Patrick (Pat) O’Toole Appointed Chief Marketing Officer ...
Dining - Press Releases

Today, Burger King® announced Patrick (Pat) O’Toole will join the brand as Chief Marketing Officer, beginning Feb. 6. O’Toole will be accountable for leading marketing efforts to help grow traffi...

Sasha Villalobos
January 10, 2023

Burger King Turns Order Kiosks Into Gaming Consoles
Dining - Electronics - Esports - Gaming - Tech

In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired “hack” was a Photoshop job. Now archrival Burger King h...

Ad Week
December 20, 2022

Burger King Warms Up Food Fashion With a New STAYCOOLNYC Colla...
Dining - Fashion - Retail

There is nothing worse than that Whopper having an unwanted chill. Thanks to a food fashion collaboration with STAYCOOLNYC, the temperature will always be perfect. Food fashion continues to be a hot ...

FoodSided
December 16, 2022

Burger King Giving Away 65,000 Whopper Sandwiches Via AirDrop ...
Dining - Online - Retail - Tech

Burger King will airdrop 65,000 codes for free Whopper sandwiches in Times Square and on social to celebrate the sandwich’s 65th birthday on Wednesday, November 30, 2022. To score a code for a free...

Chew Boom
November 30, 2022

Modern Warfare 2: How to Get Burger King Skin
Dining - Gaming

One area in Call of Duty: Modern Warfare 2 that developer Infinity Ward decided to tone down are operator skins since many hardcore fans complained about the wackiness of some skins featured in Call o...

Game Rant
October 27, 2022

The Home of the Whopper Turns Into the Home of the Ghosts This...
Dining - Press Releases

MIAMI--(BUSINESS WIRE)--Trick, or treat? This Halloween, Burger King® Guests can have both. The Home of the Whopper is adding an electromagnetic field ghost detector within the BK App and inviting it...

Faisal Hussain
October 14, 2022

Burger King Unveils New Campaign and Modernized Brand Tagline:...
Branding - Dining - Press Releases - Retail

New Brand Positioning is an Amplification of Have It Your Way that Celebrates Guests as the Royalty they Uniquely are Today, Burger King® unveils its new brand positioning and campaign, kicking off ...

Sasha Villalobos
October 7, 2022

Burger King Japan Joins DIABLO IMMORTAL for a Butcher-Themed R...
Dining - Gaming

It is fast food meets gaming in the latest Burger King Japan collaboration. B.K. Japan Holdings, Inc. has just announced an official release with Diablo Immortal dubbed the “Diablo Garlic Double Che...

HypeBeast
September 8, 2022

Burger King Tests Plant-Based Chicken Sandwich
Dining

Burger King plans to start the test of a plant-based chicken sandwich in the Cincinnati, Ohio, market on Aug. 22. The burger chain, known for its flame-grilled beef patty Whopper, will be testing the...

Nation's Restaurant News
August 23, 2022

Burger King has a ‘Pride Whopper’ with ‘Two Equal Bu...
Dining

Burger King’s new hamburger to celebrate Pride Month has caused quite the stir on social media. The fast-food giant’s Austrian stores will be serving a “Pride Whopper” with “two equal buns"...

CNN
June 8, 2022

How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

Eater
May 10, 2022

These Special Burger King Whoppers Cater to the Weirdest Pregn...
Dining

Ahead of Mother's Day on May 8, Burger King decided to indulge those cravings by creating special Whoppers for expectant moms. Burger King has launched a range of nine limited-edition Whoppers made fr...

Ad Week
May 5, 2022

Burger King Announces Free Fries All Year for Royal Perks Memb...
Dining - Press Releases

MIAMI--(BUSINESS WIRE)--Now boarding — Royal Perks class. Starting today, Burger King Royal Perks members can enjoy an exciting new benefit with their membership — exclusive access to free fries e...

Faisal Hussain
April 25, 2022

Wendy’s Prepares to Overtake Burger King in Breakfast, Two Y...
Dining

Two years ago, Wendy’s launched its breakfast menu nationwide, finally crossing the finish line for a goal it tried and failed at for nearly four decades. Then came Covid lockdowns. Before the pand...

CNBC
March 21, 2022

Giants Gaming Announces Partnership With Burger King
Dining - Esports - Gaming

Spanish esports organisation Giants Gaming has secured a partnership with the regional branch of global fast-food chain Burger King. As a result of the partnership, Burger King’s logo will be featu...

Esports Insider
March 11, 2022

Burger King Reduces Nugget Count Due to Supply Chain Issues
Dining

It appears that Burger King is the latest fast-food restaurant that is hit with the supply chain issue and growing inflation. To combat this, the franchise is now reducing the number of chicken nugge...

HypeBeast
February 25, 2022

Burger King Breakfast: Sandwich Aims to Unseat McDonald’...
Dining

In an effort to unseat McDonald's and Wendy's, Burger King has been testing a new idea that might make its Croissan'wich irrelevant. Toast may not seem like a revolutionary idea -- it's a breakfast s...

TheStreet
January 18, 2022

SiriusXM Acquires Music For Business Service, Cloud Cover Medi...
Music

US broadcaster SiriusXM has bought music for business service, Cloud Cover Music. Cloud Cover operates across the United States and Canada. They provide background music for businesses like restaurant...

Music Business Weekly (MBW)
January 14, 2022

10 Biggest Fast-Food Launches of 2021
Dining

Major players rolled out significant updates to their menus this year. Some were iconic limited-time offers, and others were lasting changes that will transform the customer experience for years to co...

Eat This, Not That!
January 6, 2022

Adweek’s Top 10 Weirdest Ads of 2021
Branding - CPG

While most people were hoping for a more normal 2021, this year proved in many ways to be as tumultuous and unusual as 2020. Advertising reflected this, too, as marketers attempted to offer an escape...

