McDonald’s BTS Meal Strategy that Broke Social Engagemen...
Branding - Dining

Last week, to close out the promotion of its widely hyped BTS meal, McDonald’s released not one, but two new lines of merchandise to accompany the collaboration with the wildly popular K-pop band. ...

Adweek
June 23, 2021

McDonald’s Rides BTS Wave with 2 New Merch Collections
Dining - Fashion

McDonald's collaboration with Korean band BTS has been a huge success. In response, McDonald's announced two new collections: The Saucy Collection, featuring drawings from BTS members, and The Melting...

Business Insider
June 18, 2021

Louis Vuitton Announces BTS as New Brand Ambassadors
Fashion - Influencers - Music - Retail

BTS are the new brand ambassadors for Louis Vuitton, as both parties announced on Thursday (April 22) via Twitter. The iconic luxury brand ushered in the partnership by sharing pictures of the septet ...

Billboard
April 26, 2021

McDonald’s Creates a Limited Edition Celebrity Meal Feat...
Dining - Music

On Monday, the fast food giant announced it will launch the BTS Meal starting May 26 in the U.S. and 11 other countries. The meal will be offered in nearly 50 countries during May and June. The meal...

MSN
April 20, 2021

BTS and Fortnite
Gaming - Music - Partnerships

K-pop group BTS partnered with Fortnite to debut their music video on Fortnite’s Party Royale Island.

BTS | Fortnite
November 30, 2020

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