Budweiser & Bill Pullman Recreate Iconic Independence Day...

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday weekend marks a time when many America...

PR Newswire
July 2, 2021

Vaccinated? Here’s Free Stuff
Beverages - CPG - Online - Retail

Budweiser: Now through May 16, or while supplies last, Budweiser is giving a free beer to anyone 21 years old and up -- who provide their proof of vaccination on ABeerOnBud.com. Bud fans first have to...

April 27, 2021

Budweiser Pours Free Beer for Vaccinated Consumers
Beverages - Health & Beauty

Budweiser aims to raise awareness for COVID-19 vaccines by offering free beer to people who get vaccinated. The first 10,000 people who respond to its "Reunite with Buds" giveaway will receive a $5 vi...

Marketing Dive
April 19, 2021

Brands are Urging People to Get the Covid Vaccine So We Can Re...
Beverages - Branding - Health & Beauty - Tech - Television

Budweiser, Google, Walgreens and other companies have launched ad campaigns to encourage consumers to get the vaccine. https://www.youtube.com/watch?v=k3y1hJPVavY https://www.youtube.com/watch?v=Eeh...

April 9, 2021

MLB | Budweiser
Beverages - Partnerships - Sports

Major League Baseball partnered with Budweiser on a promotion that opened up pop-up fan experiences on Opening Day of the 2021 season.

MLB | Budweiser
April 6, 2021

Budweiser Social Push Helps Fans Scream Profanities Atop a Mou...
Beverages - CPG - Travel

Budweiser is promoting this month's rollout of its first Utah-themed beer with a campaign that celebrates the "charming way" that residents of the state swear. As part of its "The Beer Utah Swears By"...

Marketing Dive
April 6, 2021

April Fools’ Day 2021: Duolingo TP, Velveeta Skincare &#...

April 1 is typically a day for silly jokes, and companies have put a lot of effort into trying to make people laugh. Last year was an exception (and Google is sitting this year out again), but some br...

April 1, 2021

Budweiser Encourages Rivals to Join ‘Green’ St. Pa...
Beverages - Tech

Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...

Marketing Dive
March 16, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

Bud Light Reunites Brand ‘Legends’

Bud Light released its full Super Bowl commercial, "Bud Light Legends," ahead of game day, per details emailed to Marketing Dive and a press release. The 60-second spot features a handful of character...

Marketing Dive
February 3, 2021

Kia will sit out Super Bowl, breaking 11-year streak
Automotive - Sports

Another regular Super Bowl advertiser is sitting out the game. Kia will break its 11-year Big Game streak, joining Hyundai, Budweiser, Coke and Pepsi as big-name brands that are opting out of in-game ...

January 29, 2021

For the first time in 37 years, Budweiser is skipping the Supe...
Sports - Television

For the first time in 37 years, the beer company isn't advertising during the Super Bowl. Instead, Budweiser is shifting the money that would've been spent on the commercial slot — a reported $5.6 m...

January 25, 2021

Truly Hard Seltzer targets millennials shunning Dry January

Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. As part of the "Try January" campa...

Marketing Dive
January 19, 2021

Budweiser Zero unites athletes to support Dry January
Beverages - Sports

Budweiser Zero, Budweiser's first zero-alcohol brew, assembled a squad of athlete ambassadors for a Team Zero campaign promoting Dry January, per materials emailed to Marketing Dive. Dry January is a ...

Marketing Dive
January 17, 2021

Budweiser says stop drunk shopping
Beverages - Branding - Online

With miraculous timing, Budweiser has stepped in to offer a helping hand. The beer maker is clearly aware that many people shop online late at night, when they've enjoyed one too many tipples. (At ...

December 10, 2020

Bud Light partners with Fnatic for activation, promotion
Beverages - Esports

Bud Light announced Monday a partnership with esports organization Fnatic that includes a new ad, an online ad campaign, and a product activation. Full Story: Esports Observer (11/16)   For th...

Esports Observer
November 16, 2020

Non-Alcoholic Beer Is Actually Cool Now (No, That’s Not a Ty...

With the rise of interest in “sober” drinking, non-alcoholic beer is becoming a true craft specialty, with new companies focused solely on it. For the full story, visit Well and Good  -  http...

Well and Good
November 2, 2020

Anheuser-Busch is skipping the Super Bowl
Sports - Television

One of the NFL’s biggest sponsors will not host a hospitality suite or bring the 600 guests they usually bring. They will still advertise and serve beer throughout the week leading up to the Super B...

Yahoo Sports
October 28, 2020

Budweiser, Nelly Celebrate St. Louis And ‘Country Grammar’
Beverages - Music

The musician sees the partnership as a celebration of his and the brand's hometown with custom packaging. For the full story, visit AdWeek  -  https://www.adweek.com/brand-marketing/budweiser-nel...

October 20, 2020

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