022 /PRNewswire/ - Bandai Namco Toys & Collectibles America Inc. has a BIG announcement with their latest collaboration! Your favorite animated characters, inspire...


April 11, 2022

The Weeknd’s ‘Save Your Tears’ Wins Global Digital Singl...
Music

It’s official: The Weeknd’s “Save Your Tears” was the most popular song on DSPs in 2021. The hit song, which ruled the Billboard Hot 100 chart for multiple weeks last May, wins the IFPI Globa...

Billboard
February 28, 2022

FILA & BTS Collab on Sneakers, Sweaters, & Merch
Fashion - Music

The K-Pop band BTS has been representing FILA since late 2019, and now the singing sensations have teamed up with FILA to produce their own collaboration collection. Spanning both footwear and appare...

HypeBeast
January 4, 2022

HYBE and Universal Signal Start of ‘Historic Joint Venture...
Music

HYBE, the company behind K-pop superstars BTS, and Universal Music Group (UMG) have launched a global talent search for a new girl group, who will be based in Los Angeles and modeled on ‘the world-r...

Music Business Worldwide
November 8, 2021

BTS to Leave Sony Music for Universal
Music

BTS is ending its distribution arrangement with Sony Music and is headed to Universal Music Group, according to sources familiar with the situation. The new partnership is a licensing and distribution...

Billboard
October 22, 2021

BTS & Coldplay Unveil Schedule for ‘My UniverseR...
Music

BTS and Coldplay are gearing up to release their "My Universe" collaboration, but that's not all: On Wednesday (Sept. 22), Parlophone Records, the British rock group's label, revealed a list of three ...

Billboard
September 23, 2021

Saweetie & McDonald’s Launch Signature Meal
Dining - Influencers - Music

McDonald's makes being a die-hard fan easy with their collection of signature meals inspired by celebrity orders, and the latest signature order available is based on rapper Saweetie's Micky D's favor...

Delish
July 30, 2021

BTS “Dynamite” Funko Pops Coming to Walmart This F...
Music - Toys

Walmart is stocking dynamite. BTS “Dynamite” Funko Pop figures, that is. The K-pop superstars are rendered for a special “Dynamite”-themed set of seven, available through an exclusive with Wa...

Billboard
July 7, 2021

McDonald’s BTS Meal Strategy that Broke Social Engagemen...
Branding - Dining

Last week, to close out the promotion of its widely hyped BTS meal, McDonald’s released not one, but two new lines of merchandise to accompany the collaboration with the wildly popular K-pop band. ...

Adweek
June 23, 2021

McDonald’s Rides BTS Wave with 2 New Merch Collections
Dining - Fashion

McDonald's collaboration with Korean band BTS has been a huge success. In response, McDonald's announced two new collections: The Saucy Collection, featuring drawings from BTS members, and The Melting...

Business Insider
June 18, 2021

Louis Vuitton Announces BTS as New Brand Ambassadors
Fashion - Influencers - Music - Retail

BTS are the new brand ambassadors for Louis Vuitton, as both parties announced on Thursday (April 22) via Twitter. The iconic luxury brand ushered in the partnership by sharing pictures of the septet ...

Billboard
April 26, 2021

McDonald’s Creates a Limited Edition Celebrity Meal Feat...
Dining - Music

On Monday, the fast food giant announced it will launch the BTS Meal starting May 26 in the U.S. and 11 other countries. The meal will be offered in nearly 50 countries during May and June. The meal...

MSN
April 20, 2021

BTS and Fortnite
Gaming - Music - Partnerships

K-pop group BTS partnered with Fortnite to debut their music video on Fortnite’s Party Royale Island.

BTS | Fortnite
November 30, 2020

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