Burger King partnered with nonfungible token (NFT) marketplace Sweet on a set-completion game that aims to elevate the technology from digital art-based marketing stunt into a tool for consumer engage...
MIAMI--(BUSINESS WIRE)--Guests want our tasty, juicy, hand-breaded, flame-grilled food on the daily, and we’re committed to delivering on the promise of real food – which is why we’ve permanentl...
MIAMI--(BUSINESS WIRE)--When we started testing Royal Perks at the beginning of the year, we had one goal – re-think typical loyalty programs by rooting its rewards in what guests truly want. And,...
Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs.
QSR custo...
Impossible Foods’ meatless sausage is finally coming to grocery stores. The company first rolled out the sausage alternative to restaurants nationwide last June after launching it at U.S. locations ...
The 10 most downloaded quick-service restaurant apps in June combined for 7.7 million new installs, compared to 8.7 million last month. For the second month in a row, McDonald’s had the most downloa...
Popeyes has not had Chicken Nuggets on its menu since 2012, though it has since offered Popcorn Chicken as part of a meal deal. The nuggets were earlier tested in some markets in Arkansas, Connecticut...
Americans are heading back to restaurants in droves, but some fast-food chains currently have a better reputation among customers than others. The just-released American Customer Satisfaction Index re...
In early March of 2020, Wendy's was in the midst of one of its biggest innovations in years: The introduction of a nationwide breakfast menu. A heavy marketing push generated hype for the rollout when...
For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...
Fast food and fast casual chains are betting on the staying power of drive-thrus — even as the pandemic subsides. Particularly in the early stages of the pandemic, restaurants struggled as indoor di...
National Hamburger Day, which marks the end of National Hamburger Month, is a chance to honor one of the United States' most iconic foods.
To celebrate the burger on May 28, a number of major food an...
The post-pandemic rebound is lighting a fire under all kinds of prices, including food.
Spiking commodities costs are stirring up fears about food sustainability, and the trickle-down impact of highe...
As Wendy's works to expand its global footprint to 8,000 restaurants by 2025, the restaurant chain is betting on nontraditional locations to help drive growth, Wendy's Chief Development Officer Abigai...
Rovio Entertainment has once again teamed up with the Burger King® brand, this time bringing Angry Birds plush toys to King Jr. meals alongside an immersive new augmented reality (AR) experience.
...
Collect up to nine plush toys and dive into an immersive web-based augmented reality experience at select Burger King locations!
Time to feast! Rovio Entertainment has once again teamed up with the B...
New York (CNN Business)Burger King is giving its most-used items, like utensils, straws and wrappers, an environmentally friendly makeover as part of the company's continued push to reduce waste.
Res...
Smashburger is jumping into the white hot chicken sandwich craze.
The national burger chain on Monday announced its newest menu creation: the Scorchin’ Hot Crispy Chicken Sandwich.
The spicy sandw...
Ferdinando Mucerino of Vegan Wines, America’s first online vegan wine club, says that Impossible Burgers call for a tart, juicy red with “a good amount of acid and gentle tannins.” He recommends...
Burger King Spain is enticing NBA 2K21 players with the promise of free food if they can complete tough shots in the pro basketball video game on PlayStation consoles.
The burger chain used in-game e...
Food lockers have boomed in popularity during the pandemic as a contactless way for customers to collect food.
Chains including KFC, Burger King, and Smashburger have all announced plans to bring foo...
One reason so many major corporations are more comfortable on Reels than on TikTok, said Wiley, is that Instagram is a tried and true platform. Brands often need to receive clearance from their legal ...
Beginning this week, Burger King is rolling out its new Royal Perks program in five areas of the US, including Los Angeles, Miami, New Jersey, New York City and Long Island, New York. It works a lot l...
Starbucks is striking this consumer trend while the iron is hot — while simultaneously prioritizing the reduction of its carbon footprint. These plant-based menu additions are part of the company's ...
The set includes six toys, each meant to represent a different game released on the Nintendo Switch. The games represented range from Luigi’s Mansion 3 to Splatoon 2, as shown below:
Super Mario Ma...
Burger King has introduced a new visual design that will roll out across all consumer touch points, according to details emailed to Marketing Dive. The update is the brand's first complete rebrand in ...
Del Taco released a new "Fresh Flex" restaurant design on Tuesday that will improve restaurant accessibility, speed of service and brand transparency.
The prototype, which was created in part...
Venmo and similar services have picked up enormous traction during the coronavirus pandemic as people look for ways to easily and safely facilitate cash transfers with friends and businesses. The Burg...
Last Call is celebrating the holidays with the 20in20 countdown of the theatrical marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, w...
Some companies, like ghost-kitchen provider Kitchen United, Boston Market, Sysco and Punch Bowl Social, saw big public exits from the top roles. Boston Market’s former CEO Frances Allen and Sysco’...
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