One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...
The Washington Football Team announced today the virtual line-up for Draft Week '21 Live Online presented by Bud Light. Live coverage each day of the NFL Draft will be available on the Washington Foot...
At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...
Bud Light today unveils its Bud Light Summer Stimmy, a tongue-in-cheek stimulus proposal that will dole out $10 million in prizes and experiences this summer.
https://www.youtube.com/watch?v=7nt-5egV...
Avocados From Mexico (AFM) is launching a multichannel campaign to urge people to celebrate Cinco de Mayo with guacamole. The "Thank Guac It's Cinco" effort includes TV spots, partnerships with Bud Li...
Sound Nutrition has created a clean-label sweet snack using a patented ultrasonic process that preserves nutrients and develops flavor while creating a rich, buttery mouthfeel, according to the compan...
Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...
Seattle-based Evil Geniuses (EG) has named Bud Light as its newest partner and the official beer of the organization. Financial terms of the deal were not disclosed.
As part of the deal, EG and Bud L...
orth American esports organization Team Liquid has brought on Bud Light as the “official team beer” of its League of Legends squad. While financial details of the partnership were not released, th...
Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m)
NFL replaced seat coverings with LED message boards for sh...
The big game's ads, broken down by sentiment, social engagement and more.
Viewership for the game was down 15% from last year. Viewership of Super Bowl ads on YouTube during the game rose over 70% fr...
In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.
The Buccaneers ‘Real Men...
This year’s Super Bowl will be — let us all hope — a one-of-a-kind experience. And that also goes for the ads.
The title game will cap an NFL season that wasn’t fully disrupted by the pandemi...
Bud Light released its full Super Bowl commercial, "Bud Light Legends," ahead of game day, per details emailed to Marketing Dive and a press release. The 60-second spot features a handful of character...
The company in its announcement said the blanket would sell for $150.
Tags: Pizza Hut, Bud Light, Philadelphia Cream Cheese, Xbox, PlayStation
For the full story, visit Retail Dive - h...
The brewery is launching BL6, a gaming PC in the shape of a six-pack with a built-in projector. It’s auctioning off a model, with all proceeds going to the National Restaurant Foundation.
For the...
Bud Light announced Monday a partnership with esports organization Fnatic that includes a new ad, an online ad campaign, and a product activation. Full Story: Esports Observer (11/16)
For th...
Joining forces with Lesbian Bar Project for the #savethenight fundraiser includes PSA narrated by OITNB's Lea DeLaria & doc series.
For the full story, visit Marketing Dive - https://www.ma...
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