Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
August 30, 2022

Bud Light Canada Launches ‘Bud Light Camp’ in Cele...
Beverages - Influencers - Non-Profit - Partnerships - Press Releases

TORONTO, May 17, 2022 /CNW/ - As a longstanding supporter of Pride, Bud Light Canada is proud to announce the launch of Bud Light Camp – an LGBTQIA2S+ community and ally-focused adult camp that ...

Faisal Hussain
May 19, 2022

Anheuser-Busch’s ‘National Recycling League’...
Beverages - Partnerships - Press Releases - Sports - Television

ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...

Faisal Hussain
April 12, 2022

How Craft Beer is Finding Success With College Partnerships

Along with foam fingers and face paint, beer is a constant at professional sporting events. Cold lagers lubricate fans rooting for home teams and booing rivals. By and large, behemoth lager brands suc...

March 7, 2022

Anheuser-Busch Reveals Its Advertising Line-up Ahead of Super ...
Beverages - Press Releases - Sports - Television

January 26, 2022 – NEW YORK, NY – Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach ac...

Faisal Hussain
January 27, 2022

Bud Light Seltzer Kicks-Off the New Year with Its ‘Loudest F...
Beverages - Press Releases

NEW YORK, NY – December 16, 2021 – Bud Light Seltzer is turning the volume – rather its flavors – all the way up in 2022 with the debut of Bud Light Seltzer Hard Soda and Bud Light Seltzer So...

Faisal Hussain
December 16, 2021

Pumpkin Spice Seltzers, Cereal and Ramen: The Fall Flavor is b...
Beverages - CPG - Dining - Fashion - Health & Beauty

Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin? Yes, apparently it does. How else to explain grocery store aisle...

USA Today
September 22, 2021

Bud Light Hopes This Beer is The Next Big Thing

Anheuser-Busch has announced the launch of Bud Light Next, the company's first-ever zero-carb beer. The beverage, which hits shelves in early 2022, comes as health-conscious customers have gravitated ...

September 17, 2021

Bud Light Seltzer Introduces the Perfect Complement to Oversiz...
Beverages - Press Releases

NEW YORK, NY – August 31, 2021 – Get your flannel and ‘basic’ social content ready! Apple picking and pumpkin patch season is here, which is why Bud Light Seltzer, the brand that continues t...

Faisal Hussain
September 8, 2021

IHOP Restaurants Add Wines, Beers and Champagne to Menus in Se...
Beverages - Dining - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® unveiled its new libations menu of ‘Bubbles, Wine & Brews,’ available at select locations.* The exclusive menu features domestically and locall...

Faisal Hussain
August 12, 2021

Pepsi Apple Pie & Candy Kraft Mac & Cheese: Why Food...
Beverages - Branding - CPG

One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...

Fast Company
May 7, 2021

Washington Football Team, Bud Light Announce Draft Lineup
Beverages - CPG - Online - Sports

The Washington Football Team announced today the virtual line-up for Draft Week '21 Live Online presented by Bud Light. Live coverage each day of the NFL Draft will be available on the Washington Foot...

PR Newswire
April 28, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

April 27, 2021

Bud Light Offering $10M in Prizes for Summer Stimulus
Beverages - Branding - Influencers

Bud Light today unveils its Bud Light Summer Stimmy, a tongue-in-cheek stimulus proposal that will dole out $10 million in prizes and experiences this summer. https://www.youtube.com/watch?v=7nt-5egV...

April 27, 2021

Avocados From Mexico Dishes Up Personalized Recipes for Cinco ...
Branding - Dining

Avocados From Mexico (AFM) is launching a multichannel campaign to urge people to celebrate Cinco de Mayo with guacamole. The "Thank Guac It's Cinco" effort includes TV spots, partnerships with Bud Li...

Marketing Dive
April 19, 2021

Sound Nutrition Debuts Snacks Shaped by Sound Waves
CPG - Health & Beauty

Sound Nutrition has created a clean-label sweet snack using a patented ultrasonic process that preserves nutrients and develops flavor while creating a rich, buttery mouthfeel, according to the compan...

Food Dive
March 31, 2021

Budweiser Encourages Rivals to Join ‘Green’ St. Pa...
Beverages - Tech

Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...

Marketing Dive
March 16, 2021

Evil Genuises Esports Team Partner With Bud Light for League o...
Beverages - Esports

Seattle-based Evil Geniuses (EG) has named Bud Light as its newest partner and the official beer of the organization. Financial terms of the deal were not disclosed. As part of the deal, EG and Bud L...

Esports Observer
March 4, 2021

Bud Light Sponsors Team Liquid, Esports Team
Beverages - Esports - Sponsorships

orth American esports organization Team Liquid has brought on Bud Light as the “official team beer” of its League of Legends squad. While financial details of the partnership were not released, th...

Esports Observer
February 19, 2021

Study: Super Bowl Generates US$95.8m in Media Value for Top Fi...
Branding - Sports - Television

Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m) NFL replaced seat coverings with LED message boards for sh...

Sports Pro Media
February 17, 2021

Super Bowl LV: Ads by the Numbers

The big game's ads, broken down by sentiment, social engagement and more. Viewership for the game was down 15% from last year. Viewership of Super Bowl ads on YouTube during the game rose over 70% fr...

Marketing Dive
February 9, 2021

Bud Light Celebrates Tampa Bay Buccaneers’ Super Bowl LV Win
Beverages - Branding - Sports

In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem. The Buccaneers ‘Real Men...

Beverage Industry
February 8, 2021

Super Bowl Ads: Watch The Biggest Spots Before The Big Game
Sports - Streaming - Television

This year’s Super Bowl will be — let us all hope — a one-of-a-kind experience. And that also goes for the ads. The title game will cap an NFL season that wasn’t fully disrupted by the pandemi...

February 3, 2021

Bud Light Reunites Brand ‘Legends’

Bud Light released its full Super Bowl commercial, "Bud Light Legends," ahead of game day, per details emailed to Marketing Dive and a press release. The 60-second spot features a handful of character...

Marketing Dive
February 3, 2021

Pizza Hut brings the ultimate comfort this year
Branding - Dining - Retail

The company in its announcement said the blanket would sell for $150.   Tags: Pizza Hut, Bud Light, Philadelphia Cream Cheese, Xbox, PlayStation For the full story, visit Retail Dive  -  h...

Retail Dive
November 20, 2020

Bud Light put a PC and a projector inside a six-pack, for char...
Beverages - Tech

The brewery is launching BL6, a gaming PC in the shape of a six-pack with a built-in projector. It’s auctioning off a model, with all proceeds going to the National Restaurant Foundation. For the...

November 17, 2020

Bud Light partners with Fnatic for activation, promotion
Beverages - Esports

Bud Light announced Monday a partnership with esports organization Fnatic that includes a new ad, an online ad campaign, and a product activation. Full Story: Esports Observer (11/16)   For th...

Esports Observer
November 16, 2020

Jagermeister helps uplift 15 remaining US lesbian bars.
Beverages - Dining - Retail

Joining forces with Lesbian Bar Project for the #savethenight fundraiser includes PSA narrated by OITNB's Lea DeLaria & doc series. For the full story, visit Marketing Dive  -  https://www.ma...

Marketing Dive
November 2, 2020

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