Reese Witherspoon’s Hello Sunshine Developing GOLDILOCKS...
Retail - Streaming - Theatrical - Toys

Welcome home, Goldilocks. Reese Witherspoon and Sarah Harden’s production company Hello Sunshine and Build-A-Bear Entertainment are partnering to develop a reimagination of the classic children’s...

Hollywood Reporter
October 5, 2022

Build-A-Bear Workshop Introduces Pumpkin Spice Bear for Fall
Beverages - Online - Retail

Pumpkin Spice season is officially upon us, and this year, one of the leading specialty toy retailers is getting in on the action. Build-A-Bear Workshop is introducing a Pumpkin Spice Bear that can b...

The Toy Book
August 23, 2022

All-New Hallmark Channel Original Movie, ‘Christmas CEO&...
Partnerships - Press Releases - Streaming - Television - Toys

ST. LOUIS, Nov. 18, 2021 /PRNewswire/ -- Build-A-Bear Entertainment today announced the premiere date of its newest film, Christmas CEO, which is part of Hallmark Channel's annual "Countdown to Chr...

Faisal Hussain
November 24, 2021

Build-A-Bear Launches 3D Workshop
Retail - Toys

Amidst the toy industry's transformation, Build-A-Bear Workshop has hired Char Nicanor-Kimball to serve in the newly created position of vice president of e-commerce. The retailer also internally prom...

Retail Dive
November 15, 2021

Dr. Seuss Partners with Build-A-Bear, Hallmark, Others for ...
Fashion - Retail - Tech - Toys

Partnerships have been forged with Build-A-Bear Workshop, Random House Children’s Books, Hallmark, Amazon, Skechers, Oriental Trading Co., Tervis, MantraBand, and BioWorld. Since its publication in ...

The Toy Book
May 28, 2021

Animal Crossing | Build-A-Bear
Gaming - Partnerships - Retail

Animal Crossing: New Horizons partnered with Build-A-Bear Workshop to create Animal Crossing bears.

Nintendo | Build-A-Bear
April 19, 2021

Build-A-Bear’s Adorable Animal Crossing: New Horizons Collab...
Branding - Gaming - Online - Toys

Build-A-Bear has finally revealed what its new Animal Crossing: New Horizons-themed lineup will look like with two stuffed animal versions of fan-favorite Isabelle and infamous loan shark (loan raccoo...

The Verge
April 6, 2021

Peeps and Build-A-Bear
CPG - Partnerships - Toys

PEEPS partnered with Build-A-Bear Workshop for an exciting collaboration built around Easter 2021.

Peeps and Build-A-Bear
March 10, 2021

Classic toys are making a comeback during the pandemic

Whether it’s a yearning for nostalgia or simply a desire to get kids to put down their tablets, parents are reaching for old favorites like Tonka, Hot Wheels and Play-Doh. For the full story, vis...

The Washington Post
October 29, 2020

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