Adweek
January 5, 2022

Burger King & Discovery Partner for Paper-Based Animal Pl...
Dining - Streaming - Toys

The Burger King partnership comes on the heels of recent collaborations and merchandise programs for the Animal Planet brand, including the successful toy line at Target and brand-new, educational kid...

QSR Magazine
November 8, 2021

5 Ways QSRs Are Embracing Technology
Dining - Electronics - Online - Tech

With no end in sight to the ongoing labor shortage, many fast food chains are turning to technology to help fill staffing gaps. About half of U.S. operators expect to deploy automation technology in t...

RestaurantDive
November 4, 2021

Food or Fashion? Burger King Serves Up a Whopper With New Coll...
Dining - Fashion

Burger King has entered the world of fashion with its latest offering titled “The Fall Collection”. Designed by British designer Katie Eary and constructed by Rav Matharu of clothsurgeon, the uni...

HypeBeast
October 29, 2021

McDonald’s to Test McPlant Burger Created with Beyond Meat
CPG - Dining

McDonald’s will test the plant-based McPlant burger created as part of its partnership with Beyond Meat in eight U.S. restaurants next month. Other restaurant chains have been quicker to launch plan...

CNBC
October 14, 2021

Burger King Becomes First Chain to Test Impossible Foods’ Me...
CPG - Dining

Burger King will test Impossible Foods’ meatless nuggets in several markets, making it the first fast-food chain to offer the company’s new chicken alternative. The Restaurant Brands Internationa...

CNBC
October 6, 2021

Burger King’s NFT Strategy Matures Beyond Stunts Toward ...
Dining - Finance - Tech

Burger King partnered with nonfungible token (NFT) marketplace Sweet on a set-completion game that aims to elevate the technology from digital art-based marketing stunt into a tool for consumer engage...

RestaurantDive
September 23, 2021

Burger King® U.S. Bans 120 Artificial Ingredients and Countin...
Dining - Influencers - Press Releases

MIAMI--(BUSINESS WIRE)--Guests want our tasty, juicy, hand-breaded, flame-grilled food on the daily, and we’re committed to delivering on the promise of real food – which is why we’ve permanentl...

Faisal Hussain
September 9, 2021

KFC is Not Advertising its ‘Finger Lickin’ Good’ Chicken...
Dining

Fried-chicken chain KFC would like to advertise its breaded tenders on television but is opting not to because there’s still not enough chicken, especially of the boneless variety, to go around. Am...

Fortune
September 8, 2021

BK Expands Royal Perks Loyalty Program
Dining - Press Releases

MIAMI--(BUSINESS WIRE)--When we started testing Royal Perks at the beginning of the year, we had one goal – re-think typical loyalty programs by rooting its rewards in what guests truly want. And,...

Mitch Litvak
September 3, 2021

How QSR Loyalty Programs Stack up in 2021
Dining

Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs. QSR custo...

RestaurantDive
August 27, 2021

Impossible Foods is Bringing its Meatless Sausage to Grocery S...
CPG - Retail

Impossible Foods’ meatless sausage is finally coming to grocery stores. The company first rolled out the sausage alternative to restaurants nationwide last June after launching it at U.S. locations ...

CNBC
August 11, 2021

The 10 Most Downloaded Restaurant Apps in June 2021
Dining - Tech

The 10 most downloaded quick-service restaurant apps in June combined for 7.7 million new installs, compared to 8.7 million last month. For the second month in a row, McDonald’s had the most downloa...

QSR Magazine
July 14, 2021

Chicken Nuggets Set to Return to Popeyes
Dining

Popeyes has not had Chicken Nuggets on its menu since 2012, though it has since offered Popcorn Chicken as part of a meal deal. The nuggets were earlier tested in some markets in Arkansas, Connecticut...

Nation's Restaurant News
July 13, 2021

These Are America’s Favorite Fast-Food Chains in 2021
Dining

Americans are heading back to restaurants in droves, but some fast-food chains currently have a better reputation among customers than others. The just-released American Customer Satisfaction Index re...

Eat This, Not That!
July 7, 2021

Wendy’s CMO Talks Rick & Morty Activation, $1B Brea...
Attractions - Dining - Online

In early March of 2020, Wendy's was in the midst of one of its biggest innovations in years: The introduction of a nationwide breakfast menu. A heavy marketing push generated hype for the rollout when...

RestaurantDive
June 29, 2021

5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

Burger King’s Chicken Sandwich Marks Shift Away from Promoti...
Branding - Dining

When Burger King launched the Ch’King nationwide earlier in June, it wasn’t just releasing a new chicken sandwich. It was also marking a shift in the burger chain’s menu strategy, according to ...

CNBC
June 18, 2021

From McDonald’s to Chipotle, Restaurants are Doubling Down o...
Dining

Fast food and fast casual chains are betting on the staying power of drive-thrus — even as the pandemic subsides. Particularly in the early stages of the pandemic, restaurants struggled as indoor di...

Modern Retail
June 15, 2021

Burger King Takes Aim at Chik-fil-A Over Pride
Dining

After renewed calls were made over social media to boycott Chick-fil-A, Burger King took it as an opportunity to show its solidarity with the LGBTQ community. Burger King, which recently launched the...

USA Today
June 7, 2021

National Hamburger Day 2021 Deals at Burger King, Shake Shack ...
Dining - Retail

National Hamburger Day, which marks the end of National Hamburger Month, is a chance to honor one of the United States' most iconic foods. To celebrate the burger on May 28, a number of major food an...

Newsweek
May 28, 2021

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