Budweiser Helps Argentina Celebrate Win with World Cup Packs
Beverages - Live Entertainment - Music - Sports - Television

Budweiser is celebrating Argentina’s FIFA World Cup win throughout the country as part of its #BringHomeTheBud campaign, per information shared with Marketing Dive. The effort includes limited-editi...

Marketing Dive
December 20, 2022

Budweiser Will Ship All the Beer Banned from Qatar Stadiums to...
Beverages - Sports

The beer brand announced this week that whichever country wins the World Cup will receive all the beer going unsold due to the ban. https://twitter.com/Budweiser/status/1593893410062143488 Budweiser...

Yahoo! Sports
November 23, 2022

Budweiser’s World Cup Stadium Plans Given Red Card as FI...
Beverages - Sponsorships - Sports

Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. In a statement explaining its decision, FIFA said supporters woul...

November 18, 2022

Budweiser Rallies Over 100 Influencers for World Cup Effort
Influencers - Live Entertainment - Online - Sports

Budweiser is gathering over 100 influencers from all over the world to participate in a major FIFA World Cup campaign that will see these partners flown to Qatar to make content for their followers an...

Marketing Dive
November 17, 2022

Budweiser Sends Soccer Fans on Scavenger Hunt in Countdown to ...
Beverages - Branding - CPG - Live Entertainment - Online

Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign...

Marketing Dive
August 12, 2022

Budweiser Provides Twitch Streamers With Free Tunes
Esports - Gaming - Music - Streaming

Budweiser launched a Royalty Free Bot to help provide Twitch streamers with free music to use in their videos, according to information emailed to Marketing Dive. The bot, which will be hosted on Dis...

Marketing Dive
May 17, 2022

Anderson .Paak Makes an Anthemic Banger for Budweiser and Crea...

Yours to Take' kicks off a campaign that celebrates an artist's hustle. A creator’s path to success can be a bumpy one filled with roadblocks, rejection and a ton of self doubt. But a new campaign ...

April 28, 2022

Anheuser-Busch’s ‘National Recycling League’...
Beverages - Partnerships - Press Releases - Sports - Television

ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...

Faisal Hussain
April 12, 2022

Skullcandy & Budweiser Collab Brings Saucy Style to Limit...
Beverages - Electronics - Partnerships - Press Releases - Retail

PARK CITY, Utah, Feb. 15, 2022 /PRNewswire/ -- Skullcandy, the #1 selling brand in Stereo Headphones1 and True Wireless Earbuds2 under $100, announced today its all-new collaboration with Budwei...

Faisal Hussain
February 15, 2022

Budweiser & Bill Pullman Recreate Iconic Independence Day...

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday weekend marks a time when many America...

PR Newswire
July 2, 2021

Vaccinated? Here’s Free Stuff
Beverages - CPG - Online - Retail

Budweiser: Now through May 16, or while supplies last, Budweiser is giving a free beer to anyone 21 years old and up -- who provide their proof of vaccination on ABeerOnBud.com. Bud fans first have to...

April 27, 2021

Budweiser Pours Free Beer for Vaccinated Consumers
Beverages - Health & Beauty

Budweiser aims to raise awareness for COVID-19 vaccines by offering free beer to people who get vaccinated. The first 10,000 people who respond to its "Reunite with Buds" giveaway will receive a $5 vi...

Marketing Dive
April 19, 2021

Brands are Urging People to Get the Covid Vaccine So We Can Re...
Beverages - Branding - Health & Beauty - Tech - Television

Budweiser, Google, Walgreens and other companies have launched ad campaigns to encourage consumers to get the vaccine. https://www.youtube.com/watch?v=k3y1hJPVavY https://www.youtube.com/watch?v=Eeh...

April 9, 2021

MLB | Budweiser
Beverages - Partnerships - Sports

Major League Baseball partnered with Budweiser on a promotion that opened up pop-up fan experiences on Opening Day of the 2021 season.

MLB | Budweiser
April 6, 2021

Budweiser Social Push Helps Fans Scream Profanities Atop a Mou...
Beverages - CPG - Travel

Budweiser is promoting this month's rollout of its first Utah-themed beer with a campaign that celebrates the "charming way" that residents of the state swear. As part of its "The Beer Utah Swears By"...

Marketing Dive
April 6, 2021

April Fools’ Day 2021: Duolingo TP, Velveeta Skincare &#...

April 1 is typically a day for silly jokes, and companies have put a lot of effort into trying to make people laugh. Last year was an exception (and Google is sitting this year out again), but some br...

April 1, 2021

Budweiser Encourages Rivals to Join ‘Green’ St. Pa...
Beverages - Tech

Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...

Marketing Dive
March 16, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

Bud Light Reunites Brand ‘Legends’

Bud Light released its full Super Bowl commercial, "Bud Light Legends," ahead of game day, per details emailed to Marketing Dive and a press release. The 60-second spot features a handful of character...

Marketing Dive
February 3, 2021

Kia will sit out Super Bowl, breaking 11-year streak
Automotive - Sports

Another regular Super Bowl advertiser is sitting out the game. Kia will break its 11-year Big Game streak, joining Hyundai, Budweiser, Coke and Pepsi as big-name brands that are opting out of in-game ...

January 29, 2021

For the first time in 37 years, Budweiser is skipping the Supe...
Sports - Television

For the first time in 37 years, the beer company isn't advertising during the Super Bowl. Instead, Budweiser is shifting the money that would've been spent on the commercial slot — a reported $5.6 m...

January 25, 2021

Truly Hard Seltzer targets millennials shunning Dry January

Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. As part of the "Try January" campa...

Marketing Dive
January 19, 2021

Budweiser Zero unites athletes to support Dry January
Beverages - Sports

Budweiser Zero, Budweiser's first zero-alcohol brew, assembled a squad of athlete ambassadors for a Team Zero campaign promoting Dry January, per materials emailed to Marketing Dive. Dry January is a ...

Marketing Dive
January 17, 2021

Budweiser says stop drunk shopping
Beverages - Branding - Online

With miraculous timing, Budweiser has stepped in to offer a helping hand. The beer maker is clearly aware that many people shop online late at night, when they've enjoyed one too many tipples. (At ...

December 10, 2020

Bud Light partners with Fnatic for activation, promotion
Beverages - Esports

Bud Light announced Monday a partnership with esports organization Fnatic that includes a new ad, an online ad campaign, and a product activation. Full Story: Esports Observer (11/16)   For th...

Esports Observer
November 16, 2020

Non-Alcoholic Beer Is Actually Cool Now (No, That’s Not a Ty...

With the rise of interest in “sober” drinking, non-alcoholic beer is becoming a true craft specialty, with new companies focused solely on it. For the full story, visit Well and Good  -  http...

Well and Good
November 2, 2020

Anheuser-Busch is skipping the Super Bowl
Sports - Television

One of the NFL’s biggest sponsors will not host a hospitality suite or bring the 600 guests they usually bring. They will still advertise and serve beer throughout the week leading up to the Super B...

Yahoo Sports
October 28, 2020

Budweiser, Nelly Celebrate St. Louis And ‘Country Grammar’
Beverages - Music

The musician sees the partnership as a celebration of his and the brand's hometown with custom packaging. For the full story, visit AdWeek  -  https://www.adweek.com/brand-marketing/budweiser-nel...

October 20, 2020

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