McDonald’s to Test McPlant Burger Created with Beyond Meat
CPG - Dining

McDonald’s will test the plant-based McPlant burger created as part of its partnership with Beyond Meat in eight U.S. restaurants next month. Other restaurant chains have been quicker to launch plan...

October 14, 2021

Burger King Becomes First Chain to Test Impossible Foods’ Me...
CPG - Dining

Burger King will test Impossible Foods’ meatless nuggets in several markets, making it the first fast-food chain to offer the company’s new chicken alternative. The Restaurant Brands Internationa...

October 6, 2021

Burger King’s NFT Strategy Matures Beyond Stunts Toward ...
Dining - Finance - Tech

Burger King partnered with nonfungible token (NFT) marketplace Sweet on a set-completion game that aims to elevate the technology from digital art-based marketing stunt into a tool for consumer engage...

September 23, 2021

Burger King® U.S. Bans 120 Artificial Ingredients and Countin...
Dining - Influencers - Press Releases

MIAMI--(BUSINESS WIRE)--Guests want our tasty, juicy, hand-breaded, flame-grilled food on the daily, and we’re committed to delivering on the promise of real food – which is why we’ve permanentl...

Faisal Hussain
September 9, 2021

KFC is Not Advertising its ‘Finger Lickin’ Good’ Chicken...

Fried-chicken chain KFC would like to advertise its breaded tenders on television but is opting not to because there’s still not enough chicken, especially of the boneless variety, to go around. Am...

September 8, 2021

BK Expands Royal Perks Loyalty Program
Dining - Press Releases

MIAMI--(BUSINESS WIRE)--When we started testing Royal Perks at the beginning of the year, we had one goal – re-think typical loyalty programs by rooting its rewards in what guests truly want. And,...

Mitch Litvak
September 3, 2021

How QSR Loyalty Programs Stack up in 2021

Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs. QSR custo...

August 27, 2021

Impossible Foods is Bringing its Meatless Sausage to Grocery S...
CPG - Retail

Impossible Foods’ meatless sausage is finally coming to grocery stores. The company first rolled out the sausage alternative to restaurants nationwide last June after launching it at U.S. locations ...

August 11, 2021

The 10 Most Downloaded Restaurant Apps in June 2021
Dining - Tech

The 10 most downloaded quick-service restaurant apps in June combined for 7.7 million new installs, compared to 8.7 million last month. For the second month in a row, McDonald’s had the most downloa...

QSR Magazine
July 14, 2021

Chicken Nuggets Set to Return to Popeyes

Popeyes has not had Chicken Nuggets on its menu since 2012, though it has since offered Popcorn Chicken as part of a meal deal. The nuggets were earlier tested in some markets in Arkansas, Connecticut...

Nation's Restaurant News
July 13, 2021

These Are America’s Favorite Fast-Food Chains in 2021

Americans are heading back to restaurants in droves, but some fast-food chains currently have a better reputation among customers than others. The just-released American Customer Satisfaction Index re...

Eat This, Not That!
July 7, 2021

Wendy’s CMO Talks Rick & Morty Activation, $1B Brea...
Attractions - Dining - Online

In early March of 2020, Wendy's was in the midst of one of its biggest innovations in years: The introduction of a nationwide breakfast menu. A heavy marketing push generated hype for the rollout when...

June 29, 2021

5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

Burger King’s Chicken Sandwich Marks Shift Away from Promoti...
Branding - Dining

When Burger King launched the Ch’King nationwide earlier in June, it wasn’t just releasing a new chicken sandwich. It was also marking a shift in the burger chain’s menu strategy, according to ...

June 18, 2021

From McDonald’s to Chipotle, Restaurants are Doubling Down o...

Fast food and fast casual chains are betting on the staying power of drive-thrus — even as the pandemic subsides. Particularly in the early stages of the pandemic, restaurants struggled as indoor di...

Modern Retail
June 15, 2021

Burger King Takes Aim at Chik-fil-A Over Pride

After renewed calls were made over social media to boycott Chick-fil-A, Burger King took it as an opportunity to show its solidarity with the LGBTQ community. Burger King, which recently launched the...

USA Today
June 7, 2021

National Hamburger Day 2021 Deals at Burger King, Shake Shack ...
Dining - Retail

National Hamburger Day, which marks the end of National Hamburger Month, is a chance to honor one of the United States' most iconic foods. To celebrate the burger on May 28, a number of major food an...

May 28, 2021

Plant-Based Protein is the ‘New Wave’ After COVID-...
CPG - Dining

The post-pandemic rebound is lighting a fire under all kinds of prices, including food. Spiking commodities costs are stirring up fears about food sustainability, and the trickle-down impact of highe...

Yahoo Finance
May 17, 2021

Wendy’s Pursues Ghost Kitchens, Says 30% of New Units Wi...

As Wendy's works to expand its global footprint to 8,000 restaurants by 2025, the restaurant chain is betting on nontraditional locations to help drive growth, Wendy's Chief Development Officer Abigai...

Restaurant Dive
May 14, 2021

Rovio | Burger King
Dining - Gaming - Partnerships

Rovio Entertainment has once again teamed up with the Burger King® brand, this time bringing Angry Birds plush toys to King Jr. meals alongside an immersive new augmented reality (AR) experience. ...

Rovio | Burger King
May 13, 2021

Angry Birds Fly to Burger King With New Toys and Augmented Rea...
CPG - Dining - Gaming - Press Releases

Collect up to nine plush toys and dive into an immersive web-based augmented reality experience at select Burger King locations! Time to feast! Rovio Entertainment has once again teamed up with the B...

