Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...
MIAMI--(BUSINESS WIRE)--Now boarding — Royal Perks class. Starting today, Burger King Royal Perks members can enjoy an exciting new benefit with their membership — exclusive access to free fries e...
Spanish esports organisation Giants Gaming has secured a partnership with the regional branch of global fast-food chain Burger King.
As a result of the partnership, Burger King’s logo will be featu...
US broadcaster SiriusXM has bought music for business service, Cloud Cover Music.
Cloud Cover operates across the United States and Canada. They provide background music for businesses like restaurant...
Major players rolled out significant updates to their menus this year. Some were iconic limited-time offers, and others were lasting changes that will transform the customer experience for years to co...
The Burger King partnership comes on the heels of recent collaborations and merchandise programs for the Animal Planet brand, including the successful toy line at Target and brand-new, educational kid...
With no end in sight to the ongoing labor shortage, many fast food chains are turning to technology to help fill staffing gaps. About half of U.S. operators expect to deploy automation technology in t...
Burger King has entered the world of fashion with its latest offering titled “The Fall Collection”.
Designed by British designer Katie Eary and constructed by Rav Matharu of clothsurgeon, the uni...
Burger King partnered with nonfungible token (NFT) marketplace Sweet on a set-completion game that aims to elevate the technology from digital art-based marketing stunt into a tool for consumer engage...
MIAMI--(BUSINESS WIRE)--Guests want our tasty, juicy, hand-breaded, flame-grilled food on the daily, and we’re committed to delivering on the promise of real food – which is why we’ve permanentl...
MIAMI--(BUSINESS WIRE)--When we started testing Royal Perks at the beginning of the year, we had one goal – re-think typical loyalty programs by rooting its rewards in what guests truly want. And,...
Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs.
QSR custo...
Impossible Foods’ meatless sausage is finally coming to grocery stores. The company first rolled out the sausage alternative to restaurants nationwide last June after launching it at U.S. locations ...
The 10 most downloaded quick-service restaurant apps in June combined for 7.7 million new installs, compared to 8.7 million last month. For the second month in a row, McDonald’s had the most downloa...
Popeyes has not had Chicken Nuggets on its menu since 2012, though it has since offered Popcorn Chicken as part of a meal deal. The nuggets were earlier tested in some markets in Arkansas, Connecticut...
Americans are heading back to restaurants in droves, but some fast-food chains currently have a better reputation among customers than others. The just-released American Customer Satisfaction Index re...
In early March of 2020, Wendy's was in the midst of one of its biggest innovations in years: The introduction of a nationwide breakfast menu. A heavy marketing push generated hype for the rollout when...
For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...
Fast food and fast casual chains are betting on the staying power of drive-thrus — even as the pandemic subsides. Particularly in the early stages of the pandemic, restaurants struggled as indoor di...
National Hamburger Day, which marks the end of National Hamburger Month, is a chance to honor one of the United States' most iconic foods.
To celebrate the burger on May 28, a number of major food an...
The post-pandemic rebound is lighting a fire under all kinds of prices, including food.
Spiking commodities costs are stirring up fears about food sustainability, and the trickle-down impact of highe...
As Wendy's works to expand its global footprint to 8,000 restaurants by 2025, the restaurant chain is betting on nontraditional locations to help drive growth, Wendy's Chief Development Officer Abigai...
Rovio Entertainment has once again teamed up with the Burger King® brand, this time bringing Angry Birds plush toys to King Jr. meals alongside an immersive new augmented reality (AR) experience.
...
Collect up to nine plush toys and dive into an immersive web-based augmented reality experience at select Burger King locations!
Time to feast! Rovio Entertainment has once again teamed up with the B...
New York (CNN Business)Burger King is giving its most-used items, like utensils, straws and wrappers, an environmentally friendly makeover as part of the company's continued push to reduce waste.
Res...
Smashburger is jumping into the white hot chicken sandwich craze.
The national burger chain on Monday announced its newest menu creation: the Scorchin’ Hot Crispy Chicken Sandwich.
The spicy sandw...
Ferdinando Mucerino of Vegan Wines, America’s first online vegan wine club, says that Impossible Burgers call for a tart, juicy red with “a good amount of acid and gentle tannins.” He recommends...
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