Today, Burger King® announced Patrick (Pat) O’Toole will join the brand as Chief Marketing Officer, beginning Feb. 6. O’Toole will be accountable for leading marketing efforts to help grow traffi...
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired “hack” was a Photoshop job. Now archrival Burger King h...
There is nothing worse than that Whopper having an unwanted chill. Thanks to a food fashion collaboration with STAYCOOLNYC, the temperature will always be perfect.
Food fashion continues to be a hot ...
Burger King will airdrop 65,000 codes for free Whopper sandwiches in Times Square and on social to celebrate the sandwich’s 65th birthday on Wednesday, November 30, 2022.
To score a code for a free...
MIAMI--(BUSINESS WIRE)--Trick, or treat? This Halloween, Burger King® Guests can have both. The Home of the Whopper is adding an electromagnetic field ghost detector within the BK App and inviting it...
New Brand Positioning is an Amplification of Have It Your Way that Celebrates Guests as the Royalty they Uniquely are
Today, Burger King® unveils its new brand positioning and campaign, kicking off ...
It is fast food meets gaming in the latest Burger King Japan collaboration. B.K. Japan Holdings, Inc. has just announced an official release with Diablo Immortal dubbed the “Diablo Garlic Double Che...
Burger King plans to start the test of a plant-based chicken sandwich in the Cincinnati, Ohio, market on Aug. 22.
The burger chain, known for its flame-grilled beef patty Whopper, will be testing the...
Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...
MIAMI--(BUSINESS WIRE)--Now boarding — Royal Perks class. Starting today, Burger King Royal Perks members can enjoy an exciting new benefit with their membership — exclusive access to free fries e...
Spanish esports organisation Giants Gaming has secured a partnership with the regional branch of global fast-food chain Burger King.
As a result of the partnership, Burger King’s logo will be featu...
US broadcaster SiriusXM has bought music for business service, Cloud Cover Music.
Cloud Cover operates across the United States and Canada. They provide background music for businesses like restaurant...
Major players rolled out significant updates to their menus this year. Some were iconic limited-time offers, and others were lasting changes that will transform the customer experience for years to co...
The Burger King partnership comes on the heels of recent collaborations and merchandise programs for the Animal Planet brand, including the successful toy line at Target and brand-new, educational kid...
With no end in sight to the ongoing labor shortage, many fast food chains are turning to technology to help fill staffing gaps. About half of U.S. operators expect to deploy automation technology in t...
Burger King has entered the world of fashion with its latest offering titled “The Fall Collection”.
Designed by British designer Katie Eary and constructed by Rav Matharu of clothsurgeon, the uni...
Burger King partnered with nonfungible token (NFT) marketplace Sweet on a set-completion game that aims to elevate the technology from digital art-based marketing stunt into a tool for consumer engage...
MIAMI--(BUSINESS WIRE)--Guests want our tasty, juicy, hand-breaded, flame-grilled food on the daily, and we’re committed to delivering on the promise of real food – which is why we’ve permanentl...
MIAMI--(BUSINESS WIRE)--When we started testing Royal Perks at the beginning of the year, we had one goal – re-think typical loyalty programs by rooting its rewards in what guests truly want. And,...
Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs.
QSR custo...
Impossible Foods’ meatless sausage is finally coming to grocery stores. The company first rolled out the sausage alternative to restaurants nationwide last June after launching it at U.S. locations ...
The 10 most downloaded quick-service restaurant apps in June combined for 7.7 million new installs, compared to 8.7 million last month. For the second month in a row, McDonald’s had the most downloa...
Popeyes has not had Chicken Nuggets on its menu since 2012, though it has since offered Popcorn Chicken as part of a meal deal. The nuggets were earlier tested in some markets in Arkansas, Connecticut...
Americans are heading back to restaurants in droves, but some fast-food chains currently have a better reputation among customers than others. The just-released American Customer Satisfaction Index re...
In early March of 2020, Wendy's was in the midst of one of its biggest innovations in years: The introduction of a nationwide breakfast menu. A heavy marketing push generated hype for the rollout when...
For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...
Fast food and fast casual chains are betting on the staying power of drive-thrus — even as the pandemic subsides. Particularly in the early stages of the pandemic, restaurants struggled as indoor di...
National Hamburger Day, which marks the end of National Hamburger Month, is a chance to honor one of the United States' most iconic foods.
To celebrate the burger on May 28, a number of major food an...
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