Faisal Hussain
May 10, 2021

Circle K Launches Beverage Subscription Program
Beverages - Retail

Convenience store chain Circle K is launching a beverage subscription program for $5.99 per month. U.S. customers who pay $5.99 per month can have one tea, coffee, Froster slushy or Polar Pop fountain...

May 5, 2021

Tyson Foods Re-Enters Competitive Plant-Based Market
CPG - Retail

Two years ago, the biggest U.S. meat company marketed a mix of real beef and pea protein to consumers with a “flexible diet.” But the half-vegan, half-not patty proved a tough sell. Tyson eventual...

May 5, 2021

This is What Burger King’s Experimental New Packaging Lo...
Dining - Retail

New York (CNN Business)Burger King is giving its most-used items, like utensils, straws and wrappers, an environmentally friendly makeover as part of the company's continued push to reduce waste. Res...

CNN Business
May 4, 2021

Smashburger Enters Chicken Sandwich Wars with Spicy New Entran...

Smashburger is jumping into the white hot chicken sandwich craze. The national burger chain on Monday announced its newest menu creation: the Scorchin’ Hot Crispy Chicken Sandwich. The spicy sandw...

Yahoo! Finance
April 22, 2021

Impossible Foods Preps to Go Public with $10b Valuation
CPG - Finance

Impossible Foods Inc is preparing for a public listing which could value the U.S. plant-based burger maker at around $10 billion or more, according to people familiar with the matter. This would be s...

April 9, 2021

How Pros Pair Wine with Plant-Based Proteins
Beverages - CPG

Ferdinando Mucerino of Vegan Wines, America’s first online vegan wine club, says that Impossible Burgers call for a tart, juicy red with “a good amount of acid and gentle tannins.” He recommends...

Wine Enthusiast
April 2, 2021

Burger King Ties NBA 2K21 Trick Shot Challenge to Real-World R...
Dining - Gaming - Streaming

Burger King Spain is enticing NBA 2K21 players with the promise of free food if they can complete tough shots in the pro basketball video game on PlayStation consoles. The burger chain used in-game e...

Marketing Dive
March 26, 2021

KFC, Burger King, and Smashburger are all Bringing Food Locker...

Food lockers have boomed in popularity during the pandemic as a contactless way for customers to collect food. Chains including KFC, Burger King, and Smashburger have all announced plans to bring foo...

Business Insider
March 8, 2021

Why Incumbent Brands Prefer Reels Over TikTok
Influencers - Retail - Tech

One reason so many major corporations are more comfortable on Reels than on TikTok, said Wiley, is that Instagram is a tried and true platform. Brands often need to receive clearance from their legal ...

Modern Retail
March 7, 2021

Burger King Will Replace Its Chicken Sandwich as Competition G...

Burger King doesn't want to come out a loser in fast food's chicken sandwich wars. So it's planning an upgrade. The chain said Wednesday that it is replacing its current crispy chicken sandwich with ...

February 17, 2021

Burger King is Testing a Rewards Program; Here’s Why Res...
Branding - Dining

Beginning this week, Burger King is rolling out its new Royal Perks program in five areas of the US, including Los Angeles, Miami, New Jersey, New York City and Long Island, New York. It works a lot l...

February 15, 2021

Burger King Tests Loyalty Program as Part of Digital Push

Burger King is testing a loyalty program in five U.S. markets as part of a broader push into expanding the digital experience for customers. The Restaurant Brands International chain is the latest re...

February 9, 2021

Starbucks is Testing 100% Plant-Based Menu

Starbucks is striking this consumer trend while the iron is hot — while simultaneously prioritizing the reduction of its carbon footprint. These plant-based menu additions are part of the company's ...

February 5, 2021

Nintendo Unveils Super Mario Meal Collab With Burger King
Dining - Gaming - Toys

The set includes six toys, each meant to represent a different game released on the Nintendo Switch. The games represented range from Luigi’s Mansion 3 to Splatoon 2, as shown below: Super Mario Ma...

February 2, 2021

Burger King prioritizes digital with first rebrand in more tha...
Branding - Dining

Burger King has introduced a new visual design that will roll out across all consumer touch points, according to details emailed to Marketing Dive. The update is the brand's first complete rebrand in ...

Marketing Dive
January 16, 2021

Del Taco bulks up off premise channels with new prototype

Del Taco released a new "Fresh Flex" restaurant design on Tuesday that will improve restaurant accessibility, speed of service and brand transparency. The prototype, which was created in part...

Restaurant Dive
January 6, 2021

Burger King sends customers $1 via Venmo
Dining - Tech

Venmo and similar services have picked up enormous traction during the coronavirus pandemic as people look for ways to easily and safely facilitate cash transfers with friends and businesses. The Burg...

December 21, 2020

20-in-20 Marketing Partnerships, Theatrical: Birds of Prey
Blog Post - Brand News - CPG - Dining - Opportunities

Last Call is celebrating the holidays with the 20in20 countdown of the theatrical marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, w...

Earl Schultz
December 16, 2020

34 restaurant-company CEO changes in 2020

Some companies, like ghost-kitchen provider Kitchen United, Boston Market, Sysco and Punch Bowl Social, saw big public exits from the top roles. Boston Market’s former CEO Frances Allen and Sysco’...

Nation's Restaurant News
December 15, 2020

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.